#97: Rick Martinez: What building a company of 600 employees taught me
"These doors have always been there."
In this conversation, Rick shares his journey from building a company with 600 employees to becoming a ghostwriter. He provides tips on overcoming overwhelm and the importance of saying no. Rick also discusses the joys and challenges of running a large business and the doors it opened for him.
Rick's story highlights the power of following your passion and the impact of storytelling in business. He discusses his focus on writing and his plans for the future. Rick also talks about his ideal clients and his approach to scaling his ghostwriting services. He introduces his new program, Ink to Impact, and shares where listeners can stay connected with him. The conversation concludes with Rick emphasizing the importance of focusing on the return on heartbeats rather than the return on investment.
Takeaways
- Learn to say no and prioritize your time to avoid overwhelm.
- Rest and recuperation are essential for long-term success.
- Outsource tasks that you're not good at to focus on your strengths.
- Doors of opportunity open when you build a successful business.
- Ghostwriting allows entrepreneurs to share their stories and leave a legacy. Focus on your passion and give it your all.
- Don't limit yourself to being just one thing; explore different interests and roles.
- Identify your ideal clients and create a scalable process for working with them.
- Consider launching programs or services that allow you to work with more clients.
- Shift your focus from return on investment to return on heartbeats, prioritizing the impact you have on others.
At a glance…
08:03 Building a Company with 600 Employees
19:13 The Joys and Challenges of Running a Large Business
25:04 Transitioning to Ghostwriting
30:26 The Ghostwriting Process
35:09 Publishing and Launching the Book
35:51 Number of Books Written
36:32 Continuing the Journey
37:06 Being More Than One Thing
38:08 Ideal Clients and Scaling
40:07 Introducing Ink to Impact
41:23 Staying Connected with Rick
43:24 Return on Heartbeats
About the Guest
Rick is a ghostwriter for entrepreneurs, CEOs, executives and coaches with no time to write, and who understands the leverage, power and legacy that comes with not only being a published author, but more so the person who "wrote the book on it."
With a background as a founder and CEO, he navigated his company from zero employees to over 600 across 29 US states. Following a successful exit, Rick transitioned into into coaching growth-minded entrepreneurs, guiding them to and through their first 7-figures of revenue.
Rick authored a book detailing his entrepreneurial experiences and soon found himself assisting other entrepreneurs and coaches in penning their own stories.
Rick boasts a diverse range of experiences, including living amongst Vikings on a remote island in the Arctic Circle, indulging in whale meat, mingling with Puffins, and even given an honorary Viking name.
