Episode 93 Transcript

Heather (00:02.422)

So guys, this is Kim. Welcome, Kim, how's it going?

 

Kim Yabsley (00:06.165)

Hey, thanks so much for having me. I'm excited to be here.

 

Heather (00:09.546)

Me too, I think what you do is so important and so spot on to what we talk about on this show to grow your business smarter. And guys, I met Kim at a recent event. I meet a lot of really cool people at events, but I met her at the end of last year up in Queensland at B exponential. And when I heard that she helps you find grants for your business, I mean, that's probably tip of the iceberg of what she does. I was like, okay, I'm all ears and you need to come on the show and talk about it. So that's why you're here, hello.

 

Kim Yabsley (00:36.52)

Awesome, well it's exciting to be here.

 

Heather (00:39.35)

Guys, we will get into some tips around grants and how she works with people coming up, but I always like to start with tips from yourself, Kim, and how you're growing your business smarter. So what are three tips that you can offer on, you know, when you're going through times of overwhelm or stress or high growth, what do you do specifically to make sure you stay grounded and grow smarter?

 

Kim Yabsley (00:59.932)

Yeah, I think as we're scaling now into seven figures, I think what is becoming important is systems and good team, but that has typically been quite a challenge for me. And so I think before I got to that, the things that I've always done really well is thinking outside the box and keeping it simple. Like if I did know how to do it and I knew everything about it, what would I do next? So just that sense of being strategic. And I think the second thing is probably being around really good folk.

 

Like you say, you meet great people at events, me too. And I invest really heavily in my own personal development and professional skills development. And I think it's so important to put yourself around mentors and other cool entrepreneurs doing amazing, innovative things so that you can continue to learn and grow and also get reflections back to you. And the third thing that's really important to me is just making sure that you build a business that you love, you know? Like I'm...

 

I'm homeschooling my nine-year-old and we travel around Australia and in fact last year spent some time over in the US and I think it's really important to create a business that you're not chained to, a business that fits who you are and your lifestyle so that you can love it because then as we all know you don't feel like you're working.

 

Heather (02:17.39)

So true and such a theme that I hear time and time again from people I talk to on this show for sure. It's like, yeah, why are you in business? Why did you start your business? Is it to travel? Is it to know, yeah, homeschool to be with your family? What is it? And if you divert from that or go away from that, then you got to sort of think about that. So.

 

Kim Yabsley (02:34.832)

Yeah, yeah. I think that when you're early stage entrepreneurship too, that's a really important time to think about your future vision. It sort of went the other way for me because I've been in business for 15 odd years now, and we only just started homeschooling. But I think, oh, wouldn't it be disappointing if I wanted to do that now and I hadn't set this business up this way because I wouldn't be able to jump in and make these kind of choices and have this freedom?

 

Heather (02:59.638)

Yeah, spot on. Now you also mentioned about investing heavily in personal development or professional development. How do you choose what you're gonna spend your money on? Whether it's events or mentors, like how do you choose? What filters do you go through for that?

 

Kim Yabsley (03:04.276)

Mmm.

 

Kim Yabsley (03:08.849)

Mmm.

 

Kim Yabsley (03:12.104)

Isn't that interesting? This is the first year. It's a really good question. And I just, this is the first year I've ever actually asked myself that question. In the past, it's always been kind of like led by intuition. You know, do I feel like this is a full body? Yes. And does it intuitively feel like I can learn from this person and this community? But this year I sort of thought there are so many things I want to do. So many people who are really valuable mentors.

 

that I need to really think about which ones are the most productive. So I started kind of thinking, OK, well, maybe it's like a percentage of the revenue of the business. And I need to think about what the goals are in the business and who's doing that really effectively. And I also look for environments that are, you know, that are potentially going to have a great community. So it's not just about what I can learn and how I can grow, but also how am I going to make cool new friends and be with like-minded people?

 

Heather (04:05.834)

Nice. Thank you for that. Now, speaking of your business, you just said at the start that you're scaling right now and you're growing. So let's talk about your business. How long have you been in business in this specific business and what does your business do?

 

Kim Yabsley (04:18.936)

Yeah, so we've been around, we're going into our fourth year now in the grants business, Growology. And this business really started, I mean, we're a business of strategy. We help people identify what are the right grants for them and yes, we also help them submit for those grants as well. But this business really came about because of the success we had in another business of ours where we wanted to build a consulting business.

 

operating in the corporate and government sector. And we wanted to build a tech product to help our clients benchmark culture when they had regionally dispersed teams. And we didn't have the money to do that. So we got a small grant and we kind of built like a really loose wireframe style MVP. And then we beta tested that with some clients and they loved the concept. And then we got a bigger grant and then we created the product and started marketing it outside Australia.

 

so that we could receive 50% back of our marketing costs using another grant. And then we used some wage reimbursement grants to scale our team. So we had people to sell and run the business. And so that's how we kind of went about the game we set for ourselves was to take our business from 250,000 to 2 million in two years. And so we used grants as the key growth strategy to do that. And then of course we had so much success that people started saying, oh, which grants did you use? And how can I use that grant? And can you help me?

 

And I always think it's not about the specific grant. It's about having that strategic focus, like thinking about where am I trying to get to and what's the range of different grants that I can use to get there and mapping all of that out on strategy. So for me, like while the two businesses seem from the outside, like they're massively different styles of business, they're actually both about strategy. They're about stepping back from what we do and being strategic about how we can get to the next level using whatever the tool happens to be.

 

Heather (06:09.418)

Massively that got us some good strategy and it's interesting because I've never thought of grants before and I know they're out there because I've We get clients from you know people that get a grant in their business and then they come to us and I never actually thought about doing it for myself and My business and then just hearing you say that how you funded your entire growth off of them is it's crazy So I will start to dive into that a little bit more on how you do that But let's start with a case study so people can kind of hear the from a to B with you and what you've done with somebody recently

 

Kim Yabsley (06:23.518)

Mmm.

 

Kim Yabsley (06:38.236)

Yeah, yeah, sure. Yeah, we've got a client. Well, look, I have to tell you, he is one of my top two favorite clients. I tell him this all the time. But he's a theme park on the Gold Coast. And we initially started talking to him when he'd been through a natural disaster, and he needed some help to access some of the funding associated with recovery from natural disaster. But then we started looking at other opportunities. So where could he diversify what he offers? How could he create?

 

programs to target people that had disability or accessibility requirements. So we created some programs around that, and then we got some infrastructure funding for accessibility tourism. So we just started to put together a whole bunch of different grants, and then we got him some grants for getting certification so that he got to really promote that more. And then we got him an export grant because he thought maybe he'd go replicate this in another country. And one of the really interesting things is people think that you can't get an export

 

if you're not selling outside Australia. But it's not the case. Austrade likes to incentivize Australian businesses to explore the potential. So almost any business can think about selling outside Australia. So yeah, he started talking to people outside Australia and then he started advertising outside Australia using that grant because he was able to get 50% back. So people knew about his park as a tourism option before they even came to Australia.

 

Heather (07:36.511)

Yeah.

 

Kim Yabsley (08:00.008)

So yeah, he's just someone who happened to be really flexible and we would just come up with great ideas and he would say, yeah, let's go for it. The most recent one is he's gonna replicate a large inflatable aqua park up in Townsville. So we're looking at regional tourism funding for that. But I think we're up to about $600,000 secured in the last 12 months or so for him over seven or eight different types of grants. And that's just an example of grants really work for you when you are flexible.

 

when you're strategic about it, like where do we want to go and what are we willing to do and not willing to do. But also, yeah, can we be flexible and what can we give the funder that's a major win for them in this process? So we've been able to secure funding for him to get international events to his theme park, to expand into other parts of Australia, to diversify into offerings for different markets, to recover from natural disaster. So quite a range of different things.

 

Heather (08:57.934)

Kim, oh my God, okay. So question for you, are there any businesses that are not the right fit for a grant?

 

Kim Yabsley (09:05.788)

Well, I always say if you do your strategy right, most businesses can benefit from grants, but sometimes, I mean, grants won't help you if you're in trouble, like because it's a, it is a long process. It's like, you know, it's a marathon, not a sprint. So you really need like a good year to run a grant strategy and see solid results from it. So if you, if you need money urgently, then it's not a good option for you. And if you're really tiny startup, like if you're a sole trader, you're not yet registered for GST.

 

You've got to be kind of in the system, I guess. It's a bit like the housing market. You've got to be in the system with grants like contributing GST, paying tax, if you want to take a slice back out of that pie. There's $53 billion worth of grant funding available in Australia. Yeah, that's this week alone. I just counted them up this morning. There's 2000 grants open this week across a range of industries. So there really is money for so many different types of activities and industries.

 

Heather (09:48.674)

What?

 

What?

 

Kim Yabsley (10:05.108)

But it is, you know, I think the reason why people sometimes throw their hands up in the air with grants is it's a moving feast. Like 30 grants are opening every week and 10 closing in Australia. So we've got a full-time team that just do research work to identify what's new and how does it work for our clients. So it takes a bit of massaging. Like I think it's a really underutilized resource and a really amazing growth strategy for small business. But like any growth strategy, it doesn't just happen in the background. We've got to work it.

 

Heather (10:35.018)

Okay, so I want to know a little bit more about how you work. So with specifically the theme park guy that you told me about your number two client, top two clients. I love that. So how does it work? So a business comes to you and then what happens?

 

Kim Yabsley (10:49.788)

Yeah, so we are well, we're really it's really simple. And this is one of the reasons in terms of business growth, I think this is one of the reasons we've been able to scale so quickly because we've taken what is traditionally like a consulting trading money for hours type of business model. And we've turned it into something that's highly systemized and kind of productized it, I guess. So people come to us first, and we just are very happy to have a free conversation with them about what their business is. It's actually my favorite part of the job is just like.

 

spitballing ideas and brainstorming what could be possible. And then if we, and we just do that on a free 20 minute strategy call. And if we think there's good opportunity off that call, then we would invite them to come and do a strategy with us. And that's where we map out all of those ideas on paper. We give them kind of the angle that they could pitch for with each grant, we give them the links and the timeline. So they've kind of got a strategy and importantly, a roadmap, which is a one page document that tells them what grants and how much money is available for their business.

 

And then they can go away and do that themselves. And lots of people do, or if they're the right fit for VIP, they might want to come over and join us as a VIP. And for us, that's a dump you service where we continue to sort of account management and look at all the grants that are opening every month and figure new strategies for them throughout the year. But we're also just this year launching a, um, cause we net, we've never really had anything for that lower end of the market. Like people who just want access to information.

 

Actually, I think I saw you speak and you said one of the, this has been in my mind ever since, you said one of the key jobs in the next five years is going to be, I forget what you called it, but it was like simplification of complex information.

 

Heather (12:29.686)

Sim- yeah, simplifier or curator. Exactly. That's it.

 

Kim Yabsley (12:32.156)

Yeah, yeah. And that's what I think is the gap that we really fill for people because, you know, who's got time to spend hours every week figuring out, even if you do identify what grants are right for you, understanding that guideline language is very complex. And so people don't want to spend hours trying to understand that and figure out how to align themselves so they can pitch well and be well positioned for it.

 

So yeah, we're just introducing a lower cost membership option to do that this year, which we're really excited about because we'll be able to help a whole bunch of new people. Last year, we generated just over $26 million in project funding, but this year, our goal is a hundred. So we've got a very audacious goal in front of us, but I'm really excited though, because I just know from the way that we use grants to grow our own business, you know, what's possible for me now in my life personally, as a result of that.

 

Heather (13:12.935)

to scrape.

 

Kim Yabsley (13:23.976)

business growth. And so I feel like, you know, the result of generating this hundred million dollars in funding back into small businesses is a whole heap of people having more fulfillment in their life, more time to do the things they love and be with the people they love.

 

Heather (13:35.957)

Yeah.

 

Heather (13:39.526)

Yeah, that's why it just resonated with me so strongly when you said what you do. Um, so, okay. You have three levels. Is that right? So you have your VIP sort of mid range and then the newer one you're launching this year, is that correct? Okay.

 

Kim Yabsley (13:51.432)

Yep, that's correct. Yep, I was just launching it next week actually. So I built the sales page myself. We're using the fabulous Techmatics, which I love, but I've never built any of the pages in the backend of our system. So this time I decided that I was gonna build it myself over the Christmas holidays. So I've enjoyed the opportunity to learn that new skill.

 

Heather (13:55.474)

I was just gonna ask.

 

Heather (14:12.214)

Well, what's amazing, I love that. When the time this show comes out, you guys, that's gonna be launched. Just so we'll have like links in the show notes and everything and you're gonna wanna go check it out for sure. So, okay, so we have this new one that's launching now and that is gonna be more reasonable and that's not done for you. That's more that, what is it? Kind of a directory of what's available? How does it work?

 

Kim Yabsley (14:19.825)

Yeah!

 

Kim Yabsley (14:25.182)

Yeah, awesome!

 

Kim Yabsley (14:34.78)

Yeah, that's it. That's it teaching people how to do it. So what we're going to have is a community of people. So we have a Facebook group where we're going to I'm going to teach once a month on a topic that's relevant to grants. So it might be like, you know, how to prepare a project pitch or how to understand grant language or whatever, how to use an export grant, even if you're not selling outside Australia. And then we're going to have weekly office hours so that every week people can come in and talk to me on Zoom and ask me which grants should I apply for? Can you give me the link for this one? Can you look over my submission?

 

Heather (14:37.703)

Ah, okay. Yep.

 

Heather (14:44.718)

Great.

 

Heather (14:53.535)

Okay.

 

Kim Yabsley (15:03.848)

And then we've got a whole library, like in the process of securing that $26 million last year, we've got a whole library of tools and templates we created for, you know, what should your funding strategy look like and how should you put together a project pitch for a grant and what's the right kind of budget to submit with your grant. So we're gonna give people access to our tools and templates library. So it can be almost like a bit of a plug and play.

 

So that's just gonna be $47 a week, no commitment. People will either come in and do the work and get the results or it won't be for them. But yeah, I'm really excited about that because I think there's that whole range of people who wanna have a go at it and maybe they have a VA who can help them do the backend work. And I think this will really provide a solution for them.

 

Heather (15:50.65)

Oh, I'm excited for you as well. They're like, I know it's going to take off massively when it gets out there and people start talking about it. Huge, huge. And I'm going to talk about it too. So, yeah, of course. Yeah.

 

Kim Yabsley (16:00.404)

Thank you. Do you know what though, my biggest challenges, you know how it doesn't matter as we scale, like we still have all these really basic fears. In fact, someone I just interviewed for my podcast was saying that there's those three psychological fears, fear of rejection, fear of other people's opinions, and fear of failure. Anyway, I was talking about how, you know, we're going out to this market and I really need to use my personal brand better, but I've never used my Facebook for anything related to business at all. And so,

 

Heather (16:17.32)

Yeah.

 

Kim Yabsley (16:29.8)

I just was laughing with someone about how I can launch these massive things and raise $26 million, but I'm too scared to go and make a reel and post it on Instagram.

 

Heather (16:39.455)

No, you're... I get it.

 

Kim Yabsley (16:39.472)

So I think this will be the year of overcoming vulnerabilities for me.

 

Heather (16:43.542)

I am wired just like you. Um, I, yeah, I struggle with putting anything vulnerable or asking for help or any of that stuff just like you. So I get it. I know it's hard. It's hard. It's uncomfortable. Here you are growing this massive business and teams and you're like, you have no problem doing that, but then like doing a post, like you said, there's just, it's just hard. So thanks for your honesty.

 

Kim Yabsley (17:03.197)

Yeah, yup.

 

Heather (17:05.302)

Okay, so we have the lower level, which is launching now, and then we have the middle level. So that is where you start by doing the strategy and you meet with people and then you send them off on their way to actually do the work. Is that how that one works? Yeah.

 

Kim Yabsley (17:17.564)

Yeah, so we create the plan for them and then they can go away and implement it themselves because sometimes people just need that first piece of research work done and kind of the positioning of this is how you should approach it and then they're fine to do it after that.

 

Heather (17:27.264)

Yeah.

 

Heather (17:30.674)

Love it. And then VIP whole hog, they come in, they do the strategy and you just do all the work and keep doing the work for them. That is amazing. I love the scale, like the Ascension, everything, you have everything for a perfect marketing plan in my brain. I get all excited. I'm like, oh, she has the entry product and then the step up and it's so good. So I'm curious then, cause I know you were just talking about the whole, oh, I don't want to put a reel out, but what are you thinking you're going to do to launch it? Do you, do you have kind of a launch plan? Any ideas?

 

Kim Yabsley (17:37.456)

Yeah, that's right.

 

Heather (18:00.439)

the new version.

 

Kim Yabsley (18:00.712)

Well, we've got a really active, like most of our clients come from referral because when you're making people $250,000 a year, of course they're telling everyone, right? And so most of our VIP clients come directly from referral. But we've also run some Facebook ads, which has been really effective in the past. And I think the return on that is good.

 

Heather (18:10.484)

Yeah.

 

Kim Yabsley (18:24.588)

We have a Facebook group, but I'm not very good at growing the group and it doesn't have great engagement and I've always kind of felt like I'm not really doing that the right way. We do have a highly active and engaged email list of about 4 or 5,000 people I think now. So yeah, we find if we just talk to our existing market, they're kind of ready. But I also know that I think affiliate marketing is really underutilized as well. So we're working with a lot of business partners who we really love what they do.

 

Heather (18:37.631)

Excellent.

 

Kim Yabsley (18:53.576)

and we promote them to our clients, and then they share what we do with their clients.

 

Heather (18:58.926)

Absolutely brilliant. I'm a big believer in that as well. That cross pollination. Huge. That's how you... it's relationships.

 

Kim Yabsley (19:03.964)

Yeah. Do you know though, I've got to tell you, this is probably a bit embarrassing, but I actually have a master's in integrated marketing communications and I've been 15 years in business and this is the first year I have ever drafted a marketing plan.

 

Heather (19:19.906)

Hey, I think it's great. Do you think you need a marketing plan these days? What do you, I mean, I'm.

 

Kim Yabsley (19:25.315)

No, I don't. I think you just need to loosely know how we're going to tell people what we're doing.

 

Heather (19:30.59)

Right? I mean, I stopped doing business plans because I've got international business degree from, from uni. And I was like, business plans. And I'm like, oh no, they don't like, by the time you write it, it's all changed and marketing plan, like they have the one page marketing plan that now that's online and all that, you know? Yeah. So I think it's good that you probably haven't done one. It says, it says a lot about how you don't need that stuff to, to do and grow what you're, you know, what you've built. So.

 

Kim Yabsley (19:42.886)

Yes.

 

Kim Yabsley (19:54.508)

Two, as a woman in business, we get used to balancing so many things, like balancing family commitments. For me, educating my son as well, and I work from home. And I love that. I wouldn't trade any of that for the world, but it does necessitate a real up level of listening, listening to the whispers of my spirit, following my intuition, making sure that I'm operating from a place that's heart-centered.

 

so that I can stay grounded because there are moments when it all becomes very overwhelming. So yeah, I mean, that's a work in progress, but I think that's important too.

 

Heather (20:30.794)

Let's stay on that topic for a little bit. When you are overwhelmed, what do you do to actually try and break that cycle?

 

Kim Yabsley (20:38.768)

Mm-hmm. Well, I learned when my son was just born I was newly separated from my partner of 17 years and we had a two-year-old and a newborn and I knew that and I was self-employed so I had no you know, if I wasn't working I wasn't getting paid So I knew and my father was dying at that time as well so it was a really big time of transition and change in my life and I think I was the most grounded I've ever been and I think the reason why was

 

Heather (20:48.028)

Oh wow.

 

Kim Yabsley (21:06.28)

I just stripped it right back to the basics. Make sure I sleep well, don't have too much alcohol, eat well, you know, every day, move my body, nourish it, fuel my soul. And that's still what I think now. So like when I was looking at my kind of ambitious plans for this year, I was like, that's going to take like a lot of energy and I don't have more time. So I need to work smarter, get good people around me, treat them well.

 

and take care of myself on the daily. So, you know, I wake up naturally like five o'clock every morning. I like to meditate, journal, set my intention for the day, be really clear about what I wanna get out of the day and then go out, do my exercise. And yeah, so I just think that those really simple things help us to manage the overwhelm and also become a bit of an anchor so that if we are lost, we can go, okay, there's safety in that.

 

solitude, being able to just sit still with myself and re-centre.

 

Heather (22:06.154)

Love it. Do you have any tools that help you? You mentioned journaling. Do you have apps or things that you use for that whole process?

 

Kim Yabsley (22:13.972)

Well, I've always invested heavily in self-development. So I've got like a couple of mastermind groups for business, but I'm always working with some kind of coach or program. At the moment I'm working with Alex Trippard. I think she's amazing. She does a lot of manifestation kind of energy coaching. I just feel like whoever you're working with, I think all frameworks are good, as long as you pick one and you do the actual work, same with business strategy. You've got to actually do the work to get any benefit out of anything.

 

Heather (22:20.728)

Nice.

 

Kim Yabsley (22:43.444)

But I will say this, this is my first year that I'm going on a retreat. And I'm going on not one, but two retreats back to back in Bali in a couple of weeks. And yeah, I'm super pumped about that. I feel like that's gonna be an awesome reset for health and just reconnection with myself and time alone. And I've decided that I'm gonna do that every year now, now that I've finally gotten to it.

 

Heather (22:51.978)

Oh my God.

 

Heather (23:07.362)

Oh my God. Okay. Yes. Now I'm going to change gears back. I want to go back a little bit because there's some questions that were coming up to me when you're talking about the three levels that you're launching. And my first question is, what's the chance of getting a grant? I know it's very broad. Yeah. Like what's the percentage chance? If I'm going to do all the work.

 

Kim Yabsley (23:20.872)

What's the chances?

 

Yeah, yeah, well that's a good question. So it's a little bit like how long is a piece of string, but some stats I can tell you. There are 3,000 grants open on average most of the time. There's generally over $50 billion worth of funding available and the average success rate of a grant is 17%. So our success rate is 49%, I'm very happy to say.

 

Heather (23:31.486)

I knew, I knew that.

 

Kim Yabsley (23:48.5)

But so that's why we know at 17% that a strategy is really important. And what I see happening a lot of the time is people are trying to apply for a grant at the last minute, as if it's just a, like we all used to apply for jobs back when we were teenagers, you know, this has to be in at five o'clock and I'm doing it at four o'clock today. And I think that's a real mistake. Like, um, there's an opportunity for you to really, um, strategize and form a win-win relationship.

 

Heather (23:55.447)

Yeah.

 

Kim Yabsley (24:16.944)

and you need to put solid effort into that. And the submissions that win are the ones that have, they've done their work, they've got all the supporting evidence, they understand how they align with what the fund is looking for. Yeah.

 

Heather (24:29.502)

Yeah. So how many grants can somebody actually enter into every single year on average? What would you recommend?

 

Kim Yabsley (24:36.588)

Oh, well, you could do as many as you want to. But we say like for our VIPs, we do five or more because we say that, you know, especially if they're competitive grants, at the average market rate, you need five to six grants to win one. So it's not like something where you're going to get a quarter of a million dollars on the first one. And the other thing is you've got to demonstrate your ability to administer public funds, because this is people's taxpaying money that we're receiving. So your business needs to be in a healthy position.

 

Heather (24:43.319)

Okay.

 

Kim Yabsley (25:04.872)

You need to be organized with your documents and stuff. It's not enough just to have a great idea and expect that you can receive, you know, government, which is taxpayers' money. So yeah, you wanna kind of map out what are the right types of grants for me. But the other thing is, there are other strategies you can apply as well. Like it doesn't have to just be grants for your business. It might be, I think you and I spoke about this for your business, it might be grants to attract clients. So that's a really popular strategy we've been helping clients with.

 

Heather (25:31.746)

Yes.

 

Kim Yabsley (25:34.844)

And many of our clients will get 20, 30 new clients a time when a specific grant comes out. So it might be a grant that small businesses can use to help improve their marketing or digital presence. So you could run a strategy, letting people know that grant exists and helping them to secure that grant for themselves to work with you.

 

Heather (25:53.202)

Yeah, love it. Oh my gosh. Okay, so if somebody's thinking about working with you and they're the ideal client coming into your community, is there any prep work or things that they can start to do now before they actually look to sign up with you?

 

Kim Yabsley (26:08.88)

Yeah, absolutely. The first thing people should do is make sure that they've asked themselves those basic questions we should all be asking ourselves every year. What did I do well last year? Where didn't I do so well? What do I want to change? What are my goals? What do I want to achieve this year? And what's my main strategy for getting there? Because they're the things we're going to need to know straight up to tell you what grants are going to help you get to those goals. But we do also have a free grant scorecard which people can use to

 

just to check where they're at, like are they eligible for grants, which kind of grants, what should they do next? It also helps people self-select and if they're thinking about working with us, then they know, you know, should they join the membership or do they really need a done-for-you service? Yeah, so that's probably the best place for people to start. And we do also have a podcast, it's called Show Me The Money, where we talk about all kinds of growth strategies for small businesses, because I think business growth ultimately comes from stacking together.

 

and leveraging the outcomes of lots of different things that work well together.

 

Heather (27:08.462)

Where else can people find you outside of your podcast? What websites, where should they go to Google you and find you?

 

Kim Yabsley (27:14.492)

Yeah, so our main website is growology.com.au and they can check out everything we do on our website there or I am on Facebook and you know as we talked about I will be starting to post more for business on Facebook this year.

 

Heather (27:22.254)

Okay.

 

Heather (27:29.878)

You guys might see some reels if you go over there. I dare you, go over there and support him. Is that?

 

Kim Yabsley (27:32.229)

Yeah, yeah.

 

I said I was going to do three reels this week and I just realise it's Thursday, tomorrow is a public holiday, like they really have to be done today, don't they?

 

Heather (27:42.238)

You still have a few days. You can do them all in one day as well, if you want. You got this Kim. Is that scorecard on your website easily found as well? If somebody wants to take the scorecard.

 

Kim Yabsley (27:45.844)

That's right, yeah.

 

Kim Yabsley (27:54.844)

Yeah, it is. And I'll drop you the link so you can leave it with the show notes as well.

 

Heather (27:58.619)

because I know people are going to want to check that out. To gear, yeah.

 

Kim Yabsley (28:01.82)

Actually, you know what else we should do for your listeners? We'll give you our grants guides, so they're normally part of our paid membership, but we do have a definitive list of government grants, which we update three times a year, and we also have one for community groups as well. So I'll get you the links for those so you can share them with your networks.

 

Heather (28:05.354)

Yeah. Oh.

 

Heather (28:21.202)

I would love that. I'll pop them in the email. I don't promote every podcast to my own business database. I'm gonna do this one though, cause it's so important and I'll pop the links in that email. So you guys are gonna see this floating around everywhere. Oh gosh, of course. And what a beautiful chat as we start to wrap up. I wanted to ask you if you have any last words of advice or wisdom for our listeners.

 

Kim Yabsley (28:32.664)

Awesome, thanks so much.

 

Kim Yabsley (28:48.448)

Yeah, I think, I guess my parting words are really when it, we're people first and professionals second. So when it comes to our personal life, we've got to find that alignment and balance. And I think as entrepreneurs, it's easy to fall out of balance, which is what you're all about and helping people with. So I think it's just so important to invest in remaining balanced and learning to manage and adapt from overwhelm and to accept that it's a part of life.

 

Heather (29:14.519)

Yeah.

 

Kim Yabsley (29:16.304)

And then when it comes to business, I think it's all about being strategic. Get the systems, get the team, get the strategies working for you, so you don't have to work as hard.

 

Heather (29:25.174)

Well said and a perfect way to wrap up this episode. So thank you, thank you, thank you for being here and for walking us through how you work. And wow, you have such an amazing platform coming up. I'm really excited to, you know, be a part of that as well and check it out myself. So thank you, Kim, for being here.

 

Kim Yabsley (29:39.994)

Oh, well, thank you so much for having me.