About the Business
Hair Art & Beauty in Christchurch is an award-winning La Biosthétique concept salon and spa, offering luxury hair and beauty experiences rooted in sustainability, technical precision, and personalised care.
The Challenge
We were tasked with refreshing Hair Art & Beauty’s online branding to better reflect their modern salon and spa. Their old site relied on dated stock photos, clunky design, and lacked clear storytelling, making it difficult to showcase their premium services and convert visitors into new clients.
Want to see it live?
What we did to optimise their website for conversions:
Complete Online Rebrand
Replaced outdated stock images and pink illustrations with a sleek, modern aesthetic that aligns with their premium salon and spa experience.
Modern Shopify Theme Selection
Reviewed and tested Shopify themes to find one that fit their brand vision and functionality needs, then tailored it to highlight their services.
Revamped ‘About Us’ Section
Built a new team page and sustainability page to tell their story, introduce their staff, and reinforce their values in a more authentic way.
Showcased Professional Photography
Integrated high-quality photos of their salon, spa, and team to create trust, warmth, and a stronger emotional connection with visitors.
New Blog Area
Added a clean, modern blog with filters to showcase expertise, boost SEO, and help attract new visitors through ongoing content.
Landing Page Template for Hair Extensions
Designed a high-converting landing page for hair extensions, optimised for ads and direct marketing, with flexibility to duplicate for other services.
Onsite SEO & Training
Implemented an SEO strategy and trained the team to update and maintain the site, ensuring stronger Google rankings and better visibility in Search AI.