Episode 140 Transcript
Heather Porter (00:01.648)
Brad, welcome to the Hustle Rebellion. I'm so happy you're here. How are you?
Brad (00:06.686)
I'm really good. Thank you, Heather. It's a pleasure to be here.
Heather Porter (00:10.01)
I think we're so aligned and I'm so happy to have this conversation with you and to get to know about your backstory soon as well. And we always start our show with some really amazing, tangible tips. And I'd love to know from you personally, a few tips that you do during more overwhelming, stressful moments in your professional life or business. How do you get through those times?
Brad (00:34.934)
So I spend a lot of time thinking about this and talking about this in workshops with organizations. So one of the keys is to tune into your physiological state. So I'm under pressure. I've got an ancient nervous system trying to deal with modern stressors. And quite naturally, my nervous system is going to say, okay, this is overwhelming. This is dangerous. Let's activate fight mode perhaps or flight mode or maybe freeze mode.
People often don't realize, but freeze mode manifests in our everyday life as procrastination. We might just find ourselves sitting there and there is an inbox full of emails and to -do lists here and calendar notifications and someone tapping me on the shoulder. And I actually don't know what to do next. And the safest thing to do is to sit there and scroll a feed because it gives me a little dopamine hit, or really just worry, future -based thinking or ruminate past -based thinking.
I'm anywhere except for the present moment. So first and foremost is developing that self -awareness to even detect how am I responding or reacting to the challenge at hand. And then having some tools such as tactical calm, which is a very practical, simple breathing exercise. And when I run workshops, we hook someone up to a heart rate monitor that they're not quite sure what's going on when I ask for a volunteer. And then I get them up, hook them up to a heart rate monitor.
Heather Porter (01:50.469)
Okay.
Brad (02:00.5)
And I asked their colleagues, what usually stresses Heather? And then you watch the heart rate go incredibly wild on screen, low coherence. It's all over the place, jagged lines. And then we use this exact technique to bring them to a state of coherence. And when you show people in real time, they go, okay, this is not just like fluffy woo woo wellness stuff. This is, this works. This just calmed my colleague down and hey, we all feel better because we just practiced it. So.
Heather Porter (02:08.059)
Yeah.
Brad (02:28.256)
Breathing in for around about three seconds. You out there can join me if you wish. It's diaphragmatic breathing, yogis and martial artists call it belly breathing. So what we're gonna do is breathe in for three seconds, feel the ribs widen. So two, three, pause. And then we're gonna exhale for five seconds. So two, three, four, five. And we repeat. You're welcome to repeat a few times.
Heather Porter (02:32.614)
too.
Brad (02:56.82)
What this does is it signals safety. It activates the vagus nerve, which is the same part of the body that's activated after a big meal. And we can actually calm our nervous system, slow down our heart rate. Every time we breathe in, the heart rate increases. Every time we exhale, it slows down. So through a deliberate practice like tactical calm, we can slow our heart rate. We can bring ourselves to a state of security or safety. We feel a bit more safe.
Heather Porter (03:05.126)
Yeah.
Brad (03:24.608)
We're not in that runaway state of the sympathetic nervous system. And suddenly we can open up our prefrontal cortex, the human part of the brain, and we're fully present once again. We're not in that primal fight flight free state. So that's one tip. I suppose there are many, many others that are important to me. You know, sometimes a micro break is all we need to refocus. And we often don't give ourselves permission to take that little moment to disconnect from the noise.
to change environment, to calm the nervous system, perhaps using a tool like the one I just shared, and to just create some space so that we can decide what we're gonna do without overreacting or relying on our ancient nervous system in the modern context. And there's many, many more things ranging from psychological flexibility, how do I view the situation, through to core values, which is something that I'm passionate about. How can I use one of my values as a lens through which I
observe this challenge, can I be kind? Can I be patient? Is there an opportunity for physical fitness? Maybe not in this situation, but I can probably be kind and maybe patient. So there's a few tips.
Heather Porter (04:37.518)
I absolutely love it. The whole conversation on values I find really interesting. I used to work for the speaker, Tony Robbins, and in my young twenties, when I did art, fashion, and music events, and I was in the States in San Diego, I mean, was the furthest thing from my mind was understanding responsibility and personal development. And I remember that was the first lesson I learned that really stuck with me is sort of, you live your life.
by your values. So I find it interesting that you said look through the lens of the values of like say kindness, for example, which is a huge one of mine. Speak to me a little bit about values. How important do you think that they are for somebody's existence day to day?
Brad (05:21.002)
think they're critical. And sometimes we don't even know what our values are. We only realize that we're acting out of alignment with a value when we experience distress of some sort. So I became interested in values when I was sitting in a boardroom with the group. And one of the executives said values are a bunch of junk. It's just woo woo esoteric nonsense. You can't measure it with a heart rate monitor. So why even talk about it? That got me thinking.
Heather Porter (05:25.35)
No.
Heather Porter (05:44.401)
You
Heather Porter (05:48.507)
Right?
Brad (05:50.74)
You can actually measure values misalignment with the heart rate monitor. If you say to someone, is exercise really important to you? Yes. What happens if you get injured and you can watch what happens when they even think about values misalignment. You know, we all have values and often they're in the backdrop of our lives, but they're there and they come into sharp focus in those moments of adversity or challenge and even opportunity. Now, why leave it to default?
navigating our way through this journey of life, not really knowing having an inkling, but not being really clear about what matters because clarity creates control. So what I set off on was an adventure of researching the science and practice of values. My forthcoming book is all about this topic. It's called Start with Values and understanding how we can first discover our core values individually.
Heather Porter (06:30.577)
Mm.
Yeah.
Brad (06:49.408)
then how we can activate them so that they're active in our lives. We can use them as lenses through which we view our challenges and opportunities. We can build habits, and I think this is critical. Imagine weaving a web of habits based on your values so that each and every day, they're not just ideals or words on the About Us page of a website or vinyl stickers on a wall, but they're actually how
Heather Porter (06:53.979)
Yeah.
Brad (07:16.32)
we are living our life. So if I realize that I value kindness, physical fitness and wealth, just let's say those three, then every day are my actions aligned with these values? Yes, I've got a morning routine. I go out in the sunshine, get some sun, go for a jog. Great. I take micro breaks. Now my value of physical fitness is going to be aligned with my behaviors. And am I being kind in my interactions when I find myself
experiencing a bit of resentment or frustration or hostility? Hold on a second, am I acting in alignment with what matters? Because a really good way of detecting if I'm not aligned with the value is a sense of regret. If I regret how I behaved, usually it's because that was out of alignment with what's important to you. And then finally, am I working on what matters most in order to align with that value of wealth accumulation or whatever it might be? Everyone's values are different. And that's the point of the book.
Heather Porter (07:55.802)
Yeah.
Brad (08:13.182)
Also recognizing that our values change. If anyone's ever had a child, you realize that you go from valuing all kinds of independent stuff to valuing stability and security much more than you did before and so forth. So I think it's a journey of life. think it can be a lot of fun and we can really shift the people's mindset around what values are and how they can be leveraged as really powerful tools for a meaningful life. So that's what I've been thinking a lot about recently.
Heather Porter (08:21.338)
Hmm
Heather Porter (08:42.524)
I love it. No doubt that you have your book coming out as well. And when is your book out again?
Brad (08:47.382)
It's out on the 26th of November. I, at this point in time in early September, I am working on marketing and podcasts and yeah, really just spreading the word in advance of that, but it's been a quite a long journey and a fulfilling one at that. actually in the book, I talk about the values pyramid at the top of which is fulfillment. And I can talk more about fulfillment, why that's important later on.
Heather Porter (08:50.908)
Hey.
Heather Porter (09:14.704)
Yeah. Yeah. We will talk about fulfillment for sure. And what's perfect timing, because by the time this podcast is out and you guys are listening to this, you'll be able to buy his book just literally would have launched. So this is perfect timing. And I mean, I can't stress the importance of when I learned and understood values, how the impact it made in my life. So I urge you guys to dive into this topic deeper. And I want to know more about your journey speaking of life.
being an incredible journey because you mentioned that briefly before. Brad, you've been, you've lived in a lot of places. You've done a lot of amazing things. So tell us a little bit about your journey to what you're doing right now.
Brad (09:55.688)
So the short version is I grew up in South Africa. I was always fascinated with storytelling. I studied media and photography. thought I'd become a photojournalist. So I set off out into the world, landed in London, which was one of the few places a young South African could get a visa. So I got a holiday visa and quickly realized that photojournalism was going to be a bit of a challenge at the age I was.
and with the experience I had. So I took a diversion and worked in the corporate world. I thought, let me understand what business is all about. So I went and worked in big telecommunications companies and I saw these gaps everywhere. I saw that there were these new technologies emerging like the internet, giving away my age now, but yeah. And I thought, well, the internet is fascinating. How can I get...
Heather Porter (10:45.616)
Ha
Heather Porter (10:50.769)
Yeah.
Brad (10:52.21)
Initially, I thought, how can I get access to it? Because only a few lucky people had access on their computers. I thought, what if I learn how to make websites? So I taught myself coding, was not intuitively, you know, I wasn't great at maths, for example, at school, I was much better in arts and biology and so forth. But I found it really quite easy. Started building amazing platforms, navigated my way through these archaic corporations, and then decided
Heather Porter (11:02.553)
my.
Brad (11:21.392)
I had enough moved to Australia and that was amazing. I started a digital agency and it was a perfect time for it just during the dot com bust, but it bounced back and I started making websites and apps and digital experiences for a range of large, large organizations across Australia, from major banks to universities.
And always what made it unique for me was I was helping them to tell their story more effectively. It was always the storytelling approach that I brought to the table. Yeah, sure. I had a team who could code and designers and all of that, but I was really so focused on that brand voice and telling the story effectively. And I think this is true for you as well. I see the work that you do and you do it very well. So I was fascinated by all of this, but then I got caught up.
in the hustle, in the grind set. And I had a major burnout. I still didn't know at that point in time that performance requires care, that you need to recover, that you can't party hard all weekend and work all night all week and think that this is sustainable. So you don't realize it when you're in the thick of it. That's one of the issues with experiencing burnout. It's just, start to lose hope.
Heather Porter (12:25.413)
Mmm.
Brad (12:41.906)
and eventually you find yourself at the bottom of the spiral. A really strong indicator of burnout is this sensation of anhedonia. So hedonism is just the pursuit of joy. Anhedonia is a complete lack of joy. Nothing gives you joy anymore. And I was there. So I sold everything, bought a one -way ticket, went to India and decided to pursue my dream of photojournalism. Now,
Heather Porter (12:58.62)
Yeah.
Brad (13:09.716)
I was fortunate in that I had clients who were willing to pay me. So I did the whole Tim Ferriss four hour work week. Literally, I was working about four hours per week and the rest of the time exploring, interviewing people, writing for magazines. And it was a fantastic experience. I ended up interviewing lots of people who I still talk about today. They're core to many of my teachings and workshops. And then...
traveled to many, many countries doing this, went to Vietnam, interviewed Kung Fu masters, interviewed monks in Nepal, went all over the place. And it was such a fulfilling and rewarding experience, although it's not to say it was without its ups and downs, parasites in the Himalayas and running out of money in Bangladesh and going surfing in the Baltic Sea in a giant storm, like amazing things. But
Heather Porter (13:39.992)
My goodness.
Brad (14:02.164)
I would never take it back. And I did it much later in life. Most people do their big travel experience in the early twenties. This was me in my early to mid thirties. And, and then I met my future partner. We ended up moving to New Zealand, joined the resilience Institute, which was a perfect match because along the way I'd built platforms that help people elevate their wellbeing with some of Australia's leading experts in this area. built the first.
probably the first wellbeing platform for the workplace back in 2001. And it was used by many of the biggest companies, a huge success. And that really sparked my thinking around positive psychology, neuroscience, preventative medicine, all of these fields that can uplift our experience of work and life. So when I joined the Resilience Institute, I saw it as an amazing opportunity to scale this approach. It was primarily driven by workshops, but I saw the...
Heather Porter (14:36.431)
Okay.
Heather Porter (14:46.939)
Yeah.
Brad (15:01.042)
There was a real need to scale the approach beyond just the executive team of a company. So built a platform that could measure resilience individually and at scale. Resilience being the learned ability to develop and cultivate physical, emotional, mental and social fitness. And I've been on a journey ever since running workshops all around the world, probably thousands of webinars and workshops.
building platforms used by hundreds of thousands of people and yeah, loving the journey, but still always paying close attention to my tendency to be a workaholic, to not create boundaries and to not be an imposter who talks about this stuff and doesn't practice it. I think if you're really going to talk about this stuff, you need to walk the talk. And so that's a journey that I'm always on.
Heather Porter (15:58.008)
I'm on the same journey. I really value how you spoke about burnout because I remember that time in my life when I had it and you're right, there was no joy and that was the it was like a hopeless, joyless moment of my life. And I think that was incredibly well articulated that moment that some people go through. I want to know a little bit about how you specifically work with people because I know you have your books and you have your amazing podcasts and workshops.
So if somebody today were to work with you, what does that look like?
Brad (16:32.662)
Great question. So I work in a few different capacities. There's the Resilience Institute and then there's the Values Program, which is slightly different. The Resilience Institute program is so well established and we've run it with many companies across the world. Some of my actual clients are PWC, Electronic Arts,
Saskatchewan Health Authority, a big health authority in Canada, and many, many more. Bridgestone, you name it. I've worked with many, many companies. So usually there's a need, a kind of use case. For some companies, they're experiencing high levels of burnout, or there is some kind of disruption going on, and they just want to make sure people have some skills to handle the disruption or to build better rhythms in their work and life so that they are not burnt out, so that they can start to bounce forward.
rather than back. Or it's the team looking to elevate their performance and they're saying, okay, how do we get ourselves into that flow state? We want to be a high performing team. And that's my favorite kind of work to do. So they engage with us. Usually we provide each person with the resilience assessment so that each individual gets a sense of their own strengths and risks. Powerful tool. It measures 50 factors that contribute to the human experience.
Then we look at the score as a group and there's always fascinating insights there because often a team will be saying we're burnt out or people are finding it really difficult to focus because of the intensity. And then we deconstruct the results and you'll find things like no one's sleeping very well or extremely high levels of hypervigilance. So everyone's on their device in that last hour before bed and often say, I don't
Heather Porter (18:10.982)
Yeah.
Brad (18:24.118)
I've never received an email at 11 p that sent me into a wonderful night's sleep. I don't know if you have, yet why do we do it? Why do we feel that temptation just to check one more time? So there's habits like this that can really help. So once we've got a clear picture of the strengths and risks, then I'll run a program. And the program incorporates four elements, bounce, which is our capacity to navigate challenge and change and adversity.
Heather Porter (18:31.415)
No.
Brad (18:49.398)
remembering that 77 % of the time humans naturally grow stronger as a result of adversity. It's called post -traumatic growth, but it's just helping to expedite that process. So we don't linger on a downward spiral for longer than is necessary. Then we look at growth. What are some habits, skills, tools to increase your vitality and your cognitive resource. And it's often the simplest things. It's like sleep hygiene, it's daily movement, a morning routine, and
Heather Porter (19:02.991)
Okay.
Brad (19:17.748)
And these are the simplest things to tweak. And they have a huge ripple effect for individuals, teams, families, for everyone. And then the third component is connection. You know, as you know, our emotional intelligence is foundational for leadership. How can we deliberately practice empathy, practice emotional literacy, and build those strong connections that help us to navigate the world? And then finally, flow state. How can we create our high performance zone deliberately?
Heather Porter (19:44.559)
Okay.
Brad (19:47.348)
And for leaders, it's transformative because they say instead of just life by default, let's create a workplace culture by design. Let's create some rhythms that enable both performance and care. And that's what that program is all about. The other program, the values program, I help companies recreate their values collaboratively. So instead of it just being a consultant or the marketing team who says our values are bold, innovation, whatever.
Those are just ideals, right? We actually find out what's most important to the group and activate them as habits and behaviors within that organization, which is the most reliable way to change culture that I've ever encountered.
Heather Porter (20:31.384)
my goodness, what a journey and the amazing work that you're doing. And we'll find out in coming up shortly how to actually work with you and get access to you. but I do want to not let go of an idea. And that was the word fulfillment, which you briefly touched on before, because you talked this, this idea of flow state for me is a big theme in my life right now. And people keep saying that word or whether that's my reticular activating system, picking up on it. Cause I'm looking for it. Who knows, but
Brad (20:57.332)
Yes.
Heather Porter (21:00.156)
Flow state and fulfillment. I wanna get your thoughts on fulfillment because I feel like you're either sort of running away from anxiety and stress and overwhelm, or you're seeking happiness and fulfillment. What do you think fulfillment actually is?
Brad (21:18.504)
Hmm, that's a great question. So if you don't mind, I'll step back to why fulfillment is important to me, which is last year at the resilience Institute, we ran a study, we do this every few years to look at what are the factors or skills or competencies supporting the most resilient people. And in the past, it was always about it was very active, it was focused, it was bounce, deal with, navigate, deal with adversity, you may get your way through. But
Heather Porter (21:25.276)
Please.
Brad (21:47.006)
it's starting to change and you're really seeing these care factors creeping in as being some of the most important. And last year, fulfillment was at number one. So the most resilient people, the highest performers are practicing fulfillment. And that got me thinking. So what does fulfillment actually look like? First and foremost, when you're stuck in the grindset or the hustle and you're not creating space for reflection,
You will never experience fulfillment. You don't get fulfillment by default. It happens in pockets of space and it can sometimes happen by chance. I go for a run, get to the top of the hill and there's a beautiful sunset and I stop for a moment and just go, maybe take my headphones out because I'm listening to podcasts and go, whoa, this journey is worthwhile. This is amazing. And that's so good for your wellbeing. That increases your resilience dramatically. So I actually even often start workshops with that question.
What are you most proud of from the past year? And people talk about it and then you ask them, how are you feeling right now? And they all feel great. And that's because we've just created a little bit of space for deliberate reflection. And that's how fulfillment can emerge. Another great tool for teams is to just ask, we call it the WWW exercise, ask what went well, just to offset our negativity bias, because we're always on high alert for potential threats in our environment. It's a survival.
technique that's helped our ancestors for thousands of years, hundreds of thousands of years, but just stopping every now and then and going, what are all the good things that have been going on? So I was fascinated to find that fulfillment, which I think is almost an outcome of being a resilient person ranked so high. And then this got me thinking about, do we get more fulfillment? And as part of my values approach, I believe that values aligned action is really important because if I'm acting,
Heather Porter (23:29.626)
Yeah.
Brad (23:42.048)
with kindness, if I'm accumulating wealth, if that's one of my values, if I'm managing to stay physically fit, you find meaning in what you're doing. But then you do need to create that little pocket of space from time to time for introspection or reflection, or just to ask yourself, what went well? And maybe write it down, the three blessings exercise or a gratitude journal. And this is how fulfillment starts to emerge.
Heather Porter (24:08.86)
you. This is fascinating, literally. And I'm not kidding. Just probably 30 minutes ago, I started a team connection channel in my Slack because that's how we, work with my team a lot of times and it is a what went well during the week check -in. Yeah. Wow. That's so interesting. You say that that really backs up that sort of intuition that I created that channel for. So thank you for that.
Brad (24:26.518)
but love it so much.
Brad (24:34.89)
Yeah, yeah.
Heather Porter (24:36.656)
Wow, okay, so I'd like to know next a little bit about what makes you extraordinary with what you're currently doing in your field.
Brad (24:46.356)
Hmm. I think that I am good at, it took me a long time to be able to say this because of the old, you know, self doubt and limiting beliefs and all that kind of stuff that we all have. But what I do well is take concepts that can be quite dense scientific research and convert it into practical tools that everyone can use that you can take home and share with the six year old.
Heather Porter (24:54.342)
Yeah.
Brad (25:15.392)
That's my objective. And weaving in storytelling because that's always been fundamental to who I am. just, ever since my grandfather used to sit with me in bed when I was five years old and we'd write stories about knights and princes and such, storytelling has been a way for me to express my thoughts and emotions and being able to weave in real stories of the people that I've met, whether it's a Kung Fu master in Vietnam or
Bangladesh's only surfer or business people or whoever it is, people who've been in other workshops, who've made magnificent changes in their lives. It gets me into this deep flow state because I'm weaving together everything that I'm interested in. It's the storytelling, the science, and then of course, just injecting a little bit of philosophy because there's wisdom that's been around. If you look at stoicism, for example, it's basically the
Heather Porter (26:06.299)
Yeah.
Brad (26:11.914)
the grandfather or grandmother of cognitive behavioral therapy. So these things that people have been talking about for thousands of years and bringing them into the modern context and saying, humans have, let's zoom out a little bit. Humans have been dealing with lots of adversity for a long time. And there are lots of tools that can help us on this journey. And how can I help others elevate their consciousness so that they can enjoy this experience of
life. It's just a glimpse in eternity. And I think we spend way too much of our energy fighting with each other over silly things when we could be just making the most of this magnificent opportunity that we've got.
Heather Porter (26:57.284)
And I would add to your gifts, you're an incredible communicator and that comes with your storytelling, but the way you're describing different modalities and tying things together in a way that people can understand is quite amazing to listen to. So genuinely.
Brad (27:11.795)
Thank you. I'm much less experienced being on this side of a podcast. So it's quite a different experience for me. So thank you. I appreciate it.
Heather Porter (27:16.252)
Yeah. I don't want to lose track of your two podcasts too, before I move on to the last couple of questions. What are your two podcasts called?
Brad (27:26.507)
Yeah, so there's the resilience podcast. started it during COVID times and it was a way to just stay connected to people around the world. It's gained a life of its own and we've eventually had guests like Tal Ben -Shahar, he ran the largest class in Harvard University history on happiness and amazing people. And that's been just such a huge growth and learning experience for me.
And then about eight months ago, I started the Brad Hook podcast and it's quickly grown to actually eclipse the resilience podcast, which is really interesting. I didn't expect that. And it's primarily, suppose, because I've got a bit more scope to speak about anything. Whereas resilience, we focus on academic perspectives on how to be the best version of you in usually in the workplace context. Whereas the Brad Hook podcast, I get the opportunity to talk about all kinds of things that
I'm just curious about. So yeah, two channels. I try and record maybe two or three sessions a week. Now I'm at a point, I'm sure you're there as well, where there are way too many guests trying to get on, then I have time. there's a question. What if I just shifted to do that and really tried to monetize the podcast? But for now, it's just really a great way to meet amazing people. I've met some of my best friends.
Heather Porter (28:39.675)
Yeah.
Brad (28:51.314)
actually through podcasting and it's changed my life. Yeah, I love it.
Heather Porter (28:57.288)
I'm mutual. That's why I do this too. So yeah. And I've met you, which is great. So amazing. so let's talk a little bit about the future of what you do. I mean, we could go for the future of resilience and performance or perhaps what you want to talk on, but what's the future of Brad look like?
Brad (29:02.038)
100%. Yeah.
Brad (29:16.552)
Hmm. It's a great question. So I am committed to resilience. I head up the resilience lab where we do research. We build tools such as the resilience assessment. We create content designed to help people improve their experience of work and life. I really enjoy it, even though, you know, there are always challenges with a growing business team members shifting from being
you know, kind of an expert in content and technology to now leading a team. That's a big change. Of course, I do see values playing a really important role. And I'm sure at some point there'll be opportunities to share the word, whether through big Ted talks or whatever it might be, share the methodology and, and share it at scale. Because I really believe in that at the world at the moment could use with.
Heather Porter (30:04.582)
Yeah.
Brad (30:13.408)
people discovering their values and really trying to live them, not other people's values or values prescribed by convenience or social media, junk values, as they're called, and really connecting with what's important to you, living that, and then respecting each other's values. Because right now, we're in this time of great polarization. And in fact, if you take two people, it doesn't matter which end of say the political spectrum they're on, and you bring them together, most of the time, there are common values there.
the political beliefs are quite different to what you actually value. And beliefs can and should change over the course of our lives, whereas values tend to be more consistent. They're North stars that accompany us on the journey. doing more of that work will be part of my future and writing more books. I have a book on fulfillment that I'm working on and my fiction, which has always been my number one love. So publishing my fiction novel, which I've been writing for 12 years.
Heather Porter (30:42.684)
Hmm.
Heather Porter (31:11.42)
my goodness. Wow. Well, you, with, with your timing of what you do, you're right. It couldn't be more needed, especially with the polarization, I'll call it an issue because definitely I see that in the States and every time I go back to see my family, I am blown away at what's going over what's happening over there. But also you mentioned how you work with teams and high moments of stress and AI, you know, this is this upheaval and disruptor that's coming and
Brad (31:27.358)
It's crazy. Yeah.
Heather Porter (31:41.06)
freaking a lot of people out about their job stability and how they use it. So what you're doing is amazing. And if people want to connect with you, where do they go to work with you or learn more about what you do?
Brad (31:55.68)
Thank you for asking. So my website is bradleyhook .com. B R A D L E Y H O O K dot com. All of my links are on there. If you're on Instagram, I'm quite active. post clips from my podcast conversations. So it's just brad hook on Instagram, LinkedIn, just search Bradley hook. You'll find me. if you're interested in the book, start with values, just go to start with values .com and you'll find all of the links there.
Yeah, I think that's the best ways to get in touch with me. If you're interested in a resilience workshop, just search up resilience Institute and my team will connect you with me.
Heather Porter (32:36.406)
Love it. As we start to wrap up, is there any last words of advice or wisdom that you would like to share with our listeners as you know that they're going through moments of perhaps overwhelmed self doubt and confusion in their business?
Brad (32:53.258)
Yeah, absolutely. So I think stay curious. Curiosity shifts us out of fight, flight, freeze mode. And I've heard Sir David Attenborough say in a documentary, it is through play that the lion cubs develop agility. When last did you play? When last did you and your team have some time to have a laugh? It's something I wrote about. I'll share a link to my column on entrepreneur magazine, but
When last did you actually laugh together as a team? That is such a powerful bonding process. It releases oxytocin. You feel connected. You feel safe. So stay curious, be playful. And there's a wonderful word that I learned through podcasting, which is confelicity. And it means delighting in someone else's joy. And it's beyond empathy.
It's actually just really being so happy that someone else has succeeded in some way. See if you can do that for someone this week.
Heather Porter (33:54.982)
what a beautiful way to end our conversation. Thank you so much for being here and sharing so much of yourself and your story with our listeners.
Brad (34:03.37)
Thank you Heather and thank you all for tuning in.
