Podcast

“What’s that little dream, that little nagging idea…” In this episode, Heather discusses the common struggle of feeling like there is never enough time in the day. She emphasises that the real issue is not a lack of time, but rather a lack of space in our lives to explore new ideas and opportunities.  By…

“We’re performing at such a high level, but we’re not recovering.” In this conversation, Camilla shares her journey from experiencing burnout in the hustle culture to becoming a wellbeing coach. She emphasises the importance of self-awareness, taking breaks, and setting boundaries to prevent burnout. Camilla discusses her new book ‘Biohack Me’, which outlines her personal…

“…she told me she accepted a new role” In this episode, Heather shares her experience of taking a two-week trip while managing her business amidst significant changes, including the departure of a key team member. She discusses the importance of mindset, communication with clients, and implementing simple systems to ensure business continuity during her absence.…

“A lot of the productivity tools out there have taught us that those break-ins of time is really the kind of bad thing” In this conversation, Heather and Christian Miran discuss the importance of balancing work and life, moving away from hustle culture, and implementing strategies for personal and professional growth. Christian shares practical tips…

“Social media is what we call like a discovery platform in marketing.” In this episode, Heather discusses the effectiveness of Meta ads (Facebook and Instagram) for businesses. She emphasises that the decision to use these ads depends on various factors, including the business’s current stage, goals, and the quality of the offer being promoted.  Heather…

“Don’t chase growth for growth sake.” In this engaging conversation, Heather and Sara Howard discuss the journey of building a successful writing business, the importance of maintaining work-life balance, and the evolving role of AI in the writing industry. Sara shares valuable insights on business growth, the significance of personal values, and how to create…

“We need to talk you guys, this is not gonna cut it.” In this episode, Heather discusses effective strategies for ramping up leads as the financial year comes to a close. She shares 11 actionable techniques, including optimising homepage headlines, utilising targeted Google ads, leveraging testimonials, and enhancing email marketing.  The conversation emphasises the importance…

“I’m one of the few people having to build that strategy. Hello, imposter syndrome.” In this conversation, Cherie Mylordis shares her insights on business growth, emphasising the importance of clarity, purpose, and innovative practices. She introduces her 3D model—Dare, Ditch, and Dial—as a framework for achieving balance and effectiveness in business.  Cherie recounts her journey…

“We’re multitasking, we’re half in, half out of conversations.” In this episode, Heather discusses the challenges of effective communication and the declining listening skills in today’s fast-paced, distraction-filled world.  She shares personal experiences from managing volunteers and emphasises the importance of active listening in building trust and connection, both in personal and professional settings. Heather…

“I’m afraid that if I push myself I’ll burn out.” In this conversation, Angela Carroll shares her insights on managing energy for business growth, the transition from practitioner to business coach, and the challenges faced by health practitioners. She emphasises the importance of mindset, marketing, and education in the health and wellness industry.  Through case…

“If someone’s not ready to buy yet, they should still be better off for having talked to you.” In this episode, Heather shares her personal journey of starting a weightlifting routine and transitions into discussing the current challenges faced by B2B businesses amid economic uncertainty. She emphasises the importance of adapting marketing strategies, reframing offers,…

“You cannot sell rights and you cannot scale your business as well.” Heather interviews Ahmed, the founder of BeFMCG, a company specialising in helping brands get their products onto retail shelves. Ahmed shares insights into the fast-moving consumer goods (FMCG) industry, discussing the importance of product differentiation and market positioning.  He reflects on his background…

“You feel like you’re constantly doing more and more and more, and maybe you’re even earning less as you grow.” In this episode, Heather reflects on two years of podcasting and introduces a new format aimed at providing deeper insights into business strategies. The focus will shift towards understanding the holistic journey of business growth,…

“Always come back to what is your mission.” In this engaging conversation, John Merkus shares his insights on personal and professional development, emphasising the importance of a positive mindset, coaching, and staying true to one’s mission. He discusses his journey from a corporate background to becoming a keynote speaker and change management consultant, highlighting the…

“It was kind of like that year that was a really hard year for me.” In this episode, Heather discusses the importance of recognising when it’s time for change in both personal and professional life. She emphasises the feelings of being stuck or unfulfilled as signals for the need to reassess goals and desires.  Heather…

“Google ads is a bit like renting your home….SEO, it’s like renovating your home.” In this conversation, Ben shares his expertise in e-commerce marketing, discussing strategies for overcoming overwhelm in business, the importance of lead generation, and the evolution of his company, Search Rescue. He emphasises the significance of understanding infrequent purchases, the role of…