How to Increase Your Brand Awareness
February 7, 2021
Are you struggling to get people to engage with your business online?
It’s so competitive and noisy, isn’t it? It goes without saying that to build your brand and grow your business, increasing your brand awareness and becoming top of mind for customers is essential.
Why is brand awareness important?
Think about this… if you were in a grocery store, walking down an aisle looking for a cold beverage, and you see Coca Cola, Pepsi, and some generic choices, which ones would you choose?
Probably Coca Cola or Pepsi, right? Because you know them.
Brand recognition is such a powerful thing. For every article or piece of content that you produce, there is probably going to be another hundred, if not thousands, just like it.
So when somebody goes to Google or social media and they’re looking to learn something and they see so much content, almost identical, which one do you think they are going to choose? The one that they know, right? The brand that they’re familiar with.
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Building brand awareness:
So how do you stand out?
Here is a quick little plan…
- Create great content each week.
- Promote that content to your followers on social media and to your email list as a newsletter. Also reach new people using social media ads. You can boost posts on social media for as low as five dollars a day.
- Follow up and be consistent with new content ongoing.
Then just rinse and repeat over time, and you will grow your brand and be more recognisable.
Amidst the sea of content however, it is important to be strategic in the way you approach marketing your business online. Adapting your messaging to the platform, for example, is vital.
And a friendly reminder, when people remember you by name, they can easily refer you. So get out there and give people a reason to remember you.
