Our Favourite Digital Marketing Tools for Small Businesses
Tools That Help You Sell More
Deadline Funnel
What is it:
Deadline Funnel is a tool that increases conversions by using countdown timers with personalised deadlines, which help generate more sales and business growth through urgency.
How we use it:
We like using the countdown timers both on landing pages and in emails (yes, you can embed the timers in emails!). You can build 2 types of timers - one that is based on a day and time, and one that is specific to the person. For example, when someone joins your email list you can make a special offer for 48 hours just to them and the timer works based on when they joined your list.
ConvertHub
What is it:
ConvertHub allows you to easily put social proof pop-ups, opt-in forms and call to action boxes throughout your site to build your email list and increase your sales. They work with all major email autoresponders.
How we use it:
We use this on some of our client's sites and specifically like it for the social proof pop-ups. They show when someone either joins your email list or purchases something on your site. As people, we love social proof, so this is an easy way of showing that others are taking action on your website.
UpViral
What is it:
UpViral is a referral marketing software that allows businesses to design, launch and manage viral contests to improve reach among the target audience and promote products/services via a unified portal.
How we use it:
This tool is easy to use, not only for you, but for the people you want to share your stuff. It easily allows you to set up trackable referral links people can use to get credit when referring others to you via social media or other channels. You can incentivise them with various rewards and create contests as well!
Tools That Help Build an Email List
OptinMonster
What is it:
OptinMonster allows you to build different types of pop-ups to grow your email list, improve your website conversions, and reduce cart abandonment.
How we use it:
This is the pop-up tool we use on our website and our client's sites. We love it because there are beautiful templates you can use as a base and completely customise them to match your brand, it integrates with all major email marketing platforms and has exit intent for desktop users and timed pop-ups for mobile users. And that means you don't have to use those annoying pop-ups that display straightaway.
Tools That Help You Create Better Content
Canva
What is it:
Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.
How we use it:
We use this for our blog graphics, social media posts and even to resize graphics and make them optimised for web. We love that you can create animated gifs and videos, and that with a paid version you have unlimited access to a library of stock videos and images.
Repurpose.io
What is it:
Repurpose.io is a content repurposing tool that can help you automatically repurpose your content across multiple platforms
How we use it:
We use this to share our video content from Instagram Reels to Facebook Reels, Youtube Shorts, and TikTok all all with a couple of simple workflows you set up in the tool.
Teachable
What is it:
Teachable is an all-in-one platform that helps you create and sell courses online. It handles everything from web hosting to payment processing.
How we use it:
We build a lot of online courses at Website Love and work in a few different platforms depending on what our clients need. Teachable is an easy to use course builder and offers a great library of helpful training. They even have a podcast to give you ideas of what to package as a course and how to sell it.
LearnDash
What is it:
LearnDash is a WordPress learning management system (LMS) trusted by companies, universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses.
How we use it:
If you have a WordPress site you don't need to spend money on additional platforms. You can build, sell and deliver your course plus monitor your participants progress inside your main website. We build a lot of online courses at Website Love and this is what we recommend to check out first for WordPress users.
Tools That Help Protect You Legally Online
LawPath
What is it:
Lawpath helps you manage your legal needs by providing access to everything you need to start and run your business, including hundreds of blogs and legal guides, over 350+ legal and commercial documents, business services and one of Australia's largest network of expert lawyers.
How we use it:
We recommend their online documents for website terms and conditions and privacy policies. You can fill out a template easily to customise this for your business and even get custom support, if needed, from their lawyers.
Tools That Help Build a Better Website
Namecheap
What is it:
Namecheap is a leading domains, hosting and websites’ service company helping businesses worldwide to set up their online presence and reach their online success.
How we use it:
We buy all of our domains here. They are inexpensive and so easy to manage from a customer, a web developer point of view.
Beaver Builder
What is it:
Beaver Builder is a popular drag and drop WordPress page builder plugin that simplifies the process of creating websites and landing pages without requiring any coding.
How we use it:
We use Beaver Builder on our site and our client's sites. It's easy to use, fast to load and allows you to edit desktop, tablet and mobile versions of a page all in the same place. Plus you can show different menus on different pages, hide them on landing pages, and fully customise how your blog posts look... plus so much more!
Tools That Help Your Business
The Visibility Lab Awards Portal
What is it:
The Visibility Lab Awards Portal is one platform, where you can discover every business award in Australia, eliminating the exclusivity of Google affiliations or mailing lists.
How we use it:
This innovative platform consolidates every single business award in Australia, ensuring that no opportunity goes unnoticed.
AI Powered Business Academy (AIPBA)
What is it:
The AI Powered Business Academy (AIPBA) is a 6 week course where you learn the art of creating your AI-powered virtual assistant capable of automating all those repetitive tasks in your business.
How we use it:
You can fully automate your business processes and save so much time.
