Episode 174 Transcript
Heather Porter (00:01.388)
Leanne, welcome to the show. How are you? Congratulations on the book launch as well.
Leanne Shelton (00:06.374)
Hi Heather, yes thank you, it's always very exciting.
Heather Porter (00:08.526)
we're going to talk about the book. We're going to, yeah, I want to know more all about that in a minute, but first love. I love to start off with some tangible takeaways on growing a business in more of a sound mindset and I hustle. So, and I know you've had quite a journey with different businesses too, which we'll get to. So overall, what are three things that you recommend that work really well to grow a business when there's a lot of
pressure to kind of grind and hustle.
Leanne Shelton (00:40.182)
Yeah, look, for me, networking has been a massive part for me. And look, it's not the type of networking where you go in and you expect to walk away with business. It's this form of knowing you're not alone in this whole business journey thing. Because when I started my business, I'm copywriting one like 11 years ago, I didn't have a lot of friends who had businesses like just it just no one did.
Heather Porter (00:53.326)
Ahhhh... Yes!
Leanne Shelton (01:06.418)
And so I joined networking events going, okay, I'll bring in some work. And then like now, fast forward to 11 years later, and all my closest friends are business owners as a result of networking. So there's friendship wise and also so many have been like mentors to me, have provided advice and tips and all been my cheerleaders, like with my book, they'll be the first ones to buy it or be beta readers or whatever.
So definitely networking has been part of my world and I'm an extrovert so it works well for me. I know that doesn't work well for everyone. But definitely that. Another tip would be, yeah, guess building on that finding a mentor or a coach. mean, just be wary about some of the coaches. Make sure they are the right fit. I have been scarred by those who aren't the right fit. And I've just, you know, I've wanted so much from that relationship and I haven't gotten it.
Heather Porter (01:52.45)
Yes.
Leanne Shelton (02:01.344)
But now I've got a really great coach who's really supportive but also pushes me, which is what you want. You don't just want someone who's like, good job, pound the back. And you're like, but I'm not getting like where I should be. So I'm obviously doing something wrong. The third thing would be looking for opportunities and not close yourself off. So I don't do business planning. Like I don't have a...
Heather Porter (02:07.458)
That's good.
Leanne Shelton (02:28.104)
a real in-depth five-year plan, which I mean, would have gone out the window anyway with where I am now. But I just kind of go with intuition and my gut feeling a lot. And look, I am ADHD, so sometimes I can be mistaken. It's shininess and it may actually be something good. But it has served me well because if you just say, no, this is my path, this is where I'm going and that's it, you really just close yourself off to something that might be even better that you just had no idea existed.
And that's really served me well, like whether it's been partnerships like going up, I'll just ask to see if they're looking for speakers with my local council. And look, they are. And that turned into three years worth of workshops. So just not being afraid to ask for opportunities and embrace them they come.
Heather Porter (03:16.931)
that is such good advice. Okay, so I'm gonna twist that. How do you then know what to say no to?
Leanne Shelton (03:23.254)
Great question. I have gotten better at not saying yes instantly. Even just literally something the other day was like, you know, a free little thing for two hours. And then I'm like, oh, I'm not going to, you know, I know this can be a sales pitch. I'm not. I was so proud of myself because in that moment going, I feel like I should say yes. And then I'm like, can I just have a day? And then I speak to people like, okay, no, that's not the right decision for me right now. So definitely take time. Don't ever feel like you
pressured into saying yes or no straight away, always say, I'll think about it and then give yourself if you can like, yeah, 24, 48 hours and if you still can't stop thinking about it and you can't find a reason not to, apart from you're scared, then go for it and that's, yeah, that's served me well so far.
Heather Porter (04:13.291)
Love it. Okay, now we're gonna go back. I wanna know more about your professional journey. What did you do before you started your copywriting business?
Leanne Shelton (04:22.112)
So I've had experience in marketing, communications, tele sales was my very first job out of uni, which I did, but I can talk on the phone now. So great skill. And it was for an online business directory too. So I was speaking to the plumbers and lawyers. So it really served me well for networking later in life, because I could talk to anyone. So a bit of mix of all that stuff and you know, there'd be PR and events and all that and the kind of marketing stuff.
Heather Porter (04:30.997)
I love it.
Heather Porter (04:36.013)
Totally.
Leanne Shelton (04:50.824)
And ultimately I started my business when, you know, I had a one year old, almost one year old daughter, and I had returned to my old job part time after maternity leave. And it was very much that full time work and part time hours thing. I'm like, I need more flexibility. And while on maternity leave, I'd done some copyright, like writing and editing newsletters for sport organisations. I thought, maybe I could do this. And
Heather Porter (05:15.904)
Okay.
Leanne Shelton (05:19.154)
It turned into writing website content and articles and everything else. And that just kind of, yeah, played on from all my past experience, just all wrapped up. was very, very weird, like all the experience I've gotten. Like I never, did creative writing at uni. I didn't have a set degree in anything, but just life experience kind of took me into, into my business and yeah. And then moved into AI now.
Heather Porter (05:44.523)
I know. So that's a really interesting transition because I mean, copywriting now into AI, which does copywriting. want to know all about it. So like first let's talk about what you're doing now. So what's, what's your business in AI?
Leanne Shelton (05:57.716)
Yeah, so my business now is human edge AI training. So I am training the non-techie leaders and entrepreneurs how to embrace AI and not lose the human in the process. this and so I do yeah, I'm doing keynotes, workshops, one-on-one teams, putting together like a three month program as well. It's been just a whirlwind, but I absolutely love this now.
Heather Porter (06:01.355)
Love it.
Leanne Shelton (06:27.254)
I mean, I can talk about where I got here, but this now, it really lights me up. Like copywriting never excited me as much. Like I've been a writer my whole life and I found it very hard to teach writing because it was just such a something was so embedded in me and I just like, I just have it. I can't explain why I do this. I just do. It's a very intuitive process. But with AI, because just going back two and a half years ago, I had no idea as well. I can really speak to
the non-techie people about how to dive in without getting freaked out and overwhelmed and everything. So my experience as a non-techie person actually serves me well and bringing that copywriting experience into it.
Heather Porter (07:12.407)
So why AI out of any direction that you could go? What about it lit up your soul and made you, tell you, I want to go this direction.
Leanne Shelton (07:23.03)
partly felt like I didn't have a choice to be honest. Mainly because, look, I got paid, my subcontractors, we got paid to write content, articles and social media posts and website copy. And so Chachpiti suddenly arrived and it threatened my whole livelihood because it could do it for free and a pretty decent job. But I realized though,
Everyone was focusing on prompts like, put in this prompt, put in this prompt. But no one was looking at the output and the output was actually really poor. Like the quality was so not there and it's still not there for a lot of people. And I thought, hang on, I can see an opportunity here. I am a copywriter. I'm a marketer. I know what good quality content looks like. Why don't I come in and help people who are using AI because writing's on the wall. Everyone's going to do it. Why don't I come in and just teach people how to do it properly?
Heather Porter (08:10.049)
Yep.
Leanne Shelton (08:18.678)
reverse engineer the process or help them with editing it or whatever it is. And that was my little light bulb moment. I spoke to a couple of people who said, oh yeah, that would be good. And then I was at a business planning day thing and the idea came up, came to me. What if I put together a webinar about how to use Chetchabuti and still sound human? Cause everyone was like, oh, it just sounds like rubbish. Yeah, that's my big thing too, but there's gotta be a way to make it work, right? And I gave myself a month and I
Heather Porter (08:45.824)
Yeah, totally.
Leanne Shelton (08:48.726)
There's literally like three books about AI out there. And I read one that was halfway decent and I taught myself what prompt engineering was. And then I ran that webinar and 150 people registered and it kind of all went from there. And so I realized I can bring my human experience, expertise, the copywriter and marketer to the AI world because not enough people with my experience are doing that. I've got all the business coaches jumping on the bandwagon, prompts, prompts, the techie people just talking high level.
tools and stuff and I'm like, I don't know. But hang on, I know what I know and I know that lot of people aren't good at writing. So how are going to judge if it's quality content that is pumped out? They won't know. Let me guide them. And it's kind of evolved from there. And now I actually look at a more holistic approach to AI, not just the written component, but the mindset and the strategy and the tactical side for.
bringing a team on board, the ethical side, sustainability, the legal and security side. There's so much more to it that I've realised that isn't been talked about enough and that's where I've decided to come in.
Heather Porter (09:52.214)
Yep. And is that what you talk about in your book? So what's the name of your book and what do you talk about in your book?
Leanne Shelton (09:58.964)
Yes, my book's called AI Human Fusion. And the idea came to me because I saw a lot of hype around AI first, like overseas. And I was like, AI first, you want AI first business? Here's a webinar on how you can have an AI first business. And I'm like, no, no, no, we need to be focused on human first. Like there's still people freaking out about being replaced by AI. Why are we pushing this AI before people kind of idea? And once that kind of
Heather Porter (10:08.77)
Yeah.
Heather Porter (10:25.581)
Mm.
Leanne Shelton (10:27.382)
that seed was planted. I'm like, okay, this could be a book that won't be at a date within a week of hitting the shelves. Let's talk about a non-techie human first approach to AI for busy leaders, which is a little tagline. And so in the book, there's the habits framework is what I talk about habits because we need healthy habits right now, which depends on it. And in that I talk about H for the humans. So that is
Heather Porter (10:49.249)
Yep. Yep.
Leanne Shelton (10:55.136)
The whole mind, I love that section because it really is like the mindset stuff, getting over the overwhelm, the fear being replaced, creativity and critical thinking, all that stuff that people worry what's going to happen with AI, as well as human connection, why we still need it. And we don't want to have bots talking to bots on social media. Like, what's the point? And what is human first? And then we go into like the AI component. And that is actually training Chachpiti and Simla to support us, not replace us.
Heather Porter (11:12.565)
So good.
Leanne Shelton (11:25.11)
So actually training it on our business, our brand voice and our customer, like three key things that it needs to know to provide customized content. A lot of people don't know you can do that, but you can. And then there's some use cases in there about some examples of how you can use AI in your business and ensure the human is ingrained in it. And then the next section is business integration for BI. And that is, yeah, the ethical responsible usage. That is the security, the legal side.
I have a lawyer co-wrote the legal chapter. had two security people, cyber security people co-wrote that chapter. The ethical response and stuff, I five people contribute to that. So I didn't, I knew I have all the answers. So I've had 37 people, some co-writing, some just contributing their musings as part of the process. And then the final part is yeah, TS for tactical strategy. And that is, you know what you know now, thanks to the rest of the book, bring your team along for the ride, have buddy systems.
Heather Porter (11:59.976)
Yeah, right.
Heather Porter (12:14.508)
Nice.
Leanne Shelton (12:24.342)
have discussions, talk about the AI policy from the legal component when they can and cannot use AI and keep the human brain active. So there's so much that goes into it and it's just not being touched upon in all this hype of AI. It's all just often tools and updates and tools and updates and what you should and shouldn't be doing and being replaced. Break through all that. Let's look at what's real, what we actually need to know right now.
Heather Porter (12:50.849)
So smart. Like anything that's new, right? There's just hype everywhere from all these overnight marketers and people like AI business. I've seen this thing chasing me around on YouTube right now from a teenager going, teenagers are making more money with new AI businesses than ever before. You know, it's all that hype stuff like you're saying, which is putting a lot of people off, I think too. So two questions about your book and the research you've done. What's one thing that we should be excited about?
for using AI in our business right now.
Leanne Shelton (13:22.71)
excited. Look, everyone talks about productivity, okay? Because AI equals productivity. Yes. But don't think about just getting lazy with it either. Right? What we should be excited about is getting it to handle those silly little tasks that we do time and time again, making sure we've trained it up so it really knows us. And that's what's so exciting when you're like, Oh my gosh, how good is this? Like literally this morning.
Heather Porter (13:25.77)
Uh-huh.
Leanne Shelton (13:50.56)
For example, I've got Trello as my project management tool and for all my speaking gigs, I'm like, I need a proper template for what I put in. And I was just thinking about the description, to be honest. And so I asked AI, want to, know, my chat should be T, I want to include things like, you know, the contact names and the value of the job and the location and is there a microphone or a Pell, the slides, just, I gave it some basic notes and that has pumped out. Here's what you put in the card description.
And here are three great checklists with what I said, plus another 60 % I hadn't thought of that you can include. And I'm like, oh my gosh, how great is that? I would have spent forever creating this stupid little checklist, which was so unnecessary. So what I'm excited about is these little things that really they matter, but they don't need to spend me to spend hours on. It can just work with me for that because I know how to brief it. And I'll you know, I'm like, oh, doesn't really I don't really need that.
Heather Porter (14:32.791)
Yeah.
Leanne Shelton (14:49.174)
or no, that's in the checklist that needs to be up in the card description. I don't want the contact details and it's a checkbox. No, I need their name up there. So I know how to critique it. And this way it gets really exciting because we need to go, all right, look at what you just did for me. Now let's see how I can improve it. Now let's see how I can use this energy that I've just saved and move on to the next thing. That's the exciting thing, not just replacing ourselves because look, it can and it's halfway decent, so why not?
Heather Porter (15:09.495)
So good.
Heather Porter (15:16.269)
I love that you said that so much because that's how I'm using it. Like it actually gets me excited about projects again, because it's almost like it frees up those little things in your mind to let you be creative and strategic. yeah, so true. That's what gets me excited too. So tools, cause there's a lot of AI tools out there and there's more and more coming up. What's your recommendation to people on like to silent the shiny object syndrome. What do they choose? What should they use?
Leanne Shelton (15:44.982)
Okay, so I've very strong opinions and tools because there are so many this someone told me 18,000 a few months ago, it's probably like 25,000 now it's probably ridiculous. So my thing is, you don't know which ones have had a lot of money invested into them, and which ones were developed by board teenagers at 2am. So and what which ones are actually secure and what's just gonna eat all your data and
Heather Porter (15:53.527)
That's insane.
Heather Porter (16:05.601)
That's so true.
Leanne Shelton (16:13.832)
you know, where's that going to go all your insights? So what I say is really keep it to a minimum. I personally use Chatchabee Tea because it knows me so well for two and a half years of training. So it's so good. Why do I jump to anything else when it knows my business, it knows me, it knows how I speak? I can, you know, pump out an article in an hour with a very basic brief spoken or typed using all my workshops in my keynotes, like reusing, especially repurposing, repurposing my stuff. Why go to anything else?
So I just checked my team. It's getting really good at imagery too. So I stick to that. I've got the paid one. Stick to that for now. Imagery, metal, you know, with messenger and WhatsApp that kind of does OK with images. But and then I use things like Otter for transcribing. And when I'm in workshops, I show demos of Suno, which is like text to music and in video, which is like, you know, it does a little collage of video stuff and this cap cut, which is great for editing.
But I don't actually use those like day to day. My main thing is chat to BT and that gives me the content I want. That gives me the images I want. The other stuff is fun little things, but text to music is cool. But when am I really going to use that? Might use it for a little jingle on a social media post, but. Yeah, so this is a little trap I want you to avoid. Some things are shiny, will actually serve you, will actually push the needle like in your business.
Heather Porter (17:16.233)
Mm. Great.
Leanne Shelton (17:42.368)
how does it serve you? And there's so many tools that go, we do this, we focus on this. Cool. But could Chachptt also do that as well? And you don't have to pay for the extra subscription. So that's where I just say be cautious. And if you are going to trial it, do month by month payments. So you can easily cancel it when you realize, I haven't used it again since day two. And then we can move on.
Heather Porter (17:53.003)
Yes.
Heather Porter (18:03.069)
So smart. Yeah, so smart. Is there anything that we as business owners should be wary about when using AI? I you said you've talked to lawyers and a lot of other co-authors. What should we be concerned about, if anything?
Leanne Shelton (18:17.632)
Yeah, so the security part is a big one. Don't put anything sensitive. Look, anything when I say about training it on your business brand, voice and customer, by the way, that stuff that is on your website, you have in your brochures, anything you're happy for anyone to look at. You train up with that kind of content. If you are putting in anything like you're a spreadsheet and you want to create reports or whatever, that's fine. As long as you create a copy of your original.
delete names and any kind of personal identifiers, just put X or just whatever, and then use that to ask for it to create the content of the report for you. Things like that is so important. I mean, it comes into the AI policy, which is what my lawyer friend, Michelle Gordon from Gordon IP talks about. So basically we have privacy policy, terms and conditions. Our policy is going to be one of the big ones very, very soon.
And what that means is being transparent to your clients and your providers and suppliers of when AI isn't being used within your business. if you, you know, just telling them all your data are safe, we do not upload that to AI. All we do, but we do this, this, this, this, right? So you've got to be clear with that. And then the other side is for internal usages of AI. you just have a VA,
Or you actually have a team or even just remind yourself have just recommendations regulations about when you can and cannot use AI When you always have human oversight all this kind of stuff so that from a legal point of view is really key and also being wary things like copyright because if you are designing your own logo with AI and Someone else creates a very similar logo with AI. You don't actually have copyright on that because AI
create it for you. At the moment, because the lawyers are trying to catch up, the legal system trying to catch up, at the moment being that copyright, trademarking, all this kind of stuff, it comes down to how much of the human is involved in the invention, how much of the humans involved in the creation, and if you can only say, I just put in two prompts, that's not enough, you're not gonna be covered. So go into that more a bit in the book, but that's really key, and the security stuff, just make sure
Leanne Shelton (20:39.306)
that you are always being mindful and not just getting lazy what you throw in because although it may say it's secure, unless you've actually paid invested in a system that basically your business is working at little silo, there's been no external information, it's not going out unless you're doing that, just can't be sure.
Heather Porter (20:58.7)
Oh my gosh, you've given me the best concise, beautiful answer with that question. So thank you for that. Because people don't think about this and even like privacy policies and how you talk to clients because it's now becoming more more assumed that people are using AI. And I get a lot of people on my network going, yeah, but what do I put in there? I'm scared of what I should do and say, and are they going to steal personal details? So you've done a great thank you for answering it like that. Appreciate it. Now.
changing into you and how you operate Liane a little bit. think back to a year ago in your business. What's something that you think that you've done exceptionally well?
Leanne Shelton (21:39.206)
marketing for my book or the whole process with the book because I was very strategic because one, well like I said before, I didn't want to write an AI book that would become out of date really quickly and I knew a lot of AI people or authors that happened. I also knew that I didn't want it to be written by AI because I'm a writer, I want to be proud of what I put out there and I want to practice what I preach. Human first.
Heather Porter (21:41.344)
Huh?
Leanne Shelton (22:06.216)
Yeah, be contradictory if I am, yeah, AI to write it. So I had this idea of, I want to be the human writer. And like I said earlier, I know, though, that I'm not the expert all things AI. So if I bring human voices in and call it hear from the humans like little breakouts, that will add more layers. And strategically, I know if they're featured in my book, they're more likely to promote the book.
So I've been told my marketing was very clever with this. So I did call outs here from the humans. What are your thoughts on this? And I people on LinkedIn network comment and whatever. Great. Let them know you're in the book. So 37 people are in the book from firsthand connections is up to 50 in terms of research to even just someone, you know, a couple of people send me DMS or or they put up a post about human connection like, oh, that resonates and throw that in. But
Heather Porter (22:44.116)
Nice.
Leanne Shelton (23:02.518)
All these people, I'm saying, oh, yeah, you're in it. Here, I'll give you a free copy because you're a contributor. You know, please promote it. And I was also very transparent about the whole book writing process on LinkedIn as well. So from the very beginning, very first post was, if you had a publisher tell you you had seven weeks to write a book, would you be like a hells yeah or a yeah nah? And I did a silly photo of me with a book on my head and it went off and people like, do it, do it, do it, do it.
Thankfully, I had an extended deadline and it was three and a half months in the end. it was, yeah. But I just started that process every time like, I've written this today. I've interviewed this person today. I was very transparent with what was happening behind the scenes of the book. So all these people are following me and they're like, they felt so involved in the process. Like, five days of manuscript deadline, four days, three days. I've submitted it. my gosh. And all these people celebrating, but just.
It wasn't just me working my own little corner on the book and then, look, here's a book. And it's been amazing. I've loved the support from everyone. Yeah, the feedback, the ideas of who I should speak to kind of springboarded off this stuff. Yeah, really proud of how it's all come together and yeah, that whole journey.
Heather Porter (24:20.982)
Did you, was it primarily LinkedIn that you shared this information or other socials as well?
Leanne Shelton (24:26.536)
Mainly LinkedIn, occasionally on Facebook, but I found that my biggest cheerleaders were on LinkedIn. And in my mastermind group, which I joined in September last year. So there's a lot of people in there too. So some of them are contributors for the book and some other people just from my wider network. But it just, yeah, it all just came together so nicely. I did write the book out of order as well, just whatever I felt compelled to work on at the time.
Heather Porter (24:32.138)
LinkedIn.
Heather Porter (24:41.652)
Nice.
Leanne Shelton (24:54.78)
Some were harder sections than others. Some stuff like the AI stuff I've been talking about for two years, that kind of just fell into place easily. But what I also found important too is for transparency purposes, I actually have a QR code to online resources. And that includes when I did use AI, because I'm not an idiot. I'm going to use it at times. But chapter by chapter, I'm like, this chapter, I used to help with definitions. This chapter, I helped with coming up with
a few sentences to kickstart this section because, you know, getting over that starting point. Or I didn't use it this chapter or I didn't use it this chapter. All chapters have an AI generated summary with human tweaks. That was really helpful, too. So I made sure that everyone was across from the beginning to end of the process where AI came in, when I came in and everything like that. It's been very fun.
Heather Porter (25:37.248)
Very smart.
Heather Porter (25:49.407)
really, really thoughtful. do you know, time and time again, I hear from people that say, talk about the journey before the thing launches. And it's such a powerful community builder, get people on side with you before. And I love that you've done it because a lot of people are, I'm gonna do it, I'm gonna do it. And then they don't. So the fact that you've done that whole journey is really impressive. What's something that you think that you could have done better from a year ago to today? Is there anything you wish you could have told your old self from a year ago? Hey, Leanne, do this differently.
Leanne Shelton (26:19.19)
So I did attempt a membership model for a little bit then and I you know, I this is so great because you know people you know cash poor time poor let's just 27 dollar a month thing you come in and every week there'll be some new training Q &A sessions. I had like two sessions a week I was fully invested in it different themes every month all marketing related and the thing is I only got up to maybe
Heather Porter (26:22.568)
yeah.
Heather Porter (26:29.846)
Yeah.
Leanne Shelton (26:45.878)
15, like one five people who joined and then only like three people actually tuned in, the same three people every week. And it was like, so much value, but only three people. I'm like, this needs to go wider and broader and that. So like, don't like, I don't believe in mistakes. I believe in learnings and
Heather Porter (26:53.448)
Okay, yep.
Leanne Shelton (27:07.71)
What I ended up realising was, OK, I need to be doing those as free things as lead magnets to get people on boards. That's what I started doing this year. Like, OK, let's do a monthly master class or something. Started making them paid. Then I turned to free things like how I write an article for LinkedIn in an hour. And I had like 150 people sign up for that one or 200 over two sessions. I did an encore like, OK, people want this. And then I get them onto my list and then buying my book and everything like that.
So I don't think it was a mistake. think it was just like, I need to be wary that Australia is also very behind with AI implementation. We're at the bottom. So I'll just keep chugging along. I'll keep showing up on LinkedIn, speaking at things. And now with the book, obviously is going to, you know, kind of kick off different opportunities to go for the higher people up the food chain, you know, corporate.
Heather Porter (28:02.336)
Charlie. Yeah!
Leanne Shelton (28:04.566)
I still want to speak to micro business owners because that's me. I'm hanging out with you people. But stepping out of my comfort zone a bit and going, all right, time to play with the big boys and girls and just trust the process. And look, I gave the membership a go, but I am glad that I did decide to close it off after seven months going, look, it's not working. And I've got great content I can still bring into these free master classes. So yeah.
Heather Porter (28:08.276)
Yeah. Yeah.
Heather Porter (28:30.9)
Excellent. Okay, so recap. How can people work with you? What are all the different options?
Leanne Shelton (28:37.11)
Yeah. So if you do have some sort of conference coming up or a team building thing and you'd like me to do a keynote, that is definitely available, especially great if you need help with mindset. If everyone's overwhelmed, you've got a mix of people who are soaring ahead with tools, but misusing it and those haven't touched it. Great for just getting that right headspace. Then it's good as a follow up or if you want to jump straight in to a workshop.
So whether that's one on one, like it's just you, that's cool. We can do like a three hour train the tool to know you and your business and then work on a project or as a team. All right. Let's everyone train the tool the same way with the same material, start the same spot. Let's answer all those questions. Let's create some some prompts together that will work and get everyone playing with it all hands on. I know you learn that way. It's so much better.
And then if you do want to do more of like a program, that's what I'm developing right now, like a three month really embedded into your work culture. the mindset, the, so everything I cover in my book ultimately, getting the mindset right, train the tools right, choosing the right tools, are there different tools that really do work in your industry, getting the business integration happening and all like buddy systems and all that else with the tactical strategy side.
So that's that's kind of a bigger thing I'm working on. But yeah, you can find me on LinkedIn. Look up Leanne Shelton. I will be reviving my podcast and YouTube hopefully the next couple of months. So stay tuned for those. But humanedgeai.com is my website. Come check it out. And yeah, I'd love to work with you or just have a chat to see if I can help you. But yeah, keep it all very non-technical and fun and approachable.
Heather Porter (30:07.562)
right?
Heather Porter (30:23.946)
What I love about you and guys, if you're listening or watching on YouTube or whatever, Leanne's background is a copywriter alone.
is such a powerful filter that she uses AI from. then just talking to you, you're not like chasing shiny objects. You really nailed the fundamentals, the protection of running, you know, these elements in your business. So there's so many good things about you guys go after Leanne if you want help in this space. Absolutely. my God. So look, as we start to wrap up, is there any thing that you'd like to leave our listeners with?
Leanne Shelton (30:58.326)
I think just don't fall into that productivity trap of, this is the thing of, oh, look how good, how much time it's just saved me, but forgetting about how it lands on the other side. Whether you're producing strategies or whatever for team members to look at, or you're creating content like articles or social media for your potential customers or current customers to look at.
Just remember to always have that human eye looking over everything. You're the one has to be prompting it. You're the one that's critiquing it afterwards and fix it. Because if you fall into that productivity trap, I need to get that trademarked, of look at how much time it saved me, without a second thought, you're gonna lose that know, like and trust factor on the other side. When people can tell there's a disconnect between what you're pumping out and who you really are.
So just make sure that it sounds like you, it represents you. You are comfortable putting it out in the world because otherwise you're going to have negative repercussions, which we want to avoid. lot of people don't even think about that. They're caught up in their own little bubble of how it's helping. But think about the humans on the other side.
Heather Porter (32:10.772)
Of course, that would be the perfect answer that you leave us with. Human first, love it so much. Thank you so much for being here. I really appreciate our conversation.
Leanne Shelton (32:18.592)
Thanks guys, that's been great.
