How to get more engagement on social media
April 26, 2021
Ever wonder why some of your social media posts get more engagement than others? It has a lot to do with the algorithms.
Algorithms are used to sort content in a user's feed. Social networks prioritize which content a user sees in their feed first by the likelihood that they'll actually want to see it.
Not getting the results you want on social media?
Stop saying the wrong things at the wrong time with the 5 Step Social Media Funnel Content Plan.
As of October 2021, there were approximately 4.5 billion internet users, and of these users, about 57 percent of the world’s population use social media. This is why algorithms are critical in determining the validity and placement of social media accounts and content.
We have trained our social platforms over time with what we want to see based on what we have done in the past. Although social media algorithms vary by platform, the purpose of an algorithm is to filter out irrelevant content or content that’s not high quality.
And that is how algorithms work. The networks show you the posts they think will keep you on their platform for longer.
Here is a list of what to consider to get your posts seen by more of your followers for longer:
Social media marketing has the power to dramatically change the way you obtain your customers. Ensure you create consistently high quality content that can stand up to any future algorithm changes.
Overall, focus on showing love to your current following instead of just worrying about the number of followers you have. Focus on relationships first, metrics second 🙌
Not getting the results you want on social media?
Stop saying the wrong things at the wrong time with the 5 Step Social Media Funnel Content Plan.