Is your website passing the 3 second rule? In other words if your visitors don’t find what they’re looking for in 3 seconds you’ll lose them, and most will never return.
The easiest way to get them to stay is to perfect your Home Page Headline.
Here's a simple headline formula so your visitors know if what you sell is right for them.
Answer this question in a headline:
What does your product do for someone?
Then answer this as a subheadline:
How do you deliver it?
Here are 4 examples:
#1: Website Love
HEADLINE: From overwhelm to online bliss.
SUBHEADLINE: Website makeovers & care packages for small businesses who are ready for growth.
HEADLINE: Marketing smarts for big ideas
SUBHEADLINE: Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way.
HEADLINE: Make technology work for your business
SUBHEADLINE: Remote and onsite IT support that is tailored to your needs and always explained in plain English.
One last tip – Don’t forget to add a CTA of what you want them to do next…. Like start here, shop now, contact us etc.
Do you want help getting more customers from your website?
If your website is not growing your business the way you want, then you might need to make some changes.
Find out what changes to make and understand how to make better marketing decisions by understanding what data to read.
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