#122: Carl Daikeler: The Future of Fitness with the CEO of The Beachbody Company
"These are the kinds of things you can't pay for. And that's really what put the company on the map"
Heather interviews Carl Daikeler, the CEO of Beachbody, about the concept of hustle and its role in business growth. They discuss the importance of finding a balance between hustle and burnout, and how to grow a business with less hustle.
Carl shares his insights on the fitness industry and the mission of Beachbody to help people lead healthier lifestyles. He also talks about some of the successful programs they have launched, such as P90X and 21 Day Fix. The conversation concludes with a discussion on the future of the fitness and wellness industry.
Takeaways
- Finding a balance between hustle and burnout is crucial for long-term success in business.
- The fitness industry is shifting towards a focus on overall health and lifestyle improvement, rather than just vanity metrics.
- Creating programs that are accessible and convenient, such as in-home fitness programs, can help more people adopt healthy habits.
- User-generated content and success stories can be powerful marketing tools and inspire others to make positive changes.
- The future of the fitness and wellness industry may involve the use of AI to help people stay accountable and manage setbacks.
- Consistency and making exercise and nutrition choices that serve you are key to achieving long-term health and fitness goals.
At a glance…
00:52 The Concept of Hustle and Business Growth
05:21 Dealing with Stressful Times in Business
08:18 Taking Care of Yourself in the Health and Wellness Industry
13:11 Favourite Moments of Success
30:55 Where to Find Carl Daikeler and Beachbody
About the Guest
Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals.
Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide.
Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts "The BODi Experience" podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor.
