#43: Brook McCarthy: Choose a business model that’s fun
"I run my work in 90 day sprints......I've got systems in place to make it as easy as possible......"
How can you turn your business into a playground?
Heather is joined by business coach and self-employment geek, Brooke McCarthy. With over 15 years of experience running her own business, Brooke shares her insights on how to be happily unemployable and create a values-based business.
She believes in the power of combining profit and purpose, hustle and heart, and adds a touch of fun to the mix.
Here are three key takeaways that will reshape your approach to business:
1️⃣ Embrace playfulness
2️⃣ Challenge conventions
3️⃣ Celebrate your journey
If you're ready to gain valuable insights, shift your mindset, and find joy in your entrepreneurial journey, this episode is a must-listen!
Episode at a glance…
[00:02:34] Managing overwhelm and stress.
[00:05:12] Getting on the no train.
[00:08:00] 90 day sprints and promotions.
[00:11:57] Resenting social media marketing.
[00:13:45] Building a business without sacrificing lifestyle.
[00:18:07] Designing a business for personality.
[00:22:26] Low-hanging fruit and prioritizing.
[00:24:49] Building a loyal following.
[00:29:28] Designing a personalized business.
[00:32:46] Running a business is challenging.
About the Guest
Brook McCarthy is a business coach and self-employment geek, who's been run her own business for 15+ years now, making her happily unemployable. With a background in Public Relations and digital marketing, Brook helps values-based business owners to say something worth listening to, and do something worth talking about.
She believes that the future of business is for profit and purpose, love and money, with hustle and heart. Brook lives with her partner, also self-employed, in Sydney and her two teenage daughters who help her embarrass herself on TikTok. Noodle soup is her love language.
