What does the business do?
Insider Information provides independent, expert guidance on aged care. Their services include personalised consultations people book online to help clients understand care options, costs, and processes, as well as support for businesses in areas like industry reform, workforce planning, and regulatory compliance.
What was the main problem?
This was a new brand and company and they wanted an MVP (Minimal Viable Product) to test the concept to see if people would book an expert’s time directly from their website.
Want to see it live?
What we did to optimise their website for conversions:
Custom Design
Our client was very instrumental in the images she wanted and contributed ideas throughout the design process so she would have all the elements she wanted for when she would start building her own pages.
HubSpot Integration
We connected all booking links through to her CRM HubSpot, which then funnels people into a process to book a consultation. Her contact form has also been connected to her CRM.
2 Customer Pathways (Avatars)
Easy-To-Use Directory
Their directory of experts was set up with a custom area of the site where the admin could easily enter people’s details for a consistent look and feel and decide if they should be featured in one or both directories. A visitor has multiple filters and keyword tags to click on to find the perfect expert for them.