#108: What 3 businesses did to get a flood of their ideal leads at a low cost

"I was like...this sucks"

In this episode, Heather discusses conversion rate optimization (CRO) and shares three case studies of businesses that have successfully optimized their conversion rates. The first case study is about a chiropractor, where the optimization involved creating a compelling offer, improving the landing page, and using engaging video ads. The second case study is about a tutoring center, where the optimization focused on offering a free taster program, improving the landing page copy, and using vertical videos. The third case study is about a veteran-owned business community, where the optimization included a simplified signup process, personal video ads, and adding a sales team to the process. Heather emphasizes the importance of continuously tweaking and improving the conversion process to work smarter.

 

Takeaways

  • Conversion rate optimization (CRO) involves continuously improving the process of getting leads or making sales in a business.
  • Optimizing the offer, landing page, and ads are key components of CRO.
  • Creating compelling offers that excite potential customers is crucial for improving conversion rates.
  • Improving the landing page and making it mobile-friendly can significantly increase conversions.
  • Using engaging and native video ads that resonate with the target audience is essential for successful CRO.
  • Adding a sales team to the process can help convert leads into paying customers.
  • Continuous tweaking and incremental improvements are necessary for effective CRO.

 

At a glance…

01:55 Case Study 1: Optimizing a Chiropractor's Conversion Rates
05:16 Case Study 2: Improving Conversion Rates for a Tutoring Center
09:33 Case Study 3: Boosting Conversion Rates for a Veteran-Owned Business Community
13:22 The Importance of Continuous Tweaking and Improvement

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