Episode 103 Transcript
Heather (00:03.09)
Rebecca, how are you? Welcome to the show.
Rebecca Flint (00:05.873)
I'm good, thank you for having me, I'm so excited to be here.
Heather (00:07.666)
Me too. Me too. Me too. Um, you've been working on something that I have been anxiously watching behind the scenes and I'm so excited to tell everyone about it. Guys, you're going to have to hold on though, because we're not going to talk about it yet. Teaser is coming and you're going to want to listen to Rebecca's backstory and what she's built and what she's up to these days. But before we get there, because you're, you're in an interesting spot. Like you have had some incredible.
Rebecca Flint (00:16.305)
I'm going to go to bed.
Rebecca Flint (00:21.681)
I'm going to go ahead and close the video.
Heather (00:36.242)
let's say day jobs that we'll talk about in a moment, as well as you're growing your own business. And so you're coming from two different angles here, but I'd like to start with three tips or takeaways on how to grow a business smarter, how to stay sane, how to try and, you know, remove yourself from the anxiety and overwhelm that happens so much when we're growing our business. So what are three of your tips?
Rebecca Flint (00:58.353)
Yeah. Oh gosh, do you know, I'm a graphic designer by trade and I'm also a next gymnast. So perfection for me is like, I just have to have everything perfect. But, but, but, but the thing is like, if you're starting from scratch or you're launching a new program, I think in this day and age, it's so important to just get it out there no matter how it looks, you know, and.
And as I was launching this program that you were alluding to a moment ago, my friend Lisa said to me, Rebecca, you're building the plane as you're flying it. And it's so true. I didn't have all the pieces together. I didn't have it perfect. And that was really hard for me as a recovering perfectionist to get something out there and done when.
it wasn't finished and it wasn't perfect, you know. So I think it's really important that if you want to launch or start or grow something, especially something new, just get it out there, see what sort of feedback you're getting from people, tweak it and, you know, pivot as you're going along to make sure that you're delivering what it is that your audience wants. So yeah, start scrappy and build the plane as you're flying it. That would be my first tip. Secondly,
Heather (02:07.986)
Excellent.
Rebecca Flint (02:09.329)
I guess along the same lines, again, with the whole perfectionist thing, especially if you're just starting out, you don't have to have the perfect logo and the most beautiful looking branding. And that's again, coming from me as a branding person. It's really important just to get yourself your message, your content out there, because if you're not and you're waiting for that day where everything's perfect.
You're doing your audience a huge disservice by not sharing your knowledge your expertise and helping them win their day essentially So you don't need the perfect brandy. You don't need to spend tons of money on all that sort of stuff Just get something done saying Canva and just get it out there. And then thirdly I think being a mom of two You know, I was working full -time and running this business and doing all the things I I remember the day when I hit literally hit the button for launch for this new program
Heather (02:45.938)
Nice.
Rebecca Flint (03:02.801)
and my son was in bed asleep, my husband was getting my daughter from gymnastics and there was no one to celebrate with. So I just went, oh, well that's done. Okay. And so, and the moment that I've worked so hard for came and went with very little fanfare. And I think I just went and got a cup of tea and watched TV. But you know, I think it's so important to celebrate your wins no matter how big or how -
Heather (03:13.106)
That was it. Oh.
Rebecca Flint (03:32.433)
small and I've very very much learned that recently. It's important to book something ahead of time whether it be a massage or a cocktail with a friend or just something where you can actually go, wow I did it, you know, I hit the button, I press go, I launched this thing and just feel really proud of yourself. So yeah I think that's probably my three tips that are quite relevant for me right now.
Heather (03:41.074)
Yeah.
Heather (03:58.162)
I love that you said to schedule something in advance, because I think most business owners or entrepreneurial mindsets, like we are constantly trying to do the next thing, test the new thing, launch the new thing. And we literally, the second it's up, like you said, it's like, okay, onto the next thing. So, or that, yeah, good.
Rebecca Flint (04:01.585)
Mm -hmm.
Rebecca Flint (04:14.001)
Yes, that's exactly right. I think it's important for our mindset, but also just for us as human beings. And especially if you're an entrepreneur and you're an A -type personality and overachiever, perfectionist, it's very easy to let these very special times come and go. And before you know it, a year or two can go by and you've done nothing to congratulate yourself or celebrate yourself. And it can just become very mundane and boring.
Heather (04:43.826)
Absolutely. Yeah, you kind of get in the habit of not celebrating. So I'm glad you said that. I also love that you talked about like, just what did you say built fly the plane before it's built? Is that what you said? Okay.
Rebecca Flint (04:44.305)
Yeah.
Mm -hmm.
Rebecca Flint (04:55.569)
Yes, fly it as you're building it. So, you know, the wings might fall off, but that's okay because you can just rebuild them and put them back on again. So yeah, you don't need an entire plane to fly. So just like, I guess, yeah, just if you're launching a course or a membership or a new product or service, like just even get the idea or the thought out there, do a founding members launch, do something where you can get some feedback and start to build the content or.
Heather (04:59.474)
I should fill it in.
Heather (05:08.85)
a cup
Rebecca Flint (05:22.993)
the product or service around what it is that your customers want.
Heather (05:27.762)
I interviewed a couple of episodes before you, a guy named Kerry Cheswick, and he actually founded something in the States called restaurant .com. Like we're talking huge businesses and he's now a business mentor. And he says that every single business he comes across, no matter how big or small, he always tells the CEO or the founder pitch first. And I freaking love that. He's like, if you launch it before the pitch, you haven't even like, you might launch to cricket. So I think that, thank you for sharing that.
Rebecca Flint (05:38.193)
Yeah.
Rebecca Flint (05:48.081)
Yes, yes, 100%.
Rebecca Flint (05:55.185)
Mm -hmm Yeah, yeah, I mean and it's the same with anything like putting social media content out there for example, right? By all means spend three hours on a reel But if you don't know that your audience is going to respond to that content don't waste the three hours of it You know like test it first Yeah, same thing
Heather (06:14.866)
Brilliant. Brilliant. Love. Okay, good. So you've just talked about this program that you've launched and we're going to now find out about it. But before we go there, what's your backstory? Like where have you come from? Cause you've had some really cool jobs as well. So tell me more about you, Rebecca.
Rebecca Flint (06:26.929)
Yeah.
Yeah, yeah, well firstly, yeah, I went straight out of high school, retired as a gymnast, went out of high school, went straight into graphic design and I got to spend a couple of years at college with that. I got a junior design job which I promptly got fired from because I realized that I was not built to make tea and coffee and answer the phones. So I got fired and so I thought, oh well, I'll go start my own business. So.
I went and started my own little design studio, which is so funny to think about now, you know, at the ripe old age of 20, 21, I think I was. And then, yeah, and then a few years later I went off to Canada and did the whole Canada, Australia swap thing, came back, met my now husband who was in the fitness industry. So he worked with my brother at a fitness first gym and collectively we just all decided to open a gym together. So over the last...
Heather (07:08.818)
Love it.
Rebecca Flint (07:29.905)
17, maybe 18 years now, we've opened three gyms from scratch. And of course, with my branding and design and marketing skills, that was my role in these businesses. And I was also in charge of building our communities within those businesses as well. So, you know, there was the promotion of the products and services like say weight loss challenges, for example. But then we found...
Heather (07:34.706)
It's amazing.
Rebecca Flint (07:57.489)
people came for the product, but they stayed for the community. And we're so proud that that first gym that we opened still has three, sorry, four core team members that we hired on day one. They're still there 17 or 18 years later. Two of those team members bought the gym from us. But a lot of the members that have been there since day one are still there. So, you know, we know for sure that that community.
Heather (08:15.09)
Yeah.
Rebecca Flint (08:25.329)
program that we built within the gym to build the brand was a really strong part of that business, I guess, model. Yeah, so, we're going to say something? Yeah.
Heather (08:34.77)
Can I stop on that? I'm going to have you keep going, but now, so you've been talking a lot about community. I just want to segue really quickly on that. Do you have a few tips, because you're great at community, we'll learn more about that in a minute, but do you have a few tips for people on how to grow a community or grow a stronger community?
Rebecca Flint (08:50.609)
Yeah, yeah. I mean, people are joining the community because they have something like -minded in mind. So that could be around a particular product that they love. It could be around a software service that they use. It could be just simply mums that are in business. You know, there's got to be a common theme that they come to the community for.
Typically people then stay in a community because of the bonds and connections that they make. Oftentimes they are very like -minded people within a particular community. And then as part of being the community owner or manager, it's really our role to find out what it is, just like in marketing, what it is that these people need to help solve a problem, to help them move forward in life, to help them...
gaining your skill perhaps, you know, whatever the purpose of that community is, it's our role to make sure that we either deliver the content or get the expert speakers in or create meetups where people can start to learn and grow around a particular topic of what that community happens to be about. So, yeah, so, yeah, and we can talk about community. That's probably a whole other thing.
Heather (10:01.618)
Cool.
Heather (10:07.762)
I know, I know. I had to say, wait, because...
Rebecca Flint (10:11.153)
It's how to structure a community, how to deliver content to a community. But yeah, so I was building communities and branding and marketing, and then I became very good at personal branding as well. So I was collecting these skills over the years and I got invited to the Canva, it used to be called Canva Certified Creatives Program. So it was for people who were using Canva that were pro -level designers or were pro -level content creators.
And just by being part of that over the years, an opportunity came up at Canva to head up the Canva Champions Group, which was the community for the affiliates of Canva. So I was able to, I kind of got invited to apply for this role because I understood small business. I understood community. I knew how to create content. I was great on video. You know, I had all of these skills that were just.
perfect for this role. And yeah, I got to go on Brexit Canva for two years, which was so super fun. And I had the best time and you know, I got to meet thousands of people from all over the world because I was the senior community manager for the Canva Champions Affiliates Community Group. And yeah, so I got more and more exposure into what Canva does, what the values are.
Heather (11:13.138)
Ha ha!
Heather (11:19.506)
Yeah.
Rebecca Flint (11:33.425)
who they serve. I learnt really well what small business owners need in order to be able to use Canva. And I can't think of one single business owner that I know that doesn't use Canva in their business these days. So yeah, so I moved to the Sunshine Coast last year, a year ago, and my role at Canva was a Sydney based role. So I actually decided to leave Canva and now I'm teaching business owners.
to use Canva, how to master and use Canva through courses and a special program that I just launched. So yeah. Okay, so the program is called the Canva Society and it's a really supportive community group whereby I have a solo partner, a small business owner, content creators, VAs and PAs. They typically make up my audience. They come together in my Facebook community group and twice a month.
Heather (12:08.05)
And what's the program called? Yes.
Rebecca Flint (12:29.137)
I do group coaching calls where I teach them what's new in Canva. I answer all their questions that they have around where they're getting stuck in Canva. I also teach my own skills and expertise around how to create consistently branded content, how to use AI to batch create content super fast. Yeah, and then anything that's new and released and released to the public, I can then share to my...
Canvas Society members, so they're among the first to know whenever ever anything new happens in Canvas, which is really exciting. So yeah, that's it. That's my fancy new program.
Heather (13:02.29)
Amazing. That's where you are. Okay, so talk to me about the program to do doors open, close, like how does it work, the structure?
Rebecca Flint (13:11.185)
Yeah, so I just did my founding members launch, which was the plane with no wings and the wings are slowly getting built at the moment. But yeah, I welcomed in 29 brand new members into the founding member launch and I've been able to work closely with them to figure out what it is that they need and want and where they need help. And through that process, I've built out a training hub inside of the program searchy.
Heather (13:15.89)
Yes.
Heather (13:38.418)
Okay, yep.
Rebecca Flint (13:38.801)
And I'm able to, yeah, so I've popped content into there. And the reason I love Searchy is because the members can go in and type in, for example, background remover tool, and it will take them to the exact point in the exact video where I talk about that exact tool. So there's no need to like sit there for hours scrubbing back and forth.
trying to find the actual piece of content that you need. This platform actually delivers exactly what they need right then and there so it saves a lot of time which is really cool. Yeah so I'm slowly building out the content in that and building out you know a foundational if you're just getting started in Canva and then more intermediate and then more advanced kind of content. So yeah so I was able to save the founding members. I did a 50 % off price.
Heather (14:07.89)
That's really good. Yeah.
Heather (14:21.49)
Very cool.
Rebecca Flint (14:27.505)
you know, offer so that they knew that when they were coming in that there were no wings on the plane. It was getting built as we go. But it's really the community that is super supportive that they can ask questions anytime and those two group coaching calls. So when I spoke about earlier today that you don't have to have it all done in order to launch. For example, you know, they're really coming to learn from me twice a month and ask questions in the group when they need.
Heather (14:32.69)
Yeah.
Rebecca Flint (14:55.857)
The training hub is actually a bonus really on top of that and it's something, a resource that they'll have access to that will be built out over time. So instead of placing the emphasis on the membership site, I placed the emphasis on how you get access to me twice a month and you can ask questions in the group whenever you like. So yeah, so kind of just shifted the focus. Yeah.
Heather (15:16.466)
I think that's so smart, Beck, because I know when people get access to courses, they oftentimes get overwhelmed. Then they beat themselves up because they don't go through it. So a couple of things you said that are amazing to me. Number one, if they want to go through the training, they just search in searchy what they want to know about. So they don't have to feel like they have to watch everything. And number two, you flip the whole context on its head and you get access to somebody that has been there, done that. Plus you have the design, pro design background as well. So you have really cool filters that you're running through.
Rebecca Flint (15:23.601)
Mm -hmm. Mm -hmm. Mm -hmm.
Rebecca Flint (15:31.089)
Yeah. Yeah.
Rebecca Flint (15:40.881)
Mm -hmm.
Yes. Yeah.
Heather (15:45.842)
You know, very cool. Love it. Um, it's so good to, to see it come to life. Cause I remember I, I don't know, it was a couple of years ago, maybe at least when we were talking about this. Yeah. So good.
Rebecca Flint (15:48.177)
Yeah, yeah, thank you.
Rebecca Flint (15:55.441)
Yeah, I think it was when I just left Canva. Yeah, and then I moved my family into state and I was actually rudely shocked as to what a toll that takes. So everything I wanted to do kind of got put on hold for a year because yeah, moving kids to new schools and finishing the build on a home and moving into a new house and living with my mum for three months, which was an effort on its own.
Heather (16:03.41)
Yeah.
Yeah.
can imagine.
Heather (16:13.234)
Yeah.
Ugh.
Heather (16:21.81)
Wow.
Rebecca Flint (16:23.985)
Yeah, my poor mum. Yeah, so I guess that's another really good point. Just because you want to launch a cause of status membership, you don't have to do it right now. Do it when the time's right, when you've got the right headspace to do it, and when you can really turn up and show up for your members and give them the most value you can.
Heather (16:30.098)
Okay.
Heather (16:43.474)
Yeah.
Really cool. And we're going to talk through a little before and after like a case study, because we know conceptually what this amazing program is, the society that you've created. But now I want to actually know a little bit more tactical. So think of somebody that's been going through the program with you and let's go from point A to point B. I'm happy for you to shout out names or companies or not, and tell me through how this person, what they learned, what they've done specifically within your membership.
Rebecca Flint (16:51.441)
Okay.
Rebecca Flint (16:54.929)
Yeah.
Rebecca Flint (17:00.241)
Mm -hmm.
Rebecca Flint (17:06.993)
Yeah, for sure.
Rebecca Flint (17:12.049)
Yeah, yeah, yeah, okay. So I've got this beautiful member called Pierre. She's from Mexico. So she was my first international member, which is so exciting. I couldn't believe I have a member from Mexico. Yeah, she's gorgeous. And she's got two different businesses. One is a coffee business and one is she teaches people how to invest in land over there so that they can have generational wealth.
Heather (17:21.458)
Yay!
Heather (17:38.962)
Yeah.
Rebecca Flint (17:39.217)
basically and which I just think is such an amazing thing for her to be able to teach people and and show them how they can do that there because it's you know it's a country that typically you know unfortunately lots of people don't have very much or it's there's some quite corrupt things going on so she's you know doing a really great thing and she came in with very little knowledge about how to use Canva and she said to me
First of all, she said, can I give you some feedback? And I thought, you know, when you hear that as a business owner, you're like, oh, gosh, what is this? She said, yeah. And she said, I'm beyond impressed. You know, in two or three sessions, I've learned things that I didn't even think I could do, not only in camera, but in design. And I'm happy and motivated. And of course I treasure your sessions and, you know, to hear that.
Heather (18:11.314)
Your heart drops. Yeah, you're like, oh god, it's gonna be bad.
Heather (18:20.05)
Yeah.
Rebecca Flint (18:32.625)
She's learnt so much and at this stage when she sent me this, I think the membership had only been open for three or four weeks. So, you know, in that time, she'd of course invested her own time into her learning and knowledge and she'd been able to learn so much in just a really short amount of time. And so she's now being able to put content out onto Instagram that is improved. You know, like I'm not expecting people to be professional designers, you know, I know it's not going to be perfect, but.
Heather (18:54.162)
Okay.
Rebecca Flint (19:02.673)
The more that they do, the better they get at it. So I've seen an improvement in the way her content is presented. She's putting more thought into the messaging and her alignment and her hierarchy and the way she's designing on her page. And that is going to get a better result from engagement and her audience reaction and that type of thing. So yeah, so people are slowly learning how to improve their designs and also use the technical tools inside of Canvas.
Heather (19:32.37)
Do they like actually show you their designs and go back like this is what I'm thinking and you give feedback? Is that part of what you do as well?
Rebecca Flint (19:32.497)
Yeah.
Rebecca Flint (19:37.713)
Hmm Yes Yeah, so whilst we're still small I need to figure out how to scale this and I know I can certainly do that with a VA but at the moment they post something in Facebook and they say I'm having trouble with this or it doesn't look quite right and sometimes I can just simply say oh gosh Yeah, you know all your elements are fighting with each other. All you need to do is one for example yesterday. We were talking about
you know, move your patterns out to the edge and give your text some white space and breathing space and just increase the size of the text. And what that does is it draws the eye into the main parts of the message first and then all the other stuff is just decorative, I guess, you know, so you're really wanting to draw your eye into the main part of the copy first. And that's what I was able to do through the Facebook group. Sometimes it requires a demo. So what I'll get them to do is share their camera design with me.
Heather (20:20.114)
Yeah.
Rebecca Flint (20:33.105)
and then I'll jump into my demo account and I can either just do a quick screen recording of, okay, here's how your design is, here's what I would do to make it look better. And 100 % of the time, they're like, oh my gosh, that looks so amazing and you did that so quickly. But as I'm doing it and talking through why, I'm saying I'm moving this here because it needs to have white space around it. I'm making this bigger so that it's not fighting with.
paragraph underneath it. So they're learning but also watching a pro designer do what we do in order to make something look so good. And then, yeah, I'd love to keep doing that, but that's where I'd need to, as we grow, I'll bring in a designer VA that can help me, help the members with that type of thing. But it's so powerful for them to see, like a before and after, here's how you go from this to this.
If it's a really big question, what I do is I let them know that I'm going to show the answer to that question in one of our group calls. So I can then do a deeper dive on, you know, like for example, we've done, well, actually our next call is all about alignment, design principles, alignment, contrast, hierarchy, you know, how do you lay out a page to make sure that your eyes being drawn in the right direction and that type of thing.
We've covered how to create 12 faceless reels for Instagram in under 10 minutes. We've covered, gosh, what else have we done? Oh, how to create 52 just filler posts in Instagram in under three minutes. So yeah, I'm teaching all of this what's hot right now kind of thing in the group coaching session. But the great thing is they can just go back and watch it.
Heather (22:03.826)
You're, that's so smart.
Rebecca Flint (22:26.801)
in the training hub and pause it and go and do that thing in Canva and then watch the next bit and pause it and come back and do it again. So they learn on the call, but then they go and do it when they've got their own time. So yeah.
Heather (22:39.09)
I love that it's so different from what is out there in the market, like learning Canva tips or tactics, but just having that design eye on it is just so powerful. I want to talk about two things right now. Number one is the features. What are some of the latest features of Canva that you think are amazing?
Rebecca Flint (22:48.529)
Mm -hmm. Yeah.
Rebecca Flint (22:58.353)
Yeah, well last year they started to open up the doors to AI and since then oh my gosh like there is There are so many apps in there now that are AI and I say to everybody look that's great and everything You don't need to use them all you know Maybe choose one or two that you really like that you can use in your design. So there's a whole section in camera called
Heather (23:03.602)
Yeah.
Rebecca Flint (23:22.641)
I'll just check that I've got the name exactly right because they changed it. It's Magic Studio. One second. Magic Studio, yes. Actually, I'll touch back on them changing names and things because there's a major update to a name of one of the tools as well. But yeah, so Magic Studio. So when you log into Canva on the left -hand side, there's a little purple gradient that says Magic Studio. If you go into there, you'll see all the new magic AI.
Heather (23:29.65)
Oh, good.
Rebecca Flint (23:52.081)
But there's a few that are my absolute favorite so one of them is called magic grab and what it basically does if you could imagine you've got say for example a Photo and it's got a wall in it and it's got some flowers sitting on a table And then you go and put your text in but the text is over
over the flowers and it's just not quite working. And you can't move the whole photo because there's not enough space either side. So there's a thing called magic grab. And what it does is it grabs the main part of the photo. So the flowers in the vase, detaches it from the background and then you can move just that little element around to fit. So magic grab, love it. So this tool has had a rename. So it used to be called the...
resize tool then it was called the magic resize tool now it's called resize and magic switch so when you're when you're in a canva design at the top there's a button called resize and magic switch now you need to have a canva pro account to use this but what it does it allows you to take say a square instagram post and then you resize it to a story then you resize it to a youtube thumbnail then you resize it to an ebook and you know it does most of the work for you um
Heather (24:43.218)
Okay. Wow. Okay.
Rebecca Flint (25:07.697)
when you're changing orientation from something that's a square to a portrait style story, for example, you are going to have to manually move some things around. So it doesn't do everything perfectly for you, but it does the majority of the work. And I think my record is 11 pieces of artwork in under 10 minutes, like perfectly designed and ready to deploy.
Heather (25:31.57)
amazing.
Rebecca Flint (25:31.889)
And as a designer, yeah, in the past using the Adobe Creative Suite to create 10 or 11 pieces of content would take you a good hour because you've got to do each one individually and they're designed and saved separately and then you've got to create PDFs to meet the pain in the butt. So, they're some of my favorite features, but you can now, if you're not a designer, you can use Magic Design and Magic Design for video and you basically just put in a photo.
Heather (25:41.522)
Yeah.
Heather (25:46.514)
Yeah. Oh my god.
Rebecca Flint (25:59.697)
and it will magically design you a whole bunch of posts or video based on the content that you share with it. And you can put a little prompt in as well. So if anyone's is, sorry, chat GPT, then you'll know about putting prompts in. So when you're using any of the AI tools inside of Canva, the better the prompt, the better the outcome. So yeah, there's loads, there's so many features.
Heather (26:23.986)
This is amazing! Oh my...
Rebecca Flint (26:27.505)
We could do a three hour podcast just on new features in camera.
Heather (26:31.154)
probably, we'll probably have to do like a little bit of a webinar for my people coming up, I think. I love just from my marketing brain, some of the things you said earlier, where you're like, design 52 posts in three minutes or whatever you were saying, right? It's so cool.
Rebecca Flint (26:43.665)
Oh yeah, yeah. Actually if you go to my Instagram which is at Brandon by Rebecca Flint, I share that content on there as well. You can do the 52 post in under three minutes. It's in my reels. It's actually the most popular piece of content that I've ever put out. So yeah.
Heather (26:59.89)
guys. Yeah, branded by Rebecca Flynn. Go check it out. As we're starting to wrap up. I also want to know one more thing. What are some trends, some design trends or just content trends that you're seeing that are we should pay attention to?
Rebecca Flint (27:06.161)
Okay.
Rebecca Flint (27:10.737)
Yeah. Yeah, I think from a designer's perspective, there's a real trend around kind of that minimalistic luxury feel. So instead of packing your page out with, you know, every single element you could possibly think, just make it really minimal. You really like, you've got to think of the person viewing your content. They're so busy. They're, they've already got 1200 files open in their mind and you're trying to break through all of that.
Heather (27:21.234)
Yeah.
Heather (27:25.426)
Hehehehe
Rebecca Flint (27:40.401)
clutter and noise that's going on in their life. What you need to do is make it very easy for the person to burn less brain calories when they're seeing your content. So very quickly, what's the headline? Make it stand out. What's the next either call to action or sub piece of text that you need them to read. And if you need them to take action, tell them exactly what you need them to do. But from a design perspective, this is like, I'm talking, you know, beautiful kind of
playing not too hard to look at background. So oftentimes I'll put a photo on top of the black background and and tone my photo right back so that my white text really pops off. So I want someone to look at my content quickly take in what I write what I'm what I've written and if it appeals to them great they'll take an action if it doesn't they'll scroll on by but
You need to make it easy for the person's brain to consume your content and burn less calories doing it. So that's something Donald Miller talks a lot about with his story writing, copywriting technique. You need to help people burn less calories. They've got so many other things going on. I don't mean burn calories for weight loss. I mean brain calories. Taking up brain space, mental load, you know, so make it easy. So keep it clean. Yeah, maybe one headline.
Heather (29:00.53)
really, really good.
Rebecca Flint (29:04.657)
one piece of text or call to action, very simple background. Cleaner, plainer or minimalistic is better. So.
Heather (29:12.434)
Cool. Good advice. Now when's the program open again? If people want to join.
Rebecca Flint (29:17.041)
Yeah, so I have a waitlist at the moment and it's reopening on April 30. So, and that will only be for three or four days this time. So it'll be a very short open window. But yeah, if anyone's keen, they can go to my website and jump on the waitlist. Yeah, it's just, it's just rebeccaflint .com. If you go there, a pop -up will pop up and there is a banner at the top for the waitlist.
Heather (29:23.186)
Oh my gosh.
Heather (29:34.386)
and what's your website link domain.
Rebecca Flint (29:43.793)
so you can go right there, but it's rebeccaflint .com forward slash canva dash society dash waitlist if you're desperate to time it in.
Heather (29:50.29)
Absolutely brilliant. And I'm loving that this episode is actually going to be coming out like literally right at your launch. So that's going to be perfect. You guys, if you're listening now, you have to action now. You have to go to rebeccaflint .com and go over there and get into the wait list room. It might even be open when you go over there. So make sure to do that. A lot of my listeners are, we definitely have some sort of solo startups, but a lot of them are growing and they are also...
Rebecca Flint (29:56.049)
Ah awesome that's so cool!
Rebecca Flint (30:04.881)
Thank you. Might be.
Rebecca Flint (30:14.929)
Yeah, it wasn't perfect.
Heather (30:16.882)
you know, they have team members on their team. They're kind of going into the, into this from startup to scale mode. So you mentioned earlier about training team members too. Is that a good use? VAs and... Okay. Great.
Rebecca Flint (30:18.961)
Mm -hmm. Mm -hmm.
Awesome.
Yeah, yeah, yeah, yeah, absolutely. Yeah, I've got VA's and PA's in there. So typically, yeah, they, they knew the content on behalf of obviously the brand or the business owner. So even though it's not theirs, I mean, often I'll say your business, your brand, but they know that they're talking about their business's brand, but it's exactly the same principle, nothing changes. So yeah, so anyone that creates content for a business, whether they're a VA, PA, receptionist,
avid marketer, frustrated graphic designer, they're all welcome. And no design skills necessary.
Heather (30:59.698)
And do you also teach? Yeah. Good. That I was going to ask about background. And I was also going to ask about video. Do you also talk about the animations and the video features in Canva too?
Rebecca Flint (31:08.113)
Mm -hmm. Yeah. Yeah, yeah. Inside and Canva, yes. Oftentimes I get asked about outside app tools and I'm staying right in my lane for this one. It's graphic design, branding and Canva. So, yeah. Yeah.
Heather (31:17.298)
inside.
Heather (31:21.234)
Excellent. So good. Oh, Rebecca, I'm loving our chat. Yes, I am. This is, I'm just so happy for you that you've launched it and that you're doing it again. It's just going to keep growing. And I think it is the universe assigned to you to stay in your lane as well and keep doing more. As we start to wrap up, so you guys now know where to go find Rebecca. So it's branded by Rebecca Flint is on your socials, like Instagram, and you can check her out there. Rebeccaflint .com is where they can go to your website. Yeah. I got those right.
Rebecca Flint (31:29.394)
Alright, thank you.
Thank you.
Rebecca Flint (31:36.177)
Julie noted.
Rebecca Flint (31:51.281)
Yep, correct, yes, also, nailed it.
Heather (31:51.954)
Perfect. Do you have any last words of wisdom for our listeners?
Rebecca Flint (31:57.073)
Yeah, definitely. Look, being in business today is really hard. You have to do everything. You're the marketer, the cleaner, the CEO, the reception and do everything right. And even if you are scaling, you're still wearing many, many hats. So my advice is when it comes to learning Canva and creating content that you're going to put back.
on your socials, even if it's webbattles, whatever it is, just being patient with yourself. You're not going to be a pro designer like me. I've been doing this for 25 years. You're not going to be at that phase just yet. But if like anything, weight loss, fitness, health and wellness, if you take small steps every day and you build your skills every day and you learn a little bit more, or even every week if that's easier.
Heather (32:37.746)
Yeah.
Rebecca Flint (32:44.305)
just be patient with yourself and don't worry if it's not perfect. Put it out anyway because you need to have people start building recognition through repetition and consistency of your brand being out there and having a crap brand out there is better than having no brand out there at all. So, yeah, I know. I would never have said this 10 years ago. Just get yourself out there. It doesn't matter what it looks like. So.
Heather (32:55.026)
Love it.
Heather (33:00.178)
And that is spoken from a designer, everyone. That's good advice.
Heather (33:10.93)
Ah, that's like couldn't have been the better way to end this. So thank you. Thank you so much for sharing everything and your story and your backstory. And I am looking forward to seeing where your amazing society, canvas society. Is that what you called it? Just want to say canvas society, where it goes, how it grows. It's going to be amazing journey to watch. So thanks so much for being here.
Rebecca Flint (33:24.209)
That Canvas Society, yep. Thank you. Thank you. All right, no worries. Thank you.
