Episode 168 Transcript
Heather Porter (00:01.4)
Caitlin from Sunshine Coast, how are you?
Caitlin (00:04.603)
Hi, I'm so well, so, so well. Thank you so much for having me on.
Heather Porter (00:09.138)
I'm, I'm really excited for our conversation ahead because they're going to touch on AI, your journey, copy, how to get the voice of our business owners out there to the world. So many good things to come. So before we hear your, your tips about more copy your business and your journey, I love to start with tangible takeaways, because our listeners are growing businesses and they like to hear from other business owners on how you personally grow a business.
Caitlin (00:22.033)
Absolutely.
Heather Porter (00:37.792)
trying to stay more balanced, trying to stay away from that hustle and grind culture. So what are a few tips you have for us?
Caitlin (00:44.349)
Yeah, I love this question because so many things come to mind, but I guess the first few things that come to mind are definitely, and maybe this is because I'm thinking with my psychologist hat on, trying to set up your business in a way that works for you, so working out what you want, how you want to work, what that looks like.
Heather Porter (00:49.601)
Yeah
Heather Porter (01:00.257)
Yeah.
Caitlin (01:09.605)
and then actually doing it because I know that like when I first got into business with for sure there's so much advice out there about like you know should be waking up at this time like you can only work in an office like I don't know something about like I probably I sparred or something like that and I'm like and I was doing a lot of things and I was even in at one stage like a business group coaching program
Heather Porter (01:18.87)
Yeah.
Heather Porter (01:24.46)
Yes! Yes!
Heather Porter (01:33.313)
Okay.
Caitlin (01:33.861)
And honestly, I think that was the most stressed I've ever been because it was, it was all about that hustle culture. And I realized it's like, I actually don't want to run my business like any of this. want to, and I, I'm a bit of a, I wouldn't say like a lazy entrepreneur, but I do occasionally like to work from my couch and like, that's okay. And so I really think like you can work how you want to work. And so starting off by figuring out what that looks like for you. I think that's probably.
Heather Porter (01:40.333)
Yeah.
Heather Porter (01:50.904)
Yeah. Yeah.
Heather Porter (02:01.334)
I like also what you said about and then actually doing it.
Caitlin (02:05.053)
Yeah. Yes. It is.
Heather Porter (02:07.246)
I mean, it's a whole other set of challenges, isn't it? Because once you get an idea, you can be constantly pulled like in different directions, right? With shiny object syndrome and taking advice from other people because you just think you should. So how have you stayed like confident in your path on what your decisions have been? How do you, are some like things that you do personally stay on track?
Caitlin (02:30.749)
Yeah, that's such a good question. What do I do? I... I think it... helps. Um...
In terms of like, I'm very like compassionate with my myself. Like if I'm having a rough week or if I'm like planned all this stuff and it didn't go ahead, I really try and steer clear of berating myself or being like, just, you just work hard and you've got to work doubly next time or something like that. I am try, I do try to be quite compassionate with myself. So I think that like starting off from that place really helps, like being quite mindful of that.
Heather Porter (02:45.452)
Okay.
Heather Porter (03:01.527)
Yeah.
Caitlin (03:10.023)
But then also getting help, like,
I've started, like I've got a VA of two VA's actually who helped me with my work, which has been like phenomenal. Like it's been so good. So I really like, if you can outsource stuff or get help, like I hundred percent would recommend that. Like just because you can do it doesn't mean you should. Like just because I can, you know, kind of publish my social media content, I know how to do that. All of that. Like it doesn't mean that I have to do that. So I think that's been something that's been really, really beneficial as well.
Heather Porter (03:42.126)
That's a common theme with everyone I talk to is stop doing everything yourself.
Caitlin (03:44.284)
Mmm.
that's so interesting, yeah. But then also having the permission, it's okay to get other people to do things. Yeah.
Heather Porter (03:50.732)
Yeah, so...
Yeah. Let go. Yeah. And do that. So I want to talk a little bit about your business and your journey. So tell us about your business that you're running now and why did you start it?
Caitlin (04:06.361)
Yeah, so I, so my background is in psychology. So I do work as a psychologist and I have a private practice as a psychologist, but my copywriting business, which is like so different from psychology, people often like look at me, they're like, what do you mean? Like I'm in a networking event. I'm like, yeah, I'm a copywriter and a psychologist. And I go like, what? This doesn't make sense. But basically like how I found out about copywriting was
Heather Porter (04:14.849)
Okay.
Heather Porter (04:18.19)
Yeah!
Yeah.
Wow, okay.
Caitlin (04:32.445)
When I went into private practice and I had to of course have a website built for my private practice and I hired a web developer and a designer and like they did an awesome job but then they were like, oh, what about the content and the copy? I'm like, what do mean? What about the content and the copy? And like, oh, well like we do this side and then the copywriting and the copy content is a different thing. And so then I...
Heather Porter (04:48.611)
Yeah.
Caitlin (04:54.503)
went on a massive big, know, down a big rabbit hole learning about copy and what it was and like how to do it and all this stuff. And then I realised there was an actual job that people do and I got so jealous. I'm like, what?
Heather Porter (05:03.322)
yeah.
Caitlin (05:05.885)
This is so cool. And so it took me a little while before, cause I was thinking about it. I'm like, wow, there was just something really stirred up in me, like quite fired up. I was like, yes, this is so fun. Like I feel like I need something that's creative, like an outlet where I can play and have fun and like just be myself more than, you know, in psychology land. And so it took me a little while, but it was like, no, I'm going to do it. I'm going to open up a side business and be a copywriter. And I didn't really tell anyone about it. It was like this big secret for ages.
But then I think I eventually did an Instagram and then I maybe told my mum or something like that and then she was so supportive and then told my friends and then that whole visibility stuff has been another journey and I'm sure we could talk all about that.
Heather Porter (05:40.952)
Yeah.
Heather Porter (05:51.138)
We'll do some of that, yeah for sure. You know, but it's funny when you say you do psychology as well because to me it's a perfect marriage because you understand people so deeply and that's what good copy is, isn't it?
Caitlin (05:52.74)
You
Caitlin (05:58.553)
Mmm, yes. Yeah. Exactly. That's exactly what it is. And I think that's why, maybe that's part of the reason why I was really attracted to it, but also why, like, maybe it was that thing, like, I felt like I was pretty good at it. Like, I kind of...
Heather Porter (06:10.369)
Yeah.
Caitlin (06:16.381)
I did bit of like copywriting courses and things like that, but I just felt like I could, yeah, like I could get it. Like I get on a branding call with like a client or something like that. And they'd be like, oh my gosh, like, I just felt so heard. And you just like got exactly what I, what I was trying to say. And like particularly working with, like now I work with a lot of healthcare professionals, but when I first started my copy business, I was working with a lot of creatives who are oftentimes doing this really complex, not complex, but like, um,
Heather Porter (06:40.716)
Okay.
Caitlin (06:44.933)
Their work is often hard to put into words, right? And so it was, I found it was quite helpful having a psych background to be able to do that. And so that was a beautiful foundation too.
Heather Porter (06:55.917)
Why have you chosen health practitioners, health and wellness in that space? Why does that appeal to you?
Caitlin (07:02.779)
Yeah, so I think, what was it like last year? I realized I hadn't really done a lot of like the brand messaging work for my own business. Like I do that a lot with other businesses, like, you know, like who are you going to speak to? Like why, why them? Like talking all about the internet media for like the messaging strategy side. But I'd never really done it for my own business. then which seems it's like that whole, you know, Cobbler's kids without shoes kind of scenario.
Heather Porter (07:13.195)
Yeah.
Heather Porter (07:29.363)
Yeah, totally.
Caitlin (07:31.725)
that I'll just not. And then I think at some stage I just, I was maybe just like thinking and I really just like thought to myself like who am I best suited, like who am I best positioned to work with.
in my copywriting business. And it's so obvious, like healthcare workers, like health professionals, and then more specifically, healthcare professionals who've like branched out into creative businesses, because there's so many of us out there. And that's like such a, it's a very niche market, but it's also such a specific experience as well, like juggling both professions and like the rigidity and like all the rules and all of that. And then like the...
Yeah, like the being scared to be seen and like, how to articulate what we're doing in a way that's different to other people, guess. Having that really in that training and that kind of thing. And so I felt like I was really able to speak to that because I go through it and it makes so much sense.
Heather Porter (08:23.425)
Yeah.
Heather Porter (08:32.299)
You go through it. makes a lot of sense. I remember when I first was starting out in business and I heard the advice, you know, you can easily just start by helping people that are two steps behind yourself because you know them, you were them.
Caitlin (08:47.363)
Yeah, that perfectly sums it up.
Heather Porter (08:51.103)
Yeah. Well, no, it's amazing that you that you did done that. It's also, I think. So I've speak to many people on this show and some people are like, yeah, I know my niche. This is who I work with. And there's still people that have been running a business for 10 years that are like, I can't figure it out. Like I struggle because I want to help everyone or I have, you know, different industries or different sized businesses that I work with.
Caitlin (09:08.893)
Mm.
Caitlin (09:16.381)
Wow.
Heather Porter (09:17.459)
So it's really interesting how some of us are so clear and then some of us are so, I don't know where to, I'm good at what I do, but who do I help? Still, you know?
Caitlin (09:22.257)
Yeah.
Yeah, that's so interesting. you find like how does that impact those people? Like is it an okay thing? Because obviously they're still in business and they're running things or are they kind of quite stressed and like their marketing is a bit of... Yeah.
Heather Porter (09:36.428)
Yeah. Stressed. I think it brings more stress because you're trying to appeal to broader market with not the same problems. And so you're kind of always tweaking your packages or your products.
Caitlin (09:44.605)
Mmm.
Heather Porter (09:51.63)
And they're a little bit, they almost, don't want to say bland, but they kind of are, right? They don't speak to one person solidly. So I'm actually curious, like when you, when you talk to people and you're going through the exercise of sort of the brand message and that part, how do you actually, how do you get that out of people? Do you have questions? How do you work with someone on that?
Caitlin (09:57.724)
Yeah.
Caitlin (10:14.301)
Yeah, I do have questions. It's always different for different people. But my favorite, favorite question to ask people and like, oftentimes I can ask this question, people will like just talk to me for ages is like, what really pisses you off about your industry? And then people are just like, like talking for ages about it. And I think that's a really good place to start with. Yeah.
Heather Porter (10:37.109)
Nice. that's really, yeah, because that brings out their passion and then you're like, okay, I can see that and that and that and that. Yeah, that's that's a great question.
Caitlin (10:46.333)
Yeah, exactly. And it's often like where they're different to other people in their industry as well. It's like other people do it this way. This is how we're taught to do it in this industry. But I think that's like BS. Like I don't like that. I don't do it. I do it this way. And it just, think like a lot of those and that leads the way to a lot of like those typical brand messaging questions. But I think that question in itself just opens the door. And I probably even with you, like with you know, I'm sure you're very anti-hustle, like that's your thing, right? And so.
Heather Porter (11:09.161)
I love that.
Heather Porter (11:13.409)
Yeah. Yeah. And it's funny, you know, kindness is a big value of mine. And so I've let clients go not a huge amount, but because they're mean, they've been mean to my team or whatever, you know, so I think values also is a big part of that. Not only sort of the niche and the demographics and all that,
Caitlin (11:15.869)
You
Caitlin (11:20.558)
Mmm, beautiful.
Caitlin (11:31.581)
yeah mmm yes
Heather Porter (11:38.507)
But how is that person actually wired? Do they align with you? Do you enjoy working with them?
Caitlin (11:45.955)
Exactly, yeah, it comes back to exactly like that. Do you enjoy it? Like is it, is it fun?
Heather Porter (11:50.446)
Enjoy it. So interestingly, you're in a really interesting spot because actually with the two things that you do right now, because you know, with psych, I know more and more people are using like chat GPT to ask it personal questions. It's like becoming a coach. And then you also have copywriting over there. I'm really interested to hear what you have to think about the impact of AI on both sides of what you're doing.
Caitlin (12:06.109)
Mmm.
Caitlin (12:15.901)
Mmm. It's yeah, like that's The thing right like I didn't realize people were doing that to art like as a step-in therapist with Chachi BT I was like wow, I didn't
Heather Porter (12:24.521)
Yeah. Yeah.
Caitlin (12:28.495)
Because to me, think maybe it's also the type of therapy I do. It's called psychodynamic therapy, so it's all about the relationship and it's quite deep work and it's not about skills or tools or strategies or things like that. And so I was kind of quite surprised because I'm thinking, but if the therapy, the whole therapy that I do is... it definitely blew my mind. But I think for some things, it's probably pretty good. If you've got a really, a problem that...
Heather Porter (12:34.753)
Yeah.
Heather Porter (12:40.653)
That's good. Okay.
Caitlin (12:58.637)
needs a solution or something like that or like working out options or that kind of thing. I feel like it's quite good at that but more...
with like, can't work out your own, like I'm thinking about copywriting here and like messaging and branding. It can't work out like your point of view. It can't work out your beliefs. It can't work out your values, like things like that. Like it can't do that kind of thing. But yeah, it's really, really good at editing. Like I love like when I write something, I put it in and it edits for me and it's fantastic that way. And it can be good if you give it the strategy or you give it like how you want something to be written. It can be good like that, but I just worry that
Heather Porter (13:13.772)
Yeah.
Heather Porter (13:19.789)
Exactly.
Heather Porter (13:28.97)
Yeah.
Caitlin (13:38.857)
People are like outsourcing their creativity or their thinking or something like that. That's what I worry.
Heather Porter (13:43.726)
I love that you said that. So a couple of things come to mind. Number one with therapy, it can't see your eyes. It can't see your physiology. It doesn't know if you're bullshitting, you know, like literally sitting there putting it on. A human being can see, wait, hold on. There's something. The way you said that word, we have to go there. So I see that it's, you know, not good for that. But also I read an article the other day. gosh, or was it podcast? Anyway, it was talking about
Caitlin (13:56.176)
Yeah, true!
Caitlin (14:03.493)
Yes.
Heather Porter (14:13.309)
AI and how there'll be a movement starting now or near in the future of people losing their creativity. And they were doing tests already in sort of corporate focus groups or think tanks. And they were saying that already they're noticing people are going to AI and going, well, what would you do? And then because it's trained on our, what's already existing out there and our bias and the way we operate, it's not able to be as creative as
Caitlin (14:36.207)
Mmm.
Heather Porter (14:42.571)
you know, we get, I guess what we give it or don't give it. So they've already noticed some individuals getting lazier in their creative process and coming up with ideas. Isn't that interesting?
Caitlin (14:52.893)
That's so interesting already and it's like how long has it been a really mainstream thing? Not long.
Heather Porter (14:56.161)
Couple of years, right? Really? Yeah. Yeah. Yeah. And I'm always asked to, and I'm out there, you know, speaking and doing things. people are saying, I love AI. I love AI, but now it's all starting to sound the same. Do you remember the day like you train on like, like marketing hooks and, and, or, mean, and, and copywriting formulas and now it just does it for you, but it's not like you said, I love that you said
It's not really getting inside the values and the emotions of the person and really going almost even like a phrase as you would know would make all the difference in how it said versus how AI would write it, right?
Caitlin (15:27.709)
Hmm.
Caitlin (15:35.24)
Mmm. Yes, for sure it is. And you can even see that. think particularly LinkedIn is particularly bad for it. Like every time I log into LinkedIn and I scroll, I'm like, oh, this is why I go on LinkedIn. And sometimes I got Instagram in captions, but I feel like because Instagram is so visual, it's, you can, it's not as bad, but yeah, for some reason LinkedIn is particularly, yeah, it's all the same. It's like written the same way at like, yeah.
Heather Porter (15:53.995)
Yeah.
Heather Porter (16:01.581)
Yeah. So no, that's good. I love it. Yeah, we're on the same page. So let me talk to you a little bit about storytelling as well, because obviously story and the way each person lives their life in our own wisdom is so important. When you work with clients, do you feel that, know, that's a big part of what you do in copy is the storytelling element?
Caitlin (16:04.093)
you
Caitlin (16:07.869)
Mm.
Caitlin (16:19.314)
Hmm.
Caitlin (16:27.279)
Absolutely, yeah. That's one of my favourite things to write is like an about page and writing people's stories. Yeah, definitely. That's such an... And something that I've recently been doing is like messaging my Instagram followers and like I do, I ask them like, did you get into what you do? And like we often have like a big chat about it. And I always find it so fascinating, like how people get into it. Like, did, yeah, why did this path lead you to here? Like, you know, all of those little
Heather Porter (16:32.704)
Okay.
Caitlin (16:57.203)
moments about like sliding door moments like what you know like I could have done this but then I did this and then because I did this I did that and I feel like it's just so part of people's businesses. It's so like ingrained in it and so I love finding that and then putting that on a webpage for sure.
Heather Porter (17:15.351)
Do you have any tips for people that want to be better at telling a story like the origin story of their business or, you know, just why they do what they do? Do you have any tips on, you know, where somebody might start to get better with their story?
Caitlin (17:30.711)
Yeah, that's such a good question. What would I think? Like, might be like starting with like micro stories probably would be an easier. I feel like micro stories are quite a...
Heather Porter (17:39.43)
okay.
Caitlin (17:44.249)
maybe it's a good thing to do rather than like thinking about like I'm going to tell this like big like you know exactly like you know epic origin story like the hero's journey that kind of thing maybe starting off small like you know throughout my day like why
Heather Porter (17:54.379)
I love that. Yes.
Caitlin (18:01.917)
I'm trying to think of something off the top of my head. So every week on my, I've decided with my Instagram content, I write a mini personal essay, like a little story. And it's basically, yeah, just a little something that I've noticed during the week. Like the other day I did one about my dog, Heidi. She takes her time when she's walking and she sniffs every blade of grass. she's reading the newspaper or something like that. And then...
Heather Porter (18:28.0)
I love that.
Caitlin (18:29.243)
And then I think about like, how does that link to my business? Like that little tiny micro story. It's like 10 seconds snippet of my day, but like, and how does that link to business? And it's like, well, in business, I'm often so busy, like can be really busy and like rushing out through my day. And so I wish I was a little bit more like Heidi and like linking it that way. And that's a story and it's, but it's got that bridge to my business as well. And so, and I think any business can do that with their story, with storytelling.
Heather Porter (19:00.171)
That is such a good tip, Caitlin. Thank you for sharing that. really breaks it down into a very easy way of understanding it and even just a moment in your day to start to maybe be more present and focus on what's going on around you and be able to, like you said, really take it in and share that. Because those are the things I know personally I look at is those personal moments that people share. They're everything. Yeah.
Caitlin (19:23.517)
Yeah, definitely. And then I think it's a good practice to start with that. But then if you're wanting to think about more of a brand story, then it's maybe documenting all your milestones or the really big moments in your business and thinking about what you were experiencing at that moment. What was the emotion? Was it really terrifying? Was it exciting? All of that. then thinking about how you would...
Heather Porter (19:35.84)
Okay.
Caitlin (19:51.927)
It's like the old show don't tell kind of advice as well, think, plays into it.
Heather Porter (19:54.636)
Yeah.
Yeah, some really good little points in there. I love that. Thank you. I want to turn it back to your business and think so think back to a year ago. So it would have been cold in here in Australia in July and a year ago from from now from then until now. What do you think is something you've done exceptionally well in your business?
Caitlin (19:59.716)
Mmm.
Caitlin (20:20.317)
Mmm.
I think... probably like letting go a little bit actually now that you say ask it that way. Like I think before I was involved too much in every little tiny thing that I did in my business and now I'm like trying to like yeah like I said getting more help and like I've know hired some a great VA and all of that and just trying not to be so controlling about how things are run.
Heather Porter (20:31.137)
Caitlin (20:53.029)
If that makes sense, thinking about more of this, the higher level strategy involved in how I run my business rather than the nitty details. And I feel like that's allowed me to have more space to be able to be more creative as well, because I'm not thinking about how to get this thing done. It's more like, have this idea and someone else can help me implement it. And I feel like that's allowed me to have more fun as well.
Heather Porter (20:53.099)
Yeah. It does.
Heather Porter (21:20.685)
Mmm, I like it. Okay, same you a year ago. What would you tell yourself to do differently for the year ahead?
Caitlin (21:34.429)
Probably this is and this isn't really related to the first thing at all But like probably lean into community a bit because I do know like last year I was Feeling quite isolated in my business and I do wish I had lent into you know community more because I am a part of quite a few amazing like marketing Groups and things like that, but I think I was just because I was living like quite in far north, Queensland I felt quite like isolated as well and I was just kind of like
Heather Porter (21:45.42)
Yeah.
Caitlin (22:02.833)
bunker down in my copy studio and didn't really socialise a lot. And I think that might have helped me just more from a wellbeing perspective. We're getting really deep here now.
Heather Porter (22:15.958)
community is no, no, no, thank you. Thank you. Thank you. This is why I asked these questions because community is something that keeps coming up a lot lately for people, feeling lonely. lot of business owners feeling lonely. And then, cause you know, there's the saying in the digital era, we're all more connected than ever, but we're lonelier than we've ever been. And so it's, it's like, people are conceptually getting to find a community and get involved with people, but
Caitlin (22:25.042)
Mmm.
Yeah.
Heather Porter (22:46.164)
How did you start when you were feeling that? What was your first step to find people to be with?
Caitlin (22:52.413)
Good question. It was...
Caitlin (23:01.597)
I'm just thinking about like what
like thinking about like who I was engaging with like on say like, because Instagram is basically my main marketing channel and really thinking about like who
Heather Porter (23:13.952)
Yeah.
Caitlin (23:19.515)
I resonated with like in terms of like my values and that kind of thing. And then I found a few people who were in that like more mentoring business space. And I was like, you're, have the same values as me. Like you're really honest. You seem like really chill. You love to have fun, that kind of thing. And then like reaching out to them and seeing like what communities they're a part of, what communities they're running. So I think like, yeah, it comes back to what you were saying before. think about values. Like that's a good place to start, like shared values.
Heather Porter (23:33.324)
You
Heather Porter (23:41.836)
Okay.
Heather Porter (23:46.613)
And shared values, finding people that you're in. I think that, you feel, especially in social media, you feel like your cups full rather than going away and going, feel like crap reading that stuff.
Caitlin (23:56.743)
Hmm.
Caitlin (24:00.611)
Yeah, exactly. And they'd be guided by how you feel. If you read something, you're like, ooh, it makes you want to backpedal. That's not for you. But if you read something and you're like, yeah, this is it, you're like, yeah, exactly. Listening to that little voice or that little thing inside of you.
Heather Porter (24:08.01)
Yeah.
Heather Porter (24:19.582)
I think one thing that's helped me too is like, you know, don't make that assumption that you can't reach out to these people too. If you're connecting with people online, it isn't, it's social media, it's community, right? So you can start to comment, you can start to DM, right? You can, you can reach out. Like, there's always that thing.
Caitlin (24:27.453)
Mmm.
Heather Porter (24:39.34)
I think a lot of people think, well, everyone must be texting them or he or she's really, really busy or whatever. You start to make those little excuses rather than just saying, you know what? I really like what you're posting and just starting a relationship, right?
Caitlin (24:51.545)
Yeah, definitely, that's it. And we probably forget that we're all... A lot of us are probably lonely. It doesn't matter, you might have a million followers, but you could be super lonely. You might even be more lonely because you have so many people around you rather than the smaller quality over quantity.
Heather Porter (24:59.401)
It's true.
Heather Porter (25:09.096)
It's so true. Yeah. And I hear it a lot from people. yeah. So thank you for going on that little tangent, that little ride with me. So well, as we start to kind of come full circle, who is your ideal client? I know you said earlier, but let's resummarize that. And then how might they reach out to you if you want, if they want to work with you?
Caitlin (25:12.549)
Yeah. Yeah! love it. Thank you for coming with me.
Caitlin (25:28.061)
Mmm.
Caitlin (25:32.175)
Yeah, beautiful. my ideal, my dreamy clients, definitely people who, entrepreneurs who have healthcare backgrounds, so maybe they're still working in health, but they're branching out into maybe doing courses or consulting or something like that, and they're trying to think about how.
Heather Porter (25:35.436)
dreamy clients. I love that.
Caitlin (25:52.731)
best to articulate what they do now that they're kind of out of the healthcare space or even people who have the healthcare background, they've transitioned into something that's completely non-clinical. So doing something creative like copywriting. I have people in my community who are like, they have like a psychology background, but now they're like a florist or something like that, which is really like, it's so cool. And there are these people out there. so they're definitely my people.
Heather Porter (25:59.049)
Yeah.
Heather Porter (26:16.223)
Wow, yeah.
Caitlin (26:22.655)
And you can definitely, as I mentioned, visually Instagram is where I spend a lot of time. But send me a DM as well, like I do love connecting in the DMs. I'm trying to get a hold of LinkedIn, in terms of like trying to get my head around it and like it.
Heather Porter (26:24.064)
That's so cool.
Heather Porter (26:45.6)
because you've been on there and you see all the AI and you're like, I don't want to be like that.
Caitlin (26:48.749)
Yeah, it's like, but maybe the problem is I just need to follow more people who are like me. So comes back to that community thing, like thinking about like who I should be following rather than just, I don't know, I probably thought following these bro marketers and that's not my style.
Heather Porter (26:55.692)
True.
Heather Porter (27:03.82)
I love that you said that because we're in control of our feeds and and sometimes it's good to call, know and remember where we're headed and that we can curate that right?
Caitlin (27:07.333)
Hmm. Yeah. Yeah.
Caitlin (27:14.749)
Yeah, for sure, definitely. It just kind of occurred to me, I'm like, oh my gosh, that seems obvious, but yeah.
Heather Porter (27:19.302)
but good. Okay, good. And I'm going to see you on LinkedIn more shaking things off and doing, doing really, really good things. So that's good. so it's, it's bellcopyco.com, right? That's where people find you. Excellent. So as we start to wrap up, I'm curious if you have one last piece of advice for people as we say goodbye.
Caitlin (27:24.643)
Yeah, yo.
Aww.
Caitlin (27:32.101)
Yeah, Bell Copy Co. Yeah, that's it. Yeah.
Heather Porter (27:44.586)
thinking of who's listening right now, business owners, some health practitioners that are going, come on, Caitlin, tell me something I can leave this going, yes.
Caitlin (27:44.637)
Mmm.
Caitlin (27:56.669)
Ooh, I love like a mic drop moment.
Heather Porter (27:58.278)
or it can be very thought provoking, whatever, wherever you want to take it.
Caitlin (28:03.523)
I think that, I want to say like, you have something incredible to share and like, you don't have to be an amazing writer or anything like that, but there are things about what you're doing or what you see out there or like, that you have something to say and you, and I think, and you can say it, you know, you have permission to say it.
Heather Porter (28:30.822)
And because you asked them the question earlier, what are you most angry about in your industry? That's to me was everything because if you guys are angry about something and you're not speaking out, do it, right?
Caitlin (28:37.969)
Yeah.
Caitlin (28:43.965)
Do it, yeah, do it, that's it. I'm gonna see all these posts, tag me and then I'll be like, yes! I'll be there.
Heather Porter (28:51.178)
Yes, go, Caitlin, yeah, I've taken the challenge and I've done it. Or, you know, you might go follow Caitlin on LinkedIn in the next week or two and go, right, okay, I can be on LinkedIn and I can actually like communicate in a way that feels good for me because it's a thing.
Caitlin (29:05.446)
Yeah.
Exactly, yeah, and I think a lot of the time brand voice comes back to that. It's like when you're in your element and you're just writing like how you are, that's perfect brand voice.
Heather Porter (29:18.932)
I love that in your element and writing how you are. right. Thank you. Thank you so much for having this conversation with me.
Caitlin (29:22.845)
Aww.
Heather Porter (29:31.148)
thank you Caitlin so much and yeah, Guys go check her out. Go check her out online and then tag her in as we said Thank you
Caitlin (29:41.767)
Thank you.
