The 3 best marketing hooks that work for almost everyone
March 29, 2021
Did you know you might be missing the mark in your marketing with 2/3 of your audiences if you are not talking about what you sell in these 3 ways?
Here are 3 simple marketing “hooks”, or conversations you can have that will resonate with the majority of your market.
These messages can be used in your social media posts, on your web pages, and in your emails.
You can combine them or just create different pieces of content using only one type of message. Test to see what works best for you!
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The 3 Best Marketing Hooks
Marketing Message Type #1: The Emotional Hook
Show your market you care about them. Appeal to their emotions around the problem you are trying to solve. Use language like “Are you frustrated with (insert the problem you are solving here)” or “We know how you feel.”
Marketing Message Type #2: The Logical Hook
Share the specifics - stats, guarantees, ingredients, price, etc. In other words, speak to the logical type of person.
Marketing Message Type #3: The Curiosity Hook
Show or explain what it would be like to use your product or service. Get them to picture being a customer of yours by explaining what they can expect. Anticipate their needs, their desires - and answer the questions they may not even know they had, before they have to ask. Using storytelling in your marketing is a great way to achieve this.
One piece of advice - don't assume anything...! Just because you might prefer one way of talking, does not mean everyone wants to hear about what you sell in that same way.
So, the next time you create a post or email, try using a different “hook”.
