Episode 3 Transcript
heather:
Hey guys, welcome. Gosh, I'm so excited to share the amazing Peter Lackovic with you guys. I've known him, actually we've known each other for, I don't know, over 10 years.
petar_lackovic:
Long
heather:
It's a lot. It's crazy
petar_lackovic:
easily,
heather:
long.
petar_lackovic:
I know it's so good to be here so much.
heather:
I'm so happy to have you here because I think what you and your amazing partner, Annette, who will be on a future episode, you both epitomise, I believe, the sort of idea of working better with less hustle. And that's why I wanted to have you on here. And I know a lot of the listeners already know you because we share certain circles, we run in certain circles together. So there'll be a lot of people who are keen to hear what you say. And I also know it's going to be really difficult for me to keep you talking under 30 minutes
petar_lackovic:
Yes, my best. I promise.
heather:
But that's the problem I could just sit here and listen to you for three days. So
petar_lackovic:
M.
heather:
all right, we'll do our best. So I want to start with the first question, which is, let's talk about hustle and three tips that you have
petar_lackovic:
M.
heather:
on building a business smarter.
petar_lackovic:
Yes, it's really interesting being in the space that I've been for so long helping so many thousands of business owners. You see all shapes and walks of life. And it's it's amazing the approach every individual has to building their own business, And I guess that's the great ship. Great thing about entrepreneurship. There is no one way. It's what suits
heather:
Yeah.
petar_lackovic:
everybody, you know. The the first business I've built was a passion business That turned into it A chain of fifteen businesses. The second one was consulting business, and that was passionate about training and consulting did well, but not as good as the first business became seven figure business, but nothing really out of extraordinary than the third one when a little bit better than that, and then the fourth one became an eight figure business, and all of them were built different ways, and now sitting in my fifties, you have the hindsight of looking back and going. What would I do now if I was to build a business that was not about working eighteen hours a day?
heather:
Yeah.
petar_lackovic:
Really, just putting your nose to the ground stone and waking up one day, going where the last ten or twenty years ago and have no recollection, Al memories or anything like that to go with you, which is kind of where Net have landed right now. You know we've we've moved back to Perth, where I'm originally from and we've we've got a business that enables me to coach my son's basket team. Coach Pychoteam coach, serve club, spend time with family when they need it like we have the ability to do that, which is really really cool. And three things for us that I want to share with you right now have really been Put us to be able to do that. And the
heather:
Yeah.
petar_lackovic:
first one is focus on vision. Like, what's the vision you want for your life? And we all say we have this vision stuff. But the key word here is the focus on the vision. We might start with the vision And then what do we do? head down, bum up, work, work, work.
heather:
So true.
petar_lackovic:
How often do you focus on making the vision? You have become the reality So We know I know what my life style is. I know what it's like. the minute we started the business, I was already coaching. No, I wait till the business is set up so I can coach it. the focus of how we said, and that will enable me to coach twice a week and be there on the weekend, whether it be surf club or sucker or basket ball. So
heather:
Mm.
petar_lackovic:
the first thing I employ everyone to do is you have your vision. You have the life style that you want. I mean, we start business in my world for one reason, Like stuff you
heather:
Yeah.
petar_lackovic:
want to build the life that you want, and like stuff me Choice, doing what you want when you want who you want and you have the choice of when you want to do that. So number one for me, If I keep sure it's the. It's just focus on vision. Keep coming back to it. Keep focusing it. How is it integrate it into your business plan? Because if you don't integrate it and that taught me this Eighteen years ago we didn't have a holiday for three years. we might be married, yet we were dating. And
heather:
Yeah.
petar_lackovic:
and she as been on a holiday like so, she grabbed my diary for next year and she booked All the holidays before I could book of my client in,
heather:
How smart is that? But that's such a simple tip
petar_lackovic:
But
heather:
but important.
petar_lackovic:
I never thought that way, because what was focused on the growth, the hustle, and so then I
heather:
Yeah.
petar_lackovic:
went to book my diary and I can't feel a client there, because we've got a three day weekend. I can't feel a client there. We're going away for four weeks. I've got my forty birth that I've got whatever it is, So the first rule is focus on your vision. Have a focus on. Always come back to it. because when you do that, then success becomes at last. Style becomes part of your success. It's not measured
heather:
Mm.
petar_lackovic:
My business
heather:
Love it.
petar_lackovic:
Number two. For me, it's be great, Right, Good is the enemy of great, So people often put hustle and greatness together. You've got a hustle to be great. My definition of be great is what is the anchor that hold you back. And being great is you're trying to do everything right. You are wearing every in the business for way way way too long. so be great at your one legion Ation funnel at your marketing funnel, Be great on. double down on know how to get to seven figures using this one funnel. Be great at your sales. Have a sales process that can convert that lead source into a paying customer. Have a delivery model that is not everything to everybody, but is great at delivering that one result to that one customer from the one marketing source. Very few people this world, great at what they do. Okay at it, Good at it because they're doing way wawa so much. You know, we were fortunate to build the business we have. Now took us six and a half months to get to seven figures, And it was the simplicity of what we did that enabled that it wasn't a complexity. So my
heather:
Do you
petar_lackovic:
second,
heather:
know, yeah, sorry to interrupt, but that word simplify is the common word that I hear from every single
petar_lackovic:
I,
heather:
person I am talking to. And there you go, just a few minutes into our interview, there it is, right there, simplify. So continue
petar_lackovic:
Yeah,
heather:
on.
petar_lackovic:
we do. we just we just over complicate. I mean, if I look at ourselves, process that we do here and convert that we teach. it is so
heather:
Yeah.
petar_lackovic:
simple. Our members go out. Is that all I have to say and do Yeah, And then they come worked. They always surprised that it was so simple that it worked. Then sales times get cut in half. objections become eliminated. People want to give you money if they deal with objections, Because we just do the simple things really really well, so
petar_lackovic:
great, and the only way to be great is Do the simple. do one thing really really well, don't try
heather:
Yeah.
petar_lackovic:
do everything. and so that I ll out source everything. but just know what it is. Be great. if it's this. Be great at that. if it's that, be great at that, but just be great
heather:
I want to jump in at that point too because I think it was you and Orinette that was talking to both of you. One of you said, were you built a seven figure business without even having a website? I found that that was
petar_lackovic:
Duty.
heather:
so cool
petar_lackovic:
Absolutely,
heather:
because that's what you guys did, right? Because you were great at what you do.
petar_lackovic:
Our funnel for conversion had nothing to do with your website.
heather:
Thank
petar_lackovic:
You know,
heather:
you.
petar_lackovic:
I look at it. now. I speak to businesses all the time like I just got a coaching call today with one of our members. I'm just working on my website and working my content creation. I'm getting my lead pages. Landing page sword. I'm like great. What's the activity doing? Bring revenue today? Well, I just need to get the leads in and I can do this to get the leads in, But hang on. there's low hanging fruit. Do you have a date base? Do you have an audience here? Part of a network in group like We call the a w. A strategy. I need to do that as well as the simple stuff that's going to generate the revenue. So we do all the marketing is a lot of the sex stuff. Listen to all this kind of stuff and get it set up and we wait. it's It's the my version of the eighties and nineties When I started in business, it was like I can't go to use. Havn't got my business cards like I can't
heather:
So true.
petar_lackovic:
this, because I haven't got my website, haven't got my
heather:
Yeah.
petar_lackovic:
lads. I don't have my landing page like it's It's the same stuff, just rehashed from ten twenty years ago. We're guilty. We only got our website last it last year and it's not even a. It's not even the leadwebsite that generates the leads for us right now. I think people go. I look for it. I couldn't find your website on like, Yeah, I'm proud to say we've built a really successful business without it because it's not part of our journey being great at a website. Conversion is not what we wanted to do. We had our conversion funnel, and we obsessed about being great with It did not need a website to get two seven figures even in today's world, and I can't
heather:
And I,
petar_lackovic:
That,
heather:
I agree. And I wanted to bring that up because obviously my business is CRO, we're a conversion rate optimization company and focus on websites and funnels too. But I,
petar_lackovic:
And I give
heather:
even
petar_lackovic:
one
heather:
with
petar_lackovic:
to
heather:
that
petar_lackovic:
you
heather:
said,
petar_lackovic:
what you
heather:
yeah,
petar_lackovic:
are.
heather:
I know, which, which is great. We're like kind of, we share, share clients, but what I, I still wanted to bring that up because like it's such a valid, it really backs up that point of being great at what you do and simplifying and just focusing on that one thing. And like, yeah, you don't need a logo. You don't need all this fancy things. out and get out there and bring in their revenue and focus
petar_lackovic:
I am.
heather:
on that.
petar_lackovic:
I am great at getting in front of people, educating
heather:
You are.
petar_lackovic:
them, showing them what's possible, giving them a framework of model that creates simplicity. So
heather:
Yeah.
petar_lackovic:
why would I, I can't do that in a website as well as I could through another marketing channel and another conversion channel. So you know, I'm a front of house person, so I need to be front of house. I gotta have a funnel that puts me front of house. That's That's the best gift I can give to people is make them realize they can do sales if they have this really simple framework. We gtwebsite is part of our future, a huge part of it, just not part of the state, start up stage in the growth stage,
heather:
Brilliant, and thank you for being honest and sharing that. Now, do you have a third tip? I think you got to two so
petar_lackovic:
A
heather:
far. I'm just like soaking in all the tips.
petar_lackovic:
new things down. And don't know which one to give you If I focus on building a business without the hustle, to make it simple and make it an easy. and I'm going to go on the slant, probably different to everyone else, because I know you speak to a lot of really successful people and it's going to be a lot of overlap, so I'm going to try think outside the box for you, and it almost links to number one, but I want to to segregate it, and that is rewards. I find people
heather:
Okay.
petar_lackovic:
do not reward themselves enough for the work they put into the business that they do. Therefore the
heather:
Yeah.
petar_lackovic:
work becomes work. It doesn't become something that they get a reward for doing so. If you want to build a business that is not about the hustle, then you've got to have reward in your life, because you know that I did the work I did the late night, but I know this week end we're going to go see a churn concert. Know that I'm going to pick up something early from school. We're gonna go out. We're gonna do this like if you achieve a milestone, Most people don't even acknowledge Mulstone that they hit. They don't reward themselves for it. If you teach, We went through a stage where list of rewards. So our goal board was a reward board.
heather:
Yep.
petar_lackovic:
I wasn't so much about the goal, So if we did this, we get that reward. so we wanted to take off the rewards. but getting the reward means we achieve the goal, But that creates excitement and fun and adventure in what you're doing your business, And then your work becomes more purposeful because it has an end, gold and it has a meaning around. It. Does that make sense
heather:
makes perfect sense. And that's another theme actually, I think everyone I've spoken to so far has a different take on goals. So I'm loving that you're saying that as well. Do you know one of the biggest trends in well, there's a lot of trends in Google for search terms, but a trending search term is how to have more fun. Like we as people are failing as we get older at understanding how to have fun. It's a slant on how to be more happy, right? But I think that's you brought that up as a really good point. It's like we forgot how to reward ourselves, especially for, down in the grind, doing the business, we forget all these things that keep us going. So thank you for bringing that
petar_lackovic:
We
heather:
up.
petar_lackovic:
do, and I think that is what makes business grind.
heather:
Yeah.
petar_lackovic:
You don't realize what it's about what you're not living. The reward of the work that you're putting in. We tend
heather:
Yeah.
petar_lackovic:
to live for the reward when we get a superannuation. you know, theratypically, in a full time job that we were told we used to have to do like
heather:
Yeah.
petar_lackovic:
we go on that holiday once a year At Christmas. it's like Why do we have to wait for a calendar that's given to us when we should have a holiday? When you can create your own calendar.
heather:
Yes, create your own calendar, you guys. You are in control. That's when you started your business in the first place. Don't forget it. So,
petar_lackovic:
Yes,
heather:
Peter,
petar_lackovic:
play,
heather:
I want... Yes, remember it. I want to talk about case study. So,
petar_lackovic:
Yes,
heather:
I have a reason for asking you guys this question whenever, you know, if you're
petar_lackovic:
Yes,
heather:
anybody about the case study because it's really hard to do if you're really great at what you do to pinpoint a really memorable
petar_lackovic:
You
heather:
case study. So,
petar_lackovic:
is one. When I knew you ask me this question. Even now, I almost changed my mind ten times who I want to talk
heather:
I
petar_lackovic:
about.
heather:
knew it. All right, so I'm curious, who you're gonna talk about? Who's somebody
petar_lackovic:
I
heather:
that you've worked with and helped and what did you do and who are they and give it to me?
petar_lackovic:
Can I give you one quick one, really quick one.
heather:
Yeah, go for it. Yeah, you're good, go
petar_lackovic:
I'm
heather:
for
petar_lackovic:
gonna
heather:
it.
petar_lackovic:
go way way back to a young seventeen year old boy. In the early two thousand. He was getting into real estate and he was sitting his real estate license. He couldn't practise just yet, so he came in and wanted to learn a sales process, so when he could go out legally and start selling real estate, he could hit the ground running. You know the old adage of when the worst time to need to learn how to swim when you
heather:
Yeah.
petar_lackovic:
fall overboard When when? Because its to late, then your ready drowning. When's the worst
heather:
Yeah.
petar_lackovic:
to need to learn how to sell when you've got to lead. Because if you're learning while you've got to lead you on to lose the lead, you need to learn how to sell before you get the lead. You get the lead. You can convert them. If you don't have a lot of leads coming through. Focusing on converting leads is really important case. you can maxime every single lead that you have. So this, this young gentleman, he, he was going through and building your sales process. You get the ground running, and in his very first week he broke the record Listing. He was in real estate in listing for the company in his first week, and he just turned eighteen,
heather:
Wow.
petar_lackovic:
And what I love about him He had no bad habits. He was a bit of place to scene that we could mold. Now he's the type of person pictured this. Have you ever seen that felt that handshake? That he's soft and meek and mild.
heather:
Yeah,
petar_lackovic:
That
heather:
for sure.
petar_lackovic:
he was six foot three,
heather:
Yeah.
petar_lackovic:
but when he shook my hand it was like soft. He didn't have the gift of the gab. He wasn't extraverted, he was Passive. He had a very calmness about him. Wasn't your typical look in the book. And this is what a sales person would look like And he broke all the record. Me, said, Why, like what are you doing so quickly? You just ate Goes. Just follow the process. And the reason I want to share this quick one with you is here's someone who doesn't get caught up in his own limiting beliefs in pre
heather:
Yeah.
petar_lackovic:
conceived ideas. The type of person who said there's process here. I'm just going to follow it when you follow the process. Good success. He got out of his own way, but I share that with you, Because if you're not ectraverted, if you don't feel like you got the gift of the gab. If you didn't get into business cause you love sales. There is light at the end of tunnel for you.
heather:
..
petar_lackovic:
Okay
heather:
Perfect, yes.
petar_lackovic:
On more specific around, what did someone do and how and why and the result they got? I'm gonna talk about. Predominantly, we help people in the service space industries when you have a skill or an extivitethat you deliver as a service. Prdomntlythat's kind of who Attract you eighty percent service product base Businesses. Ben S a similar interest to you, but in a different market place, he builds websites for businesses,
heather:
Yep.
petar_lackovic:
and when he came to us, he came to us for a couple of different reasons. Now he was taking six days to put a pitch deck together because he was selling thirty forty thousand dollar websites,
heather:
Yeah.
petar_lackovic:
thin old, one, fifty thousand dollar websitefrom, twenty to fifty, and he spent six days Ting pitched it together, and then he'd have to present it. He ad to go back and tweak it. Then he'd have to go back and represent it again. Then he'd have to copious amounts to follow, and his sale cycle was just like exhausting for him and physically and mentally, and all the time he spent doing that he couldn't spend time delivering. He was wearing a few hats at the same time, so he was building
heather:
Mm.
petar_lackovic:
it to deliver, and he was responsible for sales, but there wasn't always a lot of profit at the end of that for him, so they were his really big challenges. What he was going through and the first thing we do Fired with him is the sequence that he was following was causing an exhaustive Salles, process. You are responsible for how quick or how long your customer makes decisions based on your process. So we re, define this whole process.
heather:
Can you just say that one more time? You are responsible for.
petar_lackovic:
Yes, you're responsible for how exhausting or long winded your cells processes, or how much follow you have to do, or how long it takes for your customer to make a decision By the way of the process you take your customer through.
heather:
Yeah.
petar_lackovic:
For me, your job is to give people information the way their brain needs it, so they can make a good decision.
heather:
Yeah.
petar_lackovic:
You're not giving people information the way their brain needs it. They can't make a good decision. so his process was not conducive. Let me put it this. The way he sold was not how the way people like to buy.
heather:
So important. Oh my gosh, you guys.
petar_lackovic:
Yes,
heather:
There's some little gold nuggets being dropped right now
petar_lackovic:
Thank you, this, your alignment point. He missed his
heather:
Thank you.
petar_lackovic:
alignment point. We need to present to people the way they like to buy. You know, the methodology of the reverse selling method that we use is how to get customers buy, So you don't have to sell. Is getting a buying mind setting, the customer, not a selling mind set in you or your team. It changes everything you become the prize they want to buy from you. He never had that he was the chase and every dynamic of a chaser and a chase. Okay, now he was the chaser, E knew that he wanted their business. He knew that he wanted their business. So the paranymship. The way that relationship unfolded like it does with most people is that the sales person, the business owner is the chase. the client is the C that create a different dynamic who has control, the customer, who has the power,
heather:
Absolutely.
petar_lackovic:
the customer. Therefore,
heather:
Yeah.
petar_lackovic:
when they control the power, they become picking and choosing who they want to work with. Let's look at the opposite when they have control. We lack control when they have the power, we feel Powerless when they get picky, We get sales. When they get choosy, we get push because we want to close the deal Nd,
heather:
Yeah.
petar_lackovic:
we don't want to be sales and pusy, and this is the dynamic. So what we do with Ben, we created what we call the switch, where we become the chase and the customer becomes the chase. A M. Have you ever been to the beach Edtritionships?
heather:
Yeah, for sure. Yeah.
petar_lackovic:
You throw a chip out. What happens
heather:
All the seagulls. Waa! Waa!
petar_lackovic:
They flock, and what do they do? fight over the tip Right,
heather:
Totally, yeah.
petar_lackovic:
Be the beginning of Ben sales process, Turned him into the chip and the customer to the S. Go.
heather:
Wow.
petar_lackovic:
If you think of the metaphor of the chip in the goal, you always need to position yourself Is the chip. So we read, defined how many steps are in his sales process and the order of his sales process. Once we re, define that, and then we created the switch. People started wanting him. What was the result? One? He would spend forty five minutes doing a pitch deck together. Because we changed it. He's now not doing proposals and closing three times as much
heather:
Yep.
petar_lackovic:
second result he achieved. He now is selling his websites at six figures. He even sold three hundred and thirty eight thousand dollar website. He's done
heather:
Amazing
petar_lackovic:
back to high or months, has ever done in twenty one years of business just at the end of last year, and he sent me a nice little screen shot of him with his family and ringing a nice Wine. Um, and the key is, He's now his team are seen the value what they deliver and they're charging their true worth. He has profit ability in his business, and that's the cool thing, because we build business so we can get profit, not revenue revenues, vanity metric, profit, sanity, profit equals life stuff. So
heather:
Wow.
petar_lackovic:
I love the fact that he was open to knowing that I'm doing something and it's working okay, but it's not given me the profit, the revenue that I want. How can I scale this so he just build Scalable sales process that doubled and tripled his price point half the time it took to make the sale and craving more profit. Ability bends that you know the type of person When you say jump, they say how high. That's
heather:
Yeah.
petar_lackovic:
okay.
heather:
See,
petar_lackovic:
I'll just do it
heather:
he's coachable. That's
petar_lackovic:
Right
heather:
what I'm hearing from both of your case studies, that they're open to the process and following a process that works.
petar_lackovic:
And it's interaly, because I'm like, like, I'm a great student. Like, If you know, tell me what you just do it. Tell me what to put in. My.
heather:
Yeah.
petar_lackovic:
I'll just do because you're the.
heather:
Yeah, yeah.
petar_lackovic:
You're the expert. You've got decades of experience doing this. It's similar when it comes. I obsess and just geek out about the human brain and how people make buying decisions, and I want to create an easy buying mechanism that is an old school in sales. So
heather:
Yeah.
petar_lackovic:
I just know this stuff just works. And so when people go all right, you're an expert at this. Do it. Tell me what to do next and he's just is just an action taker Fantastic to work with people like that.
heather:
So that's another little theme that I'm going to bring out too. So the simplifying as well as I like the reward piece that you talked about, but the action taker again, it's like, it feels almost anti, like it feels that you have to hustle, you know, take all the action, but it's actually different than that. It's taking the right action. That's the key.
petar_lackovic:
Yeah, we call it your best next step.
heather:
There you go.
petar_lackovic:
Never taking their best next step.
heather:
Yeah.
petar_lackovic:
I think they need to send a proposal and it's not their best next step when, of course, and then they have to follow them up. You know, we have a model could fit through fortunes in the follow after ten days of presenting the three steps to filling up an existing audience and data base without getting new leads, members made seven and fifty thousand and ten days from an Ms. and email or telephone court because they knew the best next step to And up the lead. So if you know what your best next step is, and you do that, you're always moving forward.
heather:
Yeah, there you go. I know there's probably all these listeners by now going, where do I sign up? I'm ready, but hold on there because Peter has a few more really cool things to share because you're probably thinking, what's my best next step? I know I would be, I know I am, right?
petar_lackovic:
M.
heather:
So I hear you guys, so it's all good. But so I wanna, I think now's a really good time to talk a little bit about overwhelm because we're talking about the
petar_lackovic:
Yeah,
heather:
best next step you take. And I mean, there's so much noise out there right now and there's coaches, coaching, coaches, coaching, coaches. So
petar_lackovic:
True,
heather:
what's your best tip on overwhelm, like a mindset hack, if somebody's feeling just a bit spinning out of control on what to do next?
petar_lackovic:
Yes, I have an interest in slant on this. I
heather:
Yep.
petar_lackovic:
want to say that argument about people who just don't understand my thinking about it. And if they go away and that challenge there thinking, then that's great. I'm going to spend it differently, Hopefully gets through easier and
heather:
Bye.
petar_lackovic:
I'm gonna preface it by saying I don't believe in stress. Okay, I don't say it doesn't exist for people. I personally just don't believe in it. Why? Because What I want you to walk away? this is feed the controllables. Often we are feeding the uncontrollable, and that creates
heather:
Yeah.
petar_lackovic:
overwhelmed. But when you feed the controllable is what you can control. Then you on you, focus on the things that can move you forward. The uncontrollable are always going to be there. But why would I feed it? Because when you feed it it will create the anxiety. All the word stress. you know when I studied martial arts and is very fortunate to be studied by someone who live with it months for thirteen years, And he learnt taught me a lot of things. And we. He meant to have been best friend of mine and we call it Black Tuesday.
heather:
Okay.
petar_lackovic:
Why? Because it was a dark day for us, it was. It was three hours of pure physical punishment to see. it was more to see what we could do and how mentally strong we could be, and one thing he taught us was we were in this dance literally bashing fore arms against each other for twenty minutes, head of the bamboo stick, smashing us into S. and in our quids making our muscles were flexed, and and he was just trying to get into our head. Pain is just a word. It is just a word. Pain is a word you put all this emotion into, And he just said to yourself, and say this to yourself. Now If you just sit there heaven and say I feel true,
heather:
Hmm.
petar_lackovic:
I feel true.
heather:
Interesting.
petar_lackovic:
I feel true. What feelings overwhelm you when you say that what feelings come with inside you? For me, it's a calmness. It's almost a swaying. It's a growth. We have our own perception around it. but every word you have has an emotion attached to it, and what precedes
heather:
Yeah.
petar_lackovic:
every action is a Ling, and an emotion. Feelings and emotions drive actual that we have. so if you can look at controlling your feelings, you can control the actions that you have. So The reason I don't believe in stress, because I don't feed the word of what stress is, Am I tired? Did I get to our sleep It lit night. Yes, can I control what happened last night? No, what can I control? I'll go to bed earlier to night. Do I have a dependency on someone getting something to me? Stoping from getting done? Like the sun will always rise. The sun will away Set, and the next day will come up. So for me I just feed the controllable, So overwhelm just doesn't exist for me, but like I thrive in high pressure scenarios because I just feed the controllables, not the uncontrollables. Its the uncontrollables you feed, that put you in a downward spiral of overwhelm.
heather:
What a beautiful answer. Thank you.
petar_lackovic:
You're
heather:
Really
petar_lackovic:
welcome.
heather:
lovely. Love it. Wow. I have nothing to say on that. So good. I'm just going to move on. But seriously, thank you for that. Um, you guys just be a tree. Okay. So moving on. Um, last question for you is another interesting one. I want to hear how you answer this one too. What makes you different, Peter? What makes you different from all the other amazing individuals out there that teach or coach or mentor in similar things that you do?
petar_lackovic:
Yeah, it's interesting when you asked that and it wasn't too hard for me to think about this cause. I've asked my audience that question before we built the business that we have now, because I wanted to know over the last twenty eight years before joined forces, and we, we started the salon, student Convert club many many years ago. it was like. why? Why? Why? why did you get fast success? Why? when I explained something to you, you said to me. Okay, That makes sense like I've had some learned this before. It didn't Click. Now it does. I wanted to know. why. what was it about that Because I felt there was an essence there. You know, One thing I'm really proud of with our members is how quick they can create cash flow in the business, how quick they can get sales results, How much they fall in love with sales, Because I realized salient selling is not your steratypial definition of selling. So what came brought back to was almost the word that you used earlier, and that is simplicity.
heather:
Yeah.
petar_lackovic:
Um, I feel that we try. There's a lot of ego in the world and we try to make things more complex to make ourselves stand out and become authority in the market place. We have this unique mechanism and we need to have those things, but I think we over complicate what it takes to be successful as a husband as a wife, as a sibling as a brother as a sister as a business owner, as a market as a sales person, as customer service like we over complicate it. So I love to make the complex become Simple and your selves men teach eight step selves Process is now five. It doesn't have to be that complex. It really
heather:
So
petar_lackovic:
really doesn't.
heather:
yeah.
petar_lackovic:
What do I say in this person? The scenario like, It's really simple. If I give the epitomy of what our methodology is all about. It's one word. It's called the truth. like people look for this. What of this good one liners I can use to overcome this objection and it's like no people see through that stuff. Now you know the fake ice breakers and an introduction. Like
heather:
and
petar_lackovic:
people see through that. I'm here for a meeting at. It's like talk to me about what I'm here for. Don't do the fake ice break and stuff,
heather:
Yeah.
petar_lackovic:
so I obsess about simplicity. How can I make a sales process for you? Be so simple that you can use it and it works straight away. How can make a sales process for you? That is so simple and tale. You can give it to your next team member and they can use it and really person dependency from you and have success straight away. How can you? Ve? A sales process is so simple That it comes to this language that your team just use. They do. No any different. It becomes part of your business. D n. A. So I obsessed about How can I make your job in sales simpler and easier. Not more complex and not more convoluted. My biggest compliment is if I ever coach you go, That's common sense. but often what's common is not what's easier to do is easy not to do. I'm just really good putting models and the framework around for a replicability, So it's not so much giving you a script at sixteen pages long. but here's a framework that tells you how to say that right. So because you have it within you
heather:
Yeah.
petar_lackovic:
so simplicity, frameworks of replicability, I would say is what I get out on.
heather:
I've spoken to some of your members and you've referred a couple to me as well. They are from all different walks of life, all different personalities, different businesses, and yet all of them are achieving extraordinary results. I think that that is exactly a testament to what you do is the simplification. I love how you said truth as well. I think there's a fine line of giving frameworks and formulas, but that piece right there, need more and more of that is sort of like chat, GBT and AI and all these, these new technologies
petar_lackovic:
M.
heather:
come to be so much like we need to be retrained on our truth and what makes us unique and what makes us stand out also paired with what works and, and you know, people
petar_lackovic:
Yeah,
heather:
who've stepped before us.
petar_lackovic:
getting goose bone in my body as you talk
heather:
Ha
petar_lackovic:
about
heather:
ha
petar_lackovic:
this, because truth for me leads to being your true authentic self
heather:
Yeah.
petar_lackovic:
and selling me. trusting the person. If I'm the customer and user, and if you're listening and watching, I want to be a potential client of yours. I want to feel your truth, your in your authenticity, in what you're doing. I don't want to feel like you have a hidden agenda. Just saying this for a reason. I want to feel. Actually, you have care. Fact what I'm doing, So there's a lot of what we do is. it's formulated right, because That creates scale ability for you in your business, so you need to create epical sale success. But it's not a lie. Instead of sixteen page, just script. There's models that teach your brain how to answer it in the heat of the moment without having to remember a hundred different scenarios. And that's that's the key for me. Simplicity allows your own personality to come out, And then, if you have a sale, team enables their personality to come out, but we all get the same result and you have this that your business owns That you do it one set way, but it's a way that is off. Take everybody in your business.
heather:
Love it. Okay. So how do people know more about Peter Lachovic and what you do? Where do they go?
petar_lackovic:
Okay, you can do a couple of things. I'm I'm a very personal person. If you've got a question about something about this, one of these geeks that like to reply to mail. If I get them. my team high light them for me, so I'll do two things. Just email. Sell more at er. Ich dot com a bit different, P t a r. Yes, I'm a bit weird that way. Just email I love bout this kind O. Get some information that like, Let's just let me help you as quick s I can. Otherwise you could go to Club dot com that are you. That's our international award winning program we deliver In how we build your process. You can check some stuff out there, but just email. If I can send you some stuff that can help you answer questions that you've got. I'd be more than happy to do that.
heather:
Brilliant. And you guys, as always, we will have all of Peter's contact details and links in our show notes for this episode. You could just go to hustlerebellion.com to find that. And one last thing before we go, do you have
petar_lackovic:
Yes,
heather:
any last comments, any last little epiphanies, little things that have come to you during this conversation that you just have to share with the viewers and the listeners?
petar_lackovic:
Um, if there's one thing I have realized myself personally, and with all the businesses worked with, it's okay if the goal post change. What I mean by that is we often started business. Some people want to life style business. I just want to earn a million dollars. Pay myself. good wage has some good dividends and not work eight hours a week. They get to that and they go. Oh my God, five millions possible and the goal post change, But they have guilt around it. Other people. I want to build an empire, Then they realized, Actually don't want the empire. I want the last star, So just be okay that if the goal post changed, that's all right, because who you are today is not who you will be in a year's time, five years time or ten years time. I loved working eighteen hours a day in a previous business that I'm a shareholder of. I loved it. It was not work for me. T was like getting up and having a message every day Like it was. It was that feeling in dolphins and ceratonan and it didn't feel like work. I didn't. It was obviously before I have a child and all that type of stuff. I just loved it, but now my goal post had changed and that's going to be okay. I don't need to be the person that's goin to run now, a fifty million dollar business that may change for me in two or three years time en bacon gets older, So be okay if the gold posts move.
heather:
Thank you so, so, so much for being here. Appreciate it as always having these conversations.
petar_lackovic:
Thank you for having me.
heather:
It's been so good. And guys, remember to go check out what Peter is up to because he has a lot of incredible resources and things to help you simplify your sales process. That's the key. So thanks again, and we'll talk to you soon.
petar_lackovic:
Thank you, everybody.
