About the Business
Odyssean is a family-run property in the Hunter Valley offering boutique horse agistment, tiny house accommodation, and event experiences. With 25 acres of scenic land, it blends equine services with tranquil farm stays and creative gatherings like micro weddings and paint-and-sip nights.
The Challenge
Odyssean needed a digital presence that reflected the polished, professional experience they offered in person. With multiple services – tiny home accommodation, boutique weddings, horse boarding, and an evolving product range – the brand needed a cohesive online hub to showcase it all. The website also lacked clear customer journeys, making it difficult for visitors to explore offerings, make bookings via Airbnb, or shop for curated hampers and gifts with ease.
Want to see it live?
What we did to optimise their website for conversions:
Clarified the core service areas
We structured the site around Odyssean’s three key offerings – stays, weddings, and horse agistment – each with its own clear pathway, making it easy for visitors to understand what’s available and take action.
Streamlined the booking process
We integrated direct Airbnb links for accommodation bookings, removing friction and encouraging immediate reservations from interested guests.
Built an on-brand eCommerce experience
A simple yet elegant shop was set up to feature Odyssean’s curated hampers and gifts, allowing the business to generate additional revenue and delight visitors with thoughtful add-ons.
Designed mobile-first for on-the-go visitors
Knowing most users would be browsing on mobile, we crafted a responsive design with fast load times, clear calls to action, and intuitive navigation for seamless exploration.
Used aspirational, lifestyle-focused visuals
Custom photography and immersive imagery and galleries were used throughout to build desire and emotionally connect with ideal clients – especially for weddings and getaways.
Optimised for local search and user intent
Keyword-rich copy and targeted meta descriptions were added to increase visibility for terms like “tiny home accommodation Hunter Valley” and “horse agistment near me”.