1 Simple Tip on How to Sell More
May 22, 2021
If you’re struggling to sell more, chances are you’re not talking about what you sell in a way that gets people excited to buy from you.
To sell more, you need to understand why your product or service is better than others in its category. Business owners who sell more of their products and services tend to use a certain technique consistently. I have one simple tip on how to sell more. Want to know what it is?
It's using an offer!
Here’s how to use an irresistible offer to sell more:
Using an offer is selling something beyond just your product or service. It’s a way of packaging what you sell so there is a higher perceived value from your competitors and an overwhelming amount of value for the price.
It must not only effectively meet the needs and desires of your target market, but also go beyond that by inspiring an emotion of joy or excitement to pull out their credit card.
A good offer should be clear, concise, and easy to understand. Your ideal customer should know exactly what they get. Have a look at the tire example. Not only do you get 1 tire for free, you get loads of other things bundled in.
Brainstorm about how you can bundle something together so that it’s better than what else is currently available. If you do this, you will make yourself stand out from other sellers.
An easy way of selling an offer on your website is using a sales page. On that page, explain in detail what each item included in your offer contains. This helps build perceived value for your package as a whole. An offer like this works especially well for selling services, e-courses, memberships or coaching.
Here’s an example of how you might summarise what you sell in 3 levels using a price comparison chart. You will even see how each of the 3 offers even has a name.
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Let’s say you are a stylist. Instead of promoting a style session where you help someone put together some new outfits, promote a wardrobe makeover that includes 👇
You can sell even more with urgency and scarcity!
Beyond adding value by making what you sell into an offer, when you can, give someone a reason to buy now. In marketing, we call this urgency and scarcity.
Urgency is when you use a deadline. You can use a countdown timer in emails and on your sales pages to illustrate when the deadline is up. Our favourite tool is Deadline Funnel. You can create timers that expire on a certain date, or even a certain time after someone visits your website! And this tool lets you redirect people to a different page on your site when the deal has passed.
Scarcity is when you have a limited number of spots or stock available. When using scarcity, think of ways to show you don’t have a lot of your offer left. Do you only service a certain number of people a month for example? Do you have limited stock? Are you selling a one-time only offer that only has 10 spots?
Bonus points when you can use both!
And when in doubt, remember this easy formula 👇
Now it's your turn – is there something you sell that you can make more irresistible? Can you use this one simple tip to sell more?
If you're struggling to sell more with an offer, make sure you're being as clear as possible about what you're offering and why people should buy from you. If you need help with how you can make an OFFER more irresistible check out our program Websites That Work.
