About the Business
Engisys is a 100% Australian and veteran‑owned defence consulting firm founded in 2020, specialising in above‑the‑line professional services – including project management, systems engineering, logistics, procurement, and R&D – for the Australian Defence Force across Navy, Army, and Air Force domains.
The Challenge
Engisys had an outdated, text-heavy website built on GoDaddy that lacked visual impact and credibility – falling short of the expectations of both potential clients and high-calibre candidates. As the business grew, they needed a more polished, professional online presence that reflected their expertise and made them look like a serious player in the defence consulting space.
Want to see it live?
What we did to optimise their website for conversions:
Moved from GoDaddy to a custom WordPress website
Transitioned Engisys to a flexible, scalable platform that supports future growth and better SEO performance.
Designed a professional look and feel to reflect a larger, more established business
Created a clean, modern interface with structured layouts and industry-appropriate visuals to build trust and authority.
Added clear messaging and copywriting to articulate their value proposition
Wrote concise, compelling content that explains who they are, what they do, and why clients and candidates should care.
Introduced visual elements that align with the defence and engineering sectors
Included imagery, icons, and design motifs that convey technical expertise and professionalism.
Created a site structure that supports both client acquisition and recruitment
Built clear pathways for different audiences – such as defence clients and potential contractors – making the site useful as a business development and hiring tool.
Made it easy for the internal team to update and manage content
Set up a user-friendly backend with WordPress blocks and basic training to give them autonomy over future updates.