Episode 25 Transcript
Heather:
All right, everyone, well, welcome Nicole to the show. How's it going?
Nicole Smith | Socialisd.com:
Yeah, good. Thanks, Heather. Thanks for having me. I'm very excited about today.
Heather:
I'm excited to have you too, because I know how good you are at your job. And I want to show you off to our listeners.
Nicole Smith | Socialisd.com:
Thank you.
Heather:
Yeah. Because I feel like you do things a little bit differently when it comes to social media marketing. And we're going to talk about that coming up shortly, but I want to start with just getting people to know you a little bit more, because I know you are busy like the rest of us, we're growing our businesses. It can get a little crazy. So.
Nicole Smith | Socialisd.com:
Yep.
Heather:
Think to either your business, I'm happy for you to answer it from that perspective, or your clients. What are three tips that you've picked up recently for growing a business without that sort of crazy hustle manic energy?
Nicole Smith | Socialisd.com:
So I think one of the key things, and it's become even more prevalent now as businesses start to niche, you know, and it's a It's used a lot. It's really just knowing your ideal client. But I think what people get caught up in, especially if they may be in the early stages of business or early stages of online marketing, they do try and have this scatter gun approach and they're trying to be all things to all people. But the reality is, you know, most businesses might need 100 clients or 50 clients or 200 clients and you can niche, you know, if you're a local business, you can niche. And when you niche down and really understand who that ideal client is, you can attract more of those people that one is a business owner you want to work with, which I think, you know, a lot of business owners forget that they go into business because they want to do the things that they want to do and they want to deal with the people that they like. But if you try to be the all things to all people, you end up getting people in your business that aren't those people. So, you know,
Heather:
So true.
Nicole Smith | Socialisd.com:
I always say your ideal client is one that is looking for your services, but they're your bills on time that you know really loves the value that you provide and you don't have to resell them every time you speak to them which we don't we want to those clients we all get them and we all think we're gonna learn by them and some of us do and then some don't and still kind of go after that broader range so it's really like that blue sky client that's what I say is really focus on that client and get more of those and they will sell you to more of more people like them but they will bring you the best reviews, they'll you'll get to do the best work with them and you'll also be most passionate about talking about them because you love working with them you know
Heather:
I love that.
Nicole Smith | Socialisd.com:
yeah
Heather:
Niche guys. Yes. And I like how you just said that you took it in a different direction as well. You didn't talk necessarily about like the demographic or some of that stuff. You brought it more to the values and almost, you know, um, people you love working with to pay you on time. You don't have to resell your value every single time. I like that slant because I haven't heard that in a long time. So
Nicole Smith | Socialisd.com:
Yeah.
Heather:
a good one.
Nicole Smith | Socialisd.com:
Yeah, like I think that's an important reminder as to why you're in business. You know, you don't you're not a registered charity. You don't have to deal with people just because they need help. You know, you can make the decision to work with people that match your values as a business. And then that's definitely what we do. And I really encourage our clients to do that. You
Heather:
Yeah.
Nicole Smith | Socialisd.com:
know, and you can do it at any stage because, you know, you might have got your business to a certain point and then you now need to exchange out some clients. And so, you know, what is What are the what are the five clients in your business? What do they look like that you love? You know, so you want to track more of those and then you might be able to say, you know kind of Sack is a harsh word, but you might say to some of your clients look we're not a good fit anymore Or you might put your prices up, you know And then that's a way to move some people on if they don't see the value in that and you attract more that are happy to pay
Heather:
Yeah. And you know, if you're doing good work, then you should be paid for it. So,
Nicole Smith | Socialisd.com:
That's exactly right. Yeah, exactly.
Heather:
yeah. So what's tip number two? We have niche.
Nicole Smith | Socialisd.com:
Yep.
Heather:
What else?
Nicole Smith | Socialisd.com:
Share the load. So...
Heather:
Oh.
Nicole Smith | Socialisd.com:
Yeah so I um and I think uh as a factor of being online there's often this discussion around one person one entrepreneur in a business who does the social media who drives it but you and I we deal with a lot of local businesses um there might be big businesses there might be medium-sized business small businesses but a range of them have got other people in the business so you know it's marketing efforts are to create social media content. And you might do that by, depending how big your team is, you might KPI some of the team to create content. You might provide bonuses, to be able to do certain amount of content. Like it might be a point system. There might be a leveraging of personal brand. There might be a showcasing of people in the business and for their good work. It's a whole range of ways you can do it. but there are ways to share that load of creating content for the business that doesn't have to fall on just a business owner.
Heather:
I like that. And just a question on that as well. So if you were to get your team involved in creating content for you, what would that look like? Do they write captions? Do they do videos? Do they actually go in to do designs in Canva? Like what would you say they could do?
Nicole Smith | Socialisd.com:
Yep. So you can have a range of people in your business that have got different roles. So not everyone would get on a video. So say it was a salesperson in your business, you might encourage them to do a video. But if it's a back office person, you might get them to put together three tips of something in your business that
Heather:
Nice.
Nicole Smith | Socialisd.com:
from their perspective, you know, they can contribute to that creation of social media. but they don't necessarily have to get on camera because they're not a front, they're not front of office kind of thing. So there's different ways to do that. But what you do is you create a framework that helps them create content. So, you know, that's the ideal client. Like, so again, we've got that ideal client. And you know, there might be one to three clients because you might have a business client. You might have a, you know, a consumer client. You might have a referral partner. So there might be some different kind of content that you create for that. Then what are the 10 problems that they have know
Heather:
Yeah.
Nicole Smith | Socialisd.com:
what are some ideas and you know you could have a matrix of that where people cross off and go in and sort of you know I'm doing this one this month but you could have five people do the same con content as well in a different way because remember no one's checking what content you did and crossing off from a list to say that oh two of your people did the same content last month you know no one cares so it's all about that ideal client seeing more content from yours your brand but also really enables you to connect more with that niche market that you're trying to attract.
Heather:
Really smart, you guys share the load. All right,
Nicole Smith | Socialisd.com:
Yeah.
Heather:
tip three, what's that one?
Nicole Smith | Socialisd.com:
people wanna connect with people. So it's about unfortunately getting on camera, which some people don't like, you know, and whether that's a static image of someone's face or it's getting on video, it is especially with a corporate brand, you know, corporate brands are the hardest to grow on social media because they are a business, they're not an individual person. And people do wanna connect with that individual person. So how can you do that? make a corporate brand more personable, you introduce the people in the business. And so that covers on often a couple of areas in terms of it enables the corporate brand to connect more with that ideal client because they're seeing who the people are within the business. You get to show depth to the business. So the range of people in your business doing different tasks. And for some businesses that could be really relevant to show that they've got the resources new clients or they've got a range of expertise or even businesses that have got existing clients who maybe are
Heather:
Yeah.
Nicole Smith | Socialisd.com:
not attracting a lot of new leads. Some businesses don't want a lot of leads maybe because of the type of business that they are but they want to be able to engage and retain their existing clients. So existing clients love to see the person that they deal with on a regular basis up on social media. They're the ones that will make comments and like posts. and share them. So that's another reason. And then there's also the business factor in terms of retention of employees. If you can showcase some of the really valuable people or all of the really valuable people in your business, that's great for them. You know, they feel valued, they feel like they're being seen, that their work is being valued and you know, that their friends and family can see what they do.
Heather:
This is really smart because it sort of feeds into the share the load concept as well, because you're getting your team to not only create content from like tips and that side, but also to be multiple faces of the business.
Nicole Smith | Socialisd.com:
Yeah.
Heather:
Um, so you're not always having to think it has to be all about you as the, the founder, uh, or, you know, things like that. But I think the question I would have around that is because I can hear people thinking, oh my gosh, I love this idea, but how do I get the team to buy into it? Like, what if they hate video or what if they literally don't even want to have a photo taken of them? Do you have any tips around that?
Nicole Smith | Socialisd.com:
Yeah so like I think there's a ways to ease into it like with you know I like to I love to use analogies and often use property because they're the
Heather:
Yeah.
Nicole Smith | Socialisd.com:
good ones but this one isn't a property one you know like when we when we're little when we're little kids and we learn to ride a bike you know we don't we don't kind of go straight out of the womb onto a two-wheeler and then you know hit the Olympics like we we're we tend to learn to crawl walk and then we get a bike
Heather:
Hmm.
Nicole Smith | Socialisd.com:
that's maybe got some training wheels and then our mum and dad might kind of lift the training wheels up a little bit and then they might take one off and then they might take both off. And so with social media, there's ways to ease into it. It might be a post about a person. no picture you know and then the next time it might be a small picture or in with other people or from a video perspective it might be a voice recording on a podcast style social
Heather:
Yes.
Nicole Smith | Socialisd.com:
post so they're getting experience with their voice um and then they might get on a video with someone else you know there's different ways or they might get on a video you know doing some sort of like a tiktok style or a real video that they're not talking on it yet but they may be having a bit of fun but they're just getting more experience with being on camera and that is just a practiced skill it's really just easing into it and you know like you want to um you want to carrot your team to do that rather than a stick because it is it could be a really fearful thing for some people to get on camera but you'll also have people within your business that are like gung-ho and they want to get out there
Heather:
Ha ha.
Nicole Smith | Socialisd.com:
you want to have a good measure of how you're controlling that content creation that it's in line with what you want to create but you're letting the people who want to you know do the extra steps do it and then you're giving the other team members a way to do it in a different way and some may
Heather:
I
Nicole Smith | Socialisd.com:
never
Heather:
love
Nicole Smith | Socialisd.com:
want to get
Heather:
that.
Nicole Smith | Socialisd.com:
on camera you know some will and some won't but give them other ways to be able to contribute to the content excuse me
Heather:
So
Nicole Smith | Socialisd.com:
content creation.
Heather:
smart, you know, because so often times you'll go to somebody on your team or, or a client and be like, okay, so we're going to get you, you know, on social media and straight away they're thinking video. reals like
Nicole Smith | Socialisd.com:
Yeah.
Heather:
oh my god and
Nicole Smith | Socialisd.com:
Yep.
Heather:
but you've given a really great alternative which is almost approaching a team member or and saying look here's a really great list of ideas of how you could be featured what are you most comfortable with so you're letting them have that flexibility and freedom of choosing what's right
Nicole Smith | Socialisd.com:
yet.
Heather:
and you've just given so many ideas on what they could do as well
Nicole Smith | Socialisd.com:
Yeah, yeah, that's right. Yeah, you know, and it's just like feeling like we all want you to, you know, you're saying to your team, we all want to showcase you because we think you're all amazing. We want you know, we really want your help. you know, that's a really strong point to make. The owner of the business needs the help of the people in the business to be able to make this social media content machine work. But we also are conscious of you trying to do it at a pace that works with you. And hopefully that over time, you might wanna do some of these things, but we also wanna give you a space within which you can contribute in other ways, you know. And like you said, creating stuff on Canva, you know, creating a carousel, Just pulling together some of that caption content to contribute. There might be a joint post between someone does a video and someone else writes the caption. You know, there are lots of ways in a business that you can contribute, that everyone can contribute.
Heather:
So many ways. Yeah, this is a really good angle. I like this because in other interviews on the show, oftentimes team is always a theme that comes into it and the fact that when you go into that hustle mindset, oftentimes you don't reach for help. You almost forget you go very inside and insular and stressed out and overwhelmed. And so I even love this from this angle that it comes back even from the social media aspect. It doesn't have to be all about you, you guys. So
Nicole Smith | Socialisd.com:
No, no,
Heather:
I
Nicole Smith | Socialisd.com:
that's
Heather:
want to
Nicole Smith | Socialisd.com:
right.
Heather:
Recap on those three points. So number one was niche. Number two was share the load. Number three was it get on camera, not necessarily you, but your team. Was that the key point from that one?
Nicole Smith | Socialisd.com:
Yeah, that's right. And I think just that
Heather:
Excellent.
Nicole Smith | Socialisd.com:
theme is people connect with people. So whatever
Heather:
Yeah.
Nicole Smith | Socialisd.com:
that is, there's a people element in there that that's what people want to be able to connect with rather than just a corporate brand.
Heather:
really great tips. So I want people to hear how you work with businesses. And
Nicole Smith | Socialisd.com:
Mm-hmm.
Heather:
I want you to think of somebody recently that perhaps you've got a really extraordinary result for and walk us through, happy free to say the company or not, it's up to you, but walk us through those sort of before and after and how you worked with this specific person.
Nicole Smith | Socialisd.com:
Yep, so we work with quite a lot in the financial services space. So one of the businesses that we work with, and they're called Financial Foundations Australia, and we've worked with them for quite a few years now. And they started out with us creating, we were creating content for them. We've taken them on a real journey whereby they've in the process of getting their website redone. But we've had photos taken of the business that really, really reflect the business that we're working with them now to get those case studies of their ideal client. So we've really worked on that niching. So for them, they're fairly high net worth advice practice, but now they're really speaking that language, you know, of the types of clients that they attract.
Heather:
Yeah.
Nicole Smith | Socialisd.com:
And so everything they do is now based around who that client is, but also their value. as a business so they have a very a particular approach to how they want their team to feel about their values, about how their clients, you know, whether they want their clients to perceive the values of the business. And it's been really exciting to watch them really embrace it and the whole team, you know, get on board with creating content and for us. And some of the team getting, you know, who are already quite brave in their getting on camera and building a brand. And we see that with things and financial planners and accountants getting on TikTok now. And, you know, I always encourage new clients to sort of not get pigeonholed into who they think is on these platforms. I say, think less about who is on the platforms because you can look at the stats and they'll tell you who, you know, who the demographics are, the majority of people on the platforms. But there's always outliers. And the reality is, if you're... you choose the platforms that work for you. If you've got your story right, you will connect with whoever is on that platform that is right for you. And so it's really just getting your story right for who that ideal client is. And they've been a classic example of, you know, really improving their brand presence and you're getting a lot braver with their content. And
Heather:
Mmm.
Nicole Smith | Socialisd.com:
you know, and I think it's been really exciting to see, especially with an industry like financial advice. And I've been in that industry for a long time and it's quite conservative.
Heather:
Yeah.
Nicole Smith | Socialisd.com:
And so, you know, it's really great to see these businesses, their clients be really happy to see their advisors on social media. And, you know, what I say, and this is a classic business where... These sorts of businesses don't always want a lot of new leads. They certainly want some new leads, but they've got a big client base of existing clients that they want to stay front of mind to. And there's a couple of reasons for that. One, your clients are your best source of new clients, always. It's
Heather:
Yes.
Nicole Smith | Socialisd.com:
way better to get referrals from existing clients and go out and get a cold client. So that's top of the list. But two, you want your existing clients to see value for what they're paying for you, especially if it's an ongoing arrangement, which a lot of industries have an ongoing, you know, recurring payment kind of arrangement, fee arrangement. So if you're not front of mind, it's harder for them to sort of... see that value because you might be doing a lot of work in the background but they don't see that so you've got to be a little bit more obvious about what you do for them and be in front of mind on social media and allows you to do that and so you know it's really important to have that engagement factor on social media.
Heather:
So with them, you basically helped them. I want to start with the one point you made at the start. You said something around having them speak in the language of their client and being able to tell their story. So did you work on that with them? How did you help them know what story to tell and how, what language and words to use?
Nicole Smith | Socialisd.com:
So it's really a process that we go through in asking the right questions. And when you start to go through the process of asking questions, you can sense the contradictions that come in. And so, as an example, and it's not this client, but another client recently whereby I asked them the type of services that they offered in their business. And what they were showing on their website was one particular service, further down in the questioning process, they told me it was only 10% of their revenue.
Heather:
Oh.
Nicole Smith | Socialisd.com:
So I circled back and I said, okay, so everything I see tells me that this is kind of what your core business is, but you're telling me it's only 10% of your revenue and you don't really wanna grow that. So your messaging on your website and everywhere else is not saying that. So then as you go further on, you can start to say, okay, now we're gonna drill down, right. These are your, that is. you want to be a specialty in that space for sure, but it's not your core business. And then so that allows them to go, oh yeah, okay, I see what you're saying. You know, we've been thinking this, and that's why we're attracting that instead of that type of client,
Heather:
Uh,
Nicole Smith | Socialisd.com:
you know? And so it's
Heather:
yep.
Nicole Smith | Socialisd.com:
the questions you've got to ask and they've got to come to that realization and because it's really, it's... it's hard to be objective with your own business because you're in it, you know? And so sometimes you need those outside eyes to be able to help you understand really, you know, one, I'm seeing this and like, I often say to them, well, you know, you're telling me five things about your business, like number three, I mean, that is. amazing, you should be having that up in lights, you know, that's
Heather:
Yeah.
Nicole Smith | Socialisd.com:
an amazing kind of story about your business or gosh, that's a really great niche or whatever it might be. And so like, I like to look at the business and say, that's a great story. You should be highlighting that. And they're like, oh, okay, we didn't really think of that, you know, because a lot of businesses, you know, we're all guilty of it. We think that everyone knows what we do and that we don't do anything special and that, you know, everyone knows how to do this. And so we're not really talented. you know some businesses have got amazing stories or amazing expertise and they just need some outside eyes to sort of help them navigate that a little bit.
Heather:
See, that's where I think you are extraordinary is because you do this piece where a lot of people in the social media game that offer these services, they don't go to that level and they don't go to that step. It's more just looking at what's already there and going, oh, let's do more of that. Or it's a very unique skillset that you have to extract that information and be able to then turn it into a content plan. So
Nicole Smith | Socialisd.com:
Yeah.
Heather:
I'd love that you do that. So you do that with your clients, you bring out the story, you look at what's actually, perhaps even what they're actually selling and help to refine that too. What do you then do from there? Do you actually then, because you mentioned before, sometimes you have the team create posts or content. How involved are you and your team in creating and posting content for a client?
Nicole Smith | Socialisd.com:
Yeah, so the key is my. I guess, focus in our business is to take away the blocks for them getting content on social media. So there's no point in us relying on a business to do certain things because it won't happen. Right. So,
Heather:
Ha.
Nicole Smith | Socialisd.com:
so, and I can tell straight up like with a business, what resources that they've got, how involved they want to be, what stage they're at, you know, if they're kind of newbies in social media. what can I expect from them and so I know it'll be a journey so our focus is we create all of the posts, we create all the graphics, the videos, the captions, we post it for them, it's scheduled, we do the monthly reports, they
Heather:
Yeah.
Nicole Smith | Socialisd.com:
get to review it. But if I see that they, you know, there might be certain people in the business that are keen to get involved and I'll say, well, okay, you know, if you're keen to do some stuff, how about you create a video on this and I'll test them out. And so each month we go along and I'll give them some ideas and we'll see what, you know, they come back and we'll start to refine the process. But it becomes very obvious whether they've got the resources in the business and not every business does have that. And so we have a relationship where if they can contribute, great, if they can't, they can't, you know, and we might find other ways that they can do it. We might sort of, sometimes with some businesses, I say, okay. rather than you asking someone in the business to do something, let me get on a call with them and I'll interview them and then we'll get a transcription from it and we'll use some of it in a podcast style post you know so we'll
Heather:
Oh wow.
Nicole Smith | Socialisd.com:
do some things like that it's really like what sort of resources do they have how can we teach them to fish a little bit and do some of the stuff that um we'll do the stuff that blocks them from getting their content out on a consistent basis, but how can we improve the story by getting their personal presence and contribution to it?
Heather:
So good because then they really feel like they are in the posts that go out.
Nicole Smith | Socialisd.com:
Yeah.
Heather:
Um, what's your take on, it's kind of a side note, but I'm just curious about your thoughts on using AI tools to generate captions and content for social media. Do you think it's helpful?
Nicole Smith | Socialisd.com:
Yeah, for sure. Like
Heather:
Mm-hmm.
Nicole Smith | Socialisd.com:
we use it a lot and I encourage clients, even with, I'm a big believer of sometimes it's easier to edit something than it is to create
Heather:
Yeah.
Nicole Smith | Socialisd.com:
it from scratch.
Heather:
Nice.
Nicole Smith | Socialisd.com:
It can be a real mind block to get started and someone could procrastinate for six months on doing something just because they have to create it from scratch. Whereas, and especially when I, let's go back to this team factor. If I'm speaking to people, on a business who are, they're not the owners, but they're the ones who've been tasked with running the relationship with us. And so they're trying to pull other people along in the business to do certain things. So I'll say, okay, you know, go to chat GPT and find, you know, five. tips on something and give it to one of the team members who wants to create a video and get them to talk on that in 90 seconds and there's your video shorts you know
Heather:
Excellent.
Nicole Smith | Socialisd.com:
so it's you can't just take it and use it you've it gives you a basis um and obviously you've got to know the information to be able to verify that it's correct because chat GPT is not always correct. So yeah, so sort of you got to use it with that kind of knowledge around it but it's absolutely a great way to have a starting point to do something. And even where I'm working with them it's like we have a social media relationship but often, you know, on the digital marketing relationship and they might be trying to do other things in their business like I say write case studies because social media is the thing that gets them back to the website. How you converting them when they get to the website. So you know go and get sort of a framework to write a case study on a particular client and then give it to one of your advisors or chiropractors or whoever accountants and get them to fill out some of the detail. So you know I might be guiding them to do other things where they're trying to sort of fill in some gaps as well.
Heather:
Really smart. Yeah, and that's how I say to people to use the tool as well. It's a baseline. So
Nicole Smith | Socialisd.com:
Yeah
Heather:
that's really it, you know, and
Nicole Smith | Socialisd.com:
that's
Heather:
then you put your own
Nicole Smith | Socialisd.com:
right
Heather:
knowledge into it. Yeah,
Nicole Smith | Socialisd.com:
yeah
Heather:
smart.
Nicole Smith | Socialisd.com:
and I and I think as a segue like some businesses might be scared that oh you know that's going to take over our job I'm like good luck to you if
Heather:
No.
Nicole Smith | Socialisd.com:
you think you can ride all the social media that we do like it's time
Heather:
Yeah.
Nicole Smith | Socialisd.com:
consuming and it's a you know it's a real process so it that will never happen it's a great supporting tool for lots of businesses to you so I yeah I encourage it a lot.
Heather:
Nice. So let's talk overwhelm. How do you handle Nicole in moments of more stressful times in your business, when you feel like, Oh gosh, how am I going to handle all the stuff on my plate? How do
Nicole Smith | Socialisd.com:
Yeah.
Heather:
you, what are some tasks like tools or mindset hacks or what do you do in those moments of overwhelm to get yourself through them?
Nicole Smith | Socialisd.com:
Yeah, I think, you know, when you work online, you can have like a million things that are running through your head and you can get very distracted by bright, shiny objects and new strategies. And sometimes it's really getting back to kind of, okay, what is your niche? Who are you trying to help? what's most important for revenue, for value for your existing clients, and trying to sort of stick within that framework. And having a core, I guess, to-do list versus a nice to have to-do list.
Heather:
Yep.
Nicole Smith | Socialisd.com:
We can spread ourselves too thin a lot of the time. And so it's, yeah, just trying not to be all things to all people. Getting rid of some services in your business that are not core, you know, which is what I've done. And really, we are really good at what we do in terms of that content creation piece and social media. And so there's lots of other things we could do that we could help other people with, but it's not core to what we do and we would spread ourselves too thin. So yeah, sometimes it's about saying no as well.
Heather:
Yeah, smart. Okay.
Nicole Smith | Socialisd.com:
Yeah,
Heather:
Love
Nicole Smith | Socialisd.com:
yeah.
Heather:
that. So I want to start to wrap up this episode and allow you to brag a little bit about yourself because oftentimes we don't get the opportunity to sit there and go, this is what makes me amazing.
Nicole Smith | Socialisd.com:
Yeah, yeah.
Heather:
But we've already heard a lot of amazing things that you do for
Nicole Smith | Socialisd.com:
Thank
Heather:
your clients,
Nicole Smith | Socialisd.com:
you.
Heather:
but what makes you different? Honestly, what makes you different, Nicole, in what you do?
Nicole Smith | Socialisd.com:
So I would think that, look, I'm really passionate about what we do. So I think that comes across in the clients
Heather:
does.
Nicole Smith | Socialisd.com:
that we do. I love finding out other people's stories. I really love talking to a new business and getting excited about their possibilities and the things that they've forgotten about in their business that's really special about them. I love hearing about that and getting. generating ideas about how we can make that great. I'm really good at storytelling and I see things in pictures so as soon as I talk to someone I can see exactly what it can look like and so I'm getting you know I guess after all the years we've been I've been doing this and we've been doing as an agency that I am getting better at dealing with the clients that I know that really want to go on that journey that really want to excited about that too and so you've got to pick the right partners that want to do that
Heather:
Yeah.
Nicole Smith | Socialisd.com:
and that's important and so yeah you know like we're very specialty in what we do and we don't sort of try to be all things to all people and I think I think that's probably how we where we stand out I know there's a lot of businesses that sort of tack that social media on to what they do and like I hand on heart I know that we can do that. know a hundred times better than someone else because we really just focus on that storytelling so
Heather:
You're
Nicole Smith | Socialisd.com:
yeah
Heather:
so
Nicole Smith | Socialisd.com:
so
Heather:
good.
Nicole Smith | Socialisd.com:
yeah.
Heather:
Oh, lovely. Such great tips in this show. Thank you for sharing them. Um,
Nicole Smith | Socialisd.com:
Thank you for having me.
Heather:
I would like to wrap up with if people want to connect with you more, I know you have a really great gift that we'll offer to the listeners. We'll start there, but then also if you could recap who your ideal customer is, your niche, and just remind the listeners who they are, and then if they wanted to work with you, um, what would they? Do, where do
Nicole Smith | Socialisd.com:
Yep.
Heather:
they go to find out more about you? So gift first and then tell us more about how you can help people.
Nicole Smith | Socialisd.com:
So the, sorry, gift in terms of, I missed
Heather:
I think you have a
Nicole Smith | Socialisd.com:
that
Heather:
freebie,
Nicole Smith | Socialisd.com:
bit,
Heather:
don't you?
Nicole Smith | Socialisd.com:
the gift.
Heather:
You were offering like a nice like download.
Nicole Smith | Socialisd.com:
Oh,
Heather:
I can't
Nicole Smith | Socialisd.com:
freebie,
Heather:
remember
Nicole Smith | Socialisd.com:
yes,
Heather:
what it was.
Nicole Smith | Socialisd.com:
of course.
Heather:
Yeah.
Nicole Smith | Socialisd.com:
Yes, yeah, so I've just got like a process of that, sort of that ideal client and kind of some key steps
Heather:
Yeah.
Nicole Smith | Socialisd.com:
in terms of really what we've talked about. So having that sort of set out. you know, ideal client, kind of top 10 problems, things like that. So
Heather:
Yeah.
Nicole Smith | Socialisd.com:
and it's about really, I think the key thing with when you when you get the download, it's about people get too caught up in the social media aspect of it. It's really just content. It's just really content. It's like saying I'm going to create something and I'm going to put it out on a TV ad and I'm going to put it on the in a direct mail piece of paper, you know. uh mail out i'm going to put it on the radio social media is exactly the same but people get caught up in analytics and shares and blah just create the content just identify the client identify their problems understand your solutions and then get the content out there and then you can start to tweak some of the other stuff later so
Heather:
Yeah,
Nicole Smith | Socialisd.com:
the
Heather:
guys, so we have this great download for you. We're going to put a link in the show
Nicole Smith | Socialisd.com:
Yeah.
Heather:
notes as well. And do you remember the link off the top of your head where to send people?
Nicole Smith | Socialisd.com:
So it's a socialized.com. So socialist.com forward slash blow up your brand with hyphenations in it. So probably best to go to the link. John, remember that. Ha ha ha.
Heather:
Have a little go at that you
Nicole Smith | Socialisd.com:
Yes.
Heather:
guys, or you can come over to hustlerebellion.com
Nicole Smith | Socialisd.com:
Ha.
Heather:
and then you'll see it in this episode.
Nicole Smith | Socialisd.com:
Awesome.
Heather:
And then remind us who do you work with again and how can
Nicole Smith | Socialisd.com:
Yep.
Heather:
they reach out to you?
Nicole Smith | Socialisd.com:
So we work with brands basically, you know, could be a big brand that have intermediaries that sell their product or it could be a service-based business. We, e-commerce is probably not our key area because I think that that's quite niche in terms of the type of content that you create for that. So service-based businesses are really our jam and, you know, people who are sort of got... B2B clients are really good for us, but also B2C where it might be like, you might be a chiropractor or a financial planner or accountant or a lawyer, and you're really trying to sort of sell services and got good stories to tell. And so if you go to our website, which is socialized.com, you can book a call. So it's really just a 30 minute call and no obligation. I'll just have a chat with you, find out what you wanna do. I can tell you what we do and how that works. And then we just go from there. So that's as simple as it is.
Heather:
Perfect, and you guys, that's why I had Nicole. on this show ultimately is because I want to refer you guys to her because we at website love don't do general social media posts. We're very much website focused and also ads, but we don't, we don't go into that side of it, the organic and the storytelling and all of that. And I highly recommend her. I've seen her work. And so if you are a service based business and I know a lot of you guys are,
Nicole Smith | Socialisd.com:
Hehehe
Heather:
you might want to take her up definitely on the freebie to start with. Absolutely. Just jump on her call and see if you guys are a fit. She's
Nicole Smith | Socialisd.com:
Yeah,
Heather:
really
Nicole Smith | Socialisd.com:
awesome.
Heather:
good at what she does. So,
Nicole Smith | Socialisd.com:
Oh,
Heather:
excellent.
Nicole Smith | Socialisd.com:
great. Thank you.
Heather:
Are there any last little tips or thoughts that have come up that you want to leave our listeners with before we say goodbye?
Nicole Smith | Socialisd.com:
know it's just start I think you know for a we can all get overwhelmed in the you know paralysis by analysis and sometimes it's just doing one video or you know one social post and starting the process um but you know definitely work out who that ideal client is and then everything else becomes a lot easier.
Heather:
Beautiful, great words of wisdom there at the end. All right, well that is it for this episode everyone. Thank you so much for tuning in and thank you Nicole for joining us and sharing all these great little tips throughout the conversation. So thank you for tuning in, thanks again, and we'll talk to you all soon.
