#14: What to focus on instead of a large following online

Is bigger always better when it comes to your followers online?  

Having a large following online is NOT the key to success. 

Good engagement is.

To increase engagement: 

• Focus on attracting the right people
• Create content that is tailored to their needs 
• Be open and honest and speak the way your audience likes to be spoken to.
• Amplify what is already working with ads 

Here’s a glance at this episode…

[00:00:30] Online followers: engagement over size.
[00:03:24] Creating content for your audience.
[00:06:42] Be specific and speak their language.