Episode 61 Transcript
Heather (00:04.068)
Welcome to the show Darren. I'm really I'm beyond happy that you're here and you're taking the time to hang out and chat To all of our listeners. How's it going?
Darren Stephens (00:11.566)
Yeah, cool and really great and I'm thrilled to be here with you and all your listeners.
Heather (00:16.744)
We're going to have the greatest chat you guys. Now Darren, I'll have to, I just have to tell everyone, I guess the first time I sort of heard about you, I mean, there's lots of things you've done in the industry, but the one that impressed me the most, I know this is funny, is when you mentioned that you coach Russell Brunson, the founder of ClickFunnels on how to sell better from stage. And because I've been following him and his company for a long time. And when I heard that about you, I'm like, I got to know this Darren guy, who is he? What does he do?
Darren Stephens (00:25.186)
Ha ha.
Heather (00:46.36)
So that's how I came across you.
Darren Stephens (00:46.785)
Yeah, yeah, well that was Russell's good friend.
I was actually in Russell's inner circle group and Russell uses that to further his own knowledge as well as help others when it first started. Anyway, I was saying to him about when he first ran his very first ClickFunnels live event and I was there, and the following year he wanted to increase that. I said, well, there's some things I do here in Australia that get huge conversions and I've been doing it for a long time. I'd suggest you do a few things differently.
opened and he said, oh, well, tell me what. And I sort of basically choreographed the next Funnel Hacking Live and showed him what I would change and do. And he sold the most amount of money. He did, I think it was 1.3 million US in 90 minutes from stage. And that was the most he'd ever sold at that stage. And so he went on from there, you know, and he applies those principles every time now. And so then he got me to come and speak at, I think it was about the fourth Funnel Hacking Live in Texas.
and share some of that with his entrepreneurs and the people there. I think it was about 3,000 people at the event then. And it's much bigger now. I think while I'm heading there in another week's time to catch up with him. And I think he's got about 5,000 booked in for that event.
Heather (01:57.672)
Wow.
Heather (02:06.28)
You guys, Darren is directly responsible for helping Russell sell better. I mean that if you don't know who Russell Brunson is, I'd be, I'd be amazed. But yeah, so that, that is crazy. Um, do you have, are you happy to share one of those tips that you gave to him to help himself better?
Darren Stephens (02:10.719)
I'm going to go to bed.
Darren Stephens (02:14.766)
Hahaha
Darren Stephens (02:23.85)
Yeah, sure.
I think one of the things is you want to be your authentic self for a start. Whatever style you are as a presenter, come from a place of being authentic and really wanting what's best for your customers. I think one of the things is when I sell from stage, I don't really sell from stage. I'm inviting people to join me and we're doing it in a way that is good for them.
Darren Stephens (02:56.184)
an exceptional value. So you really are wanting to help people use the skills, the strategies that you're teaching in your field and give them some great value. And at the end, then you might offer them a pathway that they can work with you. And we do that by an application model. So we're saying, okay, if you'd like our help to actually achieve this, we've obviously given you the tools and resources and the knowledge, you can go and do it yourself. Or if you want to work with us and fast-training
that process, then we can help you do that. And the way we do that is by you applying, because we choose you on who we work with and we want to make sure that we're a good fit for you and that, one, we're going to be able to help you actually achieve those results. So it's done by application, you fill in an application and from that application process then we have a conversation to see if we're a good fit. And if we are, then we'll offer you a spot to be a part of that program.
Heather (03:55.09)
Yeah.
Darren Stephens (03:55.884)
a $30,000 program or a high ticket item. So that's just one of the things that we do and it's through that application model.
Heather (03:59.529)
Yeah.
Heather (04:05.626)
Incredible tip.
Darren Stephens (04:05.654)
But it always starts with really adding lots of value first. And as you know, both of us are friends with Tony Robbins and have been on Tony's journey from when he first started. Tony delivers amazing value, and no one can deny how much value they get from going to one of his events. And at the end of that event, he'll offer you an opportunity to continue your education with him by going with Date with Destiny, or Wealth Mastery, or Life Mastery,
Heather (04:14.026)
Yeah.
Darren Stephens (04:35.709)
programs.
But you're more inclined to do that because he's given first. And I'm a big believer of always looking at how can I help serve somebody or make a difference in their life first. And that's my first place of call. That's where I start. And I go, I don't look at it at a relationship with somebody and go, oh, what's in this for me? I look at how can I help this person gain more success or whatever it is that they want out of life? And that's the position I come from. So I'm giving first.
But then if something comes back my way or if I have something of value that they think then they're more likely to want to join that because I've given unconditionally without any expectation if you like of getting anything back from the start.
Heather (05:22.772)
So good. And you do, you're constantly giving and supporting people. Like you even gave me an opportunity to have an interview for something a while back on International Women's Day. And like you do, that's truly who you are. You can see it and you just give so freely. And I think that's important to remind people the power of giving. And sometimes without and most of the time without expecting anything return, really. So, yeah, extra powerful.
Darren Stephens (05:45.784)
Mmm. Good.
Heather (05:48.008)
So I want to give some context on what you do because you're incredibly busy. You just said you're traveling overseas coming up this weekend and you're going to the ClickFunnels event and working with clients. Let's talk about what Darren does these days to help people. What are all your different projects and businesses that you're working on?
Darren Stephens (06:03.662)
Bye.
Well, I have my entrepreneurs in a circle called The Entrepreneurs in a Circle. So that's a higher-end mentoring group for businesses or people that are wanting to really grow and scale their business. So I work very closely with them then to do that with their brands and their businesses. And we're looking at every aspect. So because I have a background of personal development as well and mindset, I can pretty much shift somebody's psychology or mindset if it needs to be to get them where they need
as well, besides looking at all their business strategies and their overall bigger picture. So that's what we do with the entrepreneurs in a circle. And that's by invitation, people can apply to get a part of that. So that's one of my big focuses. It's fun for me because I get to work with different types of industries. I mean, we've got cosmetic industries, I've got Kerry Packer's former accountant, for example, he's one of, you know, so I'm helping him. So there's a whole range of different industries and businesses, which is fun.
Heather (06:58.433)
Well.
Darren Stephens (07:04.444)
me because I love marketing and I love that, I guess, creativity that I get to play in that field with those people, no matter what industry it is. So that's a big passion of mine. The other thing is actually I have a cosmetic brand that I'm working with. So one of the reasons I'm going to the US is to talk about that with some major distributors around the world. So that's a new product called Royal Mist.
Heather (07:31.316)
Yeah, wow.
Darren Stephens (07:36.424)
Hopefully we're going to get that into Sephora and all your major like Myers, David Jones, all your bigger brands around the world. So yeah, that and I do some hypnosis work from time to time. Yeah, but really, working with business owners is the key thing that I do in the focus.
Heather (07:56.196)
So now that you guys know a little bit more about Darren, what he does, I'd love to hear from you Darren with your own projects and your own business that you're working on. How do you tend to work smarter? What are perhaps three tips that you can share on the times when you feel you're scaling, you're growing, there's overwhelm creeping in. How do you handle that so you can stay focused?
Darren Stephens (08:20.95)
Well, that's a big challenge for anyone, especially if you're entrepreneurial, because you tend to look at all the shiny objects and different opportunities that come across. And I put both hands up because I'm guilty of that myself. And really, you do need to focus. Like, I have another business as well, but I'm selling out at the moment, which is a commercial cleaning company that we helped grow our franchise system. And...
because I actually was juggling too many things. And you do need to have a clear sort of focus and a pathway on whatever business you're working on and not take on too much, because otherwise that can just slow down the whole process for everything that you're working on. You can do a little bit on each business, but then you never get the momentum that you need to really kick it off quickly. And I think speed to market is really important when you're working with a business or a concept. So for me,
I've bitten off more than I can chew at different times. And so I keep coming back and going, okay, don't do that. And, you know, focus on one or two businesses that I can cope with and focus until they're at a stage where they're running by themselves or there's people involved that run them.
then don't deviate from that, otherwise you just don't get the momentum you need. So I think getting it, I guess clarity is a big thing. So one of my, I guess, keys to success is, first off, is you want to get absolute clear clarity. And because once you have clarity, that leads to you having more certainty. And because you have more certainty, you gain more confidence. And because you gain more confidence, you take more action, which ultimately leads to success. So it's getting that absolute clarity about
Heather (09:53.702)
Yeah.
Darren Stephens (10:04.124)
what it is that you want with the business, what is your goals, what do you want to achieve, and then putting all the things in place that you need to then do that. So I think that's the first thing, is get that clarity.
Heather (10:16.788)
How do you... Yeah?
Darren Stephens (10:17.106)
And then look at, get the team around you. You're like, if I wanted someone to help with internet stuff and all that, well, you get an expert like yourself that specializes in those fields and get them on board because they're going to know things that you just don't know. And they're going to get to the market faster and help you, you know, make those tweaks because it's those little adjustments that make all the difference.
Heather (10:39.58)
Excellent. Now when you're presented with lots of shiny objects and you know you need to focus, do you have like a strategy or tactic you do to actually say no to help you say no to something?
Darren Stephens (10:51.53)
Yeah, and I've had to learn that because I used to say yes to everything. So that was a big mistake. But so now I look at it and go, well, what's the opportunity cost? And so if I take that on, even though it may be a great project and it could be successful and everything else, I've got to look at that and go, well, what's the opportunity cost? If I do this, it means I can't do something else. And then I have to look at it. Well, is that getting me closer towards my overall goals and meeting my six human needs?
if you like, as far as liking freedom and flexibility and income and the creative side. What are my personal needs out of it? Doesn't meet those and look at the opportunity cost because even though it could be a great opportunity, there may be a better opportunity that actually is going to give you more of the things that are important to you. And so you're better off saying no to that and doing nothing until that opportunity comes along.
opportunity cost, you know, from a time point of view, is it going to take me away from my family? Is it going to generate the income that I want it to generate? How much time and effort do I have any knowledge in that area? What sort of people are going to need to pull in for it? So I tend to do a bit of an analysis on that. And
to be honest, I haven't got that right all the time and have gone into things and gone, you know, a few months in, I go, this was a mistake, I need to move out of this and sell it or whatever, because it's the chewing up too much time or not giving me the emotional benefits or financial rewards that I would want for my time. And to give you an example of that was I owned a publishing company and we published hundreds of books around the world for lots of famous people and then did some things with that. And that was a very
and literally it made me probably over $10 million over the years that I had that business. But I decided to sell it. And the reason I sold it was because I'd been doing it and I could do it in my sleep sort of thing, but I was losing a little bit of my creativity because it was so easy and I wanted another challenge. But also I looked at it as an opportunity cost, even though it was hugely profitable and most people would die to have a business that could generate them that sort of money and profits and things.
Heather (12:59.754)
Yeah.
Darren Stephens (13:09.874)
it wasn't the best use of my time because I could do other things that would generate the same amount of income for a fraction of the time. So it was a matter of, okay, well, there's the obvious choice. Sell that because I can focus on more of the things that are going to give me the same income but with way less involvement.
Heather (13:29.undefined)
I love your honesty. Wow. So good. And yeah, that's, that's brave. I'm always talking about the comfort zone and how it's very different to all of us, but you can get stuck in that comfort zone and it can keep you trapped from your potential in a lot of ways. So, yeah. Now we want to talk to you about how you work with the client and if you, maybe, maybe the inner circle that you have, even if you really call to hear a case study. So
Darren Stephens (13:41.866)
Yeah.
Heather (13:54.56)
the before and after of somebody that came to you, what exactly did you do? And I'm happy for you to even shout out the name of the business or the person if you want, but what happened when they came to you and where are they now as a result of working with you?
Darren Stephens (13:55.286)
Hmm? Sure.
Darren Stephens (14:05.174)
Sure. Okay, well I think it's...
One of the ones that comes to mind was a recent one. It was working with a lady who had a cosmetics company just out of Brisbane. And she joined and she was entrepreneurial. She had grown the business from her basically lounge room, had a cosmetic range, and she was selling her products in, mainly in the US, surprisingly. She had a number of beauticians or clinics in the US that would resell her products or use her products. And, but she was not
Heather (14:14.111)
Yeah.
Darren Stephens (14:36.912)
known in Australia at all.
even though she was quite successful in the US with the products, she didn't really have a brand as such or reputation here at all. So I said, well, we need to change that. So what I did was I said, well, okay, it's a cosmetic brand. We need to get all the cosmetic influences and all the editors of, you know, like Vogue magazine, Women's Weekly, all your, that beauty industry, all in one room. And if we can get all the influences in one room
And we put on a breakfast, so we did that actually in Sydney at one of the, I think it was at the Chiswick, so a nice restaurant by the famous chef there. And we invited all those editors of magazines and all the influencers into one room for a breakfast. It was fully paid for them to meet Jayseam from Rococo's Botanicals. And so we then did that and we gave them big sample packs of all her cosmetics and said she's Australia's best kept secret.
Heather (15:37.92)
Yeah.
Darren Stephens (15:40.716)
knew about her. They came along, they got to mix with all their other peers from the industry. They did a fireside chat. We got a journalist to come in and interview her. We filmed the whole thing and took photos, obviously, of the whole thing. What that did was put her on the map because all of a sudden we had about 25 women journalists from all these different industries that were then going to go away and they got samples of the
was then plastered across the media everywhere as Australia's best kept secret. And then we took the footage from that event and all the photos and obviously blew that up on social media and things but then we also used it to go into a whole range of cosmetic awards. So we took the footage from that and used that as a part of the awards nomination and competition of who she is and da da.
beauty awards for one of her products that was created here in Brisbane. And first Australian company to ever do that and this was against like L'Oreal and all the top brands right so here's this little company. So all of a sudden now she's got more press and more awards coming so we entered into lots of different awards. She won one in the UK as well for up-and-coming beauty brand and she got to meet you know some of the royalty over there.
Heather (16:43.593)
well.
Darren Stephens (17:10.516)
as well who was actually at the event. So again, all that publicity and things just steamrolled onto her now being this powerhouse and her brand is sort of dominating now. And her sales have gone through the roof and she's now well known around the world. She's getting interviews from different countries around the world and she was just recently approached by a Hollywood actress to
Heather (17:30.749)
Wow.
Darren Stephens (17:40.636)
to want to front her brand and things like that as well. So there's lots of things like that have happened from that strategic setup in the first place.
Heather (17:49.544)
So it all stems from that. So they've been very strategic, getting the right people in the right room at the right time, filming it, repurposing the content, using it to enter awards. Like that, what a brilliant system that you brought to her to make her aware, you know, who she is today. That's incredible. Oh my gosh. Would you say for other businesses that are, you know, looking to scale and grow, do you also think awards and PR is an important path for them to consider?
Darren Stephens (18:08.019)
Mm. Yeah.
Darren Stephens (18:18.878)
Yeah, it definitely is because I think the people buy off people that they trust, know, like and trust, as you know, and that credibility that you get from either becoming an author, that's another way of getting that authority, you know, is by obviously writing a book and do that. I mean, obviously we did that with John Gray from Menopremales, from Venus and how we built that. But also that applies to anyone. But also you can do that through having some PR pieces and getting written up in the paper.
Heather (18:25.642)
Yep.
Darren Stephens (18:49.752)
and they all stack on top of each other. That gives you great credibility because one journalist writes about something, some other journalist writes about something, and all of a sudden you've got great things that you can put on your website. You can repurpose that. And you've got it forever. So it's building a brand asset for you. So I think that's important for every business, to be able to look at that. And it's not that hard to get into local papers or different mainstream papers for that sort of thing.
if you've got the right hook. And that's where someone like yourself comes in, or me, if they're working with me, to carve that hook, that angle that you get into the marketplace with.
Heather (19:23.532)
Ha ha ha!
Heather (19:32.168)
I wanted to bring up the PR piece because I think so many people are so hung up on social media and they're forgetting some of the lost art of gatherings, events, bringing people into a room together, as well as PR, like traditional, more traditional, I suppose, ways of marketing. So I'm glad. Thank you for sharing that case study and story. And I want to flip into a few of your...
Darren Stephens (19:44.973)
Mmm.
Heather (19:58.116)
ideas, strategies, interesting things that you have noticed within either the industry or your inner circle. What are some tips, some business tips that you can share with us that you've seen lately that are working really well? And it can be from any direction. I'm going to leave this wide open for you.
Darren Stephens (20:15.434)
Okay, so I guess the, think about who your client is or who are the influencers or the people that you want to connect with and is there a way that you can put on an event? Because it's like the, you know, all these, you know, 20 journalists. Well, you know...
they're not going to give up champagne breakfasts and beautiful breakfasts at a famous chef's restaurant and get indulged and looked after for a couple of hours of their time when you put an invitation out like that. So can you do that? You could do a high tea, you could do a whole range of things for your industry. And so I think doing events like that where you're getting the key influences all in one room so you can do a presentation or talk
over dinner or over high tea or breakfast or whatever is a great way to have a big impact fast and for a little cost. I think it probably cost $3,000 or $4,000 to put that whole event on but she probably got half a million dollars worth of free publicity. Plus she's got that forever now. It's pushed the value of her business up, it's helped her win awards, it's got her in the global market now selling way more product.
all for that small investment, but it was the strategy behind that, of knowing, well, while we're there, we want to get photos with all the influencers, we want to get the footage so we can repurpose the footage, because then that got edited up, that footage, into multiple little podcasts and LinkedIn clips and a whole range of things. So it got repurposed a thousand times for all that sort of thing. So having good photography of yourself, so you've got
Darren Stephens (22:05.36)
depending on your product or service, are you the brand? So, you know, because people buy you as well. You know, they're buying into your personality. So have you got that position right? Well, I mean, that's something we did with J.C. We did a photo shoot first. So we had then really good media shots to be able to send people, you know, in different poses and things like that as well. So have you got that brand package put together about you and your product?
That's one thing. So I think, and like I said, you can do that with any industry, no matter what your field is. We just did it recently for one of our other clients who has got a commercial cleaning company and we did a whole journalist fireside chat, whole thing with that, you know, to raise the profile of that brand and business. So that's certainly something you can do for any business.
Heather (22:55.244)
Do you know the whole event thing talking to you earlier this year actually rekindled the idea for events for me? Because I come like we were saying earlier with from the Tony Robbins and this old speaker circuit, but more working behind the scenes with them and just hearing you speak recently around events and gatherings and some of the things you said, it just it kind of rekindled that me and the importance of actually the credibility of being on stage and or being at an event like that where you're organizing a group of people. There's an incredible.
Darren Stephens (23:02.663)
Mm, mm, that's how you do it.
Heather (23:24.172)
I'm gonna say power behind having a platform, whether it's you on stage or some sort of event that creates those connections, creates the credibility. And if I think back to all of where my referrals have come from the start of time, it's all stemmed from being on stage. So yeah, so I wanna flip gears and talk a little bit about that. Do you help people in your circle with speaking and selling from stage still? Because I know that's a big thing of what you've done in the past.
Darren Stephens (23:32.007)
Mmm.
Darren Stephens (23:41.871)
Mmm. Yeah.
Darren Stephens (23:53.029)
Yeah, yeah, we do. You know, and that, so if that's something that they're needing or they're going to do to launch their platform and things like that, we do. We craft that out and we help them.
Heather (24:00.938)
Yeah.
Darren Stephens (24:04.342)
do that. And it's interesting, we have a formula that I've worked on and something I shared with Russell and things to do that. There's a whole stack of things that happen at an event. And on the surface, people don't see all those things because, and I know you know this because you do this as well and know how important it is to build the rapport and to have, you know, build the unconscious belief in the people, you know, showing them a pathway and overcoming obstacles.
Heather (24:18.828)
I'm gonna go to bed.
Darren Stephens (24:34.376)
as you go through and different emotions and energy. There's a whole range of things that go into that. But if you put all those pieces in place, then you get an amazing result at the end. And it was interesting because one of the people that bought a company that I had, we had systemized that to death. And so that they literally could just go and follow the scripts and follow the system and they would get the same results. And I'd been getting like a close ratio of around 50% consistently for over 10 years of a room of people
buying into a high-end program. But it was so systemized and even though it doesn't look like that to the public being there, it really was. There was lots of things behind the scenes that was done to get certain responses or to create the atmosphere. And this is what Tony does and why he's such a great speaker, Tony Robbins. And anyway, the person that took the company over, they changed some of the things in the
Heather (25:05.964)
God bless you.
Darren Stephens (25:33.956)
in things the wrong order then you don't get the same result. And so the first time he ran the event he hardly got any results at all. And he sort of came back to me saying oh well it didn't work and I said well yes it didn't work because I watched what you did and you changed these things. And he said well why does that make a difference? And I said well it does. I said we've crafted this on purpose for certain things. So I said go back and put them back in and do it the way that I showed you how to do it. And so he did.
he actually made $415,000 in a day after putting that back in. He went from literally making $20,000, or actually lost money because of the cost that involved in running the event the first time, to the next time running it he did over $415,000. So, but all he did was actually did it the way we said to do it then. You know, so he was still the same person, but he actually followed the system.
Heather (26:28.672)
Was it like a huge tweak that he had to put back in or was this, are we talking like little.
Darren Stephens (26:32.789)
No, that...
Yeah, little things like playing a certain video that had, that created a certain emotion before you got into the sales process or, you know, there were like a couple of PowerPoint slides and a couple of videos, literally is what he took out because he thought, oh, well, that video is not going to make any difference or that slide won't make a difference. They did. They made a huge difference because it's a part of the whole system that has been choreographed. You know, it's like a great stage play, you know, you go to, they choreographed.
Heather (26:41.772)
Wow.
Darren Stephens (27:04.256)
They choreograph it. A great comedian choreographs his comical routine where he's raising the audience's energy and all of a sudden he releases it where everyone's laughing and then he builds it up again. There's a whole science behind that and it's the same with stage presenting or selling from stage. There's a science behind it. And if you understand that and understand how the human mind works and the emotions and what you've got to take people through, it's like, as you would know,
does a gratitude process before he goes into talking about his programs. Well the reason being is because when people are coming in from a state of gratitude they can't feel fear. And if you're going to try and offer a program that may cost them $30,000 to go to, then a part of them is going to jump into fear straight away. Well, can I afford it? You know, is it worthwhile? Am I making a mistake?
Heather (27:38.771)
Yes.
Heather (27:45.459)
Yes.
Darren Stephens (27:58.954)
Well, you don't want people to let their own subconscious mind, you know, stop them from doing something that may be beneficial for them. So Tony or like myself would put them in a state of gratitude in a, in a confident place so that they can confidently make a decision that's either good for them or a confident decision that, oh no, it's not right for me. Either way is fine. But you, you want to eliminate some of those obstacles that can come up for people just naturally.
Heather (28:27.823)
Ugh.
Darren Stephens (28:27.902)
And that's all part of the choreographing of a great presentation.
Heather (28:33.148)
It's so true. Just hearing you talk made me think of two things I learned from Tony. One of them was stage anchoring. So like literally moving around the stage for like past, present, and what exactly. Yeah. And I use it still. And one that really stuck with me was finding the rapport leaders in the audience. So the people, if you guys ever speak, you look out over the audience and you'll see somebody that moves and then there's a ripple effect around that person. Those are sort of your rapport leaders.
Darren Stephens (28:39.278)
Mmm, yeah, exactly, yeah. Yeah, left to right. Future, past, present, future, yeah.
Heather (29:02.756)
And I still use that to this day. I had a bit of a challenging teaching gig the other day with a bit of a heckler and I was just constantly focusing on her to ripple out to the other people and change her. But yeah, I mean, there's so much to consider in if you're wanting to be a speaker of self from stage or even just having an event to launch your product. There's these formulas and frameworks. And if people want these and want to know more.
Darren Stephens (29:12.482)
Uh... Hehehe
Heather (29:32.148)
from you on how you can help them in all these different facets. Where, what are the options, Darren? Where do they go? What did they find out? Ha ha.
Darren Stephens (29:39.359)
I guess they can go to find out more about me they can go to darrenjstephens.com or they can go to the entrepreneursinnercircle.com same thing and that's where I have my different programs for them to get involved in with there. Either of those places.
Heather (29:58.512)
And you also have a free book, I know. So tell us about the book that people can go get to.
Darren Stephens (30:01.258)
Yeah, yeah, yeah. Ah, yeah, I've got a book. I wrote a book called The Success Principles. And The Success Principles actually, there's a copy of it, I got it here. So that's it there. Um, but.
Heather (30:14.998)
Perfect.
Darren Stephens (30:17.022)
It's basically 15 marketing secrets that can really multiply your business and grow your brand. So it's a great book. I actually wrote it so that it's actually quite thin, like it doesn't take that long to read, a couple of hours and you'd have it done. And I did that for busy entrepreneurs. So that at least if they read that, then all of a sudden they've got the gems, the key things, they're going to leverage some things really quickly for them. So I'd suggest people can grab that free. They just pay for the postage
free copy, a physical book. The website for that is wantafreebook.com. Pretty easy. I use that as a vehicle to help give value to people. It's incredible. Some people have wrote to me and said, oh, that book changed my life. I applied those principles. I got all this growth in my business. It was really profound. I did that on purpose because I feel like if they get great value and they apply some of the things that are in that
Heather (30:55.429)
I loved that.
Darren Stephens (31:16.836)
want to come back and have a chat with me afterwards to go the next level again. So yeah, so for your readers, I think they'll find a lot of value from that book.
Heather (31:26.2)
Lead with value, right? You guys, I want all of you to go get it. Wantafreebook.com. I just have a little chuckle because you're so smart to get that domain. Whatafreebook.com. And guys, like we'll have all the links in our show notes as well. And Darren, do you work one-on-one still with people if they wanted to hire you for a day or half a day?
Darren Stephens (31:30.226)
Yeah. Dot com.
Darren Stephens (31:35.958)
Hahaha
Darren Stephens (31:47.19)
Yeah, I do that occasionally, if I can fit it in my schedule. Yeah, yeah, that's a possibility. Hmm. Yeah, yeah, no, I do that.
Heather (31:50.568)
Yeah, I just have to ask all the questions because I know there's going to be people that want to know the answers. So as we start to wrap up, is there any last thought or thing that's come up for you during this conversation that you want to leave the listeners with?
Darren Stephens (32:05.759)
I think one of the things in business, I think being an entrepreneur is an exciting thing and you can really make a big impact on people's lives. I grew up in a small country town from a very blue collar family, so we didn't have a lot. I went and learnt by going to seminars and growing myself like yourself.
One of the things is that continually to grow you. Do courses, get around, hang out with smart people like yourself and learn from them and spend time with them and invest in your own education. The more you can actually do on your own mindset, mindset is a big thing. And I think spend some time, obviously I'm a hypnotist and love that sort of thing and that sort of had a big impact on my life. So if you can listen to some hypnosis
Heather (32:36.545)
Hehehe
Darren Stephens (32:59.656)
do that and then you know go out add value to people's lives first with your product or service come from that place that's always served me well and be you be congruent don't try and pretend to be something you're not you know it's okay you know you always will grow and learn and you know I'm always growing and learning you know I never think I know it all and I always want to add value to people and I think by doing that you grow yourself
as well.
Heather (33:30.252)
Oh, beautiful way to end this episode. Thank you so much for sharing your tips and getting us getting all of us thinking again around the power of events and community and speaking and creating platforms and repurposing. God, there's so much that you talked about. So thank you so much for being here and guys go get his book.
Darren Stephens (33:46.526)
Yeah, thank you. And I really appreciate being on here with you, Heather, and the amazing achievements that you've done. I mean, it's just amazing. And the fact that people aren't listening to this, and they should be, your podcast, because I know you give so much value as well, and you come from the same place. So thank you for allowing me to come in and share as well. You're welcome.
Heather (34:09.132)
Thank you, I appreciate it.
