#85: Kate McKibbin: What’s working best with online course funnels

Heather interviews Kate McKibbin, founder of HelloFunnels, about managing stress, structuring time, and building effective funnels for course creators. Kate shares tips on staying grounded during high-growth periods and using structured scheduling to optimize productivity. Kate emphasizes the need for course creators to have a solid understanding of their funnels and provides insights into conversion rates and success metrics. She concludes by highlighting the shift towards self-funded webinars in course funnels.

Takeaways

• Structure your time and prioritize tasks to manage stress and increase productivity.
• Take breaks and engage in activities outside of work to maintain balance and prevent burnout.
• Understand the fundamentals of marketing and your funnels to make informed decisions and avoid outsourcing blindly.
• Focus on self-funded webinars as a key component of course funnels to increase velocity and profitability. Consider offering a higher value offer upfront in your funnel to attract more qualified leads.
• Going straight to a webinar with cold traffic can be an effective strategy, even if it only breaks even in terms of ROI.
• Time investment in webinars indicates higher interest and engagement from attendees.
• Health and wellness and business marketing are popular industries for funnel building.
• Use the seven-figure scaling checklist provided by Kate to guide your funnel building process.
• Start adding sales automations early in your business to generate passive income.

At a glance..

00:40 Managing Stress and Staying Grounded
02:16 Structuring Time and Prioritizing Tasks
05:25 Kate McKibbin's Journey to HelloFunnels
12:33 Building Funnels for Course Creators
18:11 Tools and Platforms for Funnel Building
22:53 Case Study: Success with Funnel Building
29:17 Conversion Rates and Success Metrics
32:02 What's Working Now in Course Funnels
34:20 The Importance of a Higher Value Offer
36:04 Going Straight to Webinar with Cold Traffic
37:32 The Value of Time Investment in Webinars
38:22 Preferred Industries for Funnel Building
40:38 The Seven Figure Scaling Checklist
41:39 Start Adding Sales Automations Early