#92: The power of collaboration in business

In this episode, Heather shares her experience running a company called 911 Art in San Diego. The company organized art, fashion, and music events in various venues. Heather discusses their marketing strategy, which involved distributing postcards and promoting shows through a small magazine. She also talks about the challenges of running the shows and making sales. The conversation then shifts to the topics of abundance vs scarcity mindset, collaboration vs doing everything yourself, and creating win-win relationships in business.

Takeaways

• Running events requires careful planning and coordination of various elements such as venue selection, marketing, and artwork display.
• Old-school marketing methods like distributing postcards can still be effective in promoting events.
• Having a scarcity mindset can limit opportunities for growth, while an abundance mindset allows for more possibilities.
• Collaboration can lead to bigger opportunities and a larger share of success.
• Creating win-win relationships with suppliers, clients, and referral partners is crucial for business growth.

At a glance…

01:01 Organizing Art, Fashion, and Music Events
03:49 Building a Website and Promoting Shows
05:16 Running the Shows and Commission Sales
07:09 Abundance vs Scarcity Mindset
08:05 Collaboration vs Doing Everything Yourself
08:35 Creating Win-Win Relationships