What to put in your website menu navigation

Is your website menu helping or overwhelming your visitors?

Here's what your website menu should have:

  • You will want the basics – home (which can also be a link from your logo), about, services or products, blog and contact. Think about what you customers need and move what they don’t to the footer menu. Yes, you can have a different menu at the bottom of your site where you can show things like privacy policies.
  • Make sure you simplify as much as you can. Combine topics or use further navigation paths, like junction boxes on your core pages.
  • If you need to have dropdown submenu items try to only go one level deep. And if you have a lot to share, like with an ecommerce site try a mega menu.
  • Think about your demographic. Do they like the ability to call someone? Then put your phone number at the top.
  • Do you have a member’s or customer’s area that requires a login?
  • Consider a secondary menu at the top where you can add things that won’t be used for all visitors and make it easy for your clients to find.

Here's what to consider about the mobile version of your menu:

  • Make sure to test on a phone.
  • Best practice is using a hamburger menu with the lines.
  • If you have customer logins or booking buttons, move them out of the menu so they sit above and can easily be clicked.

Here are a couple of menu marketing ideas:

  • Consider adding a button like “book now”, “free audit”, “start here” etc. What is the main step you want people to take? Maybe test that as a button.
  • Do you have ongoing promos you want to easily change or one core email list builder you want to promote? Consider using a Hello bar.


Do you know we do free website audits?
We are happy to review your menu and other areas that might stop visitors from being customers.