What does the business do?
Moonshine Agency are impact filmmakers who create and share compelling global health narratives. This site showcased 3 of their films that raise awareness on cervical, breast and skin cancer.
What was the main problem?
Their old site was slow to load, difficult to navigate. They wanted people to view the film, host a screening or sign up to join their movement (newsletter), but these paths were not visible, nor was the ability to search by the type of cancer someone wanted to learn about.
Want to see it live?
What we did to optimise their website for conversions:
Updated design
The new design showcases film trailers, is bright and colourful like their brand, and positions compelling messages as to why people would want to get involved, such as statistics and info about the team.
Segmented email list
When someone joins the movement they can choose from which type of cancer they want to know more about. The emails that go out are now segmented based on interests.
Media page
Sponsorships and awards
They needed to highlight their partners and ongoing awards on every page and ensure these areas were easy to update. They are featured on each page in the footer and as sliders to ensure user experience is clean.