Episode 119 Transcript
Heather (00:02.234)
Jess, welcome to the show. I'm really excited that you are here and for our amazing chat that we are about to have. How's it going?
Jess (00:10.03)
Yeah, I'm really, really good. It's a bit cold here in Melbourne today, but we've got the heat on and I'm super excited to chat. That'll warm me up and I'm all fired up.
Heather (00:20.25)
Excellent. Yes. We will have a good time. Cause we were just talking guys before I literally have a heater at my feet right now. It's like blowing into my face. So I hear you. So good. now one thing that Jess had when I'm, I'm, you know, I'm always looking around for amazing guests to bring you guys and, right smack bang on her website. It says that she saves helps you save 10 hours a week, every single week. And I absolutely love that. And that's obviously.
Jess (00:28.462)
Yeah, I'm jealous.
Heather (00:49.37)
exactly guys what we're trying to do on this show is to help you guys with working smarter in your business. So this is going to be a really cool conversation. And yes, we are going to get into some of those tips and what you do specifically, but of course we want to get to know you a little bit and how you deal with overwhelm and stay away from that hustle culture in your own business growth, Jess. So what are around three tips that you do in your own business to grow smarter?
Jess (01:18.83)
Tip one, use ChatGPT, tip two, use ChatGPT, tip three, use ChatGPT, like use AI if you're not like honestly, and we can even grow like, like I started my business in 2022. I had an eight month old and Ella, my eldest, she would have been around yet, nearly three. And I thought I'd be able to do it. And this was like me coming off the back of, you know, 12 years.
Heather (01:25.658)
You were hilarious.
Heather (01:34.042)
Yeah.
Heather (01:40.826)
Yeah.
Jess (01:48.142)
working in marketing. And I was like, you know, I can bundle up, you know, all of that knowledge and I can sell it online like everybody else is doing right now. Super exciting. You know, and I can do it at home with my kids, like amazing, like this is all going to fit into my life. And I quickly learned that no, it doesn't. There is, you know, systems and funnels. Like, you know, you need to be showing up online quite a fair bit.
in order to make sales and connect and, you know, build a community. And straight away I was overwhelmed, totally, totally overwhelmed, right, right at the beginning. And it was just that complete lack of time. And then I think you also just go into a space of, I've got so much to do and I had no idea where to even start to make a little dent in that to -do list.
Heather (02:16.25)
Yep.
Jess (02:45.638)
So yeah, so I think, yeah, in terms of tips, definitely, you know, my life and my business completely turned around as the minute I started seeing the potential of what ChatGPT and what AI can do for us in business. So tip one, 100%, please use ChatGPT, please use any AI that is going to help you just even think, like not even if you're not gonna create content using it.
Heather (02:45.722)
So true.
Jess (03:14.638)
missing out on a big opportunity there. But if you're just going to use it to help you think and like as a business coach almost like just to help you go, okay, how can I prioritize what is going on in my head right now? How can I, you know, map this out? How can I create a to -do list? How it's basically you're giving artificial intelligence your to -do list and asking it to be like what actually is a priority right now and what really doesn't even need to be done.
and tip two, if it chat, JPT can't do it, or if you're not comfortable using chat, JPT to do it delegate. I outsource to 15 hours a week, to a VA who's absolutely incredible. I've trained her up from the absolute get -go and I cannot live without her now. So yeah, definitely leverage like other people to help support you. And then tip three is just.
having a really strong support system. I think that, you know, even if it's just like, you know, my husband's the best sounding board, I'll just say to him, like, I don't need you to say anything, but I just need you to listen for like, give me 15 minutes so I can just talk. And I know you're not gonna like, I know you're not in business, you don't have your own business. I know you're not gonna like get everything, but I just need to just have you listen, just play. That's it.
Heather (04:30.074)
Just like dump, yeah.
Jess (04:42.414)
Yeah, so they're kind of like, you're gonna tips like, yeah.
Heather (04:43.514)
Great tips.
Yeah, there's amazing tips. It's really interesting. I've never heard anyone talk about using AI to help you think. That's cool, because I was always talking to people around more the business aspect, which yes, we're going to get into for sure. But like when you were saying about your to -do list, you might ask it to help you prioritize. Walk me through that. So when you are feeling stressed out, like what do you do?
Do like, is there questions or prompts that you ask? What specifically might you do to help you get through overwhelm with chat GPT?
Jess (05:16.654)
Yeah, the biggest piece of advice that I can give when working with ChatGPT is just to honestly talk to it like a person. So I will sit down and I'll say, hey chat, I am feeling really bloody overwhelmed right now. I have got so much on my brain. I am literally, cause I'm the kind of person where I've got a hundred, I think I checked yesterday. I've got 176 tabs open in my internet browser on my phone. And my phone notes are like note after note after note after note.
So I'll usually open up a new like to do this week in my phone notes. So I'll copy and paste that here, chat. I've got phone, these are from my phone notes. I'm gonna give you just this list of stuff that's in my brain right now. And I'll literally just do a stream of consciousness, boy, to chat and be like, this is what's in my brain. This is what's on the list. This is what I really think needs my focus right now.
Tell me what I should be doing, knowing and understanding what my skills and natural talents and strengths are. Tell me what I can be delegating to a VA and tell me what you can do for me. So we'll get three lists and I'll be like, okay, cool. Now I know exactly what I need to do. I need to send this copy and paste it straight away. I'll send that through into a telegram or an email off to my VA. Hey, this is what I need you to be helping like pronto.
And then the chat to BT list, I'll put that into a Word document and I'll slowly go through that and start working with chat to create all of what it has said that it can do for me.
Heather (06:54.394)
That is brilliant. Do you do this on a daily basis with like prioritizing or how often?
Jess (07:00.398)
Probably more so weekly like on a Sunday I find that that's pretty much my I'll wake up on a Sunday morning and my brain I don't know what it is about a Sunday, but my brain will just be on fire I'll generally have a lot of ideas coming through on a Sunday morning and that's when the phone notes start to come out I do my Content planning on a Sunday morning as well when the kids are having brekkie once again I've got my phone notes out and I'll just kind of be like, okay What am I gonna post today? Monday Tuesday. Yep
Heather (07:03.61)
Weekly. Yeah.
Jess (07:28.942)
Cool. What am I emailing about on Tuesday? Yep. Great. Thursday. Okay. Cool. And that's where the to -do list starts happening. Now I've gotten into a pretty good rhythm with my VA. So she kind of has her own tasks for the week. It's more so probably during launches where you've got a launch happening.
but you're still selling other things and you've got people coming in that want your attention and one -to -one. You've got DMs that are coming through asking other questions and they might not necessarily, might not be clients or even gonna be buying from you, but you obviously still wanna be answering them and being a good person. Yeah, and you've just got like all this stuff happening and then I've got the kids as well and they're wanting my attention during that time.
Heather (08:07.13)
Yeah.
Jess (08:16.558)
So yeah, that's where it can kind of be like, okay, I just need to really prioritize right now. Or if the kids get sick, we're like, you know, at the top of winter at the moment in Melbourne. So that's in the back of my mind. You know, I've got my little one who has the sniffles. So I'm like, is this going to turn into a full -blown flu or are we going to be like, are we going to be totally or are we going to like have a bit of luck here and it's just going to be, you know, 24 to 48 hours.
Heather (08:35.546)
and then it gets passed around the household.
Jess (08:43.022)
Am I going to be sleeping tonight? You know, what's that going to look like for me tomorrow? So, you know, you've got all these things in the back of your head and I just know it's more so, yeah, probably once a week I'll do that kind of sit down with chat, but it's just more having it not having that knowledge and the confidence that I can sit down and have those kinds of conversations and not have to pay a business coach what five grand to sit there and like not this out. Yeah.
Heather (09:08.378)
Yeah.
Jess (09:11.022)
I'm using AI to do it as frequently as needed. And you might need it at the beginning a lot more. Yeah.
Heather (09:11.13)
Incredible.
Heather (09:15.414)
Yeah. Jess, that's so, yeah, that's so cool. Look, this, just this conversation alone is absolutely brilliant from a personal perspective. So it's just such a great take on it. So thank you for sharing the examples and you know, just those ideas. And I want to change more into your business and what you're up to. before we get there though, you said you were working in marketing before. So give, give us a little bit of backstory. Like what did you do before? And now what are you doing?
Jess (09:45.934)
Yeah. So, my goodness. I'm one of these people that have had a lot of jobs. I kind of bounced around a fair bit. I worked at channel seven. That was my first job at network seven in yeah, in advertising. And I hated it after 12 months. I stuck it out for two years. And I was like, I don't want to do marketing. I don't want to do advertising. I don't want to do this anymore.
Heather (09:52.154)
Yeah.
Heather (10:00.378)
Well, yeah.
Jess (10:14.158)
So I started studying to be a teacher. This is like super early 20s. I would have been only like 21, 22 at this point. And yeah, started doing teaching, education degree. And I nannied like in my spare time. I have always absolutely loved children. So I nannied and funnily enough, like four years later, one of the moms that I was, that I had previously nannied for reached out to me and was like, Jess, I'm starting a business.
I want you to be the co -founder. Like I want you to do all of the marketing side of things. I want you to look after the advertising. I've got like big ideas to grow this Australia wide really, really, really quickly. She was funding the whole lot. So I was like, done, let me in. Let's do it. So we did, off we went. And then from there, it pretty much snowballed my career, I think, into heading up like digital.
Heather (11:00.666)
Let's do this. Yeah, totally.
Jess (11:10.862)
marketing at the time, it was still kind of quite a new thing in social, like to have a social media specialist on your team was quite new. So I was at an innovation consultancy as the head of marketing there. And that was amazing. I worked with so many massive, all the big name corporates that you can probably think of. I worked with to innovation consultancy, basically you're helping them come up with new and fresh ideas.
and yeah, super exciting. And then yeah, from there, what should I do? I moved government side after that, because I was, I knew I was gonna start having babies soon, so I wanted that maternity leave. So that's what I did. I went government and that was a massive learning curve with lots of red tape. And yeah, that was me until yeah, COVID and then had another baby and.
Heather (11:58.97)
Wow.
Jess (12:10.446)
I think I had one day in the office for probably four or five years, I think all up and that was it. I quit my job last year. So I put it put in the resignation after I'd started my business and yeah, have not looked back at all. But yeah, such a like, yeah, looks very, very varied.
Heather (12:27.194)
my God.
That's fantastic. That's amazing your background and everything that you've done to lead you to now. What's your business? What are you up to? Tell us more.
Jess (12:36.766)
Yeah, by the way, yeah.
Jess (12:42.382)
What am I up to at the moment? So, yeah, I started this business 2022. And yeah, I told you a little bit how difficult I found it until Jachy Hat JVT launched that November. So I did eight months of really, really hard. I don't even know if this is, well, at that point, I didn't think it was going to be possible for me. I kind of gave myself until Christmas to be like, I need to make the decision if I'm going to go back to my nine to five in the new year. And I 100 % was pretty sure that.
I was going to have to do that. And then ChatGPT dropped that 30th of November and I started using it on the 30th of November. So I spent my summer just going like, you know, is this going to work for me? Is it going to work for, you know, my clients? Is it going to help me build my business? Is it going to help me create content? You know, so it's taking that, you know, the heavy, that heavy weight off me having to create so much. And the answer was yes, yes, yes, yes, yes, the whole time. So.
The end of January, I had a master class out, sold out, how to use ChatGPT, get started with ChatGPT. And then since I feel like 2023 was like my whole testing ground, I spent a lot of time just trying to get as many launches under my belt because I found launching quite difficult and stressful and overwhelming. There are so many different moving parts. So I knew that I had to kind of put in a lot of reps to do as many launches as I could so that I could feel.
confident and have systems and processes in place. So I did that. I launched 10 times in 2023. And yeah, and like I'm now at the point where I'm in the middle of a launch at the moment and it has been the least stressful, the most carefree launch I've had the entire time because yeah, I'm just, I've done the reps. Like I know what to expect. There's no curve balls and it's been my most successful launch. Honestly, it's like I've...
the numbers even this morning and I'm just like holy like how has that even happened it's crazy and I've actually had fun this launch. So yeah and then where are we?
Heather (14:50.354)
my gosh. Did you just say 10 in a year, by the way? 10 in, my gosh. That's crazy. So how many programs do you have?
Jess (14:54.542)
Yes, yeah, I pretty much nearly every month I was launching something. So that means two. Two, yeah.
So at the moment I've got GPT party. So that is my purely like, if you have not been using ChatGPT at all, or if you wanna get started using ChatGPT, it's a membership that basically just helps you do that. Seven bucks a month, like no brainer stuff. And then I've got another membership, AIBFF, and that helps you kind of build and scale, all using AI.
And now at the moment, the program that I'm launching that's brand new, it's in a beta offer is called Build a Bot. So I'm teaching my clients how to build AI bots that basically do the work for you, which is super exciting. And then next month I'm going to start launching my latest offer. And this is it, four products and then I'm done. And that's going to be called Launch Machine, where basically all of the things that I've been learning about launches.
I'm creating different bots that basically do the launch for you using my methods and systems and all the things. But yeah, that's it for Hells Make.
Heather (16:05.37)
Absolutely brilliant. Absolutely brilliant. That is amazing. my God. So yeah, I mean, you have a lot going on for sure. Let's get into some of the actual tactics on how you've helped somebody really actually have somebody that's come into one of your programs before and after a case study, walk us through. I'm happy for you to give a shout out to somebody or not, whatever you're comfortable with, but tell me what program they took.
Jess (16:13.646)
Yeah.
Jess (16:28.398)
Yeah.
Heather (16:31.514)
What was their business or life like before? And then what did they do specifically with you to get an amazing result?
Jess (16:37.486)
Yeah. So, one of my clients, Lee, she came into my program AIBFF. So this is the one, there's four pillars. There's AI, there's brand, there's business, there's content. So the idea is that you come in majority of the time when people come into a program like this, they're kind of, they'll start a little bit backwards. Like you'll start doing like a business strategy where I go. The biggest problem that I see is content. Like people need to just start.
creating content in a much more streamlined, smart way. So I kind of get that out of the way first. I'm like, you know, let's do content pillars and let's get you really confident in figuring out exactly what you need to be talking on a daily basis. And then, then start looking back at your, at your business strategy and your offers. And we can iterate your content as you go, but let's just make your life easier right now. So Lee came into the program.
She was a VA at the time and had a team agency model and was super, super busy and wanted to really kind of move away from a space where there was just so much hustle. She was just like, this is very like there's a lot managing a team, managing my own content and having to kind of like grow so that, you know, I can pay my team and they're all going to have work and I'm going to have work.
So she was just kind of like, this is a lot. So working with me, she kind of, and with ChatGPT, she kind of figured out that she was a lot more than a VA and that a lot of the time and the stuff that she wanted to be doing was a lot more in the OBM space. And that was where her strengths lie. She's a very systems -orientated, she's awesome. And she ended up moving away from agency. So she got rid of her entire team and was like, I just want to be personal brand.
Heather (18:18.522)
Yeah.
Jess (18:28.814)
and I want to be able to leverage what I'm really good at and yeah, and just grow as kind of me. And this is all kind of happening at the moment. So the latest kind of news that I've gotten from Lee is that one of the bots that I've recently built, one of the first bots that I built, her name's Olivia Bot. And Lee has been in business for eight years and she has not been able to...
create a lead magnet. She has always wanted one, but she has never been able to find the time, find the bandwidth. She's kind of looked at, at the time, other VAs in the field and been like, everyone's got the same lead magnets. And I just, I know there's, I don't know how to articulate what I could potentially create for my audience. That's really high value. I know there's something there. It's like on the tip of my tongue, but I just can't like get it out. So this Olivia Bot, she sat down.
with Olivia and she got asked questions. Olivia, the way that I build my bots is that they actually ask you questions. So with ChatGPT, yeah, with ChatGPT, it's kind of like you're in control of the conversations. But with the bots, it's in reverse because I know majority of my clients don't have the marketing business skills. So they actually need to be prompted by the AI. So that's how I built the bots. So Lee was prompted to come up with
Heather (19:32.538)
That's smart.
Jess (19:52.27)
you know, these lead magnets by Olivia and within an hour she had created two lead magnets within an hour. And she has been trying to build one for eight years. She hasn't been able to think of one. And she was like, I have got two in one hour using AI. And she's like these, and the bots were only like, Olivia bought the main purpose of her was to just come up with an idea that's really aligned to your offer so that it's a no brainer. Like someone.
downloads your freebie and then goes, well, it just makes sense now to pay for your offer or now or in the future. But yeah, like, so it did that, but then it also took the next step and it actually started writing the lead magnets for Lee and Lee was like, I didn't expect that. So now like you can just see the shift, like she's gone from VA thinking like, this is going to be my life. This is the way that I need to make money. I've got to have a team. I've got to be in this hustle culture.
Heather (20:37.274)
Brilliant.
Jess (20:49.966)
I've got to be managing people, not necessarily utilizing my strengths 100%. I've just got to keep earning money to being like, no, I actually can take control and be like, this is what I want my business to really look like. And I can't move really, really quickly using AI. So that's what she's been doing. And we're doing her messaging and things at the moment and building out her offers.
And we do it all with AI. So within a day, there is so much that can happen within a day. It's crazy.
Heather (21:26.234)
That is amazing. So when you're working with her in this group, it's a group, right, that goes through the program at the same time. Cool. Is she getting one -on -one support from you? How does that all work?
Jess (21:39.694)
Yeah, so every Friday I run an office hours and what that basically looks like is that everyone just gets hot seat coaching together. So whoever kind of comes in first, I'll be like, yep, cool, you're up. If you've got a if you've got a big problem, or if you need it, you know, not something out a little bit longer than we can stay on the chat just one on one. But generally, it's yet in front of the group.
But Lee and I, we, and a lot of the AIBFF members will just DM me things as well a lot of the time. So we kind of like do that as well. But yeah, it's just mainly through the group coaching and the DMs that this has all kind of been happening. So it's, I'm just so excited for it. Yeah. So it's just.
Heather (22:22.266)
So good.
I mean, you've brought, you've helped to bring her out of a business that she obviously just was drowning in and no longer was in love with and have given her her spark, her life back. And I mean, just it's incredible life change and shift that you've helped her with just, and I know that's just one, I'm sure you have loads more where she came from, but that's an amazing thing that you are doing in this world, Jess, like with these individuals, because.
Jess (22:46.282)
Yeah.
Heather (22:51.994)
with the, you know, the advent of AI people are still like, AI. Yeah. Like you just, you go in and say, write me an email or write, like there's still such a rudimentary understanding of what it is. And so people are putting out content that same same sounding and all that sort of stuff. And, the guidance that you're putting out there sounds absolutely brilliant. And I want to talk a little bit around your tips on, on, on chat, GPT and AI in general, when you're working with your clients, what are some of the things that.
you say to people that are new to it to help them get better results with it.
Jess (23:26.158)
Yeah, I think a lot of the time, as you said, people will kind of come into the chat, LGBT platform and be like, write me an email, write me, come up with Instagram ideas, you know, and it's, it's the worst thing that you could possibly do. You actually need to do a lot of work with the AI in order for it to understand who you are, what offers you have, how you want it to sound. So your brand voice, who your ideal client is.
Heather (23:34.874)
Hehehehe
Jess (23:56.302)
Basically everything that you would have inside a brand strategy, you need to put that into a chat GPT. So this is where when people say like, you know, that we're going to start losing marketing and branding and VAs and when not, it's the people that are using chat GPT, they're going to be the ones that are sticking around because...
Heather (24:01.402)
Yeah.
Jess (24:19.502)
It's the strategies and the processes and the way that marketing and branding actually works. That's all up here. And that's why I can use it so well. But yes, you need to basically be putting all of that information into chat GPT to start off with and then saying, okay, do you have enough information? Ask me anything that you need to know in order for you to work to your best potential and create this content for me that we're about to work on.
Heather (24:49.562)
Yeah, makes sense. Okay. I love it. now with the future of AI and we're going, cause you, you talked about the bots and I've been hearing people talk about building agents. So it's probably a similar sort of thing where they can do the work for you based on your business systems and tools that you use. Where are we headed? Like, what do you think's coming up in the next six months on how to use the tool?
Jess (24:51.054)
Yeah.
Jess (25:11.118)
Yeah, it's pretty crazy how fast everything's happening. So I know that ChachiPT 5, so i4o got released a couple of, about a month ago now. So that's the newest version of ChachiPT, but ChachiPT 5, if you were watching this, so I've been told that the data is like a size of a walnut, let's say for ChachiPT 4 .0 that it's been trained on. And the size of five is,
like a watermelon. So five, if we get told that like five is going to be a lot, a lot better, faster. Just, yeah, I don't, I can't even say what that even means right now because we haven't been there yet. Within the last 12 hours, OpenAI and Apple have partnered up. So we know now that the next iPhone is going to have ChatGPT integrated into it. So I think,
Heather (25:57.242)
Wow.
Jess (26:10.542)
There's a lot of work that's going on around the scenes by a lot of the big corporates. Everybody is looking at how they can integrate AI into their services because there's, I think there's one, I can't even remember the last statistics. It was absolutely crazy. It could have, could have been, I don't even know. So let's say a billion people that are going onto the ChatGPT platform every single month. I know it's in the billions.
I need to double check those numbers, but it just blew my mind. But every single month, that's how many people are hitting the website to use it. So, and only 35 % of women in business. So we need to increase those numbers. So yeah.
Heather (26:34.906)
Mental. Yeah.
Heather (26:48.922)
Yes, totally agree with that. But that, that's, yeah, wow. I mean, it's, it's only been out for such a short amount of time and, my God. And you know what? I, it's crazy. It's crazy. And I feel like that this is an incredible tool that is going to enable women because if they, it, like you said, it's almost like a trainer, a coach, as long as you know how to use it properly, it's going to help people get ahead in so many quicker ways. And also,
Jess (26:51.054)
Yes.
a lot. I know, yeah. Less than two years.
Mm -hmm.
Heather (27:18.298)
in the feminine space of doing business as well. There's a lot of collaboration and amazing things that can come out of it. So, my gosh, wow. How exciting for you to be in this business, in this moment in time, doing what you're doing on this planet with these amazing business owners. Wow. Okay. I want to know as we start to wrap up here in a few minutes, who is your ideal client? So who can you help with these amazing programs for almost four programs that you have?
Jess (27:26.926)
Yes. Yeah. Yeah.
Jess (27:47.854)
So pretty like definitely B2B service -based coaches, course creators, females. I've got one male in my program and I only let him in because his ideal client is actually a mom. So I was like, okay, cool. You've convinced me and he's a lovely guy. So I was like, all right. Everybody else definitely ideal client is female.
Heather (28:06.074)
You're helping.
Yes! Yeah, yeah.
Jess (28:15.022)
Majority of moms in some capacity, caregivers, and that's just that extra element of being super busy and having half your brain, pretty much like probably a quarter of your brain can be designated to business and all of the rest is to kind of mom life and helping your family. But generally just that really, really busy woman that just kind of wants to be able to grow her business the way that she has envisioned it.
She might not have even envisioned it yet. She might not have even dreamt it yet, because that's the cool thing with about AI and chat GPT is that because you can move so fast, that dream is just going to get bigger and bigger and bigger and bigger. So that's what it's allowing us to do. But yes, that's definitely my ideal client is just that real go, go get a woman that is like, I am going to do this. I've got grit and I am going to persevere and I'm going to show up every single day and.
I know that I need help to do it, but I'm gonna get there. Like that's the woman that I wanna be working with.
Heather (29:18.01)
Love it. And then how, cause I know she's listening by the way. So how does she reach out to you? What are the, what's the best next steps for her to connect with you?
Jess (29:20.75)
Yes.
Jess (29:25.71)
Instagram, I'm always on Instagram. So my handle is at the Jess Clark. So no way see LARK and just send me a DM. Like even if it's just to chat, have a look through my content, see what I'm about. And yeah, I'd love for you to reach out. Love to talk.
Heather (29:43.194)
Reach out you guys and you do some really great videos and reels on your Insta as well. So it's worth you guys going over and checking out Jess and just see what she's up to with her content as well. Hmm. I wonder how much of those are assisted with AI.
Jess (29:47.118)
Thank you.
Jess (29:57.326)
All of them. All of them. All of them.
Heather (30:00.346)
I love it. and actually, yeah, cause I'm, I'm hearing people saying to me like, how, how, how on that. And then we'll wrap up with your content that you create. What part do you do versus do you, do you just do the recording and everything else is AI? Like what, what part do you do versus AI?
Jess (30:12.846)
Mm -hmm.
Jess (30:18.734)
Okay, so quickly, quick process. So in terms of having my marketing background, you need to have a content strategy. So that just means I know exactly what I need to be posting every single week to make sure that I am not only growing my audience, but I'm building relationships, I'm connecting with people, and I'm also making money, I'm getting conversions. So that's what a content strategy does. Then I know, okay, well, I generally want to be posting four to five times a week. I go, okay, out of those four to five times a week,
What's that gonna be? Is it gonna be three B roles? That's generally gonna grow my audience. I'm gonna do one talking reel and I'm gonna do one carousel. So I make intentions around how many times are gonna post and what that actually includes. Then I go, okay, what is, what's each of those ideas gonna be for those posts aligning back to my content strategy? I know that I need problem aware content. I know that I need content that's gonna show my client transformations or my transformations. I know that I need to have social proof. I know I need to have storytelling.
I know that I need to also have, my goodness, kind of educational, but story -based as well. So that's all part of my content strategy. So then I add all of those in, I'll put all of that into ChatGPT and I'll be like, come up with my ideas. So come up with ideas, this for the B -roll, that's gonna be a problem -aware piece of content. So it could be like, we do a lot of the POV pieces of content that you might've seen these days, or the memes.
Heather (31:38.714)
Yeah, totally. yeah.
Jess (31:39.694)
Yeah, so I put all of that into ChatGPT. So you really need to give chat that level of strategy and structure. And then it comes up with all of my ideas. I'll kind of iterate based on that what I like, what I don't like. Captions are all done in ChatGPT. I'll film everything. It can give me ideas for B -roll content, although I'm okay with that now. And then yeah, away you kind of go. Hooks, like if I need something that's a bit more of a stronger hook than what I can think of.
Yep, this isn't strong enough. Tell me what I can do here to make it a bit more, when say click -baity, but more kind of, more attraction, more that's gonna like really, really stop the scroll from my ideal client. And yeah, that's pretty much it. Captions, straight away, I use ChatGPT to repurpose into all of my emails. So I make my content work smarter.
Heather (32:33.498)
All the ideas, all the hooks, all the captions, all the emails. Brilliant. Love it. Love it. Love it. I'm guys, I just had to ask that last question because I know that the content, but doing content well, that is the key, not just vanilla content. And if you want Jess's help, you've got to go hang out with her and see what she's up to and, and sign up for her programs. And as we get ready to go, do you have any last words of advice or wisdom that have come to you from our conversation today?
Jess (32:34.702)
Yeah. Yeah.
What?
Heather (33:02.298)
that you would like to share with our listeners.
Jess (33:04.91)
I think just keep going. I know that it can be really hard. You can have really really hard days. You can. But just keep going like a little bit. Even if you just tick that one thing off the to -do list for the day, that's okay. And don't feel guilty about that. Just keep going. Like the next day you might tick 10 things off. You know, and the next day you might tick 12 things off. And then the next day you might tick another one thing off. And that's okay. Business is so up and down.
and you'd never know what's around the corner. You've just got to keep chipping away. And the good thing is, I guess, is to bring Chachi BT into it, it can allow you to chip away a lot faster. That's the good thing about it.
Heather (33:49.978)
I totally agree. And thank you so much for being here and sharing your backstory and case studies and tips and ideas. It's been an absolute pleasure having this conversation.
Jess (33:58.862)
You're very welcome. Thank you so much for having me, Heather.
Heather (34:02.298)
Thank you.
