Episode 132 Transcript
Heather (00:01.87)
Riz, welcome to the show. I'm so happy to have you here.
Riz (00:02.082)
Riz, welcome to the show. I'm so happy to have you here. I'm very happy to be here Heather, it's been too long. I know, I know. Guys, I brought Riz on because as you heard in the intro...
Heather (00:08.708)
I know, I know. Guys, I brought Riz on because as you heard in the intro, a little bit about her, how we met, but specifically because I actually think what she does will really help you in a lot of ways, not only this conversation, but actually what she offers. So that's, I'm kind of sort of just greedily sharing your resources with our listeners, knowing that they're going to love them. Perfect. Excellent. We're going to start with some tangible takeaways.
Riz (00:15.758)
because I actually think what she does will really help you in a lot of ways, not only this conversation, but actually what she offers. So that's, I'm kind of sort of just greedily sharing your resources with our listeners, knowing that they're going to love them. Perfect. I love it. Thank you. We're going to start with some tangible takeaways because you've been a lawyer, what was it, for 20 years. Yes. Yeah. It's kind of scary to think about that. So yeah, 20.
Heather (00:35.536)
because you've been a lawyer, what was it for 20 years? think. Okay. It's crazy. So you not only have probably gone through moments of stress and overwhelm in your practice, but also with the business owners that you help. So you probably could come from different angles with this question, but
Riz (00:44.718)
20 and counting. So you not only have probably gone through moments of stress and overwhelm in your practice, but also with the business owners that you helped, you probably could come from different angles. Yeah. question, but what are a few tips that you have for people that are growing their business that are going through stressful, overwhelming moments, which is probably all the time. Yes. do you handle those moments? so the recommendations I'm going to make.
Heather (00:58.466)
What are a few tips that you have for people that are growing their business that are going through stressful, overwhelming moment, which is probably all the time, how do you handle those moments or recommend people can get through those?
Riz (01:13.854)
are not things that you, I always do consistently, but I always bring myself back to them as well though. But there's a couple that are important non -negotiables I've done from the beginning. One was simplify my systems, streamlining the processes because it made me feel more in control of things. Cause my brain would be here, there and everywhere. So I needed simplicity and not overcomplicate things.
having boundaries, you know, around my time with family, me and, and, work. so within, I think I've been very clear about not working weekends unless I choose to or want to. so weekends have been kind of off the table for doing work. And once it reaches sort of say five, 36 o 'clock.
I kind of down tools as well. So there's been a lot of that and trying to fit in self care for me as well. Because as you probably know, when you run your own business or even if you don't, if you're working for somebody else, you're kind of at the bottom of the list of priorities. know, your family, your work, whatever it might be comes first and then you're right at the bottom.
And before you know it, 20, 30 years have gone by and what have you done for yourself? And I don't want that. So there's self care of whether that's exercising, eating well, hanging out with friends, getting a massage, getting a facial, trying to find those little moments, shall we say. And the other things I did, and this is more psychological, I guess, was every time there was a small win, even a small one, like an extra sale in my business, whatever.
You want it to be, I would celebrate it as if it was this big, amazing deal. And that made me feel so good. So that was another thing that I did as part of that overall, you know, self care, I guess, and making sure I was looking after myself as well as the business and not feeling that overwhelmed. yeah, and identifying activities within the business that would help.
Riz (03:31.862)
me build and refine things as well and putting my energy into those things rather than, you know, new shiny toys constantly, but that's not to say I haven't done that. I want to know around you just putting your focus into specific activities. What right now with where you are with your business, what are some activities that you are focusing on that you know are, is really helpful to the growth of your business?
Heather (03:47.041)
I want to know around you just said putting your focus into specific activities. What right now with where you are with your business, what are some activities that you are focusing on that you know are is really helpful to the growth of your business?
Riz (04:00.874)
So being, so I've been putting together, processes that are going to be consistently used the same way each time and nailing that and fine tuning that. So I'm about to do a relaunch of my membership and this will be the fourth relaunch. And each time there's been learnings, I don't call them mistakes, they're learnings. And each time I've used that knowledge, that experience, and I've refined and fine tuned until
got a little system, shall we say. And that's not to say we won't need further refinement or fine tuning, but it really helps knowing there's that kind of process there that I can just take and start with that again, rather than reinventing the wheel. So it reduces the stress, you know, when you're dealing with a launch of a, whether it's a product or a service, there's a lot of moving parts.
So knowing that you've already nailed all the practical administrative elements, it lessens that overwhelm, you know? And so that's what I've been working on because even with the best well in the world, you you kind of get sidetracked by, you might see another business doing something, I should be doing that. Or you might hear a tip or something, maybe I should do that. And it's like, no, no, stop.
Heather (04:59.952)
Hmm.
Heather (05:25.869)
Yep.
Riz (05:27.544)
Focus on what's working, what's not working for you and refine that. So I've learned that the hard way, I have to say, it's taken me a few years to work that one out, to focus and be consistent and have, you know, and nail what I've got. that launching has been an experience in itself. It's exhausting mentally and physically. And so having that refinement of that process has really helped me both.
Heather (05:47.779)
Mmm.
Riz (05:56.064)
I guess, from that overwhelm perspective and feeling like, okay, I'm in control here. I'm in the driving seat, you know, so you don't feel like there's so much on your plate. Does that make sense? perfect sense. And there's a couple of things that you've just said that I really like. One of them is simplification. mentioned simplifying systems and it sounds like that's a big theme for you. Yes. Yes. Absolutely.
Heather (06:07.746)
Yeah, makes perfect sense. And there's a couple of things that you've just said that I really like. One of them is simplification. You mentioned simplifying systems and it sounds like that's a big theme for you across everything you're doing.
Riz (06:21.934)
Absolutely. And there's another reason for that as well is that, you know, in order for me to keep costs low, look before I increase prices, I look at lots of other areas that I can improve to reduce and simplify to pass that benefit on to the end user, so to speak. Yeah. So I'm constantly, my brain is, you know, constantly at 200 miles an hour, so I need to slow it down.
Heather (06:44.354)
Hmm.
Riz (06:51.022)
so yeah, so I'm constantly refining and simplifying. If, if I can do something in three steps rather than 20, I'm going to find the three steps every time. Yeah. The other thing you said I really liked, which I share all the time in the marketing trainings that I do is benchmarking against yourself. You're saying like, don't go and listen to what other people are doing.
Heather (07:01.462)
Really smart, really smart. The other thing you said I really like, which I share all the time in the marketing trainings that I do is benchmarking against yourself. You're saying like, don't go and listen to what other people are doing. How do you even know if what they're doing is working? You don't have access to their data, right?
Riz (07:15.704)
How do you even know what they're doing is working? don't have access to their data, right? Exactly. And also you don't know where they are necessarily in their business journey. They might be five years ahead of you and where you're at, they might've been at five years before. what they're doing might not apply to what you're doing, even if it's in a similar industry or the same industry, because they might be at a different time in their journey, so to speak.
versus where you are. it's, mean, by all means, keep learning and be curious, always be curious, but focus on your own, know, methodologies and systems and processes and obviously learn from those things. If there's experts out there going to help you, you know, reduce 20 steps down to three, then absolutely. But don't...
Heather (07:44.336)
So smart.
Riz (08:10.336)
you know, think that you have to be competing with them and at their level. Because A, you're not going to have the budget. B, you might not have the same size team or A team, you know, to do all of that. So focus on where you're at.
Heather (08:14.829)
Exactly.
Heather (08:25.616)
Smart. Now we're going to go into your journey a little bit because as we established prior, you're a lawyer of 20 years, but now you have this membership and sort of this e -commerce platform. So I want to understand how did you get from point A to point B and what made you take that journey?
Riz (08:26.158)
Mark, now we're going to go into your journey a little bit because as we established prior, you're a lawyer of 20 years, but now you have this membership and sort of this e -commerce platform. I want to understand how did you get from point A to point B? What made you take that? Okay. So, I, when I used to work as a lawyer, I worked first in private practice and then I worked in -house for a big
Heather (08:44.195)
You
Riz (08:55.122)
corporations and I was constantly kind of, you know, drawn to the business side of the work rather than the just the purely legal elements, if you like. I wanted to know why this deal was happening, why we were doing this contract, what was it involving, et cetera. And I also got a little bit bored, we say. So I started an e -commerce business.
selling male grooming products and, and that was a part -time side hustle. took to six figures and, and I absolutely loved that whole business element, that whole starting the business, growing it, making so many mistakes along the way, by the way, and, and just fine tuning it and working with, I started working with web designers, SEO specialists, social media marketers,
Heather (09:28.579)
Yeah.
Riz (09:51.608)
graphic designers and I realized I was getting their contracts or sometimes not getting a contract at all. And that's when it, you know, the cog started to, and I was thinking, I wonder if, what would it look like? How would it be possible? And I also loved using Shopify and I still do to this day. I was just, I just adore how Shopify works and how simple it is for my brain, to be honest. And so I was thinking, well, how can I,
Heather (10:16.837)
Yeah.
Riz (10:21.784)
do this and this and put it together, what would that look like? And that's how the template side of the business started basically. So although I'm a lawyer and I love doing what I do, I adore doing the business side and helping people and teaching people. And I didn't want to just, you know, they say give a person fish the elite for a day if you give them the fishing rod, you know.
I don't know if I've said it correctly, but what I wanted to do is provide them and be the message was be proactive. You know, as a lawyer, I know when you're not proactive, it costs you more money, double, triple the costs, you know, that you thought you were saving at the beginning when you should have been proactive, plus the stress, you know, of when things go wrong. And, and I thought, well, what if I, know,
Heather (10:51.204)
Yeah.
Riz (11:18.718)
sell these templates, but what does that look like? How are going to know what to fill in and where to fill it in? And how do they know about all these things? How am I going to put that across? So when I started the template side of the business, I included user guides, and then I started adding video guides as well. So that's how the template side, I've been fine tuning and refining it to make it and take on board feedback as well from my clients and constantly finding ways in which that
Heather (11:28.492)
Mm.
Riz (11:48.788)
one -on -one can be one to many and those many can benefit from that as well at the same time. It's a win -win, right? Yeah. So that's how the template side of it started. And my love for Shopify when I was running the e -commerce kind of melded together, because I was adamant I was going to sell digital products off Shopify. And as you know, five years ago, Shopify was still kind of not quite perfect for service.
Heather (11:56.322)
Yeah, absolutely.
Heather (12:00.878)
Okay.
Riz (12:18.252)
based businesses, even if you're selling digital products, was, but it was still my preferred platform. And I made it work through a combination of using different software. I pieced together Zapier and you know, and other bits and pieces to, in order to work on Shopify. And I felt like it was worth it. And I still do, cause I'm still there. I'm still on Shopify. And so that's how the template side of it.
Heather (12:31.908)
Yep.
Riz (12:43.906)
began and, and I still to this day work with those, that niche of clients, to this day. And I love, love working with them. They're just incredible and so creative. And my goal is to make sure that they don't, you know, have to stress about the legal's or find it overwhelming. And I also, I guess one of the things I learned both from being a lawyer in -house and then setting up the legal business was that, you know, making that
overly complex, less so, you know, making it simple, easy to digest, easy to understand without all the fancy words, because there's no need for it. You know, it doesn't need to have all that legalese, you know, so that was the other thing that was important to me, the simplicity, making it simple and keeping it simple as well. Yeah. So that's where the template side of it started. And I guess from there then, yeah, the meme.
Heather (13:34.19)
Yeah.
Riz (13:41.634)
I'll talk about the membership as well, but yeah. So do you still do the male grooming? No, no, that's done, but it was so much fun. It was so much fun. Yeah. I learned so much. So a couple of things you said when we had lunch in the Gold Coast that really stuck with me were the use of contracts to manage expectations. Yes. I found really creative and I never thought of it.
Heather (13:42.954)
talk through the membership. Yeah. So do you still do the male grooming brand or is that done? Okay. Yeah. I'm impressed. a couple of things you said when we had lunch in the Gold Coast that really stuck with me were the use of contracts to manage expectations, which I found
really creative and I never thought of it from that perspective. And the fact that you did say to me, it doesn't have to have all this jargon in it. I'm like, really? Why? Cause you think it's meant to because that's how it's always been done. yeah. So the idea with the templates I really liked and just your membership. I think what we'll do now is we'll dive into your membership and specifically if you can think of somebody that is a member of yours.
Riz (14:08.03)
Yeah, yeah, no Yeah
Heather (14:33.518)
Let's walk through how they utilize the membership and go a little bit more granular into this so people can get their head around how it works.
Riz (14:34.702)
through how they utilize the membership and go a little bit more granular into this. Yeah, absolutely. Absolutely. So with the membership, I didn't want to make it overly complex. And I was kind of mindful that if I was giving one -on -one legal advice, it becomes expensive, even in a membership that were to offer that. So I didn't want to offer a membership where I was doing one -on -one because that defeats the whole purpose of the membership.
Heather (15:04.453)
Yeah.
Riz (15:04.586)
So what I did was I took, you know, over the last nearly five years now, questions I've been asked. A lot of the questions are the same. You know, a lot of the questions are the same. You know, my intellectual property, I've got issue with somebody copying, you know, copying my work. How do I protect that? my brand name, you know, somebody's stolen it. How do I, you know, so constantly the same kind of questions were coming up. And I thought, well, why don't I create a membership that has
Heather (15:21.434)
Yeah.
Riz (15:34.88)
Advice in there, but it's general, but it still applies, you know. So I started thinking about that mapping out and trying to work out how that would work and how that could help people. So the membership I've come, kind of launched, I guess, is a membership where you can ask unlimited questions, through our portal.
You have access to little mini bite -sized videos of frequently asked questions, like the ones I just mentioned, the examples I just gave and more. Access to templates as well that are not necessarily available on the website yet. You get exclusive access to those and other templates as well that help you run your business. Now, the reason for that membership was, remember how I talked about the templates and, you know,
How do I get this contract signed? And how do I complete the contract? Well, I wanted that membership to go into that almost like, you know, we're holding your hand through the membership. So if you were to join the membership and have access to the templates, you can ask us as many questions as you want about that contract, for example, if you're still not sure if the video guide or the user guide wasn't enough.
Heather (16:29.06)
Yeah.
Riz (16:53.902)
For example, and you know, we've had members who've joined us who are at beginning of the journey. We've had members who've joined us who are 12 months into their business journey as well. And, you know, for our members, there's confusion over legals, obviously, feeling overwhelmed by, you know, what kind of contracts do I need, that lack of confidence in regards to the legal side of their business as well.
and, mostly the, the cost is well involved. So imagine having to pay me every time you have to ask me a question, because that's what would typically happen, right? If you reach out to a lawyer and you want to ask a question, there's, there's a fee involved. so that's kind of where the legally legit lounge kind of came about. and it was basically a space for them to not only access those legal templates, but get regular guidance and support as well.
to stay ahead of the curve as their businesses evolve. And to give you an example, one of our members is a course creator and she was constantly worried about content being copied and misused. And she just lacked that confidence of, because you don't know what you don't know, right? So when she joined the line, she was able to implement the tailored legal templates that we offer because we've got course T's and C's and website T's and C's and things like that.
Heather (18:04.11)
Okay.
Riz (18:19.594)
Also, she was able to ask us questions around intellectual property. had FAQs around it, and there were FAQs around how to apply a copyright notice, making sure what kind of legal documents you should have in place and her being able to access them. so having that ability to ask us questions, access to those templates and knowing which ones she needed and how to utilize them, that really gave her a lot of peace of mind.
as well. And then we, also offer, and it's me doing it, a monthly mentoring session, which is, a group session and, and our opportunity for my members to ask me questions either on the topic I'm mentoring on. And I do a deep dive into one topic rather than lots of topics. If you see what I mean in those mentoring sessions as well. And then those recordings are available to the members as well afterwards. So the goal.
Heather (18:56.761)
Okay.
Heather (19:09.53)
Yeah.
Riz (19:17.442)
There is kind of almost like holding your hand as you are guiding you through that initial startup phase or that growth phase when you're ready to scale and you need to hire employees or bring on contractors. So we've got templates for those things as well, but it's not just about those things. And I remember saying, talking to you about the boundaries. So we educate people through our templates and through the membership in particular around, well, when you sign up a client,
You know, the contract says, are the obligations on you and these are the obligations on the client. What have you got set up in your systems and processes to help you? You know, so we guide them through that because they don't necessarily connect the dots straight away. And it takes them being burnt once or twice before they connect the dots about having those boundaries that, back up what their contract sets, you know, and it makes for a better customer experience as well.
weirdly enough, you know, or maybe not weirdly enough. And that, and to give you an example, you know, we had a situation where a member used one of our contracts and she signed up and she said, she messaged me and she says, raise this client sign, but she hasn't paid the deposit. And I've started doing the work. And I was like, okay, let's step back a second.
Heather (20:17.529)
Yeah.
Riz (20:42.486)
Why have you started doing the work when you haven't been given the deposit? Let's stop, pause, send your email with the invoice and what does your contract say? well, work cannot commence until deposit is paid. I said, excellent. Now send the email that says that. You don't have to point to clause X says this. You just say in your email nicely and use the link. And as soon as you get that, we can get to work.
Heather (20:44.399)
Ha ha.
Heather (20:49.09)
Yep.
Riz (21:09.868)
And that worked, it was something as simple as that. And just guiding them through those things, you know, we've saved clients money through helping them guide them about scope creep, because their contract allows them to charge if it's above and beyond what's in the contract. So giving them that confidence and telling them, your contract says all these things, but what do your processes do? Do you have emails in place?
Heather (21:29.07)
Amazing.
Riz (21:37.442)
to have this conversation because I appreciate that not everyone has the confidence to have those conversations as well, notwithstanding what's in a contract. So guiding them through how to have those conversations and it doesn't have to be verbal or in person. It can be via their email template because the onboarding of a customer is going to always be the same, right? Your customer onboarding process will always be the same. So therefore you should have automated
emails in place that emphasize and reinforce the boundaries in your contract without having to have that horrible conversation of well close X says I can charge you interest now because you haven't paid me for seven days you know yeah okay so a couple of things on this you're way more than a lawyer you're like a business mentor yes like almost an operations consultant as well yes so many of the people i talk to in interviews
Heather (22:20.822)
my gosh. Okay. So a couple of things on this. You're way more than a lawyer. You're like a business mentor and you're like almost an operations consultant as well. So many of the people I talked to in interview around business growth, they say you have to have your SOPs, you have to have your systems and procedures in place. You are doing that as part of this whole process. You're actually getting people to think about what they need in place for what you said onboarding all the way through, right?
Riz (22:34.668)
around business growth is that you have to have your SOPs, have to have your systems and procedures in place. You are doing that as part of this whole process. You're actually getting people to think about what they need in place for what you said, onboarding all the way through, right? Absolutely. And I've even done mentoring sessions on onboarding clients that talks about all these things. I've got a mentoring session on onboarding employees as well and contractors. And what does that look like and why it's important.
Heather (22:53.722)
Hey.
Heather (23:03.501)
Interesting.
Riz (23:03.712)
and having those ongoing conversations. Because when I say conversations, it can be email conversations, right? So it's having those ongoing conversations because if you think about it, when you sign up your new client for the first time, That client is really excited about what you're gonna deliver. So if you're a graphic designer, they cannot wait to receive those graphics. Just to give you an example, one of our...
I've recently engaged a graphic designer to create new graphic design for our template covers. And I am so excited about that. And she happens to be using one of my templates to sign me up. And it was really good to see. And then I noticed one or two things she hadn't done. So I messaged and I said, hey, you know, fine, by the way, and I'm going to pay you and I'm going to do all these things, but you know, your contract.
Heather (23:47.28)
Excellent.
Riz (24:00.918)
allows you to do this, but you've done this, stop doing that. You need to do it this way. You know, so, so I had that conversation with her. And so, and that reinforces for me why, you know, having the membership is actually a good idea. Cause I can remind them through that, you know, because there is a tendency to be so grateful you signed on a client, you know, that you forget.
Heather (24:06.714)
That's great.
Riz (24:27.52)
to stick to your boundaries, you know, in the excitement of signing on a client, especially if you're new, or if you're scaling and you're bringing on more and you want to keep that more and more coming and you're afraid that, you know, somebody will close the tap maybe, you know, so it's trying to find that balance between that, you know, need to make sure, you know, income's coming in, so the rent or the mortgage can be paid and having those boundaries and reminding yourself you need to stick to them.
Heather (24:29.615)
Yeah.
Heather (24:36.313)
Yeah.
Riz (24:56.942)
because they help both parties. For me, having the communication with the graphic designer, she was keeping me in the loop around where we were at with the work she was doing for me. And I liked knowing where she was at because I had my own deadlines and timeframes I'm working towards. So I made sure she was aware of that and we've been in communication.
around that. It doesn't have to take much to keep a client happy. And you can automate those things. So you can automate the communication. Hey, this is where we're at. Not long now, you're going to be receiving it soon, you know, and having those little breadcrumb conversations throughout. Because sometimes all a client wants to know is when are they going to receive what they've engaged you for as well. So smart. Okay, so do you have you said earlier that you sort
Heather (25:45.904)
So smart. so do you help you said earlier that you sort of help people in startup phase or maybe 12 months into a business, but you're mentioning scaling as well. So can people join if they are further down the business process and in like a growth phase?
Riz (25:51.502)
in startup phase or maybe 12 months into a business, but you're mentioning scaling as well. So can people join if they are further down the business process and like a growth phase? Absolutely, because we support businesses at any phase of their journey, including if they're ready to sell their business. So we're there for every stage in the journey. And I'm really keen to make sure that whatever stage you're at, that you're proactive about it.
Heather (26:05.305)
Okay.
Heather (26:08.976)
Okay.
Heather (26:13.882)
Yeah.
Riz (26:20.94)
you're proactive about what that's going to look like and think two to five steps ahead, you know, like on a chess, you know, I don't play chess myself, you know, so like a chess board, you know, being a couple of steps ahead of the game, so to speak, mentally as to where your business is going. So the businesses who are starting out and like I catch them when they're starting out, so to speak.
Heather (26:41.381)
Yeah.
Riz (26:47.316)
is that I explained to them, know, that business plan, everyone tells you to do a business plan. Well, it's actually kind of important. And that business plan should incorporate your business strategy. What do you want to do in five years time with your business? Do you want to sell it? Do you want to keep it? you want to, you know, what is it you want? What are your plans for it? Do you want to, you know, have you got global world domination in mind? You know, so it's getting them to think because
depending on their answers, know, things like trademarks are going to be very, very important. Having the IP, you know, locked down and protected is going to be important as well because there is value in those things to sell or license, you know? And one of the things I always tell my members and anyone who works with me is you may be small, but you got to think big. Yeah. Yeah.
Heather (27:41.742)
Yeah, absolutely. Well, I have to ask you a question about AI, of course, because of the space that you're in, I'm dying to know what are your thoughts on people that go to chat GPT and ask it to write it, write a contract? What are your thoughts about AI coming into it? Yeah. Yeah.
Riz (27:44.62)
Well, I have to ask you a question about AI. Of course. I'm dying to know what are your thoughts on people that go to chat GPT and ask it to write a contract? What are your thoughts about AI? Okay. So I think AI is amazing. I love it. I use it, you know, I use it to, come up with some ideas for me sometimes, you know, around blog content. tell it, right. I'm going to be writing, you know, a blog on
these things and I want you to organize what does that all look like, you know, and, that's fine. but there's a couple of things you need to think about. One is are you, do you have any kind of legal experience when you're putting that contract together through chat? GVT is what chat GVT telling you a hundred percent true and correct, you know, and how will you know if you're, you don't have the legal expertise. The other is.
And this is not just about contracts, by the way, but when you're creating something with Chak GPT, you need to be mindful as to who owns the intellectual property. You know, because under Australian law, you know, some kind of human effort needs to be involved. It needs to be original as well in order for you to own it. So if Chak GPT is doing all the hard work and you're just putting in one or two comments and it's created an ebook for you or
Heather (28:53.412)
Yeah.
Riz (29:14.144)
I don't know, a blog or something for you, then who owns it? Who owns intellectual property in that? It's muddy waters at the moment. The law still has to catch up to some extent, but it's something to be mindful of as well. So in terms of the contracts, if you're a contract expert and you know what you're doing, maybe it's possible, but be careful because chat GPT is not always accurate. There was a case in the U S I don't know if it was a case as such, but I know.
And a lawyer there got a real massive telling off from the court because they got Chat GPT to organize some submissions for them and they were inaccurate and they got into so much trouble for that. So yeah, and that was a lawyer doing it by the way. So they got into a lot of trouble for that. So what I've heard about Chat GPT and what I've seen for myself is Chat GPT is not always accurate.
Heather (30:00.495)
You
Riz (30:09.754)
and you need to have the necessary expertise. I'm pretty sure, right. That if a marketing expert put in some of my ideas into chat, GPT, they would have a better result than me. Why? Because they're experts at marketing. I'm not, you know, I wouldn't do, I probably wouldn't get this same result or as good a result.
Heather (30:28.729)
Interesting point.
Riz (30:35.714)
with mapping out, say, a marketing strategy as would a marketer. I doubt it, you know? Absolutely. But what the thing I do love about Chatjibiti is it can help simplify things or streamline things or speed things up a little.
Heather (30:40.258)
Yeah, valid point. Thank you for answering that question because everyone's talking about it. Like what can and can't you use it for? And it's really interesting the point you set around creation of content as well that has to be human and original. So I didn't know that one either.
Heather (31:01.786)
Yeah.
Riz (31:03.532)
You know, it can do those things. think, I think it can be a wonderful tool and is a wonderful tool already because AI is used in things like the chat bots that you use on your websites. You know, for example, Clavio I use for my email marketing, it uses AI, you know, so there's a lot of amazing, incredible ways in which AI is helping small businesses. And the other thing I love is that AI has helped.
Heather (31:15.152)
Totally.
Riz (31:32.352)
small businesses be almost on a level playing field with the bigger businesses with the bigger budgets. know, it's made it easier for small businesses basically to be and you know, be in existence, I think, you know, and it has many benefits, but just be cautious. You know, if it's too good to be true, sometimes it is. I love how you think so much and just you're so much more than a lawyer and like I was saying,
Heather (31:54.948)
Rose, I love how you think so much and just you're so much more than a lawyer. And like I was saying, you're more of a business mentor and the way you help your clients is fantastic. Like you genuinely care. So speaking of that for, for your membership, who is the perfect person? Cause you do specialize in own creatives and then that space. But if you could talk through industries that could join and get a great deal of benefit, tell us more.
Riz (32:02.062)
business mentor and the way you help your clients is fantastic. Thank you. I do. Speaking of that for your membership, who is the perfect person because you do specialize in creatives and that space. Yeah. If you could talk to industries that could join and get a great deal. Absolutely. So any online business or offline, you know, bricks and mortar business as well, but predominantly online businesses. So think photographers.
graphic designers, course creators, businesses who run memberships. If you want to run a podcast, know, social media marketers, creative agencies that have everything under one roof, like email marketing, social media marketing. We have contracts for influencers or brands who hire influencers. We've got beauty businesses because I still am very fond of the beauty business industry. So we have templates of beauty businesses as well.
And we've recently started putting up things like holiday rentals. So anyone who owns an Airbnb, we've even got that now. But yeah, so predominantly it's those creatives that I've mentioned, graphic designers, web designers, photographers, then, know, businesses like social media marketers. I'm trying to think surface pattern designers, interior designers. One of our best selling templates is interior designer services agreement, actually.
We also do e -commerce kits. So we've got a chargeback kit, for example, and e -commerce website, T's and C's, privacy policy shipping and refund returns, those kinds of things as well. So because I obviously love e -commerce. So we've got something for everyone pretty much. And we've got over 150 plus templates. And then we have the membership and you can actually, this is...
something that's going to be happening. I don't know if I might get in trouble for mentioning, but we're going to be offering two different tiers of memberships and one tier will include a lot of the templates that you see on our website. So yeah, so you can access the templates and all the video and user guides through the membership itself, as well as then access to.
Heather (34:00.991)
You
Riz (34:21.044)
us for questions. And when I say us, I mean the lawyers, you you're not going to get a VA answering your questions. It'll be me most of the time it's me. Because I love doing that. I love that part of the business and helping educate. And sometimes I see things through the question, think, hang on a minute, have you thought about this? And, you know, and talk to them about that as well. yeah, I love watching people.
What's that word, you know, become confident and grow and thrive. And it's like, and you sit back and you almost feel like a parent. I helped it. I did that. I helped that, you know, they did the hard work. Don't get me wrong. I'm not taking credit for that, but I'm like, I was a little, I was a part of that journey, you know? So yeah. Yeah. How do people sign up? How do they learn?
Heather (34:54.138)
Yeah. Yeah.
Heather (34:59.098)
He's a proud parent. Yay.
Heather (35:05.186)
Yeah. Yeah.
Yeah, definitely. how do people sign up? How do they learn more about you?
Riz (35:15.158)
So we're currently in launch mode for the membership. So there is a wait list that you can access on our Instagram. There's a link there or on our website, which is findwith2dlegal .com. You'll find me most of the time living on Instagram, so DM us. It's not a problem. And our templates are on the website as well. And if you've got any questions, we do have a chat box.
that you can ask and sometimes it might be live. We might have somebody there answering questions live as well. And yeah, so mostly you can find us on Instagram or our website. Yeah. Excellent. I recommend you guys go and check it out. mean, just the beyond the contrast, just the advice and the community that you can tap into is phenomenal. So as we start to wrap up, are there any hacks, tools?
Heather (35:51.212)
Excellent. I recommend you guys go and check it out. mean, just the beyond the contracts, just the advice and the community that you can tap into is phenomenal. So as we start to wrap up, are there any hacks, tools, tips, ideas or things you want to leave our listeners with in their phase of growth to limit their overwhelm?
Riz (36:12.447)
Well, if you're in your phase of growth, I'm hoping if you haven't already, and if you haven't start now is put in some SOP standard operating procedures, put them in place before you hire would be best because once you hire
It's harder to convince them to start using that new software you're wanting to use. Or if you change how you run your business, it's harder to get everyone on board sometimes. So make sure you have your systems and processes in place. That will lessen the overwhelm, I promise. And it will help you build momentum as well. And be consistent. Be consistent with everything you do. When I first started out, and look, you know, I've talked about, you you might be small.
Heather (36:51.14)
Yeah.
Riz (37:00.002)
But think big, when I started out, was just me and a website, you know, and I made sure I put acuity on there and you can use Calendly or other, depending on what service you provide as well, you know, to take the call bookings and I use Zoom because I didn't want to have the cost and expense of leasing an office.
So use Zoom and Acuity connected the two and made sure Zapier was in there somewhere. You know, so that, that meant that I wasn't needing a VA straight away or an assistant or a law, another lawyer straight away. I building that momentum one step a time through systems and processes helped. And before I started hiring, I made sure that the way I wanted things done were documented.
So that when somebody came on board, they knew, well, this is how we do our newsletters and this is how we do our email campaigns. And this is how we, you know, how we sell our templates and this is how we talk about our templates. So teaching them all of that. So it's still done. Cause sometimes that can be a bit of a control freak and I like things done a certain way, you know? So having those processes in place, helps. And it also reduces your time answering hundreds of questions from your employees.
Heather (38:15.088)
It's great.
Heather (38:21.41)
Fantastic advice. Thank you so much for being here and sharing so much wisdom. And it's been fantastic to have this little chat as well. Thank you, Riz.
Riz (38:21.816)
Fantastic advice. Thank you so much for being here and sharing. You're welcome. And it's been fantastic to have this little chat as well. Thank you. It's a pleasure. Thank you so much.
