Why Specialisation in Business Helps You Sell More

May 30, 2022

Are you looking for more referrals?  Do you want to become “the choice” for potential clients and not just “another choice” in a crowded market? Let’s talk about the power of specialisation and why it will help you sell more! This happens when people and businesses focus on producing what they do BEST.

Here’s why becoming a specialist will help you attract more business…

1. People seek out the best and that’s who they buy from.

If you’re a generalist it means you are trying to be ALL things to ALL people, and no one can be the “best” at that.

You’ll find that you attract more clients by being a specialist, rather than generalising. This will allow you to position yourself as an expert in your niche. You’ll build trust faster with your potential clients and entice them to buy from you.

specialization in business
specialization in business

2. It’s easier to communicate what you do

When you can be specific, you can say what you do and who you help faster. When you can communicate what you do, your clients will not have any confusion and it will be easier for them to make a purchase decision. Emphasise why they should choose you and not your competition, you’re reinforcing that you can get them the results they want to achieve.

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3. You can get more referrals

When your audience and followers can also easily explain what you do and how you help, then you are more likely to get leads from them. Referrals are an excellent way to attract more clients and are often the key to getting someone to say “yes” to what you sell. It will encourage people to consider purchasing from your brand, and this will build an instant connection between you and your new clients. 

Check out these statistics 👇

  • 28% of millennials say they won't try a product if their friends don't approve of it.
  • Word of mouth is the primary factor behind 20-50% of purchasing decisions.
  • Business to business companies with referrals have a 70% higher conversion rate, and they report a 69% faster close time on sales.
specialization in business

Let’s use Website Love as an example. We specialise in building and fixing WordPress websites for businesses who sell services and info products, like courses. 

That’s not to say we also don’t build e-commerce sites, marketing funnels and manage social media ads.  We do!

It’s much harder to say we are a marketing agency as that implies trying to be all things to all people.

So instead we have a speciality and then also solve other problems our customers might have. They learn about this and they get to know us or work with us.

Here’s how to talk about how you are different on your website.

Why Specialisation In Business Helps You Sell More 2

Think of the answers to these questions and write about it throughout your site and marketing you use to attract new people to you.

  • Who Specifically is your OFFER (or what you sell) for?
  • What Specifically is the PROBLEM you are solving?
  • How Specifically do you SOLVE this problem?
  • And why should someone choose YOU & your offer Specifically?

If you are struggling to get your positioning right and want to be the main choice people turn to for solving their problems, book in a free blueprint call now! We can help you master the power of specialization in your business to sell more and attract potential clients.