Podcast

“We need to talk you guys, this is not gonna cut it.” In this episode, Heather discusses effective strategies for ramping up leads as the financial year comes to a close. She shares 11 actionable techniques, including optimising homepage headlines, utilising targeted Google ads, leveraging testimonials, and enhancing email marketing.  The conversation emphasises the importance…

“I’m one of the few people having to build that strategy. Hello, imposter syndrome.” In this conversation, Cherie Mylordis shares her insights on business growth, emphasising the importance of clarity, purpose, and innovative practices. She introduces her 3D model—Dare, Ditch, and Dial—as a framework for achieving balance and effectiveness in business.  Cherie recounts her journey…

“We’re multitasking, we’re half in, half out of conversations.” In this episode, Heather discusses the challenges of effective communication and the declining listening skills in today’s fast-paced, distraction-filled world.  She shares personal experiences from managing volunteers and emphasises the importance of active listening in building trust and connection, both in personal and professional settings. Heather…

“I’m afraid that if I push myself I’ll burn out.” In this conversation, Angela Carroll shares her insights on managing energy for business growth, the transition from practitioner to business coach, and the challenges faced by health practitioners. She emphasises the importance of mindset, marketing, and education in the health and wellness industry.  Through case…

“If someone’s not ready to buy yet, they should still be better off for having talked to you.” In this episode, Heather shares her personal journey of starting a weightlifting routine and transitions into discussing the current challenges faced by B2B businesses amid economic uncertainty. She emphasises the importance of adapting marketing strategies, reframing offers,…

“You cannot sell rights and you cannot scale your business as well.” Heather interviews Ahmed, the founder of BeFMCG, a company specialising in helping brands get their products onto retail shelves. Ahmed shares insights into the fast-moving consumer goods (FMCG) industry, discussing the importance of product differentiation and market positioning.  He reflects on his background…

“You feel like you’re constantly doing more and more and more, and maybe you’re even earning less as you grow.” In this episode, Heather reflects on two years of podcasting and introduces a new format aimed at providing deeper insights into business strategies. The focus will shift towards understanding the holistic journey of business growth,…

“Always come back to what is your mission.” In this engaging conversation, John Merkus shares his insights on personal and professional development, emphasising the importance of a positive mindset, coaching, and staying true to one’s mission. He discusses his journey from a corporate background to becoming a keynote speaker and change management consultant, highlighting the…

“It was kind of like that year that was a really hard year for me.” In this episode, Heather discusses the importance of recognising when it’s time for change in both personal and professional life. She emphasises the feelings of being stuck or unfulfilled as signals for the need to reassess goals and desires.  Heather…

“Google ads is a bit like renting your home….SEO, it’s like renovating your home.” In this conversation, Ben shares his expertise in e-commerce marketing, discussing strategies for overcoming overwhelm in business, the importance of lead generation, and the evolution of his company, Search Rescue. He emphasises the significance of understanding infrequent purchases, the role of…

“Make sure that you delegate and work out how to delegate” In this episode, Heather discusses the critical distinction between urgent and important tasks in business. She emphasises the need to prioritise important tasks that may not seem urgent but are essential for long-term growth.  Heather shares her personal experiences with delegation and task management,…

“I feel that that then contributes to their ownership in the business.” In this conversation, Lou Mathieson shares insights on business growth, the importance of self-care, and building a strong team. She discusses her journey into entrepreneurship, the services offered by her company, The Administration Agency, and the impact they have made in the community. …

“This particular community has saved the lives of two people that are part of it.” In this episode, Heather shares her inspiring encounter with a 75-year-old woman named Gaye, who embodies the essence of community and happiness. Heather discusses the importance of community in providing purpose and support, especially for older adults. She reveals her…

“We have the logic, we have the emotions, but what we need to listen to is our intuition.” Heather and Mario discuss the themes of hustle, rebellion, and personal growth. Mario shares his journey from overcoming adversity to achieving a Guinness World Record, emphasising the importance of belief, education, and accountability in leadership. The discussion…

“It might take you a little bit longer to get there, but your results will be better.” In this episode, Heather discusses the importance of slowing down in a fast-paced world. She emphasises that taking the time to focus on clarity, quality, and thoughtful decision-making can lead to better outcomes in both business and personal…

“Resilience is like the number one component to happy people” In this enlightening conversation, Holly Smith shares her journey from personal struggles with depression and burnout to creating a transformative happiness formula. She emphasises the importance of redefining success and happiness, establishing healthy habits, and the power of community and accountability in achieving personal growth. …