2 Steps on How to Write a Catchy Home Page Headline

Is your website passing the 3 second rule? In other words if your visitors don’t find what they’re looking for in 3 seconds you’ll lose them, and most will never return.

The easiest way to get them to stay is to perfect your Home Page Headline.

Here's a simple headline formula so your visitors know if what you sell is right for them.

Answer this question in a headline:
What does your product do for someone?

Then answer this as a subheadline:
How do you deliver it?

Here are 4 examples:

#1: Website Love
HEADLINE: From overwhelm to online bliss.
SUBHEADLINE: Website makeovers & care packages for small businesses who are ready for growth.

#2: Mailchimp
HEADLINE: Marketing smarts for big ideas
SUBHEADLINE: Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way.

#3: Powerbits
HEADLINE: Make technology work for your business
SUBHEADLINE: Remote and onsite IT support that is tailored to your needs and always explained in plain English.

One last tip – Don’t forget to add a CTA of what you want them to do next…. Like start here, shop now, contact us etc.


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