What does the business do?
The Marina Cafe is a waterfront restaurant in the Northern Beaches of Sydney. They take bookings for breakfast, lunch and dinner, offer venue hire for functions and promote ongoing specials.
What was the main problem?
They had a very old outdated website with limited photos, old operating hours and old menus. A visitor did not get a sense of how beautiful the location was and how delicious the food was. They were not consistently posting on social media and wanted to increase their brand awareness and bookings from that channel.
Want to see it live?
What we did to optimise their website for conversions:
Updated design and copy
Their website now has a selection of location and food photos to visually show their restaurant. The online booking button is now easy to access. Copywriting has been updated to build desire for their delicious food.
Functions page
A new functions page was built with photos of different functions to showcase how their space can be used. Different packages have been created for ease of booking.
Social media posts
We create and manage organic posts for them on Facebook and Instagram. Posts include custom made videos and animated gifs to promote more bookings, their specials and function hire.
Social media ads
We manage ads on Facebook and Instagram.We manage 2 campaigns – one for brand awareness to stay front of mind with their local audience, and one for promoting seasonal specials. Their bookings for meals and functions have increased as a result.