Episode 122 Transcript
Heather (00:02.723)
Carl, welcome to the show. Very, very honored and excited that you are here. How's it going?
Carl Daikeler (00:08.239)
Thanks, Heather. It's going great. I've been hustling all day.
Heather (00:11.235)
We're going to talk about that. We are going to talk about that word for sure. We're going to tear it apart a little bit. Where are you based by the way? So our listeners can know.
Carl Daikeler (00:13.807)
Okay.
Okay.
I'm actually sitting in Los Angeles, California, just outside of Santa Monica.
Heather (00:24.899)
Beautiful spot in the world. Excellent. And you are in summer, we're over in winter, so jealous. All right. So I want to start, we're going to get into your growth and what's happening. And I know you're in a high growth period as you and I are bantering before. So this is a really relevant question. Let's talk a little bit about hustle and what it means. And do you have some tips to grow your own businesses with less hustle? And what do you think about hustle as well?
Carl Daikeler (00:52.271)
Yeah, it's really fascinating when I saw the name of your podcast, I was like, I don't know how I'm going to go on this and be and have integrity because I'm not I'm not anti hustle necessarily, but I am anti burnout. Like, you're no good to anybody if you're wiped out. But and I would say that while I'm always in a growth mindset right now, I am in a survival
Heather (00:56.387)
No.
Heather (01:09.187)
There you go.
Carl Daikeler (01:22.159)
mode, like we need the company, the whole business model of fitness and in -home fitness and helping people helping be a, to find a way to be a catalyst to getting more people to start here in the States. We've got 190 people, 190 million people overweight or obese. And, obviously the, weight loss pharmaceutical industry is just sweeping across the country, but that magic solution, is actually
Heather (01:38.659)
Yeah.
Heather (01:45.443)
Carl Daikeler (01:52.847)
quite traumatic if it's not accompanied by healthy lifestyle choices. So I've got to figure out really fast how to reach more people with healthy lifestyle. And so my reflex is to want to hustle. But we've got an incredible product, digital fitness programs that basically, just to give you a sense of it for people who aren't aware of the body brand.
Heather (02:19.683)
Yeah, tell us.
Carl Daikeler (02:21.551)
What we do is a little bit different. We create, you know, where you join a gym and you walk into the gym like, hey, I'm going to do this the rest of my life and I'm going to try to go to this three, four, five days a week and it's going to be my new normal. I personally could never do that. I just, I've tried to join gyms and I can't stand it. I would never stay consistent. I would join them and never go. So I would just blow money. But give me a day one start.
Commitment to a thing, an experience, and follow it for 21 days or 60 days or 90 days. I'm a goal -oriented person and I love that. So over the course of the 25 year history of the business, we've built a catalog of 130 programs. Different dance programs, lifting programs, cardio programs, yoga programs, Pilates programs. So each one of these programs is a project. And which really appeals to people who
They can't even digest the idea of going to a gym the rest of their lives. They don't even have time to leave the house. So doing an in -home program from day one to day whatever is this kind of reward system that really works for people. So we've got to scale this in a way that gets it to more people, to help more people enjoy the benefits of the weight loss pharmaceuticals or if that's not their jam, to just improve their lifestyle.
Heather (03:35.331)
Mm.
Carl Daikeler (03:49.263)
And it's a mission of the business, has been the mission for 25 years. So I'm inclined to want to hustle. However, it's really important because we're a healthy lifestyle company that that does not come at all costs. So I have to work really hard to manage my mentality, my mindset.
Heather (03:55.523)
Yep.
Carl Daikeler (04:13.359)
to maintain my mission orientation and constantly remember that this is an honor and a privilege to run this company and I am not a victim of it. So that mental shift means that I'm in a position of, and this is the critical thing I think for me in an anti -hustle interview, that I'm in a constant mode of
creativity. As long as I'm in a mode of creativity, I've always got hope. And that's sort of the essence of what I would call love or creating positive energy rather than a toxic environment that is gritting your teeth or what they call white knuckling the steering wheel, trying to just get through it.
And that's no way to live. That's not the way I want to live. And that's no way that I want people to experience our product. But that's a CEO's job to manage that demeanor.
Heather (05:21.035)
Hmm. It is. What does hustle mean to you? How do you, how would you define it? Just so we're on the same page.
Carl Daikeler (05:27.695)
Yeah, well, you know.
Hustle, growing up, hustle was a big word in my family, particularly in sports, but also in business. And it meant outworking the competition. It meant, for instance, if there's a loose ball on the basketball court, scrambling for that loose ball harder than the other players were willing to, the willingness to dive for a ball, that's hustle. Or in business,
that extra effort when everybody else is turning the lights off for the day to go enjoy a nice dinner, to be willing to put in the extra hour or to work, some time on the weekend, in, in order to make sure that the potential that we've got is the potential we achieve. So that that's hustle to me. And, and I suppose that this anti hustle, culture or, or, or
Heather (06:26.691)
Mm -hmm.
Carl Daikeler (06:32.527)
frame of mind that I'm seeing now is really about the destructive approach to hustle that is, again, doing these things at all costs, which is what you don't want to do. You don't want to, and by the way, I can't say that I've avoided this. I probably created this in my own life, but I can look back. I've got a 16 year old and
Heather (06:48.227)
That's it.
Heather (06:59.299)
Mm.
Carl Daikeler (07:00.847)
We run a slideshow on our TV when the TV goes to sleep, right? It shows family photos. And I look at some of those photos and I'm like, I wasn't around for that. I don't even remember that year. So, you know, that's the dark side of hustle that I was working so hard that I missed complete chapters of my son's life or my daughter's life. And that's unfortunate. I can't get it back, but I can learn from it.
Heather (07:04.227)
Yeah. Nice.
Heather (07:10.499)
Yeah.
Heather (07:25.859)
You can definitely. And the one thing about hustle I've learned from the many interviews I've had is that it definitely is a mindset and working hard is not what we're, we're not against working hard. We're very much for working hard and working on the weekends because you have to, it phases in your business for sure. But the idea would be that you have a, you have a control over your time. And when you forget that, that's when things can get a little bit dangerous as well. So
understanding that yes, you can say no more. Yes, you can be more present in the moment. Even though you're slammed, you can be more present. So that's why I had to know what your thought was on hustle and what it meant to you. But you also are from the health industry as well. So I'm curious, how do you deal with stressful times in your business, knowing all that you do around health and fitness and wellness? What do you do? Do you have some rituals or things that you do to take better care of yourself?
Carl Daikeler (08:18.895)
for sure. So I'll answer two ways. One about just what I do lifestyle wise and then the other just a little bit about business. So first, lifestyle wise, I found that we created a category called health esteem. Health esteem is sort of a play on health and self esteem, meaning that you want to use your behaviors like exercise and nutrition.
Heather (08:24.515)
Please.
Heather (08:28.835)
Yes.
Carl Daikeler (08:49.327)
as in a way to honor your physical body and your mental health rather than a way to punish yourself for habits of the past or a day of drinking or whatever. So for me, these programs that we produce quite often have six days a week, some of them even have seven days a week of exercise.
And for me, I found that as long as I manage myself to five days a week, but not all those days need to be blow your brains out intense, which is the way I used to work out. Like if I wasn't close to vomiting, I didn't feel like I had worked out. And a couple of years ago, I backed off of that. And I would still say like two days a week, maybe three days a week.
Heather (09:25.891)
Yeah.
Heather (09:37.571)
Interesting.
Carl Daikeler (09:47.535)
I'll get in that gear and I'll have it and I won't, you know, I'll have the energy and it's incredible. But to not have the pressure to do it every time made it so that the gym in the house was not my enemy. And the other thing that I did was I also gave myself a break and like, I need to do this stuff in the morning or it's not gonna happen. So I have this thing that I say, I wanna own the morning.
Heather (10:01.763)
Carl Daikeler (10:17.487)
So I wanna own my morning. I don't want the phone and the screen to own my morning. I don't want thoughtless behaviors to steal my time. And frankly, I like to wake up before everybody in the house so that I can own the morning before the kids are up and all that stuff. So I have a ritual basically that I do. Get up, drink a big glass of water. There's a health shot that we sell over here in the States called First Thing. Do that, then I'll have a...
Heather (10:35.779)
Nice.
Carl Daikeler (10:46.511)
a superfood shake that we have for breakfast, then I do a cold plunge, then I'll do my workout. And I get that done before the day starts and then I can engage. So that's sort of my ritual that takes the pressure off because I don't have to think about it. What is it going to be? When am I going to try to fit it? That's where I'm going to put it. Now, as it relates to business,
Heather (10:59.811)
Nice.
Heather (11:08.195)
Yeah, I like that.
Carl Daikeler (11:13.839)
That's a little more difficult because that's constantly changing, right? So you don't know what's coming at you and you're constantly in problem solving mode. But what I do look at is what is the, I'll call it sort of the sure thing. Like what can I do to not make the ramp to success so steep that it's impossible?
And that's really helped. I'll give you an example. So we're launching in Australia. We're launching the app in Australia on July 30th. And I'm not sure when people will hear this, but let's say if they're lucky enough to hear it right around July 30th, you might learn something. So we were like, how are we going to launch this app in Australia when we have no presence in Australia? We got 130 programs. People love it over here. And we charge the price of about
what would be the equivalent of $260 a year Australian for a year's worth of this subscription. And we're like, well, how about the first 100 ,000 people can get it for 20 bucks? So that's what we're gonna, so that's what I'm saying. Like, that's just a no brainer. Like that's, right? So 20 bucks Australian versus 260 bucks Australian. I think that first 100 ,000, and then we'll get a sense of.
Heather (12:25.571)
It's a no brainer.
Carl Daikeler (12:34.575)
Does the market like the content P90X insanity 21 day fix lift for you know all these programs and so so we made that decision when the team was super tense about it. We made this decision to say let's just get on base. This is not a make or break thing for the company but is an opportunity for expansion in an English speaking market that could really take off if we just get a footprint there. So that's how we're going to do it. We just sort of hit the easy button and we'll see what
What happens? We took the pressure off and the listeners of your podcast will be the beneficiaries of the first ones to know about it.
Heather (13:11.939)
They will. And I love that you are talking about the sort of the easy path, the path where you're saying the sure thing, as you were saying, really smart. What you've just talked about is a no -brainer offer, which is what I'm always saying to businesses to work smarter, right? It's come up with that no -brainer where somebody's like, I'd be so stupid to say no to that. And that's what that is, Carl. That's a brilliant, that's amazing. So let's, yeah.
Carl Daikeler (13:34.063)
Yeah, you know, we'll see what happens then, you know, we'll see what we're going to do with the next hundred thousand. But, but.
Heather (13:38.755)
Exactly. That's going to create a stir in Australia for sure. Because it's such a easy deal. And especially with what you're saying is going on in the industry right now with pharmaceuticals. I mean, it's over here as well. It's like people can't get the actual injections that they want. And there's this huge shift in how people are thinking and dealing with people that are trying to get healthy. And so it's really good timing. So yes. So yeah.
Carl Daikeler (14:02.863)
Yeah, awesome. Well, I'm excited to see what happens and maybe we'll come over and celebrate when it kicks off.
Heather (14:08.195)
We will, we will. I love this. Guys listening, you got to like, yes, it is going to be coming out around that time and we'll have links to where you can go and sign up and get on the $20 deal. So amazing. I want to change gears a little bit and talk about your favorite moments of success. Cause I know you're going through a crazy time right now, but you think back to all the different areas of your business over the years. What are some of your favorites moments?
Carl Daikeler (14:32.527)
Hmm.
Well, you know, they're very private. Meaning, I experience them internally, but the thing that I love is like, I love solving a problem. So there's this program that we launched called 21 Day Fix, okay? That's in the library for anybody that subscribes. And I can remember we were developing that and I...
Heather (14:59.907)
Great.
Carl Daikeler (15:04.783)
pitch this idea and the concept was, you know, again, for many people like me, thinking about the next six months is just too intimidating and for people who are just getting started, what can I do in three weeks? So we came up with this combination of fitness and nutrition and approach that would just help people get started. And I can remember I had employees, I had trainers that...
talent on that and a woman named Autumn Calabrese, even the director, the director of the workout videos said, nobody's gonna get the kind of results that they'll be really happy with in just 21 days. And I said, well, if we show them step by step what to do, they could lose between five and 10 pounds in 21 days. Not gonna do that forever and it obviously depends on where they start. But for somebody who's got
50 100 pounds to lose they could absolutely lose 10 actually we've had people lose 15 pounds of 21 days so despite that head the pushback internally we forged ahead and when that product launched it was an absolute instant success and We it it took off for a solid three years. It continues to be and that was ten years ago
Heather (16:06.499)
Incredible.
Heather (16:18.947)
Mm.
Carl Daikeler (16:27.375)
It continues to be one of our top five programs in the library. So that's super redeeming to me that a sort of intuition, a hunch has picked up that kind of market. The other one that I would say is, was this P90X. That's sort of the most famous brand. That's sort of our first billion dollar brand. And again, it's one of those things that everybody around me was telling me that it won't work. You know, you can't show people working out hard, doing pushups, doing pull -ups.
because that's what people don't buy that. And I thought, well, I think smart people do, rational people go, yeah, if I want to get these kinds of results, if I want to get extreme results, that's what I'm going to need to do. And so I thought it would appeal to me. So we produced this program, really cool, made it authentic, didn't have people all in workout gear. They were just relaxed, made it look like just a fun gym. The trainer's hysterical, the guy named Tony Horton.
Heather (17:10.275)
Yes.
Heather (17:25.827)
Ha ha!
Carl Daikeler (17:26.063)
And when we first tested it, everybody was right. It did not work. But there was something, there was a hint of success there. So we would continue to test it and focus group it and refine it. And after two years, that was from 2005 to 2007, 2007, that thing.
absolutely took off. And I think we've sold, I want to say, over 11 million copies of that program. Like it's an incredible success story. One of the most dominant brands in in -home fitness in the U .S. and maybe the world to some degree, because it's been pirated so much. But those were like, you know, to have an idea, a silly name, and then see it take off like that is just incredibly gratifying.
Heather (18:03.363)
my god.
Heather (18:15.299)
Yeah.
Heather (18:25.059)
What happened in 2007 to make it take off?
Carl Daikeler (18:28.463)
you know, okay, that'll be my third example. what happened was we started like, you know, so we were marketing it for two years. And one of the things is we would ask people to send in their success stories and we recognize them with a t -shirt. We still do it on Instagram and a Instagram it's called at body stories, body spelled B O D I. Okay. so at body stories, people submit their.
Heather (18:32.451)
Okay.
Heather (18:53.379)
Right.
Carl Daikeler (18:57.871)
results and then if we if we publish them we'll give them a t -shirt so in these days in those days it was p90x and people were sending us their success stories and heather we had people who had no business doing an extreme program but they were so inspired by the intensity of it and the excitement of doing something that they probably wouldn't be comfortable doing in a gym
Heather (19:03.875)
Yeah.
Carl Daikeler (19:24.143)
but they would go for it in their own home and they were modifying it to themselves. But we had people losing 100 pounds, 150 pounds doing multiple rounds of these. So then we took those success stories and put them on TV. And first off, it did my heart incredible to watch these people who were lost lose this kind of weight and get healthy. But once we started the show, real people getting these results and people were like, wait.
Heather (19:47.331)
Yeah.
Carl Daikeler (19:53.327)
If that guy could do it, I've only got 20 pounds to lose and that guy's ripped. So all of a sudden people were like, it had enough credibility from users that it started to really take off. And then, you know, people were talking about it like crazy because it was so different. It was just radically different than anything that had been seen before. And so it just sort of hit the zeitgeist as they say, and started to hear about it.
It would be in movies they'd be talking about it and it's in a Bruno Mars song. Like all these crazy things started to happen and it just, you know, Pink, the singer Pink was talking about it on Oprah Winfrey show. These are the kinds of things you can't pay for. And that's really what put the company on the map.
Heather (20:24.483)
haha
Heather (20:29.251)
Yeah? Yeah. No, you can't.
That is amazing that you turn to your community, the user generated content, and that was the shift like validating your people and rewarding them. And I can't imagine from your perspective, like you just said, seeing these people and the way this program has changed their lives and knowing that you had a part, like a piece in that as well. Amazing. Really amazing. Yeah, it would have been.
Carl Daikeler (20:56.719)
incredibly humbling. And, you know, we've got a whole team called our success stories team. And, and we probably get, you know, 30 to 40 ,000 submissions a year to be featured and they'll bring it to tears. It's just what people do, you know, what might start as a, you know, I want to get abs or I want to, I want my clothes to fit better turns into, my gosh.
Heather (21:02.403)
Yeah.
Heather (21:16.451)
Wow.
Carl Daikeler (21:26.223)
I'm gonna now slow down the process, the progress of lifestyle disease like hypertension, high blood pressure, type two diabetes, things that I thought I was gonna be on medications for the rest of my life just because of lifestyle change. Just the slightest change that's as convenient as your home gym all of a sudden sets off a chain reaction into the family that is lifestyle change versus let me just get my pants to fit better.
And that's why I'm proud of this company. Quite frankly, we used to be called Beachbody. That was the original name of the company. We changed it to body, B -O -D -I, because we didn't want it to just be about vanity metrics, because it became more than that. It became about enhancing the experience of life and this thing, health esteem, where instead of just being outcome oriented, what is the experience of treating yourself this way?
Heather (22:00.611)
I remember. Yeah.
Carl Daikeler (22:22.191)
And that just changed the whole demeanor of the company and changed the demeanor of the content that we were creating because it came about, it started to become about living a better life.
Heather (22:34.243)
you're generationally affecting people with this program. They're kids and the kids are the kids by breaking these patterns. And just so you guys know, for those of you listening in audio, Carl's completely lit up when he's talking about this. So I can tell how much it's meant to you, the change that you guys have made on this planet. I have to tell you a story really quickly. So my ex -business partner from my other business, Andrew, he's in the States. He's actually Aussie and went over there. We kind of swapped places, but he called me up one day. He's like, Heather, Heather.
I've come across this thing it's called P90X. I'm gonna send you the video that's made me sign up. And it was like you said, people doing extreme workout and it had some of the case studies in it. He's like, I'm so excited. I'm so pumped. And I'm like, wow, I've never seen anything like this when it comes to marketing in fitness. So I remember it vividly back years ago. So something you did with the zigging and the zagging and doing something different absolutely worked. Just had to say that.
Carl Daikeler (23:30.543)
Well, and here's what's been fun about it. You want to talk about a fun job, okay? So, and this is one of the reasons I started the company is I basically wanted a platform to be able to be creative. And this was an area that needed reinvention and we had a knack for it. So we just expanded on it. So in 2018, 2017, 2018, you know,
Heather (23:32.803)
Yeah. Yeah.
Carl Daikeler (23:55.663)
P90X had been super successful. We created a program called Insanity, which is the hardest cardio program ever created. But they were on DVD. So, you know, the programs would be maybe, you know, 12 to 15 workouts, okay? But once we went digital and people could subscribe to it, we thought, well, what if instead of a bunch of DVDs that you rotate according to our calendar, what if we actually produced it so that it was almost like a reality show? So day by day, when you show up for your workout,
They're showing up for their day one, their day five, their day 21, their day 80. So we created a program called 80 Day Obsession. Sorry, that probably violates your hustle rules. But the whole point, it was interesting because we're getting requests from people, particularly women who wanted to tone and lose weight and particularly shrink their waistline, get rid of what they would call belly fat. But they at the same time wanted to build their butt, okay?
which is a really hard thing to do at the same time, because you've got to feed the muscle at the same time that you're trying to slim down. So to do that, you've got to be a little obsessed about it with the way you eat and with the way you work out. So this is the breakthrough though. We created a thing that we call a real time program and we literally shot this thing with the same cast day by day for 80 days straight. So as your body is transforming, so is the cast.
And it's phenomenal. And that led to a program that we call Morning Meltdown 100. And have you ever heard of the Indianapolis 500? It's a car race where they gotta do 500 laps around this thing. And I was literally flying over this track and I was thinking about that. I'm not into car racing, but I'm like, I see the whole goal and people watch that because you just gotta get to 500. That's pretty simple. Wouldn't that be interesting to do a thing where I just gotta get to 100 workouts?
Heather (25:36.067)
Yeah? Yeah, yeah. Yeah.
Carl Daikeler (25:54.447)
So we created a thing where morning meltdown 100. Every morning, I wanna melt off a layer of fat for 100 workouts. And so it's 100 workouts in real time. And it's just like so phenomenal. If you wanna stay consistent, it's kinda like going to the gym. You know, always that same person you wanna stand by at the gym or get that consistency. But now you're just doing it on your TV. But it's the same cast, you get to know the trainer. And this is the, the point is,
This has been the fun evolution of the business is we get to create and iterate on this to try to help people, including me, solve the problem of inconsistency with fitness when it's such a pain in the ass. Am I allowed to say that? When it's such a pain to be able to stay up with it because I just don't feel like dragging my ass to the gym, parking and all that and changing and people looking at me, by myself, with my video, that's what works for me.
Heather (26:34.467)
Yeah, of course.
Heather (26:49.315)
I love this. Are all these programs in the app that you're talking about? my, 130. Who came up with these ideas? It sounds like you had a big part in that. Is it mostly you that comes up with these concepts? Yeah.
Carl Daikeler (26:52.783)
Yes, all 130 of them.
Carl Daikeler (27:01.679)
No, no, it's I got a whole team of people and our trainers come up with things that one trainer that I mentioned, Autumn Calabrese, super inventive. And she's the one that also did 80 the obsession. And then she came up with an idea called nine week control freak. So it's like all these little iterations on the theme that, you know, Sean T who created insanity is also a dancer. So he created this program called size the end.
of exercise because it's all dancing. And it's like, so you try to each workout, you're basically learning a routine that then you could put on TikTok. So it's all these fun little things and the team collaborates as an ensemble and it's just an amazing place to work and fun to put them out in the world and then just see people go nuts about these things. We've got people, Heather, who send me, they tag me on Instagram.
who will print out the logo of a program and they are all over their walls, like people who have done all 130 programs, some of them multiple times. And every time they finish one, they print it out and frame it and put it on their wall. And that's their trophy case. Pretty cool.
Heather (28:16.675)
my God. And my brain's just going, okay, even if just one of these programs, like you have hundreds, like just one, like size or whatever it is, $20 you guys, $20 in Australia to get access to, I'm blown away by this deal that you're doing. It's just amazing. Yeah. But even at 269 or whatever we came up with Aussie, that's still ridiculous for this. So yeah.
Carl Daikeler (28:30.991)
Just the first hundred thousand it could go fast. I want to be careful that people don't get mad at her but that's that's how we're launching it and
Carl Daikeler (28:45.519)
Well, look, and that's the truth. Like when we sold, when we would sell P90X, it was 120 US dollars. So, yeah, that's what, a couple hundred Australian dollars or whatever it is. But when people lost the weight or got in the best shape of their lives, they were like, I can't believe this is how little, like one personal training session versus I get a whole 90 day program for 120 bucks.
Heather (28:48.355)
Yeah.
Heather (28:54.435)
Amazing.
Carl Daikeler (29:15.151)
Like that's the value once you really think about the results that you can get and the fact that we test everything. Like there have been programs that we launched that we put it in testing and we could just tell people weren't getting the results. The premise didn't work and we shut the thing down. It's happened about three times in the company's history or we made some changes to it and then got it on track. So every time you plug into one of these programs, you know that we tested it with
between 50 and 100 people and proved that it works as promised. And we even have a program called For Beginners Only. Like literally, we wanted it to just be for people who are intimidated by exercise and they want a safe place. And that thing has been a blockbuster this year. It's just a three week program with a modifier, super easy, whether they're doing some of the moves from a chair and then it shows them how to progress and get a little bit more.
intense but I agree with you that the value is there for people who are just ready for the change but don't want the pressure of trying to make that change in public.
Heather (30:16.451)
amazing.
Heather (30:25.987)
I love that so much. I remember when I first started going to the gym, I'm big into Pilates, but I would cringe when I'd go in because I would feel like, my God, everyone's looking at me. I don't know what I'm doing. So I get that. I mean, you're offering this really incredible starting place, but also for people that are more advanced that just don't want to go to the gym. It's everything, compasses everything. As we start to wrap up, I have two last questions for you. The first question is, what's the future of the fitness and wellness industry look like? What do you think is going to happen?
Carl Daikeler (30:55.727)
That's a really good question, you know, everybody's talking about AI these days I don't think that AI is going to end up replacing the human being in the creation of content because Because that human connection is still really valuable, but I do think that AI can help people stay accountable and manage the inevitable derailing
Heather (31:00.003)
-huh.
Carl Daikeler (31:25.103)
like life happens, trauma happens, sickness happens, stuff happens in the family. And then that AI can help you find a way to get back on without feeling like you're starting from scratch. So I do think that AI will play a role, but I think, the real future is what I'm hoping for is we're starting to see it. That people are thinking less about.
the pure vanity outcome and they're starting to understand that their quality of life is what really matters. And the most valuable commodity in the world is your health. If you've got a room full of gold and a room full of diamonds and acres of oil, but you don't have your health, man, how fast will you sell those three things?
so that you can get your health. It just doesn't matter. And I think as people realize that their nutrition choices and their consistency, even the slightest consistency, walking or just some lifting, some programming discomfort into your life so that you have control of your comfort. Because if you just lay in bed all day, you're going to eventually get uncomfortable, right?
discomfort will come find you. So you need to program your own discomfort so that you have control of your comfort and that's where the quality of life will happen. So I think there's gonna be a bit of a mindset shift that's already happening that is not gonna just be purely pharmaceutical driven. And then I think there's gonna be a movement in the world and I hope that we're big participants if not a catalyst for generating that.
Heather (32:51.811)
Yeah. Yeah.
Heather (33:17.955)
I love that you've said all of that. So thank you for sharing that. And I know you're going to be part of it just based on this conversation and how much you care about people. And I can tell that you care to make a really big dent in this planet, in that space. So Carl, where can people find you, hang out with you, learn more?
Carl Daikeler (33:34.863)
Yeah, well, you know, I don't know the website address. I do know that if they went to like the app store, OK, if they if you look up B .O .D .I., you could probably also look up Beachbody and you should be able to find it wherever you are. So if you're in the US, you'll I know you'll find it in Canada and UK and France. But you should, as of July 30th.
also be able to find it in Australia, in the app store in Australia, or I presume if you just search B -O -D -I, it should come up so people could join if they want to be part of that first 100 ,000 that get to steal it for 20 Australian. Yeah. Yeah.
Heather (34:08.483)
in the App Store.
Heather (34:17.987)
Right. Literally steal it. That's a good way of saying it. Yeah, exactly. Amazing. We'll definitely put the links up to that. And body series, does that still exist as an account? The body stories, body stories you were talking about? Yeah. Yeah.
Carl Daikeler (34:30.447)
Body Stories. Yeah, that's on Instagram, at Body Stories. I don't know how Instagram goes over continents and territories, but yeah, that still exists for people. And just at Body, B -O -D -I is a big account. We'd love people to follow us. That's one of the interesting things. Anybody who, at least in the U .S., I'm just not sure how it's gonna translate to Australia, but we have a thing called Body Previews. Like people who just wanted to see.
Heather (34:39.363)
huge. Yeah.
There you go.
Carl Daikeler (34:57.871)
what this content looked like. We have an account on YouTube where we have a bunch of our workouts that people can try, samples, and on a thing called BodyPreviews, B -O -D -I, previews .com. And you got access to over 130 workouts to see which one might pertain to you, and then you decide if you wanna subscribe based on that, or you just jump in and give it a shot and figure something's gonna work for you. But look, at the end of the day,
Heather (35:24.227)
Perfect.
Carl Daikeler (35:27.247)
I think people, whether they're doing it from body or not, I hope that the one thing they get from your podcast is a bit more of a balanced approach toward lifestyle choices. And I hope that part of those choices are a little bit more consistent approach to exercise and nutrition choices that serve them. Don't just gratify them, but serve them. So I think you're doing a great thing too with your podcast.
Heather (35:56.995)
Very much appreciated. Thank you very, very, very much for allowing us to take a half hour of your time and share these amazing conversations. So thank you for being here, Carl.
Carl Daikeler (36:07.215)
My pleasure, Heather, thanks.
Heather (36:08.867)
Thank you.
