What does the business do?
They are mining safety consultants & WHS advisors who help mines, heavy industry & businesses operate safely in NSW, TAS, VIC and QLD.
What was the main problem?
They had a small website they built themselves that only had a few small pages with minimal text and even less graphics and images. There were not any credibility elements like testimonials or case studies. The site was not professional enough to show off their incredible company in the way it deserved.
Want to see it live?
What we did to optimise their website for conversions:
Case studies and testimonials added to all pages
The client can easily add to a library in their admin area and choose which page a case study or testimonial is displayed so the message is customised to the service. Now their site builds trust on each page.
Multiple service landing pages
The site has an Areas of Expertise section where there are 7 different pages focussing on key services they offer. Each page is set up to rank for keywords in Google for SEO and can also be used for direct traffic from specific ad campaigns.
Newsletter sign up
Ease of booking a call
A visitor can now book a call by scheduling an appointment using a calendar booking app integrated with HubSpot. They can still contact the business via a contact form or phone number, but this allows those who want help now to take action.