Episode 47 Transcript
Heather:
All right, you guys, welcome to the show. I'm really excited about this guest and you'll find out why. Justin, welcome.
Justin Brown:
Thank you very much for having me on.
Heather:
So I googled something, I don't know, it might have been four years ago and I was just trying to find something out around probably the space of video. I think it was video gear from memory. I was looking for some gear and it's kind of looking for reviews and how to work it. And I came across Justin's video on YouTube and ever since I have been consuming their videos, their newsletter, and I'm now part of the membership that you've launched as well because what you teach is so amazing. It comes from a kind of a different angle around. video marketing, but using it in a smart way for your business. So we're going to talk all the things we're going to talk a little bit about video. We're going to get to know you and your business and what you're up to these days. And I always like to start with tips, tangible tips. So we're going to start with three tips that you use in your business in those moments, specifically of overwhelm or stress. And how do you get out of those moments? What are three tips that you use?
Justin Brown:
So I think the biggest thing, like if we break down what overwhelm is in the situation, it's normally a fear of taking action. Like it's a fear of the outcome, fear of not knowing. So the planning is where, if we can nail the planning on something or do more research or more upfront work than we normally would, it's gonna make the thing seem less daunting, so there'd be less overwhelm, less procrastination. So the first one is like in terms of... Creating content. I would say we want to research up front. We want to know who the viewer is We want to know about the topic We want to know like based on what are the top things that people would type in to find this content? Who it is we're actually speaking to so it's gonna ask having more information is gonna make us feel more relaxed and more You're ready to present ready to help and to share but it's also gonna create a better piece of content on the other side of it. And that can flow through in business as well. Like we wanna make sure that we understand who our ideal clients and customers are, that we really understand their pains, problems, struggles, so that we can help them actually have success with that thing and overcome it. Instead of just giving them more stuff, more tasks to do. Like a good, successful client, a good, successful student. is someone that has actually taken action and seen results, right? So everything really stems backwards from there. So the more research and upfront work we can do to get into their head space for content, for clients, for students, it makes our job easier, but it also gives them more success.
Heather:
Yeah, really good point. And actually on that point, I wanted to talk a little bit about the space of content these days, because there's a lot, we have AI, people are, you know, bombarded with content. So I like what you said about being really, really specific around who your target market is and helping them. Um, how do you, how do you do that when you know, you're creating videos?
Justin Brown:
Yeah, so look, there's two pieces. There's a piece of us knowing the industry and saying, hey, this is the stuff that people need to know. But those videos are generally hard of people to find, right? So people are back, they're going to Google and YouTube with a pain or a problem, like how do I fix this thing? Whereas you as the expert are probably thinking, well, if they just knew this thing, this would solve
Heather:
Yeah.
Justin Brown:
that for them. So a lot of people make the mistake that we did for a long time of talking about the solution. that people can't find the solution, they're over here looking for the problem. So we need to identify what is those problems? How are they articulating the pain problem? Like what are they actually typing into Google or to YouTube? And then how do we show up for that to help them with that and introduce them to the solution? That was a really big shift for us. So then your question is how do we find out what that is, is we do some basic keyword or topic research. And this is where I'd be doing this not just for content creation, I'm doing this for. product insights, I'm doing this for customer avatar insights so we can again, learn the pain's problem struggles, but also the actual words that they're using to articulate their pain problem or struggle. And look, a really simple exercise place that anyone can go to do this is to Google or to YouTube, and you just start typing in a couple of different words about your product or about your niche or the content you wanna create. And it pops up with that auto suggestion box. I'm sure we've all seen it. It's like, did you
Heather:
Mm.
Justin Brown:
mean, and there'll be like a list of 10 or 15 things. They're
Heather:
Yep.
Justin Brown:
not random suggestions. They're things that people have and are actually looking for. And it's also the words that they're using or that they're clicking on to find that. So that's where we're coming up with topic ideas, primarily knowing that these are things that people actually want. And this is how they're searching for it or looking for it.
Heather:
It's a very smart way of creating content. And I do this because I'm in the website space and I'm always saying like, find what the people want and develop the customer journey and the content around specifically how you're gonna help them rather than just putting content out for content sake and like going, oh, this is a great idea and just
Justin Brown:
Yeah.
Heather:
creating video. I love that. So that's a really smart way of working. And what other tips do you have around that space of working a bit smarter specifically in your business to keep stress away?
Justin Brown:
Yeah, I think it's having clear boundaries
Heather:
Yeah.
Justin Brown:
is another one, another obvious one when you hear these things. And I always liked the idea of it, but I was never really big on calendar blocking. I still just need to check my calendar, but
Heather:
Hahaha
Justin Brown:
blocking things out and making time for things. Like we have these goals, even personal goals in our day, like, I wanna surf more, right? Let's put it
Heather:
Yeah.
Justin Brown:
in the calendar or it's not gonna happen. So that's something that's an ever evolving thing from my side, but just having the systems and the processes and stuff to actually help us move towards the things that we wanna do and allocating time and space for it, because we're always probably gonna have a never ending to do list, especially if we are in the entrepreneur or we got our own business or whatever, like we can just fill our day doing stuff.
Heather:
Mm.
Justin Brown:
But we're also on this journey to have the life that we want. And we don't need to wait until. whatever day that may never come to have it, we can have a great life now. So building this lifestyle, but having the boundaries in place to say, here's my day for calls, here's my day for work, and here's this time for me. I think that's super important.
Heather:
crazy how we forget that we're in control of our time, especially
Justin Brown:
I know.
Heather:
in those like high growth phases in business as well. Like we literally forget somehow. So yeah, you know, you have to hold those commitments to yourself as much as you do with your clients, don't you?
Justin Brown:
It's a crazy, and it's still a struggle for me because it's,
Heather:
yet.
Justin Brown:
we wanna do so much.
Heather:
Yeah.
Justin Brown:
We, you know, and again, we could just spend the whole day working on the business, in the business, like then bringing in team and all of this stuff, obviously is there to help you, but we can just fill our days really quick. So I think it's, for me, what I do is on a Sunday afternoon is I'll just stop, take stock, look at my calendar for the week and go, okay, here's what I've got on, and here's my me time in here. but also like what are my non-negotiables? For me, I wanna be able to drop the kids off at school, pick them up afterwards, so it means that my work time is in and around that, which is fine, like it's, but it used to be, oh, I have to drop the kids at school, so I can't work as much, and it was a negative thing for me instead of, no, I get to drop the kids at school, I get to hang out with them before, I get to pick them up afterwards and see how excited they are to come home and tell me about their day and all that. I would miss that if I was. blocked out or headphones on or on calls and stuff at that time. So yeah, I can make up the hours if I need to, other places, other times, but it's building your non-negotiables and your boundaries as to what do you actually want your life to look like?
Heather:
Very good. Now, do you have any last tips on that space, on what you do around keeping stress at bay in your business?
Justin Brown:
I think it really is having that downtime away from work. I think where we
Heather:
Mm.
Justin Brown:
have, I mean, you've all heard, I get the great idea in the shower, or going for a swim, or a walk on the beach, or whatever. I think having that place, and this is why it's so important to go back to the previous one of boundaries to block this time out, but some of the biggest ideas and decisions and stuff we've made for our business have come from not being at work, not being doing work tasks. Just being out in nature, walking on the beach, surfing. Bushwalks, whatever, like that's to me is the place where that stuff really comes in. But it's again making the space to go and do those things. Yeah, have
Heather:
Yeah,
Justin Brown:
you found something similar?
Heather:
very good. Very, very similar. So what you're saying to me, I used to have another business, an agency with a co-founder, and I was literally stressed to the max, heart palpitations, wasn't sleeping well. I had no control of my time. And then with this business... time blocking exactly as you say I spend my Sunday. I have a thing where I say yes, no, maybe. So I look at the week ahead and I go, what are absolute yeses, including the ones to myself, my self commitments, nos, I can move it, and then maybes, well, see if they can fit in. But I don't stress
Justin Brown:
I
Heather:
too much about that. It's a
Justin Brown:
like
Heather:
good
Justin Brown:
that. And this is where it
Heather:
little
Justin Brown:
comes down
Heather:
flow.
Justin Brown:
to your inbox as well, right? So a lot of people,
Heather:
Yes.
Justin Brown:
the first thing is they'll check the social media, their inbox, whatever, and you're just reacting to other people's stuff. It's like
Heather:
Totally.
Justin Brown:
my phone lives on silent. So there's a few like family, whatever, for calls that it'll come through. But for everyone else, it's like, that's me reacting to them needing something from me at this time.
Heather:
Yeah.
Justin Brown:
What if I'm doing something else? So, yeah.
Heather:
There's speaking of inboxes, there's a good book I just read called, buy back your time. Have you heard of that one?
Justin Brown:
I haven't, no, but it sounds like something
Heather:
Actually,
Justin Brown:
that
Heather:
I actually literally
Justin Brown:
we could,
Heather:
have
Justin Brown:
yeah.
Heather:
it on my desk.
Justin Brown:
Oh,
Heather:
So for you
Justin Brown:
we're nice.
Heather:
guys watching the video, this is called Buy Back Your Time by
Justin Brown:
Oh,
Heather:
Dan
Justin Brown:
Dan Martell. Yep.
Heather:
Martell. Yeah, yeah, yeah. It's all about managing your inbox. And I literally just this in the last two months, I now have my assistant actually checking all my emails, which is took a lot of systems, a lot of trust, but it's like these pivotal moments to free yourself up. They're really important and it's well worth the time to build them into your business. So.
Justin Brown:
100%, like my inbox used to be the same. I was treating
Heather:
Yeah.
Justin Brown:
it like my to-do list, but then it was also getting all the promotion stuff from the YouTube channel
Heather:
Yeah!
Justin Brown:
and just noise and crap coming
Heather:
Noise!
Justin Brown:
- So yes, now we have built systems where people can go through and move stuff, respond to stuff, auto responders as well have been huge, but it's just to buy back your time. I like it, yeah.
Heather:
It's good. It's good concept. So I want to know a little bit more about how you work. And we can do that through a case study, or you can talk through just how you work in general, but I always kind of like find when you think of an actual client in your brain and you go, this is where they were and this is where they ended up and this is how I worked with them. That can be easy. So how do you, how do you work with people, Justin?
Justin Brown:
Yeah, so I'll give a little context. So for us with our business, the face of our business is our YouTube channel, which we passed 1.5 million subscribers a few weeks ago. All right,
Heather:
Yay!
Justin Brown:
so that's, it's still a crazy thing for me. Those poor people
Heather:
Wow.
Justin Brown:
looking at my face on the other side of a camera. So it's still a weird thing for me. But what I like is the impact that we can have. Like you said, you found me through a Google search,
Heather:
Yeah.
Justin Brown:
right? That was us, again, looking at doing some research. What a... people's pains, problems that we wanna show up and help. And it'll be the same for anyone listening. Like there's things that your audience, your ideal customers, clients, students are searching for, are looking for, and how do we be the ones to show up for that? So the face of our business is the YouTube channel. We then, our goal is to show up to help to impact. We then can get people onto our email list where we can deepen that relationship. Again, a lot of this is automated. because the videos, they show up and last for years. Like we have videos that are eight years old, still getting thousands of views a day with
Heather:
Wow.
Justin Brown:
no extra work from us. So this is why we love YouTube, but I'm not here to sell you on that piece.
Heather:
Hehehe
Justin Brown:
But for us, it's about its impact at scale, right? So we can help more people 24 seven with more of this strategic optimized content. So we then move the ones that are interested in more, the action takers, the people that want more from us through to the email list. And then we do have a digital course. program and membership site as well. So
Heather:
Yeah,
Justin Brown:
in terms
Heather:
amazing.
Justin Brown:
of how we work with people, it's not the traditional business in the sense where we really have clients, but we have the ability to show up and help and impact millions of people every month from YouTube, right through then to deepen that relationship again through email and we have people that might never end up in our course or program, but we're still able to help and impact them. So in terms of an example though, there is a member in our program Penny, hustling it out on the
Heather:
Hahaha.
Justin Brown:
content hamster wheel,
Heather:
Yep.
Justin Brown:
posting day after day on Instagram and those sorts of things, and not really seeing much traction. So she had a few, you know, she had some vanity metrics on there, but we're still working full time to keep it going. So what I like with the stuff that we teach and how we get to help people is, it's more to help them build the lifestyle that they want, the life that they want, from talking about and sharing about the things that they're interested in. So for me, it's videos, tech, it's the AI stuff now is awesome, I'm geeking out on that massive, I have an
Heather:
Hehehe
Justin Brown:
IT degree, I have an IT background, I love this stuff.
Heather:
Okay, yep.
Justin Brown:
And I love that I get to just talk about this stuff on the YouTube channel and help people with their pain problems with it. So yeah, it didn't take long for... Penny to really dial in and get strategic on who it was that her ideal audience is. And she started a brand new YouTube channel, grew it to over 50,000 subscribers in just under a year. And I mean, it's not about the numbers, it's like, what is her life like now? So she's not taking one-on-one coaching clients at the gym anymore, running classes. She's now helping so many more people, having a lot more fun, making a lot more money, doing the stuff that she likes to do. So this that's why we do it. We want to help people build the life that they want From having the conversations that they want and YouTube is a great way to do that, but it's not the only way
Heather:
You said you started a new YouTube with her. Did she have an old YouTube channel?
Justin Brown:
She did and she was using it for client videos, more like a video hosting platform. So I
Heather:
Ah,
Justin Brown:
totally
Heather:
okay.
Justin Brown:
get it. It was like, oh, here's a quick little video, quick little video, so no strategy behind it. And
Heather:
Yeah.
Justin Brown:
a lot of unlisted videos and things like some course content and things that she had too. So
Heather:
Yep.
Justin Brown:
yeah, so I wouldn't, on a preface, I wouldn't recommend that most people start again from a brand new channel.
Heather:
That's
Justin Brown:
If
Heather:
what
Justin Brown:
you
Heather:
I was
Justin Brown:
do
Heather:
asking,
Justin Brown:
have some
Heather:
yeah.
Justin Brown:
videos and a channel, more than likely that's gonna be good enough for you to switch up. like to reengage.
Heather:
Ciao.
Justin Brown:
But in this case, yeah, she made the call on that and started again.
Heather:
So I want to talk a little bit more strategy around what she did or through your guidance to actually get these subscribers and change her lifestyle. What are some tips? What are some things that she did to start on this process?
Justin Brown:
So what we need to do is get clear on the viewer, who it is and the viewer experience. And to grow
Heather:
Yep.
Justin Brown:
on YouTube, there's really three things that we need to focus on. Like if we're gonna really nail it down to three things that you need to do, you need to create content that shows up on the platform. And what I mean by that is we wanna do that research. We wanna see what is it that people are searching for? What are they typing in? What's their pains, problems, struggles? As we've mentioned a few times, we really wanna understand that piece. And then we wanna be the one that shows up. So we do that by using the keywords, the phrases and things. We're using that in the title. We're using that in the description. I'm even saying that inside the video because YouTube is transcribing and listening to our videos. What are we actually saying in there? Because YouTube's goal is to get the right video in front of the right person at the right time. It's not just serving random stuff out. It wants the viewer to have a good experience. So we wanna do what we can to first create content that we know people want. So we're not just creating stuff and hope that it works, but also we wanna provide information with that content so that YouTube can understand what it's about and who it's for. So that's
Heather:
Okay.
Justin Brown:
the first thing. We need to create strategic content that can show up on the platform.
Heather:
and how long are those videos as well? Or is
Justin Brown:
Good
Heather:
there
Justin Brown:
question.
Heather:
a preference?
Justin Brown:
Look, I wish I was the time, seven minutes 42 is the best time for a video, but it's gotta be as long as it needs to be and no longer. So if it takes you five minutes to cover a topic to the detail that you want to or the detail that your viewer would expect to fully understand or grasp a concept, then make it five minutes. If it's 20 minutes, make it 20 minutes. The longest video we have on our channel is about 35 minutes and it's got a few million views. So you can definitely create longer content, but it's also the topic of that video, it was an editing tutorial, right? So people's mental buy-in, clicking on a video, they're okay with it being a longer video because they feel like they're going to need to watch for longer to be able to have the outcome at the end, to be able to edit in this software. If it's something that they think should only be a quick thing, like how to upload a YouTube video, and they saw a 20 minute video, they might not click on that. because it was
Heather:
Yeah.
Justin Brown:
probably only two minute task, right? So, or less. So it's gotta be in context, but the quick answer is make your videos as long as they need to be to give your viewers everything that they need, but don't make it any longer. Don't drag it out longer because you hear some of these YouTube experts say, you've gotta create longer videos for watch time, for session time. It's, I mean, that's only a very, very small piece of it. And you're gonna be very well misled that way. So we wanna... treat the viewer a good experience, or give them a good experience.
Heather:
Excellent.
Justin Brown:
So
Heather:
And yeah,
Justin Brown:
we
Heather:
go
Justin Brown:
need
Heather:
ahead.
Justin Brown:
to show up, where's
Heather:
Yep.
Justin Brown:
number one. We then need to get ours clicked on, right? So even if you're showing up in the top spots on search, what if no one's clicking on it? They're not gonna see your video, right? So
Heather:
Yeah.
Justin Brown:
the thumbnail strategy, super important.
Heather:
so important.
Justin Brown:
Yeah, and I look, I hate making thumbnail images. I feel like an idiot. I'm just pointing, smiling, pulling silly faces. I wish. that it didn't work that way. I wish that those thumbnail images didn't get clicked as much, because we're trying testing. And this is where I say for anyone, like it's always, your goal is not to compete against others, it's you're competing against yourself. Like how do we keep people engaged longer in the video? How do we get our thumbnail images clicked more? Like what are other people doing in their thumbnail images that are showing up around our video? And what could we do to make ours stand out and get clicked more? Because world's best video, no one clicks it, no one's gonna see it. So.
Heather:
Hmm, so thumbnails very important. How often should you be posting a video as well?
Justin Brown:
Yeah, I think it's not a case of more content, more results. There's people that post daily and see next to no results, right? So it's again, been strategic. For us, what works for us is one video a week, but there are also, like, I don't, some people will be freaking out hearing that, thinking there's no way I could do a video a week. Look, some of the biggest channels post a couple of times a month. or once a month, some only
Heather:
Okay.
Justin Brown:
post a couple of times a year. So you can have success with any of them as long as it again is a good piece of content, good experience and that the viewers like it. So for us, what we found works best is one video a week, but totally get for some videos, especially if you're making something, crafting or anything, it'll take longer to do those things. So if it's one every other week, not a problem, but being consistent does make it easier for you to grow. because your audience, you're building that viewer behavior that, hey, there's another video dropping around this time. So they'll look out for it. So we can help train the algorithm and your viewers to keep checking back in.
Heather:
So now I want to change gears around actually videos. And if you don't like being on video, cause I know you were saying when we were having a conversation that at the start you didn't like to be on video. So for somebody that's listening to this, they know they need to be doing some content out there. Um, what would you say to them? If they're literally like Justin, seriously, I don't want to be on video. I shouldn't be on video.
Justin Brown:
Cool, so just before we get to that, I just don't
Heather:
Yeah.
Justin Brown:
wanna leave everyone hanging. I said there was three things.
Heather:
Of course,
Justin Brown:
So
Heather:
yes, keep going.
Justin Brown:
if I just give them the third one and really quick, then
Heather:
Yeah,
Justin Brown:
I'll
Heather:
yeah,
Justin Brown:
lead
Heather:
yeah.
Justin Brown:
straight into that because that's
Heather:
Absolutely go
Justin Brown:
a good
Heather:
for
Justin Brown:
one. Yeah,
Heather:
it.
Justin Brown:
I used to hate having my photo taken, let alone being on video.
Heather:
Yeah,
Justin Brown:
But
Heather:
yeah.
Justin Brown:
the third area, so after we've got strategic content, we've got
Heather:
Yeah.
Justin Brown:
them clicking the thumbnail image, we then need to focus again on that viewer experience. What can we do to keep them watching? If they're leaving straight away. YouTube's gonna say, hey, I don't care if you nailed the title, the thumbnail, this video isn't good for that viewer. So
Heather:
Yeah.
Justin Brown:
we need to then be strategic with how we're actually delivering the information to your question. This is where we don't wanna pad them out unnecessarily, make them short, sharp, or to the point as long as they need to be and no longer. But our goal then is to keep people watching. So yes, my tips for being on camera, look, it's been a growth journey for sure. This still pushes comfort zones. I'm never like, yes, it's filming
Heather:
Hahaha
Justin Brown:
day. I like the outcome of making the videos more than the process of making the videos. All
Heather:
Yeah.
Justin Brown:
right, so I like the impact that we can have. I like seeing the comments come through. Thank you, you helped me make my first video or whatever it is. I like seeing people take action from it. So that's what drives me. So then it's like, okay, if we're doing this thing, then I need to get better. I need to progress. And what are the things that we can look at? Now we're always going to be our own worst critic. So if you're starting out, you probably hate the way you look, sounds come across on camera. Look, you've got to get past that. So practice does make perfect. I wish I had a better answer, but live streaming is one of the fastest ways that you'll get comfortable as well. Now you can... I'm sure there's people that are freaking out with that too. You can go live on Facebook or YouTube just to yourself, like as an unlisted or a private thing, just go through the motions of talking and just describing your day or answering a frequently asked question that you would have from one of your clients or students. Just get used to that piece. But also on the video side of things, editing is there for a reason. It's there to remove all the bad stuff. And I think people would still be surprised if they
Heather:
Hehehe
Justin Brown:
knew, I think we're at 580 videos on our channel, still how much editing goes into them to remove all of my mistakes and bad takes still today. So it's there for a reason, just do the best you can. There's tools and things to help like teleprompters, or again, it comes back to that planning of having a clear guideline of what it is you're gonna say. But I think there's this misconception of people just pressing record and winging it.
Heather:
Yeah.
Justin Brown:
and creating a good video, I think I've met one person in my life that has done that. But even then, we could have made it better with some editing, like just tightened up some things. So take that pressure off yourself. We're not born with this. This is a skill that can be learned. And yeah, if you want a good laugh, go and check out the early videos on our channel where I didn't blink and no energy or anything like that.
Heather:
Excellent.
Justin Brown:
So yeah, how about you? Like you're on camera now. How have you
Heather:
Yeah.
Justin Brown:
found this experience?
Heather:
I love that you're asking that question too. Um, yeah, I think like you at the beginning, I just, I just did it. I didn't want to. I didn't, I just did it. I've been doing videos for a really long time and now I just, I guess my big tip is I don't like, I don't watch it back. So
Justin Brown:
Okay,
Heather:
I,
Justin Brown:
I'm kind of at that point too. We have editors now, but yeah.
Heather:
that's what I, that's all I do. I give it to an editor and I'm like, I don't want to watch myself on video. Um. But yeah, I think the biggest thing I've learned over the years is just to understand who you are, your personality, and bring your personality. Like, it's just, just be yourself, you know? Like, if you're quirky, be quirky. I think that's, that's my main thing over the years. But no, it's a really, it's a good question. Are there any businesses that video marketing would not work for?
Justin Brown:
I haven't found any where it wouldn't work for. The only one I'd say the more difficult ones is if you're a musician. That is a harder game because people aren't necessarily searching like we're talking about organic traffic, right? Or we're trying to people to find you and discover you. Like YouTube is a good place for that, but it's a viral video strategy, which
Heather:
Yeah.
Justin Brown:
is harder, right? You're gonna try to hope that the video goes viral. So in terms of businesses, no, think about this. Do you, do your clients, are they searching for anything. I keep coming back to the search piece because it's really the low hanging fruit. We don't need to create viral videos. We're creating search based content. So if your clients are searching for things, which I would imagine if we have a business, we're solving pains or problems for people. It's literally what a business does. So there's
Heather:
Hahaha
Justin Brown:
things that people are searching for where you can show up and be the guide to help them. Now, there's two types of videos you could create. One of them will be saying, hey, here's why you need my product or service. And the other, so they're more like a salesy kind of video, or the other will be helping with a related pain or problem where you can show up and help and you could introduce them to your product, but maybe not as the only solution. So it's not feeling like it's just, I'm only gonna learn about this one product or this one thing, one strategy, because that's what this business does. The
Heather:
Yeah.
Justin Brown:
ones that are really successful will have kind of a broader approach to it. So I'm gonna help you solve this problem. And we happen to do this too, but it's not a sell. That I found is so much more successful because it has more reach globally, even if you're a brick and mortar business locally, you can still have big traction online with that, which will build your local presence through things like Google Maps, Google Local Listings as well, because Google owns YouTube, they're all tied together. It can help in that way too. But the other side of it too is, there's probably other revenue streams that you could bring into your business off the back of having content out there that aren't relying on. people actually signing up for your services. So the biggest piece of revenue for us in our business is not people signing up for our membership. It's actually affiliate revenue. So when
Heather:
Aha!
Justin Brown:
I mention here's the top five microphones that I recommend, again, it's just my thoughts and opinions. Like
Heather:
Yep.
Justin Brown:
you don't have to be the same as your top five microphones, this is just mine.
Heather:
Yeah.
Justin Brown:
And there'll be affiliate links if there are links for it. So. We have people that watch videos like that and the comments are great because they'll say, thank you, I just bought microphone number one or number two was amazing, I just got that one. So again, we're
Heather:
Yeah.
Justin Brown:
taking that value based approach of how do we help people, but we're able to also generate revenue off the back of it as well. So there's opportunities there for businesses to be generating revenue. I mean, there's YouTube ad revenue and those sorts of things as well, but to be helping their people, their customers. maybe before they're even customers or after they've been a customer. So with a lot of businesses, we have a start point and an end point like and what we're offering to the customer is a transformation in the middle, right? So there's a thing that they want that they're coming to us for. And there's a thing like when we've delivered this, that they've reached that outcome that they could move on. Right? So what about other related products and services that are before they get to us, it's going to make them a better client for us, or after us that's going to take them to the next level. And maybe there's some affiliate opportunities and things that you could do, referral fees and stuff that sit on either side of that. So that's what I like about this, is not just getting people in the door. Yes, you can definitely do that for a business, but you can also help so many more people that you probably wouldn't be able to reach and help otherwise, but also other revenue streams as well.
Heather:
That's really interesting to hear that there's a lot of your, where your monetization comes from is affiliate links. Uh, do you also monetize through ads on your, your videos
Justin Brown:
We do,
Heather:
as well?
Justin Brown:
so there's three ways that we make money is YouTube ads,
Heather:
Yep.
Justin Brown:
the affiliate stuff, and our digital product. So
Heather:
Got
Justin Brown:
this
Heather:
it.
Justin Brown:
is where, I think there's so many different ways that we could make money from this. And for any one of us, be okay with leaving money on the table, we don't have to fill up all the leaky buckets. But for us, we chose not to do branded content, sponsored content. I personally don't like if I'm watching a video. say a microphone review and then someone says, hey, this video is actually sponsored by the company that
Heather:
Yeah.
Justin Brown:
makes the microphone. Like to me credibility is gone, whether it is or not, whether the good and bad are still there, there's the doubt in your mind that they're holding back something. So we don't want that in our content. Yes,
Heather:
Yeah.
Justin Brown:
we could be making a lot more money if we were doing that, but we still have a seven figure business keeping it the way that we want. So
Heather:
Wow.
Justin Brown:
this is... I guess that what I would say to people is you don't need to do everything work out what it is that you want to do and how you want to show up how you want to be seen what are your non-negotiables and your boundaries and things that we touched on at the start and you can build the business that you want from this.
Heather:
Absolutely, just like you have. So if people are listening and they are very keen and interested in learning about your membership, your digital product and everything that you do, where do they go and learn more?
Justin Brown:
So our program is called Primal Video Accelerator and
Heather:
Mm-hmm.
Justin Brown:
really it's the deep dive into the more advanced stuff that we cover on our YouTube channel. So a good place to start would be our YouTube channel and to see that, you know, how we can help you with the video creation, then getting views on it through to then the monetization. Those are really the three pillars. And then inside our programs where we dive deeper into that and share the advanced like email marketing strategies that we have to help us. increase our reach to help us grow our YouTube channel and affiliate marketing and all of that stuff. Yeah, so it's called Primal Video Accelerator.
Heather:
Guys, that is what I'm a member of. I highly recommend it. Um, I, I'm busy as a business owner, so I actually have a team member. I just actually just tell her to go do stuff from the membership
Justin Brown:
Awesome. There's
Heather:
and
Justin Brown:
nothing wrong with that.
Heather:
it's so cool and I already have a YouTube channel and I'm so guys, how I'm using it is I literally am going through the program to restructure, make everything better and then have more of a strategy going ahead. And so it is. It's just so like to the point easy to follow and you can tell if you're watching this video on YouTube You can see Justin's vibe and also probably here in your earbuds But yeah, it's highly recommended and no I'm not an affiliate
Justin Brown:
Well, thank you
Heather:
I'm
Justin Brown:
very
Heather:
just
Justin Brown:
much. That's so awesome to hear. And this is
Heather:
Yeah
Justin Brown:
where like for us, we just love hanging out with cool people doing cool stuff. So like this is a great example.
Heather:
Yeah.
Justin Brown:
So for your channel then, have you started to see leads and traffic and stuff and impact and comments and things coming through? And has that like, how's that reaction from your side of it?
Heather:
Yeah, like some small changes are starting to happen. I have, I'm just now developing the plan and starting to action things, but like just even going from no reactions on videos to starting to get reactions and then a comment here and there. I mean that from crickets to actually seeing some engagement picking up. It's it's those little moments where, you know, your little tweaks are making a big difference. So yeah, that's really cool.
Justin Brown:
And that's really what it's about. It's like the small
Heather:
Yeah.
Justin Brown:
tweaks over time. So I think the biggest piece with YouTube or the biggest misconception is people will post a video on Facebook and they might get a few thousand views yet they'll post the
Heather:
Yeah.
Justin Brown:
same piece of content on YouTube knowing that it can perform and it might be crickets. So we've got to remember that YouTube is a search engine. On Facebook, they're scrolling past stuff and it's randomly dropping stuff in which means that you could get a view relatively easy but Facebook tracks a view different to YouTube. You just scroll past as a view.
Heather:
Yeah.
Justin Brown:
So this is where in context of looking at YouTube and video content you're putting there as an asset, like we wanna build a library of optimized ranking content over time. And this is where having a strategy to do that can be super powerful for your business.
Heather:
Absolutely agree and that is exactly what I'm focused on next because I was just going scatter gun So guys you need you need the strategy as we start to wrap up Justin Is there any last comments that you'd like to tell people around building a business that they truly love?
Justin Brown:
I think you're going to learn what you love by doing, right? So
Heather:
Yeah.
Justin Brown:
a lot of people wanna have all their ducks in a row. They wanna have everything figured out. They wanna have their 10 year plan in place. And there's nothing wrong with that. But I am yet to see a business that hasn't pivoted, adjusted, evolved as they go. And the easiest way to figure out what other things that you love is to start doing stuff and then work out, hey, this worked for really well. I enjoyed this or. you know, the clients love this, but I took too much of my time. So have the ability to shift and adjust to work out where that harmony is, where I can help people and they can have the outcome, the impact, whatever, but it's lighting you up too. And this is, it only comes by trying different things. So for us, like nothing's off limits, we'll try whatever. If it's kind of in line with our values, we'll try whatever, but it's a lesson. It's just. We're just learning stuff. We're just testing and figuring out what works because you could have success with any type of business. So you get to choose how you're showing up, how much value you're adding, how much of your time, the boundaries and things come in, but it really comes down to starting.
Heather:
Hmm
Justin Brown:
And this is where you don't need to have it all figured out yet, you're gonna fall over a few times, but know that if it was easy, everyone would do it. And I'm not saying that to scare you or to be a cliche thing, right? It does take time, it does take commitment, but we wanna be focusing on those things like blocking out time to have fun along the way because the game really is the journey. It's the day-to-day stuff. They don't wait for their pot of gold at the end. You could be having fun along the whole time.
Heather:
So well said. So guys, you will need to go over to the show notes, hustlerebellion.com. Please go check out the show notes. Go to Justin's YouTube channel. If you are loving what you're learning and you really want to dive deeper, I highly recommend his membership as well. And that's it for this episode. Thanks you guys for tuning in. Thank you, Justin, so much for being here as well.
Justin Brown:
Amazing, thank you very much for having me on.
