About the Business
Pravar Group helps trade and construction business owners scale sustainably through a structured coaching journey designed to improve leadership, profitability, systems, team performance, and long-term business freedom. Through their programs, community, resources, and The Trade Den podcast, they guide business owners from overwhelm to clarity with proven frameworks and hands-on support.
The Challenge
Pravar Group needed a complete overhaul of their digital presence to better reflect the quality of their coaching programs, personalise their brand, and modernise their website with updated messaging, team profiles, resources, and a stronger spotlight on their podcast. At the same time, they required a robust marketing foundation – spanning funnels, nurture sequences, podcast growth, advertising, and YouTube strategy – to reliably attract new Launch clients and reduce reliance on direct outreach over time.
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What we did to optimise their website for conversions:
Redesigned and rebuilt the entire Pravar Group website
Delivered a refreshed, modern site that better reflects their brand, showcases their team, highlights their journey/program, and elevates the overall perception of their offering.
Rewrote all website copy with updated messaging and SEO optimisation
Ensured clarity, consistency, and stronger positioning by weaving in Pravar’s key differentiators, community focus, and coaching journey narrative.
Created new page designs and templates for scalability
Built new pages including About, Meet the Team, Journey, Success Stories, Resources, Contact, plus templates for events and free guides.
Developed six high-converting opt-in landing pages for their guides
Each page was copywritten, designed, and built to grow their email list and feed their nurture funnels.
Integrated and tested all HubSpot forms across the site
Ensured Apply Now, contact, strategy session, and all guide opt-in forms connected correctly to HubSpot lists, tracking, and workflows.
Revamped their Resources area to better showcase blogs and The Trade Den podcast
Consolidated all content, added filtering, and improved podcast visibility while preparing for future YouTube and podcast growth.
Rebuilt their member portal on a new subdomain
Safely migrated Learndash, preserved member data, and updated login pathways to prepare for a new LMS next year.
Designed supporting brand collateral
Created coaching agreements, social banners, pull-up banners, email signatures, and other on-brand assets for a consistent visual identity.
Implemented a complete marketing strategy across Meta, YouTube, and HubSpot
Included funnel development, guide nurture sequence improvements, podcast nurture flows, database reactivation, referral funnels, and ongoing CRO recommendations.
Developed and launched Meta ad campaigns
Wrote scripts, directed recording, edited videos, created ad copy, and managed campaign setup and optimisation.
Built a YouTube SEO and channel strategy
Conducted keyword research, created titles, descriptions, playlists, thumbnail templates, and trained the team on ongoing publishing workflows.