#99: Cary Chessick: The 3 step forumula for fast business growth without wasting money
"The best sales presentation is the one you haven't invented yet."
In this conversation, Cary Chessick shares three tips for growing and scaling a business without overwhelming stress. The first tip is to pitch before product, meaning entrepreneurs should focus on creating a compelling sales script before developing their product or service. The second tip is to create a system for sharing data between sales and marketing teams, known as the sales and marketing pendulum. The third tip is to stack rank revenue, prioritizing tasks that generate the most money in the shortest period of time. Cary also discusses his own journey and offers coaching services to CEOs and revenue-focused professionals.
Takeaways
- Pitch before product by creating a compelling sales script before developing the product or service.
- Implement a system for sharing data between sales and marketing teams to optimize communication and improve conversion rates.
- Prioritize tasks that generate the most revenue in the shortest period of time to increase efficiency and reduce stress.
- Cary Chessick offers coaching services to CEOs and revenue-focused professionals.
At a glance…
01:24 Tip 1: Pitch Before Product
27:01 Key Milestones and Lessons Learned
34:40 Coaching and How to Work with Cary
37:19 Final Words of Wisdom
About the Guest
Cary is the Founder and CEO of Profitology.com, specializing in executive coaching in Sales, Marketing, and Execution. With over 10,000 coaching sessions under his belt, he's been recognized as Ernst & Young's Midwest Entrepreneur of the Year and an American Business Awards' finalist.
Cary's leadership at Restaurant.com propelled it to 18,000 participating merchants and 5 million consumers, earning accolades such as Chicago Tribune's Top Workplaces and a Gold Steve Award. Cary holds a B.S. in Psychology from the University of Illinois, a JD from DePaul College of Law, and certifications in Emotional Intelligence and mediation.
