Episode 43 Transcript
Heather:
Welcome to the show Brooke. Thank you so much for being here. How is everything going in your world?
Brook McCarthy:
It's going really well. I've just dropped my parents to the airport this morning so they're going overseas for a couple of months.
Heather:
Seems like so many people are traveling right now.
Brook McCarthy:
We are going to meet them in Italy!
Heather:
Oh gosh, so nice, heaven.
Brook McCarthy:
Yeah, yeah. So at the end of their trip, it'll be the beginning of ours and we're meeting in Southern Italy.
Heather:
Oh my gosh, lucky, lucky. Sounds so good. I love it there. Okay, well, I always love to get stuck straight in with some great points, and then we'll start to talk a little bit more about you and what you do with your clients coming up. But to start, I know you're very familiar with this, maybe in your own business, but certainly with your clients as well, around the whole concept of growing a business, getting stuck in the stress cycle and the stress loop, and just getting really worked up and overwhelmed. So... I'd love to start with three tips that you have around managing that overwhelm and that stress when you're growing your business.
Brook McCarthy:
100% thanks for asking it's a brilliant question it's something I hear all the time and I think the first thing that I want to say is that overwhelm can be an identity and what I mean by that is if you catch yourself saying I'm overwhelmed I'm overwhelmed I'm overwhelmed all the time then it's a good idea to have an honest look at yourself and see am I over identifying with this. because you're not going to stop feeling overwhelmed if it's become part of your identity. So that's my first tip, you know, and a nice little trick that I use all the time, or I don't use it all the time, but particularly if I'm feeling a bit kind of hurried, I'm having one of those days where I'm a bit, you know, over-scheduled, and I run into somebody and they go, and they've got that look in their eye, and they're like,
Heather:
No.
Brook McCarthy:
how are you, busy? And I love to say no. because even if
Heather:
It's
Brook McCarthy:
I'm
Heather:
so good.
Brook McCarthy:
outrageously busy, it has this effect of confusing them, and I like confusing people, plays with their minds a little, and I feel instantly less busy, because I'm like, well, yeah, why would I want to identify as being busy? I'm not pleased with myself for being busy. I'm annoyed that I over-scheduled. And so it's just a little quick tip that I have to kind of instantly feel better, you know and cause the other person to pause and take notice and go you know what is it is it is this actually a good thing. So that's the
Heather:
Good
Brook McCarthy:
first
Heather:
point.
Brook McCarthy:
thing. The second tip is it's really a lack of discernment, it's a lack of focus. So when you feel like you're overwhelmed you've lost your discernment and everything is equally important and equally urgent and it's not there's no way. it's equally urgent and important. So taking a step back in that scenario is super important and appreciating that you've lost perspective that perspective is very valuable and that you need to regain it and you might need to regain it through having a really solid night's sleep or you might need to regain it through having you know several months of getting on the no train. So that's my third trip is getting on the no train. And, you know, I think humans are part of nature. We're, you know, we're animals, right?
Heather:
Mm.
Brook McCarthy:
We can't be, we can't be disassociated from that. So I think about myself and my business in periods of contraction and expansion, and in periods of expansion, I'm saying yes to everything. I'm easily excited. I'm like, you know, everything's a possibility and everything's, you know, I want to say yes. And then I go through a period of contraction where my calendar's starting to make me feel twitchy. and I'm starting to get like a little annoyed, like easily annoyed, and then it's time to get on the no train. And so the no train is a lot of fun. It can be, you know, pretty revolutionary for a lot of business owners because we tend to be generally, you know, can do enthusiastic, energetic kind of people. And we do well, you know, we are financially rewarded for being that way. So it can feel very strange getting on the no train for the first time, but I think it's necessary. And once you get the hang of it, it's a lot of fun.
Heather:
I love get on the no train. I've never heard that before. That's so good. Oh my God. Um, also something you said around where people are asking you how you are. I'll get that a lot too, when people go, oh yeah, how's it going? Are you just as busy as always? And it kind of
Brook McCarthy:
Yeah.
Heather:
gets under my skin. Cause I'm thinking. I mean, I'm, I'm in control of my time and I'm yeah, busy, but I don't wear it like a badge of honor in a bad way.
Brook McCarthy:
Yeah.
Heather:
Like, so I find there's a weird fascination with sort of plugging that word into people's mouths. So I was
Brook McCarthy:
Yeah.
Heather:
quite, I like what you said about that too. Really good.
Brook McCarthy:
Strange.
Heather:
I know. So, um, I want to know a little bit more around your, your business. Cause you just said, you know, there's times of contraction and times of growth, like all of us. So talk, talk
Brook McCarthy:
Yeah.
Heather:
me through a little bit about what, what you do in your business and are you in a time of growth or contraction right now?
Brook McCarthy:
So I run my business in 90-day sprints in like quarterly sprints. It all went a little haywire during COVID like everybody's business and COVID was a period of expansion for my business so I was working you know two long hours making Haywire La Sonne and Shaun I guess.
Heather:
Hehehe
Brook McCarthy:
You know there was a lot of money to small business owners to spend on training and coaching and business development. So being a trainer and a coach. know a lot of people would come and spend that money with me but you know before COVID and now that things are somewhat back to normal I run my work in 90 day sprints. So what that means is I tend to layer on sales and I layer on promotions and it looks from the outside looking and it looks like I'm pretty busy. I'm not because I've been doing this for a long time so I've got systems in place to make it you know as easy as possible. and support from my assistant but I tend to do like a lot of a lot of promotions a lot of selling and then I take a rest. I just got back from a week on a tropical island in far north Queensland with my family and some friends
Heather:
Nice.
Brook McCarthy:
and then in September we'll be leaving to go on a six-week trip. So from you know from July from here until September I'll be kind of you know, making hay, I guess, selling and promoting with the view that, you know, six weeks of travel, I'll be doing the kind of bare minimum marketing and business development.
Heather:
Do you find that most business owners can do a flow or a system like that?
Brook McCarthy:
I think it very much depends on the business model.
Heather:
Mm-hmm.
Brook McCarthy:
It's a question I get quite a lot. And I have run a bunch of different business models, selling a variety of different services over the last 15 years. And I started my business like many people do, using the model that I came from, the model that was prevalent in the industry. So I came from public relations. So I started my business 15 years ago. I called myself a digital marketing agency. and I set it up in a similar way. Small number of retainer clients who each pay, you know, a reasonably high fee. And I look after them month in month out, you know, for as long as possible. And that was brilliant and I loved it and it worked really well until I had two babies in quick succession. And then, you know, all of a sudden that business model expired very rapidly. So I think your business model, you know, and your business model really is just how you make money and how you deliver the value that you sell, you know, the way that you deliver that value. And I think that there is no magic business model. There is no special silver bullet that's going to rain millions, you know, while we sit in our hammocks on the beach. I think there is a necessary experimentation required for each business owner to figure out what works for my personality type, what works for my strengths and skills. What's my personal preferences for what period of time? You know, because when I was in my, you know, late 20s, early 30s, I was very happy to be, you know, on the internet 24 seven and learning stuff and getting excited. And I, you know, I swallowed the, you know, online business dream and I loved it all. And now I'm kind of in that kind of late maturity of it going, I like that bit. I don't like that bit.
Heather:
Yes.
Brook McCarthy:
I want this bit. I don't want that bit. So. know that can't happen if you don't actually jump in and give everything a red hot go. You know I don't think
Heather:
which
Brook McCarthy:
you
Heather:
is
Brook McCarthy:
can
Heather:
a...
Brook McCarthy:
research and think your way into this.
Heather:
Yeah, no, it's a really valid point. And I know it's a totally random question, but it kind of does feed into what you're saying. Threads, the new app. What are your thoughts on the new apps, the new things constantly coming into the field of running our businesses?
Brook McCarthy:
Yeah, yeah, I was really quick to jump in. I think I jumped in the first 24 hours but that's because I like social media, I enjoy social media, I find it fun. I do think when it comes to technology sometimes people wait too long and they're not kind of opting out for a good reason. So case in point
Heather:
Yeah.
Brook McCarthy:
I used to teach social media marketing for a number of years. and I would have people paying excellent money to come to my courses around Australia and bitch and moan and resentment, bitterness, da-da-da-da-da-da-da-da about social media. Now, no one's forcing you to do social media. You don't have to. In fact, one of my most popular blog posts, How to Ace Marketing Without Social Media, it's more than possible. You can do marketing without social media. Nobody's twisting your arm. There's only one rule. in business exchange cash for value that's it you can make up the rest so it doesn't make any sense to me to resent and get pissed off and annoyed and actively dislike something but still continue to do it so if you think something's a good idea if you think there might be you know if there's a pool for you to do something because you're naturally curious about it or it You know, it's an inkling of yours. It's been squatting in your brain and you're thinking that looks like fun, but then you sit and you wait and you think and you sit and you wait, like, what are you doing? You know, you've got one short life to live. We're all dying. Get on with it. You know, you don't get paid to sit and think, you know, and analyze and research all day long.
Heather:
Ah, I love it. Such a good answer. I just had to throw that in there. Cause I know you're back on with digital marketing and all of that, just to get your thoughts really, I like what you said. Uh, and speaking of how you work with people, because you've done the agency thing, you've done quite a few things in your business journey. Um, let's talk about what you're doing now. So if you could walk us through a case study of somebody that you've been working with or worked with recently, what was their problem? How did you help them? And how is their life and business fabulous as a result of working with you?
Brook McCarthy:
I'm seeing some themes emerging at the moment. So I'm
Heather:
Okay.
Brook McCarthy:
seeing clients that are all on similar trajectories and that is that people want to earn more and they wanna work fewer hours. Now that's not true of everybody. I have some clients like for example, I have a client up in Brisbane who runs a digital marketing agency called Patch Agency and he is building, you know, funnily enough, a traditional business in digital. So what that means is, you know, he's got inner city premises, he's just taken out a new lease to expand his, you know, his space, he's hiring people, he's building what is a traditional business. You know, it just so happens that they're delivering services that are, you know, cutting edge and digital. But the other thing that I'm seeing a lot of is people who are... very, very lean and they want to stay that way. So I've got a client Louise Nealon in Illawarra, I've got another client Kachina, her business is called Content Collective Co and they want to build their business but not at the expense of their lifestyle, not at the expense of working, you know all the hours, not at the expense necessarily of taking on the additional risk of hiring people. because you know hiring people is sometimes a great way of eroding your profit margin and a lot of businesses kind of get stuck there where their revenue is growing but their profits are dwindling and their risk is growing and their hours are growing and their you know their overwhelm is growing but they're not you know actually enjoying they're kind of building a business that's turned out to be you know what they don't want. So a lot of business owners, I'm definitely seeing a trend in recent months. And I think it's natural on this end of COVID,
Heather:
Yeah.
Brook McCarthy:
a business owner is just going, what is the point of all this? What is the point of building massive revenue and getting to multi-millions if I can't afford to take a holiday and I'm constantly stressed and I don't like my life, what's the point? So it is my favorite business model where you've got a single individual who is earning anywhere from 20 to 50,000 or more per month with very high profit margins, very low overheads. Normally they've got a virtual team of maybe one to five subcontractors and they're able to deliver services in a very, very different way. So, you know, we spoke earlier about how I started my digital marketing agency, similar to a public relations agency. So the retainer business model is excellent for the client, hell on earth for the business owner who possibly does not have their systems and their boundaries under control.
Heather:
Mmm.
Brook McCarthy:
So the retainer client that believes that they can pick up the phone anytime they have a question, you know, and get an instant answer and change the strategy midway through and, you know, just be incredibly demanding and inefficient is the old school way of doing things whereas the new school way of doing things is you know what we can deliver everything the client wants the outcomes and the value that the client wants and we can deliver it in a very boundaried time frame where they get one day or two days a month and that's it and they don't have the luxury of picking up the phone every time they have a brain fart so they
Heather:
Ha
Brook McCarthy:
can
Heather:
ha!
Brook McCarthy:
ask some random question.
Heather:
How do you, I love this. So, cause I'm seeing that as a theme as well, the leaner business. How do you
Brook McCarthy:
Weird.
Heather:
work with those business owners? Do you actually help them move in that direction? Like what are some of the tips around running a leaner business?
Brook McCarthy:
Yeah, so yeah, so I do a combination of different things. So my, I do business coaching, I do business consulting, I do business training and I do business advocacy and advocacy is basically, you know, I've got my ear to the ground. I work with groups, so small groups of business owners, I've got eight in my group at the moment and a lot of them come from marketing in this particular cohort, but in prior cohorts, I might have quite a few from health. And then it's really about trying to streamline and systematize the business, starting with the profit plan. So the profit plan is, how do you make money? What are you actually selling? And let's take, you know, a service, a client services menu that looks like one of those old school Chinese menus where you've got lamb, and then you've got 20 options for lamb dishes, and chicken, and 20 options for chicken dishes. And let's take all of that, and let's streamline it into two, three packages for clients to make it much easier for clients to choose and to be really, really excellent at that service delivery so that the processes, the procedures, the outcomes are consistently high quality and that's good for the client and it's good for the business owner and it's especially good for the profit margin. Now you can add various complications on top of that So depending on the personality type, like myself, I'm quite creative. I, you know, there's certain things I've been selling the same program for eight years now. So I definitely have some consistency. I have a lot of consistency in certain parts of my business, but other parts of my business, I just wanna go wild. Like I wanna have a bit of fun and I don't wanna stop myself. If I have, you know, if I have a good idea for delivering some kind of training, I wanna be able to, you know, put that out for 90 minute masterclass on whatever has floated my boat this month and have some fun and make some money doing that. So there's ways and means to design a business that makes sense firstly from a profit perspective, secondly from of course the outcomes because you need to get exceptionally great outcomes for clients in order for them to keep coming back and to say nice things about you. particular personality type so that it fits your hand in glove.
Heather:
So if I were to come to you and say, Brooke, help, I'm stressed out, I need to do something with my service offerings,
Brook McCarthy:
Yeah.
Heather:
what's your flow? Do you look at profit first, and then
Brook McCarthy:
Yep.
Heather:
how do you get them to scale back from there to like less offerings?
Brook McCarthy:
Yeah, yeah. So typically almost all business owners are working too hard. So almost always we would start by getting on the no train. We would start by creating
Heather:
Yep.
Brook McCarthy:
boundaries. Oftentimes business owners need a hard start and a hard stop time and end of day ritual that like the laptops closing down. I'm not touching it. I'm not thinking about it. I need a hobby because my hobby, you know, my whole life, my whole brain is in my business and my brain needs a rest. So that's part of it. And then the second thing is the top and the bottom of the business. So where is your, you know, 80% of your profits coming from? They're likely to be coming from, you know, 20% of your efforts. And what can we cull from the bottom? So at the same time, we're doubling down on what's working. We're also cutting what's not working. And again, you know, that tends to be really common, especially if you've been in business for a while. you tend to kind of feel some moral obligation to keep doing things a certain way when they're not working. There tends
Heather:
Mm.
Brook McCarthy:
to be this tendency you know for humans to go well I've been doing it you know I don't want to disappoint anyone even though it's really not working I can't quite admit that to myself and just cut it off. So you know a lot of it is a bit of kind of courage and hand holding while clients you know fire clients discontinue services. or stop doing things that aren't giving them joy anymore. So,
Heather:
It's,
Brook McCarthy:
focusing on
Heather:
I-
Brook McCarthy:
the profit, post-crediting on the top, cutting from the
Heather:
Yeah.
Brook McCarthy:
bottom.
Heather:
Brilliant. And so much of what I believe in as well, you're articulating this, this flow and this way of thinking is such a beautiful nonsense, no nonsense sort of way of understanding it. Um, my question, I suppose, based on that would be, I feel like, and you just mentioned it, business owners justify their decisions and they're like, no, it's I've, I've built the systems. I've done it all to make it work. I'm just going to keep doing it.
Brook McCarthy:
Yes.
Heather:
How. Is there a time like a gap in the business where you're working with them, where they have to let go of some service offerings and then they lose on their profit, they lose on their revenue? Is there a scary moment or do you actually find that they go from point A to point B much quicker than they would have thought?
Brook McCarthy:
It very much depends on the client. So
Heather:
Yep.
Brook McCarthy:
some clients are financially conservative. Other clients have very high mortgages. You know, there's been a lot of mortgage stress recently and you know, lots of people that have high expenses, they need to keep the cash coming in the door.
Heather:
Mm-hmm.
Brook McCarthy:
Other clients are happy to take a dip in income. And then other clients again, you know, don't see any dip in income. you know, so it can be, and which is why we're working at the top and the bottom at the same time. Because
Heather:
Yeah.
Brook McCarthy:
oftentimes it can be the really, really simple stuff such as like, where did your last three excellent clients come from? Your last three favorite profitable clients, where did they come from? They came from this source? Great, go back to that source, you
Heather:
Hehehehe
Brook McCarthy:
know, and ask if there's more work to be had. Like oftentimes it's the low-hanging fruit that people... aren't prioritizing and they're not prioritizing it consistently. So there doesn't need to be a dip in income, there can be, but what else is quite common is that the business owner has been doing something for a while and they're tired of it, they're over it, they know their heart's not in it, they really want to focus on this and then they're engaging me to help kind of steer the ship in a new direction and what I'm a huge fan of is not burning down the bridge. because a lot of business owners, and this is people very close to burnout, I've done it myself. I've had burnout before over the last 15 years, of course I've had
Heather:
Yeah.
Brook McCarthy:
burnout. I mentioned two tiny children in quick succession. My partner's
Heather:
Yeah,
Brook McCarthy:
also
Heather:
I
Brook McCarthy:
self-employed.
Heather:
can, yeah.
Brook McCarthy:
We borrowed a million dollars from the bank to buy the house and then 10 days later
Heather:
Ugh.
Brook McCarthy:
he said, oh, I've just lost my job.
Heather:
Oh my god.
Brook McCarthy:
I started my business in the global financial crisis. Like there's been a lot of stressful burnout periods. But I think the tendency there, and I blame Hollywood, is we get dramatic and we think that's it. You know, this is stuffed. I'm just gonna burn everything down. I'm gonna delete my email list. I'm gonna close down my website. I'm gonna trash everything. And I'm gonna start over with the yak farming in Nepal. And if you can resist that tendency, and you know have a holiday, have a good night's sleep, like do you know take up Pilates like whatever the hell you need to do to stop burning down the bridge then we can build the bridge and we can take people with us. It's better for your nervous system, it's better for your profit loss statement, you know it's better for everyone and you know I've had two, I've had three different, no I've had yeah three different brands in 15 years and I've successfully taken people with me. So I've had you know one client... who I visited on holidays. I told you I went to the tropical island recently. So you know she lives 2000 kilometres away from me I think. I don't know how big Australia is but it's bloody big. And
Heather:
I'm gonna go.
Brook McCarthy:
we were corresponding for like 8 or 10 years. You know she was in a completely different brand, following a completely different brand but I've taken her with me and people will follow you if you build that bridge. And if you involve them in your process, if you show them the work behind the work, if you create out loud, if you share what you're doing, if you take a kind of a collaborative, open-hearted approach, you're going to do so much better than if you kind of, you know, oh, I don't know what I'm doing so therefore I'll retreat, you know, or I'm creating something new so therefore I'll go into my creation cave and I won't let anyone know what I'm doing. then I'll emerge nine months later from my cave and say ta-da it's finished and no one knows or has heard from me or cares you know because it's the first time they've heard about why would they care?
Heather:
Absolutely brilliant. Oh my gosh. So keep talking about that, but I wanna change gears to rituals because you did mention with the business owners you work with, you give them like a reason, a ritual, a moment in the end of the day to shut that computer down. What's
Brook McCarthy:
Mmm.
Heather:
a ritual that you do, Brooke, personally, every day to keep yourself sane?
Brook McCarthy:
Well, it's very cold at the moment, and
Heather:
Yeah.
Brook McCarthy:
I really hate the cold.
Heather:
Same.
Brook McCarthy:
I'm lucky enough to have a spa. So I get into the spa, and because it's wintertime as well, the sun goes down earlier, which is great, because it forces me, I can see the sun, and I'm looking out my window, I think, okay, I've got literally half an hour, and this is great, with any pressure, any time pressure. I've got half an hour, you'll get the best, most high value things done in that half an hour rather than, oh, I've got all day. And then to get in the spa and just decompress in the spa works absolute wonders. My partner's big on the baths being English. But the other thing too is to, you know, to go for a walk, just to kind of walk away, leave the desk. I've had, you know, clients where I've had to tell them, this is, you know, honest to goodness. I've had to tell them close down the laptop, lock the door of the home office, give the key to your partner and tell them to hide it and not give it back to you, you know, because people need that, like we need
Heather:
Yeah,
Brook McCarthy:
that, right?
Heather:
yeah, it's true. We get addicted so easily to our work, especially as business owners, we literally become a martyr to our work and we're like, oh,
Brook McCarthy:
Yeah.
Heather:
it has to be done by me, you know? Yeah.
Brook McCarthy:
Yeah and it's you know I think we conflate productivity with self-worth
Heather:
Yes.
Brook McCarthy:
and we you know we get a lot of dopamine hits we get
Heather:
Yes.
Brook McCarthy:
a lot of praise you know my clients are much nicer and kinder to me than my family. So of course you know why wouldn't I want to please my clients because they're much nicer and kinder and they pay me and my family you know.
Heather:
True. Oh my god. So one last question for you. What makes you different from other coaches in your space?
Brook McCarthy:
Oh, I was dreading this question.
Heather:
I'm gonna go.
Brook McCarthy:
It's kind of hard to see the jar, I'd see the label when you're inside the jar, you know? Like,
Heather:
It is.
Brook McCarthy:
yeah. So I'll tell you what other people have said to me. Other clients have called me honest. They've called me a straight shooter, which, you know, to be frank, I find a bit depressing because I think, wow, honest, that's not much of a compliment. Like, what does that tell you about everybody? everybody else that you're
Heather:
Sad actually,
Brook McCarthy:
hanging
Heather:
yeah,
Brook McCarthy:
around
Heather:
true.
Brook McCarthy:
with. And you know I want to help people get to the outcome that they want as quickly as possible. A question that I get fairly regularly is you know what is the best practice to do this? What is the best practice? What would you recommend for my marketing? What would you blah and it's not a great question. The better question is what do you have capacity for? What do you actually want to do? And what is the specific goal that you have? Because
Heather:
Yeah.
Brook McCarthy:
best practice, going back to your question about threads, best practice could be, spend eight hours a day on threads, getting your head around it, figure out how to get people to follow you and grow your following. That's completely unworkable advice. That's terrible advice, yeah? Because we don't have the capacity. We don't want to, we don't have the capacity. We have roses to smell. So, you know, I think the better question really, and you know, what makes me different is I'm not pushing one business model. I'm not pushing one way of marketing or one marketing channel or one method of selling. I don't care about, you know, there is no one right silver bullet. There's no such thing. You're wasting your time trying to find it. The better thing to do is figure out how do I design a business, you know, that is like, the best possible business for me personally. How can I use my business as a playground, as a great experiment, you know, as a way to not just earn money, but have time affluence, to use this creatively for self-expression, you know, and to make a mutual admiration society with my clients.
Heather:
Oh, such a good answer. And I'm so glad you brought up the best practice thing. And I'm doing little air quotes because as I'm listening to you talk, and of course, I've interviewed a lot of phenomenal business owners on this podcast and through my years as a business owner, there's something incredibly refreshing about you Brooke, and the fact is that you don't stand for best practice. So if you literally are, I can hear how you talk, you like know how to get people results, I can tell that. but with keeping their sanity intact and actually bringing fun and joy and hope back into their lives. That's what I'm hearing from you as you're as you're talking and I think that's a really incredible gift to have as a coach and in your space because so many people use frameworks and formulas which I believe are needed of course but to
Brook McCarthy:
Yeah.
Heather:
a fault. where they stop listening to the person in front of them and stop understanding who that person is as a human being and what they actually want and how their brain is wired. And I feel like you have a really good gift at doing that with people. So just my two cents after a 30 minute conversation.
Brook McCarthy:
I love that.
Heather:
So.
Brook McCarthy:
I love that. I hear that a lot actually. People say the fun thing a lot. I think we are in a fun deficit.
Heather:
Ah!
Brook McCarthy:
Everyone wants more joy, you know.
Heather:
There you go. That's what I'm hearing you do. And you do it. You're walking and talking that in your own life as you're doing travel. And I can tell you're just so fun to talk to as well. So as we wrap up, Brooke, we have two questions for you. Number one is who do you like to work with? And number two, if you are open for new clients, where can they go and learn more about you?
Brook McCarthy:
So my ideal client is highly sensitive, although they may not admit that. They tend to be highly creative, although they don't necessarily work in the creative arts. They tend to be deep thinkers and critical thinkers, possibly a little bit cynical. I don't mind a cynic at all. They tend to be from the industries of either health or communications. But certainly they're people that are selling services rather than people selling products. And where to find me is hustleandheart.com.au. You can find me under my name Brooke McCarthy and there's no E on Brooke. On Instagram is probably my favorite. You've heard that I've just joined threads. On Facebook, on LinkedIn. Yeah, and yes, I am always open to taking new clients, even when I'm in Europe.
Heather:
Oh, excellent. Guys, check out Brooke if she resonated with you, this conversation. I'm sure there's a few things in there that have kind of either tugged on your heart or pushed your buttons and whichever way you want to take that, reach out to her. Because she's great. You should watch this video if you're not either. She's just so fun to have a chat with. Brooke, any last thoughts for our listeners before I say goodbye?
Brook McCarthy:
Yes I just want to say that firstly thank you for having me and secondly if you're listening to this and you've started a business you've had the audacity to take a leap and make an income a thriving income from your own sweat and smarts then congratulations well done take your right hand put it on your left shoulder and give yourself a pat on the back because we don't get that nearly enough yeah and whilst I'm happily unemployable hopefully for the rest of my life and I wouldn't want it any other way. Having a job is a shit done easier than running a business. So you deserve every accolade and every compliment and every cheer that you get.
Heather:
Thank you so much for that beautiful ending note. Thank you guys for tuning in. Go check out Brooke. Trust me, she's good. You want her on your side and in your group and in your sort of following that you are around. So thanks you guys. Thanks Brooke. Talk to you soon.
Brook McCarthy:
Thank you.
