What does the business do?
A hair salon in VIC that specialises in a kid friendly environment.
What was the main problem?
Their previous site was confusing for the visitor. There was no structure and very large gallery images stuck on the home page so people had to scroll for ages to find any info. All bookings were manual through the contact page. When someone purchased a product online it was clunky and the website owner never got alerted of a new purchase.
Want to see it live?
What we did to optimise their website for conversions:
Automated online booking
To make it easy for a client to book a hair appointment, the Shortcuts booking system was added to the website. A new or returning customer can easily choose an available time, the service they want, and book online.
Gallery area
There is an easy to use gallery on the home page and in the menu to allow people to see samples of the salon’s work.
Easy to use shop
A client can easily buy and pay for hair products online. We configured the email deliverability so the customer, and admin, don’t miss out on receiving the receipt emails.