What does the business do?
Conferences in global destinations for professionals in the legal, medical and dental fields to earn CPD points (Continuing Professional Development).
What was the main problem?
Want to see it live?
What we did to optimise their website for conversions:
Easy sign up process
The entire site has been built to get people to book a ticket with “book now” buttons everywhere, multiple payment options and the ability to easily add-on excursions.
Simplified members area
Once someone signs up to attend they get instant automated access to a member’s area where they can find info about the speakers, access their agenda, have the ability to purchase excursions, fill out pre and post trip polls, and more.
Clear copywriting
Onsite SEO and clear benefits were used throughout the copy. To cut costs for this start-up, the client got a copy audit and edits. She gave us her ideas and we edited it so all copy was written using keywords and in a way that excites her prospects to take action and keeps Google sending traffic.