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Are you struggling to get visitors to your website? It might be because you are missing a few important SEO fundamentals.

What is SEO or Search Engine Optimization? It’s the process of improving the quality and quantity of visitors to your website from search engines.

The goal of SEO is to improve the ranking of your website in search results for relevant keywords. This means that when someone searches for something related to your business, your site will appear at the top of the list. I have a simple guide to SEO to help you start optimising your site today!

Here is your SEO checklist:

Make sure to check out some of the resources in each point below in your Simple Guide to SEO.

We have other articles we know can help if you want to dive deeper into any of these points 👇

Make your website load fast:
Get good hosting in the country of most of your visitors, optimise your images so they are small file sizes and make sure you have up to date plugins, themes and page builders – if your site was built over 3 years ago you might have scripts and code slowing your site down.
Use the right keywords:
Find out what people search for on Google when it comes to what you sell and use these phrases throughout your site.
Focus on getting return visitors:
This proves to Google that your site is trustworthy and valuable. Keep sharing your content in newsletters and on social media.

Get your visitors to stick around:
The longer they spend on your site and the more pages they visit shows Google your site is valuable. A good way of doing this is with the next point…
Publish fresh ongoing content:
This means you have the possibility to show up in search results more often and have something to promote to get those return visitors. Consistently publishing SEO friendly blog posts is a perfect way to achieve this.
Create your ‘Google My Business’ listing
This is how Google sends you local traffic and you can get reviews. It is a free tool that allows you to create your business profile on Google.
Submit your site map to Google
This is a list of all of the pages on your site so Google can easily show them in the search results.

Cross link to other pages on your site
Link to other pages or blog posts on your site using keywords as a link instead of “click here”.
Get links into your site from other places
Do guest posts and create content so valuable that other sites want to link to yours. This will provide you with what we call backlinks
Name your images with your keywords
Instead of 123.jpg use your keywords so Google knows what the image is about. You should also consider using 'alt text'.
Make sure your content is easy to understand
It should be written in plain English, scannable,
use headline text, short paragraphs and images throughout.