2 Steps on How to Write a Catchy Home Page Headline
March 8, 2021
Is your website passing the 3 second rule? In other words, can your visitors find what they’re looking for on your website within 3 seconds? If not, and you don’t meet this expectation in that wildly short time frame, chances are you’ll lose them. And the bad news... most will never return.
The good news, however, is that there is a solution to help convince people to stick around and scroll, and hopefully even click and convert.
The easiest way to get them to stay is to perfect your home page headline, which some also call your benefit statement.
Given 80% of people never make it past the headline, your home page headline is arguably the most important piece of copy on your website.
That said, here's a simple headline formula so your visitors know if what you're selling is right for them....
How to write a home page headline that will make people stay:
Step 1: Create a headline by answering this question...
What does your product or service do for someone? In other words, what is the main benefit someone gets when working with you?
Step 2: Then answer this question to determine your sub headline…
How do you deliver that benefit?
You want to make the headline all about your visitor, rather than about yourself. Avoid the use of the words ‘we’ or ‘our’ when possible. Keep it clear and relatively succinct - get to the point. Think about it this way: Who is your product or service for, and perhaps most importantly, how are you solving their problem?
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What does an effective home page headline look like?
Let's take a look at 3 examples that demonstrate these tips:
#1: Website Love
HEADLINE: From overwhelm to online business growth.
SUB HEADLINE: Need more customers? Our WordPress websites, care packages and training programs can help.
#2: Mailchimp
HEADLINE: Turn Emails into Revenue
SUB HEADLINE: Win new customers with the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
#3: PowerbITs
HEADLINE: Make technology work for your business
SUB HEADLINE: Remote and onsite IT support that is tailored to your needs and always explained in plain English.
And one last tip – you want people to take action based on your headline, so don’t forget to add a call to action (CTA), telling your customer what you want them to do next. Such as, 'start here', 'shop now', 'contact us', etc. This is essential if you want to increase conversions on your website.
