About the Business
PassivEnergy helps builders, architects, and developers meet green building standards with cost-effective energy ratings, ESD assessments, and compliance reports for planning and approvals. They specialise in optimising energy efficiency and water usage for sustainable projects.
The Challenge
PassivEnergy helps builders, architects, and developers meet green building standards with cost-effective energy ratings, ESD assessments, and compliance reports for planning and approvals. They specialise in optimising energy efficiency and water usage for sustainable projects.
Want to see it live?
What we did to optimise their website for conversions:
Redesigned for Usability
Reworked the site’s structure and navigation to make it intuitive for visitors, ensuring they could quickly find the services and information they needed.
Service Landing Page Template
Built a versatile landing page design and rolled out 13 individual service pages to target specific offerings and improve SEO.
Lead Capture at Key Touchpoints
Added prominent “Get a Quote” forms throughout the site to increase conversion opportunities from any page.
Blog with Filter Functionality
Introduced a blog with category filters, making it easy for visitors to explore relevant articles and resources.
Lunch & Learn Booking Page
Created a dedicated page where visitors can instantly book a free 2-hour in-person session via Calendly, streamlining lead generation for high-value prospects.
Free Guide Opt-In
Developed an opt-in funnel for a downloadable guide, integrated with Ontraport CRM to automate lead nurturing and follow-up campaigns.