What does the business do?
Accounting and bookkeeping in Melbourne for high compliance and established businesses.
What was the main problem?
She had a WordPress site built on an old theme that loaded slowly, had no consistent design, messaging or clear value proposition. Basically her site was bolted together with little content or direction.
Want to see it live?
What we did to optimise their website for conversions:
Direct Response Copywriting:
After deciding on her target market, what she offers was clearly outlined and described in a way her market would resonate with so they take action booking a call. Plus there were credibility elements used throughout to build trust.
Automated Call Bookings:
An easy way to book a call online with clear Call to Actions and buttons listed throughout to promote this.
A Blog for Onsite SEO:
An easy to use blog with a filter to find what you need fast. This also allows for her to rank for various keywords on Google.
Newsletter Opt-in:
Opt-in forms throughout to help build her email list in Mailchimp.