About the Business
Mactrans is a Queensland-based freight and logistics business with over 22 years’ experience, specialising in full-load haulage along Australia’s East Coast for manufacturers, construction suppliers, recyclers, warehouses and distribution centres.
The Challenge
Mactrans had been operating successfully for decades but lacked the modern branding and online presence needed to match the scale and professionalism of their freight and logistics operations. Their outdated logo, absence of a website, and lack of digital visibility made it difficult for potential clients to find them, understand their services, or feel confident in their capabilities. With no existing content or imagery to work from, they needed a complete end-to-end digital transformation – from brand identity to website build, messaging, visuals, and search optimisation.
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What we did to optimise their website for conversions:
Redesigned their outdated logo into a modern, professional brand identity
The new logo reflects the scale, reliability, and industry expertise of Mactrans, helping them present as a trusted, established logistics provider.
Built their first-ever website to establish a strong online presence
The site was designed to clearly communicate their services, showcase their fleet, and give potential clients a credible place to learn about the company.
Set up and optimised a Google Business Profile
This ensured Mactrans could appear in local search results and Google Maps, dramatically improving discoverability for freight and logistics searches.
Conducted keyword research to guide content and SEO
We identified the most relevant industry search terms to structure the site, ensuring it could rank for high-value queries across freight, haulage, and logistics.
Wrote all website copy with clarity, trust, and authority in mind
The content was crafted to highlight their 22+ years of experience, reliable fleet, safety standards, and East Coast service coverage.
Created a fully custom website design and sourced all imagery
With no existing photos available, we curated professional, industry-appropriate images and designed a visual style that felt strong, clean, and aligned with transport sector expectations.