About the Business
Firefly Tech is an Australian company that provides modular fire‑investigation training and online learning modules to help insurance teams handle fire claims with accuracy and confidence from day one.
The Challenge
Firefly Tech was preparing to launch its Fire Forensics online training modules and needed a comprehensive digital presence to support the program. Their challenge was to create a cohesive brand, build a functional and visually compelling website, and deliver an intuitive learning experience for both individual users and corporate clients. They also needed a solution that could support group enrolments, track learner progress, and easily scale as new training content was developed.
Want to see it live?
What we did to optimise their website for conversions:
Crafted a modern, professional logo to establish brand trust
A polished new logo gave Firefly Tech an authoritative and credible look, helping build immediate trust with new visitors and create a different brand from the company.
Designed a sales-focused homepage and training course landing page
The layout and messaging were strategically created to guide users toward enrolment, with clear calls-to-action and benefit-driven content.
Wrote persuasive, value-led sales page copy
The copy clearly articulated the value of the Fire Forensics course, helping visitors quickly understand why they need it and how it solves their problem.
Built the site using a clean, responsive design
A fast, mobile-friendly design ensures a smooth experience on all devices – crucial for today’s learners and decision-makers on the go.
Integrated Learndash LMS for a seamless learning experience
The course was built in Learndash to make it easy for participants to enrol, navigate, and complete the training from start to finish. Interactive videos, downloadable resources, and quizzes were added to boost engagement and retention, while an automatic certificate of completion provided a sense of achievement and motivation to finish the course.
Created team enrolment functionality using Groups
This made it easy for insurance companies to enrol multiple staff members under one account – removing friction for B2B sales.
Set up team progress reporting for accountability
Custom reporting allowed team leaders to track user engagement and completion rates, making it easier to prove ROI internally.
Trained the Fire Forensics team to manage and expand their offering
Hands-on training gave them confidence to edit existing content and launch future courses without needing ongoing technical help.