Webinars are a cost-effective marketing strategy that can get you highly qualified leads that many businesses use today. Do you use webinars to get clients or share educational videos as lead magnets or in your marketing funnels? Read more to find out how you can improve your webinar conversions.
Before you create this type of content, you should plan carefully.
According to a webinar marketing statistics report, if your sign-ups are less than 200 people, the average webinar attendance rate is about 51% of those who signed up. And in most cases, we find them much less and closer to 30%.
If you have more registrants than that, the registrant to attendee conversion decreases by 18%. These numbers are the ideal percentage you should try to achieve to improve your webinar conversions. If you are struggling to get sign-ups or sales from these videos then check this out!
The Simple Formula you can follow to Teach and Sell to Improve Webinar Conversions on Video:
STEP 1: Welcome your attendees by validating their decision to attend
The greeting is the first thing your audience is going to hear when they join. Welcome the person to the session, "resell" their desire to consume your content and validate their decision. You will not only set the tone for the webinar, but it can largely determine whether your attendees will stay on for the rest of the presentation.
Engage your audience by making them feel comfortable, engaged, and eager to join the conversation. When doing this ask questions about their problem or desire.
Here are 3 examples of what 3 different businesses might say:
- “Do you want to invest in your first property but are not sure where to start?”
- “Do you want to stop working so hard?”
- “Are you looking for the best way to sell your course?”
You want to engage attendees but also keep them glued to the end.
STEP 2: Outline what they are about to learn
People participate in events if they have something to gain from them right? Make sure what you share sounds interesting from the start and give them a reason to stick around.
To do this, you can get your attendees excited by summarising what you are about to share AND explain how it will specifically help them. You can easily just read through a few bullet points or show them on a slide with a list of the key points you will cover.
STEP 3: Introduce yourself with an elevator pitch
A great introduction is a great investment ✨ Who are you, what does your business do, and why should someone listen to and trust you.
Introducing yourself in a presentation is pitching yourself to the audience so they stick around for the rest of your talk. Include a story about how you got here, including any challenges. Your introduction should be effective and have an interesting hook.
To be more relatable it’s best to try and be a guide and not a hero. And remember to smile 😊
STEP 4: Teach (but don’t go overboard)
Webinars are a great way to teach online. They are also great for recording a live class and offering it later as an on-demand video.
Teaching “why” someone needs something can sometimes be more powerful than the “how”. And remember if you teach too much then they might not need your help.
As you share your information keep in mind how you are different..
- Do you have a framework or different way of what you do from others?
- How did you discover it?
STEP 5: Share testimonials
92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a business more.
Back up what you just taught with testimonials or case studies. What happened to someone after they implemented it?
If you need help with getting testimonials, check out How to get good testimonials for your website.
STEP 6: Add in a CTA (Call to Action)
End with a strong call to action. If you don’t ask, you don’t get, so now is the time to make your case and share what you are offering as a next step..
Your call-to-action should be crafted such that your visitors can’t help but do it, whatever “it” is. If you’re looking for a way to make your CTAs look irresistible, check out our one simple tip to sell more!
Think about what you want to achieve. Tell people exactly what you are offering and what they should do next to get it.
Can you also add in a reason for them to take action now? 🤔
Webinars are a great way for online course creators to get in front of their target audience and showcase what they have to offer. This little formula will work well for videos from 10 to 60 minutes and I hope this helps with improving your webinar conversions.
And speaking of masterclasses, did you know we do them every couple of weeks showing you the steps to take to get more leads and sales from your website? Be sure to check out our Free Live Masterclasses.