Episode 51 Transcript

Heather:

Welcome to the show, Fii. I'm so excited you're here. How is everything going for you?

 

Fi Mims:

Thanks Heather, really great to be here. I'm having a good Friday. I'm a little bit over winter, I gotta say. I'm not a winter person and Melbourne's been very cold but I'm doing really well, always busy.

 

Heather:

I'm so not a winter person and when I just look at the color of my nails in your outfit.

 

Fi Mims:

You're so like a lion today, aren't we? I love it.

 

Heather:

Guys, that's a little plug for you too. If you're listening on the audio, you have to go watch the video so you know what I'm talking about. Okay, so yes, and you have your glasses too, I love it.

 

Fi Mims:

Thank you.

 

Heather:

Okay, because we are gonna talk a bit about branding coming up, which is what you do and so much more. But before we get stuck into that, I always love to start with tips, some really easy tangibles that people can take with them. And so I'm gonna start with those. So think about moments of stress or overwhelm. growing your business or even the members in your community, what are three tips that you can recommend to people in those moments of stress and overwhelm to help sort of get out of them and grow their business a bit smarter?

 

Fi Mims:

Yeah, for sure. Oh, it's such a common trigger, isn't it? I mean, I work mostly with women in business that runs more businesses or entrepreneurs and even myself, I always say I'm the biggest example of what my own clients go through and I've dealt with overwhelm a lot over the years. I think overwhelm and anxiety, it obviously lives in our heads. That's where it begins. So one of the first things I like to do is just to get everything out on paper so it's in front of you. You've got to get that stuff out of your head to see what's really in there because it's just that feeling of there's so much to do and there's no structure in our heads. So my first tip is just to get it all down on paper know what you actually have to do and then the second thing would be to prioritize what is actually really important because I think again and if I'm okay to speak mostly to women which is my target. audience we try to do so much and we try to do so much so perfectly we hold that pressure over ourselves when really a lot of what's in our heads is not necessarily essential to get done. You know we can you know it can also be as running a business that you're trying to keep the kitchen clean and cook dinner and you know it's okay to not cook dinner every night into some times or to take out or to leave the house. absolute mess for a week if you're someone

 

Heather:

Yeah.

 

Fi Mims:

who usually keeps it neat. So little things like that actually really prioritizing what actually matters and what you can actually sit on and leave. And look my third tip would be to ask for help to lean into support. I think again you know women really thrive when they are in a supportive community, when they have supportive partners, when they have supportive friends and I think you know we can still learn to lean into that even more. I'm very lucky I have a very supportive partner who does all my cooking and we clean the house together and we split tasks and you know when I am feeling very overwhelmed then I can lean on him more or I have a VA and sometimes I try to do too much myself and I sit back and go actually I could ask

 

Heather:

I'm

 

Fi Mims:

my

 

Heather:

sorry.

 

Fi Mims:

VA to do that because I still sometimes think look I have to do the work so I... I think they are things that most people in business will experience or feel at one point or another. So just letting yourself know it's okay not to do everything, it's okay to let other people help you out. It doesn't take away from anything that you are doing or that you're offering in the world.

 

Heather:

It's so true. And I feel like, and yes, definitely for women, majority is asking for help is harder than it seems like than it sounds. I mean, it's such great advice. And for the women that are listening to this and guys that are like, yeah, but how? Where? What do I ask for help for like specifically in business? Can you think back to either something in your business where you're struggling to ask for help and how you did that? And then, you know, what was the result of doing that?

 

Fi Mims:

Oh in my own business,

 

Heather:

Mmm.

 

Fi Mims:

well I mean my partner is probably a very good one because when I have struggled with big decisions I do turn to him all the time for help and we just sit there and we have that conversation and we talk things through and he definitely

 

Heather:

smart.

 

Fi Mims:

helps me make decisions in a lot of areas. But I also have an inner in a big circle that I can go to if I'm really struggling with something or... I just think sometimes letting people know how you're feeling even this week I've got a social media manager and I was sort of telling her about how mentally I was feeling a little bit negative about you know something that wasn't going that well in my business and she just sort of picked me up and said no you got to remember this and this and this and I just I just think yeah just leaning into those people close to you and that know you and your business is really crucial yeah.

 

Heather:

This is really

 

Fi Mims:

We just

 

Heather:

good.

 

Fi Mims:

get in our own heads.

 

Heather:

Yes, God

 

Fi Mims:

I'm

 

Heather:

is

 

Fi Mims:

sorry.

 

Heather:

such good advice and just being more open and vulnerable and real, you know, it's surprising how sometimes we forget that. But the second we do that, people connect with you and want to help. So

 

Fi Mims:

Yes,

 

Heather:

yeah,

 

Fi Mims:

yes,

 

Heather:

nicely,

 

Fi Mims:

absolutely.

 

Heather:

nicely shared. Good tips. So now I want to talk a little bit more about what you do in your business because you, as we had a quick chat before I hit record, you are definitely doing a lot more than photography. So let's start with, I guess, What are all the things that you do? You started as a photographer, and then what's happened from there?

 

Fi Mims:

Yeah, I started initially as a wedding photographer 20

 

Heather:

Yeah?

 

Fi Mims:

years ago but for the past 10 I'm really focused heavily on personal branding and especially for women in business but I also do photograph corporates, I photograph men, I just always say that women have more fun with clothes in front of the camera.

 

Heather:

Ha ha!

 

Fi Mims:

But yeah so personal branding and I've absolutely loved that but I did get to a point and look I have a thriving business just when it comes to photography but Even pre-COVID I was thinking look I really want to branch out and there's two things I believe. One is that as a one-to-one service provider which as a photographer I would be, you get to a plateau where you just cannot work anymore.

 

Heather:

Yeah.

 

Fi Mims:

No matter how hard you work you're there. Unless you want to just keep increasing your prices again and again and again, you can't scale your business or grow your business. And I didn't want to just keep increasing my prices. I'm happy with where they are. I get value for what I do. So that was one thing I knew I wanted to branch out from just photography because I just hit a plateau in my business where I couldn't grow any further. The second thing I really believe is that as entrepreneurs and business owners we know so much that can help people that we don't necessarily use in our business. So I sort of was sitting around going well I've been in business for 20 years I've photographed personal branding photo shoots for 10 years, what do I really want to do? Well, I've learned so much about personal branding. I, you know, I talk to women about it all the time when I'm doing their shoots with them. What I would love to do is to actually help them post shoot or pre shoot. So it doesn't just stop personal branding when we go and get some photos taken, does it? Like there's, it's, I mean,

 

Heather:

No.

 

Fi Mims:

that's just a small part of the puzzle, that visual brand piece. So, um, I was feeling really passionate about wanting to help. others and especially women build their business focusing on their personal brand and building that through growth. So that's really what started it and from there I launched a membership in 2020 which helps women increase their visibility and grow their business and then last year I launched a personal branding program which is more an accelerated course over 8 to 10 weeks where I take people from where to go with their personal brand.

 

Heather:

Beautiful.

 

Fi Mims:

And I absolutely love that as well. It's been really well received, yeah.

 

Heather:

I love that you've expanded your business and that you realized when you hit that plateau that you had to go more to that one to many model as we say, right? So you could reach more people. You have great things to share. So it's about recognizing that and how, but what vehicle are you going to, you know, create to

 

Fi Mims:

Yeah.

 

Heather:

make that

 

Fi Mims:

Yeah,

 

Heather:

happen? Yeah. It's

 

Fi Mims:

yeah,

 

Heather:

smart.

 

Fi Mims:

yeah.

 

Heather:

So I want to hear a little bit about how you've maybe helped somebody in particular. I'm happy for you to think of, you know, a member or somebody that you've just had a recent shoot with, but I like, I really like this question because it helps me know what makes you tick as a business owner and what makes you different. So walk me through recent, I guess we can call it a case study or somebody that you worked with. What happened? Why'd they come to you to start with and then where did they end up as a result?

 

Fi Mims:

Yeah, for sure. It was very hard to pick someone for this.

 

Heather:

Yes, it is.

 

Fi Mims:

I've got, actually I have two, but I'll start with one.

 

Heather:

Sure.

 

Fi Mims:

There's a lovely woman in my membership, Shauna, who's got a brand called Simply Personalized. She does home organization and branding for products and uniforms. And when she came into the membership and then she also did my branding boot camp program, she was very overwhelmed. very typical, worked all hours of the day, worked weekends, juggling kids and motherhood, not having any time for herself, running, you know, had an e-commerce site and running most things manually. And through the course of working, being in Shine and then going into branding bootcamp, she was able to turn a lot of that around. So she now outsources more, she's got automation set up, she got her first VA. And she also came in with a brand shoot done with me. So she started showing up more for her business. And I suppose she's the journey that I want to help women go on. Very particularly like, you know, women that are working too hard, that aren't leaning into things like outsourcing and automation. Cause I think often as small business owners, we just, we sit on that for too long. We just think that's for the bigger businesses. When really we're the ones that exactly should be using it because it's only us. Yeah and just when I hear her talk now about how the fact that you know she's still a busy mum like all of us but she has time you know she's not everything's not reliant on her anymore so that excites me that's where I want to take people.

 

Heather:

Did you help her with the automation piece?

 

Fi Mims:

Oh, well in Branding Bootcamp, we have a section where I talk about different ways you can automate.

 

Heather:

Yes.

 

Fi Mims:

So whether that's, well mostly through tools, I suppose, and just a time saving. And then we also talk about outsourcing and I talk to talk to people in Bootcamp about, you know, how you can outsource because even when it comes to outsourcing, people often don't know where to start and what to outsource. So we have, you know, lots of questions in these workbooks in there which sort of help them work out. where should I start when it comes to outsourcing? Which, at the end of the day, it comes down to, what do you like doing or what don't you like doing? And what makes you money versus what doesn't make you money? And what is taking a lot of time versus not taking a lot of time? So it's just working out what those things are. Again, just taking that time to sit down and map it out, and then working out what is the best use of your time, and where do you make the most money, and who should be doing that work? So I didn't actually help her go and make the outsourcing or set up the automations. but definitely helped with the tools and the motivation to make that happen.

 

Heather:

And then she went out and found a VA and then at that point, I mean, that's a big important piece anyways, is believing that you can outsource and knowing what to outsource. So helping people work that out is huge.

 

Fi Mims:

Yes, absolutely, absolutely.

 

Heather:

Yeah.

 

Fi Mims:

Yeah.

 

Heather:

Well, I want to talk a little bit about branding because that is definitely what you do. And hmm, you could take this conversation different levels, but I think I'd like to start with some maybe some tips or some ideas on personal branding. If somebody were sitting here listening to us and going, Fee, I'm curious, like, what is personal branding? What should I do? Where do I start with it?

 

Fi Mims:

Yeah, great question. The really quick way I explain personal branding to people, and it actually is a quote, is branding is what people say about you when you're not in the room. So it's that feeling that your business evokes in people, and it's when the name of your business comes up, or when you come up in conversation, what are people actually thinking about you? And we would all have experiences of brands that we maybe love or don't love that when we hear about them, they evoke that emotion in us or that feeling or that memory. So it's creating that perception. So that's why we say it's so important to take control of your brand because if you don't, you're not, you're letting people basically make up their own minds. You have to basically work out what does your brand stand for? And that, I mean, and that entails so much in itself. You know,

 

Heather:

Yeah.

 

Fi Mims:

your brand includes your values, you know, your vision and your mission. And then where I normally start with people when we do branding bootcamp is just working out, you know, what drives you. You know, we call it your purpose, but what is the real driver behind you? Because these days, conversions really come through connection in business, yeah? They

 

Heather:

Totally.

 

Fi Mims:

don't come through sales language. So we really need to connect people to. why we are doing what we're doing and that's the journey they want to come on with us. So it's working out that purpose and then you know moving on to things like well who is your target audience, what makes you unique, what is your brand personality and then you know you move into visual branding and it goes on and on from there. But those understanding those core foundational aspects of your brand the importance of that is always so underestimated I believe. And probably

 

Heather:

Agreed.

 

Fi Mims:

within my membership and even bootcamp, one of the most common questions I'm finding that is continually coming up in our discussions is, how, it's not just how do I sell, but it's how do I find my clients, you know? And it's because I think people haven't done that work on, well, who exactly is my ideal client? Where are they and how can I connect with them? And when you work on your brand, I think... That's what people don't understand, that it really makes your marketing so much easier because you have clarity around all those things. We still have to work hard to market our businesses, but it makes it so much easier.

 

Heather:

I want to talk to you about brand personality a little bit because I know that this term is thrown around quite a bit. And I'd like if you'd want mine to share some examples of brand personality and what is that and how do you start to work on that for your business?

 

Fi Mims:

Yeah sure. Again if you want a really quick sort of shortcut way to think about it because I say if your brand was a person how would you describe them? Yeah which I'm sure a lot of people use that it's just a such an easy way to think about it and it takes a lot of the overwhelm away and what do you want your audience to feel? I mean it has to be authentic and most of us in small business you know, we are our personal brands. So trying to be, you know, for me, trying to go out there and be a sassy, sexy, sassy, sexy brand. I got my words mixed up.

 

Heather:

Yeah, yeah.

 

Fi Mims:

We're not one, because that's just not me. So, you know, I'm encouraging, I'm energetic, I'm, you know, different things, but it's what, how do I want to show up that feels authentic, but how do I want to make my audience feel? And obviously once you have that worked out, you know, and it could be it could be luxurious it could be Introverted or quiet it could be credible high quality like it could just be comforting or inspiring So so many different things but once you've got that and I usually say three to five words is enough That should be enough to come up with a good brand personality then you can translate that into you know, your tone of voice your even your color palette we talk about how different colors evoke different emotions in branding and marketing and that's important to have the right colors that reflect your brand personality. You know the fonts you use, the photos you use, yeah it really crosses over into that and I mean there's lots of great Australian brands that have wonderful standout personalities. One that... you might know is Kate Toon. She's a big entrepreneur in Australia.

 

Heather:

We just interviewed her a

 

Fi Mims:

I'm

 

Heather:

few

 

Fi Mims:

really...

 

Heather:

episodes back. She's amazing. Yes.

 

Fi Mims:

She is one of my favorite personal brands. She's

 

Heather:

She's great.

 

Fi Mims:

so authentic isn't she? She's

 

Heather:

Yeah.

 

Fi Mims:

so authentic and you know what you see is what you get and I think sometimes people think that to be credible and successful you have to put on some kind of persona and what I love about Kate is that she proves that you just have to show up as who you are and people are going to connect with that. So I love that and another one that's pretty well known in Australia is Denise Duffield Thomas. yeah you know again one of our most successful female entrepreneurs but her brand is just very relaxed and casual you know she's always in barefoot with her overalls on and you know she's hanging out at the beach or at home but she always looks very professional she's very credible she's just that girl next door though persona when it comes to her brand I feel that really relates easily and connects easily with her audience.

 

Heather:

There's another brand I really like, Frank Body. Have you heard of them?

 

Fi Mims:

Yes.

 

Heather:

So the way I understand it is two female founders, they created a fictitious voice, Frank, and Frank's very cheeky.

 

Fi Mims:

Yes.

 

Heather:

And the way that the brand talks and, you know, says, before the end of this, what is it? Before the end of this social post, I'm gonna get you naked in the shower. By the way, guys, they sell coffee scrubs, so it makes sense.

 

Fi Mims:

They often come up, don't they, in brand examples?

 

Heather:

They...

 

Fi Mims:

They're really good.

 

Heather:

They

 

Fi Mims:

That tone

 

Heather:

do.

 

Fi Mims:

of voice is fantastic. And humor works so well with people too, doesn't it? It really is awesome for connection.

 

Heather:

Totally, totally does. And I think what I'm hearing you say is it's like it's completely okay to be yourself. There's a time in my previous life where I worked for the speaker Tony Robbins and I can't tell you how many times people would come up and say, I want to be the next Tony Robbins or I want to be the next Oprah Winfrey. And it was like, well, but that's not who you are. Like you are introverted or you are quirky. And I love that you're saying that. You gave an example earlier. You just said like, if you're introverted, do that. You know, like whatever you are, it's perfect to be you and use

 

Fi Mims:

Yeah,

 

Heather:

that in your voice, right?

 

Fi Mims:

yeah, absolutely. And you know, you will attract exactly the right person for you if you show

 

Heather:

Yeah.

 

Fi Mims:

up as exactly who you are in that way as well. Because if you're an introvert and you're, you know, marketing yourself differently and you get all these extroverts, what are you gonna do? You're gonna completely get overwhelmed and freak out. How am I gonna work with these people?

 

Heather:

Oh my god, I love it so much.

 

Fi Mims:

Because that's, I mean, in authenticity, I mean, people pick up on that immediately, don't they? And you know, if you show up as someone who is extremely outgoing and colorful and energetic, but then you hold events or you work with people and you're different, I think that's when we start to confuse our audience and we can lose them because they're like, well, this doesn't match up with what I see online. And the biggest compliment you can get from someone when they meet you is, oh, wow, you know, you're just like... you are when I read your posts or see you online. That's what we want to aim for.

 

Heather:

Ah, so you guys, yes, so good, really beautiful advice. And I, before I move on to another question with you, I, you're just making me think of a time where I, um, I love kindness. Kindness is one of my number one values in my business and everything, how I live my life. And I remember somebody told me like, you need to stop being so nice to everyone. And I'm like, but that's, but I am, but that's who I am. And it was, I was really conflicted because for a long time, I thought maybe I should be more like this woman because she's more, you know, strong to the point. and I was really thrown off by that comment and so I just wanted to bring that up because I feel like now is more than ever the time to just be you because you'll attract more the people you want to work with so great

 

Fi Mims:

Absolutely and actually one of my favorite clients Emma McQueen, I don't know if you know Emma

 

Heather:

No!

 

Fi Mims:

But she's a female coach in Melbourne her biggest Her greatest values are kindness and community and she's rocking it. She is so successful and also she's all pink She's all about pink

 

Heather:

I

 

Fi Mims:

And

 

Heather:

love

 

Fi Mims:

you know

 

Heather:

it.

 

Fi Mims:

some people are gonna look at that and probably say to her You shouldn't be so pink or you know, you shouldn't be too kind as well But that's exactly what attracts people to her kindness and her sense of community

 

Heather:

Ugh.

 

Fi Mims:

She's one of the most giving, sharing business women out there that I know. She's like one of the biggest supporters of women I know and it doesn't send people elsewhere, it sends them to her. So, gotta be you. So, whoever said that to you.

 

Heather:

Not nice,

 

Fi Mims:

Ta ta.

 

Heather:

right? Thankfully, I didn't listen to it after a while. What's your personal brand fee?

 

Fi Mims:

My personal brand

 

Heather:

Yeah.

 

Fi Mims:

is relaxed, I would say energetic, inspiring, encouraging and that's probably some of mostly the feedback I get from my branding shoots but also from my membership women as well. I often say that you know the membership is a little bit... I know it's hard to put a phrase on it, but they say it just feels different to other memberships where it's just very quietly encouraging and supportive and loyal. And I think that's probably, that's me, I'm a Virgo. I think Virgos are known to be very loyal and supportive.

 

Heather:

Yes.

 

Fi Mims:

Yeah,

 

Heather:

I love

 

Fi Mims:

yeah,

 

Heather:

it.

 

Fi Mims:

but inspiring as well. And when I'm on shoots with people, I just like to have good energy. So I think that's good, but without being extroverted.

 

Heather:

Yeah, no, that's cool. I'm picking that up from you. Let's talk visual identity. So what's your visual brand that you have personally?

 

Fi Mims:

My visual brand is, well actually I'm in the middle of a rebrand now so,

 

Heather:

Cool.

 

Fi Mims:

gosh this is embarrassing for a brand person, but if you go to my social media I rebranded about three months ago. I used to be, it probably matches the words I just spoke about, it was a gold logo with a light blue, black and white palette and I just felt like it didn't quite... capture me anymore. So I've rebranded recently through the wonderful Jackie Norton who's a designer in Melbourne from White Deer and I've gone sort of soft not pinks but sort of beiges and creams and more neutral natural tones.

 

Heather:

knives.

 

Fi Mims:

Changed my fonts up a little bit and it's a little bit more designy and I think that for me as a personal brand person I wanted to have a little bit more design aesthetic. So if you go to my social media you'll see all my rebrand. And my website is about a week away from launching with all the new rebranded colors because I tell you what, redoing your website, man, is that a task or what? It's taking me a

 

Heather:

Oh,

 

Fi Mims:

while.

 

Heather:

it's a task. It's everyone goes in thinking it'll be done in a month. But yeah,

 

Fi Mims:

Yes,

 

Heather:

it's, um,

 

Fi Mims:

yes, yes.

 

Heather:

which, which is great you guys, because by the time this episode's actually out, your site should technically be up and live so people

 

Fi Mims:

It's

 

Heather:

can

 

Fi Mims:

going

 

Heather:

go check

 

Fi Mims:

to have

 

Heather:

it

 

Fi Mims:

to

 

Heather:

out.

 

Fi Mims:

be now,

 

Heather:

No,

 

Fi Mims:

isn't it? It's going to have to be. Yes.

 

Heather:

I know, right? Hey, you have about five weeks from the time I record this, so it goes out. So that's your deadline. It'll

 

Fi Mims:

If I don't make

 

Heather:

be,

 

Fi Mims:

it in five weeks, I'm going to quit.

 

Heather:

I know, right? Oh my God. So let's talk a little bit back to, um, Overwhelmed stress, those moments. And I'd like to hear from you a ritual, a tool, an app, an idea, anything that you use when things get a little bit crazy in your life to bring you back down and ground you.

 

Fi Mims:

A ritual I like is I love to read. I've never been one for meditation and I know meditation is a great tool. I always call reading my meditation so retreating into fiction books

 

Heather:

Yes.

 

Fi Mims:

ignoring the 50 high pile of self-development books that I never get through and that is overwhelming in itself I tell you what.

 

Heather:

Oh

 

Fi Mims:

Yeah I like to retreat into reading so I suppose my tool is to just give myself a break and give myself from meat some meat time. which I used to be very bad at but I am definitely much better these days trying to switch off as much as possible on weekends as well and I've got to say it's only probably since I started growing my own personal brand and building my business that I've sort of had the space and the time to do those things as well. So I was going off another tangent but I just yeah I used to be very busy and have a lot of overwhelm and these days it's so nice to just... have that freedom to when things do get really busy, just pull back and yeah, just let myself take a break and do some things that I love that fills my cup rather than my work cup. And

 

Heather:

What

 

Fi Mims:

just

 

Heather:

changed

 

Fi Mims:

go easy.

 

Heather:

for you? Because when you used to be overwhelmed all the time to now you're better at this. What happened to change that for you?

 

Fi Mims:

It was definitely through the growth of my business

 

Heather:

Okay.

 

Fi Mims:

that allowed me and I used my personal brand to do that because I used to work with people on their brand and then I suddenly one day about probably back in 2018 I went you know what I should probably work on my own brand and once I changed my own brand and really focused on that and built it I was able to charge more charge what I believed I was worth in my business and not hustle. hard for clients anymore and you know what I think the biggest thing in I used to worry a lot as a small business owner about revenue as well and I just sort of during that time I went you know what I've been worrying about revenue for 10-15 years and you know what I've actually never run out of money this is ridiculous so let's talk about this year for example it's very up and down economy but I I think I have faith that things, I'm not going to say things happen for reason or things are sent to us as it's meant to be, but you know I've had quiet months this year and the first quarter was the quietest first quarter I've had for a long time. I mean obviously we had lockdowns and then last year was off the charts, but it's been very up and down and also for a lot of people in my community, but instead of really worrying about it now, I just believe that there is something else I can do with that time and that business will come back.

 

Heather:

Yeah.

 

Fi Mims:

you have to do is keep showing up keep doing the work don't let it get to you in your head and it'll work out even if you sometimes have to tweak your business or change your business don't let it impact your mindset so much so I don't know if that's sort of given you the tool as to how I did it but

 

Heather:

It has.

 

Fi Mims:

I just yeah I just

 

Heather:

No.

 

Fi Mims:

changed I just decided I was gonna stop worrying about it and instead just focus on using time for other things.

 

Heather:

It's incredible how a moment in time and a decision on just how you live life and your beliefs can completely change how your business runs. So your answer is actually better than I thought it would be. So thank you.

 

Fi Mims:

Good luck to you.

 

Heather:

It's perfect. So how do people find out more about you if they want to either get personal branding packages for photography or join your memberships or what you do? Where do they go?

 

Fi Mims:

Yep, everything will be on my website. So I'm just Fee Mims Photography, M-I-M-S. And yeah, you can find out about my shoots there as well as my membership and my bootcamp program. I'm also pretty active on LinkedIn, well I am on LinkedIn, but I'm most active on Instagram.

 

Heather:

Yep.

 

Fi Mims:

So come and connect with me there or you will find me also on LinkedIn and Facebook. And yeah, I've got some free resources on my website if people just wanna get a little bit of a taste of some of the things I help. my clients with and plenty of blog articles as well. It's always a good place to start, I think. Yeah.

 

Heather:

Do you only do photography near Melbourne in Victoria, or do you travel?

 

Fi Mims:

Well, I'll go wherever anyone pays me to travel to.

 

Heather:

There

 

Fi Mims:

I

 

Heather:

you

 

Fi Mims:

love

 

Heather:

go.

 

Fi Mims:

travel.

 

Heather:

Ha ha ha.

 

Fi Mims:

I have done some work overseas. There's

 

Heather:

Yep.

 

Fi Mims:

a beautiful business in Melbourne or based in Melbourne, beautiful U Coaching Academy, and they hold regular days overseas. And I've traveled and photographed some of their events. And I go to Sydney occasionally. But look, other than that, if someone wants me to travel for work, and even if it's sort of regional Victoria, I definitely do travel. But most of my work is Melbourne based.

 

Heather:

had to ask because I know when people go to your new beautiful website, they are going to look at the beautiful work that you do and they're

 

Fi Mims:

I'm sorry.

 

Heather:

going to want to know. So that's why I asked the question.

 

Fi Mims:

Well if anyone wants, well I tell you what, I do, if people sometimes contact me and say look if you come to Perth, you know there's two or three of us that want to get a shoot done or Sydney or you know Queensland for example, I have family in Queensland so I always love an excuse to go there, I will always go where the work takes me if it's feasible for sure.

 

Heather:

Perfect, love it, good answer. Now, as we wrap up, I just wanted to see if you had any last comments, tips, ideas, aha moments that have come to you from this conversation that you wanna share as we say goodbye.

 

Fi Mims:

probably

 

Heather:

Hm.

 

Fi Mims:

don't underestimate the power of your brand. I would have, that's probably my tagline as well. Like your personal brand is the most unique asset or tool you have in your business. You know, for me, there's plenty of other branding photographers, but like you were saying earlier, Heather, there's no one who does it like I do it, who shows up like I show up, who has the personality I have, and you have to trust that there are people out there that. need what you have and that will be attracted to you if you show up authentically. So lean into who you are and don't underestimate the power of your brand and don't give up.

 

Heather:

Beautiful. And on that note, we're going to say goodbye. You guys, thank you so much for tuning in. You have to come and watch this video so you can see my nails and the jacket combo we have

 

Fi Mims:

Yeah.

 

Heather:

going on. And you have to go check Fi out as well. If you have been thinking about the power of branding or how you might use it in your business, I highly recommend giving her a go and her online resources. As she said, some freebies for you to check out there. So hop on over and check her out and guys, thank you so much for tuning in. We will talk next time.