About the Business
Megadeck Staging Systems is a leading Australian company with over 25 years of experience in designing, manufacturing, and installing custom staging solutions for a wide variety of events and industries. Known for their craftsmanship, innovation, and engineering expertise, Megadeck delivers high-quality staging that meets the unique needs of clients in government, education, entertainment, and corporate sectors.
The Challenge
Despite their stellar reputation and project portfolio, Megadeck’s digital presence was falling short. Their website looked outdated, lacked mobile responsiveness, and wasn’t optimised for SEO or advertising. Case studies were buried in a basic image gallery, offering little clarity on the types of projects they could take on. Most importantly, they were not getting the lead volume they wanted from paid traffic.
The company set an ambitious goal: 70 qualified leads per week across Australia. To reach that, they needed a full digital transformation – a website built for conversion, and a high-performance omnichannel marketing strategy to drive consistent demand.
Want to see it live?
What we did to optimise their website for conversions:
Custom Website Design for Trust and Conversion
We designed a high-performing website with:
- A clear structure across the homepage, service pages, and product listings.
- Visual impact using real staging photos to build credibility.
- Strategic content placement to guide visitors toward taking action.
SEO-Optimised Case Study Library
Before: A simple photo gallery.
Now: An interactive case study library with filters by location and event type.
- Each case study is SEO-optimised for stage types and event industries.
- Visitors can now see what’s possible and envision working with Megadeck.
Service Pages Built for SEO + Ads
- New service pages showcase industries served and staging types offered.
- Pages are crafted as sales landing pages, designed to convert ad traffic.
- Integrated SEO copywriting with keyword research to rank organically.
Location-Based Pages + Promotions
We created pages targeting the three key states Megadeck services:
- Localised SEO built in.
- Each page includes a custom promotion to boost conversion in that area.
Email List Growth & Automation
- Every page includes a lead magnet: “The Spotlight” Newsletter.
- Captures interest from passive visitors and keeps Megadeck top-of-mind.
Integrated Quote Forms + CRM
- Custom “Request a Quote” forms added to every key page and product.
- Data flows directly into their CRM, passing page-level tracking to sales.
Email Marketing
Weekly newsletters and sales campaigns that highlight:
- Recent case studies
- Event trends
- Special offers
Video Production
- Concept, scripting, filming, and editing of branded videos.
- Shot in-office, in-warehouse, and on-site to show real staging in action.
- Videos are used across the website, social, and ads.
Social Media Content Creation
- Full content creation across Facebook, Instagram, and LinkedIn.
- Includes post design, caption writing, trend-based reels, and case study features.
Google Ads Management
- Search, YouTube, and Performance Max campaigns.
- Ads link directly to high-converting service and location landing pages.
- Goal: drive quote requests and phone calls.
LinkedIn Ads
- Awareness campaigns targeting company size, job title, and seniority.
- Retargeting layered in for conversion-focused ads promoting offers.
Meta (Facebook/Instagram) Ads
- Interest-based and job title targeting for top-of-funnel awareness.
- Retargeting for lead generation and quote conversions.