#23: Luke Charlton: Use your leverage points to save time and increase revenue
"You'll double your revenue just by focusing on that leverage point"
We think you will love Luke Charlton as much as we did interviewing him!
He is a highly respected copywriter and advertising expert and helps to scale coaching businesses.
With a staggering $50 million in sales generated for his clients and an impressive $16 million spent on advertising, he knows the ins and outs of leveraging paid advertising for maximum impact.
Listen in not only for some savvy marketing tips but for why Luke has changed how he does business. (Hint: It might have to do with not wanting to work as hard)
Here’s 3 of our favourite tips he shared:
- Prioritize need-to-know knowledge.
- Let the market and numbers guide decisions.
- Embrace the value of mentorship.
Here’s a glance at this episode…
00:03:29 Say “no” more
00:05:02 Focus on the 80-20.
00:08:55 Leverage numbers to grow the business.
00:16:00 The power of a good offer.
00:18:21 Market research before creating offers.
00:22:43 Write down an action plan.
00:27:15 Focus on need-to-know knowledge.
00:31:23 Learn from established entrepreneurs.
About the Guest
In 2013, Luke Charlton (AKA: The Aussie Hermit) decided to quit his comfortable 6-figure/yr government job, move halfway around the world, and start an online business as a coach. Luke finally discovered the formula for online success now helping over 4,000 coaches grow their businesses online. He's been featured in “6-Figure Coach” magazine, spent over $16 million on advertising, banked $50M+ in sales for his clients, and has been hired by top ad agencies to write copy for experts such as... Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, Ryan Moran and many more. Now Luke spends his days as a hermit living somewhere near Byron Bay, teaching other Coaches how to get a lot of clients sending just one 15- minute email per day, which he shares with our audience.
