About the Business
Electrix All Blew is a family-owned electrical contracting company serving Sydney’s Northern Beaches and North Shore since 2003. Led by licensed electrician Steve Marsh, the team offers tailored residential and commercial electrical solutions including installations, renovations, air conditioning, EV charger setups, and electromagnetic radiation assessments.
The Challenge
Electrix All Blew’s original website was a single-page layout that lacked depth, with limited service detail and only a phone number as the contact option. This made it difficult to run effective digital marketing campaigns or convert visitors who preferred non-verbal inquiries. Additionally, the business owner wanted to move away from the typical “tradie” look and create a more premium, design-led online presence that reflected the quality of their work.
Want to see it live?
What we did to optimise their website for conversions:
Redesigned the website from a single-page to a multi-page structure
Created dedicated service pages to clearly outline each of the four core offerings and improve SEO.
Developed individual landing pages for Google Ads campaigns
Each service page was optimised to act as a targeted destination for paid advertising, helping to improve ad relevance and conversions.
Added a ‘Get a Quote’ contact form
Introduced an easy-to-use enquiry form to capture leads from users who prefer not to make a phone call.
Modernised the site with a luxe, design-forward aesthetic
Moved away from the typical “tradie” look to reflect the business’s high-quality work and appeal to a more design-conscious clientele.
Planned and managed Google Ads campaigns
Set up and actively ran both Performance Max (PMax) and Search campaigns, testing combinations to determine the most cost-effective way to generate quality leads.